Firefly LED

What Firefly LED does

Firefly LED (Firefly LED, LLC) is a privately held, U.S.-based LED display manufacturer founded in 2021 and headquartered in Gallatin, Tennessee, with a stated headcount of 1–10 employees. The company designs and sells indoor and outdoor LED video walls, transparent LED panels, flexible and foldable LED screens, mobile/touring displays, and scoreboards, alongside Colorlight-brand sending controllers and a Screen Builder online configuration tool. Its core technology spans SMD, flip-chip, and COB (Chip-on-Board) LED packaging, with pixel pitches ranging from 0.9mm to 10mm and product-level differentiators including a patented armor coating, a patented structural frame with corner protection, and 72- and 48-hour factory and in-house burn-in testing aimed at a lifespan of up to 100,000 hours.

The company sells hardware primarily through its own e-commerce site with instant quote-based pricing via the Screen Builder, supplemented by an AV Integrator partner program that provides dealer promo codes and channel quoting. It also offers professional installation services, project management, and financing options, and supports international orders through a UPS shipping partnership. Firefly LED targets eight primary verticals — houses of worship, higher education, trade shows, retail, corporate and boardrooms, events and entertainment, hospitality and transportation, and scoreboards — with named installations at customers including Lowe's, Purdue University, Morgan Wallen's This Bar, Freedom Church, Cannery Hall, Trackhouse Racing, Polywood, and Highland Prep. The founder and CEO is Will Dickey.

Name

Firefly LED

Legal name

Firefly LED, LLC

Website

https://fireflyled.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Firefly LED (Firefly LED, LLC) is a privately held U.S.-based LED display manufacturer, founded in 2021 in Gallatin, Tennessee, selling indoor, outdoor, transparent, and flexible LED video walls and scoreboards to houses of worship, education, retail, corporate, events, and trade show buyers via direct e-commerce and an AV integrator channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Gallatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. LED Display Hardware Sales: Primary revenue stream from selling LED display panels, video walls, and screens. Products include indoor displays (A Series, B Series, E Series, M Series, S Series, Y Series, Flyer Series, C Series), outdoor displays (O Series, OHD Series, Lightning Series, M Series), and custom solutions. One-time hardware purchase with modular panel structure.
2. Accessories and Components: Sales of sending controllers, mounting hardware, and other LED display accessories and components.
3. AV Integrator/Dealer Program: Partnership program for AV integrators who resell Firefly LED products, offering dealer pricing with exclusive promo codes for increased partner profits.
4. Professional Services: Installation services, project management, and technical support for LED display implementations. Firefly LED's in-house Project Managers and Technicians work with partners and direct customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Firefly LED designs, manufactures, and sells LED display panels, video walls, and screens for indoor and outdoor applications across multiple form factors (premium, economical, all-in-one, transparent, flexible, foldable, mobile/touring). The company also sells accessories such as Colorlight-brand sending controllers, an 86-inch Smart Interactive Display, and supports buyers through an online Screen Builder tool that delivers instant configuration, specs, and pricing, supplemented by an AV Integrator partner program and direct U.S.-based sales/project support.

Product overview

Firefly LED offers a comprehensive lineup of LED display products spanning indoor, outdoor, transparent, flexible, and interactive categories. The indoor portfolio includes the premium A Series (A Plus, A Pro) with fine pixel pitches as low as 0.9mm, the economical B Series for budget-conscious installations, the all-in-one E Series for corporate and educational use, the portable M Series and Flyer Series for mobile/touring applications, the foldable S Series, and the flexible Y Series for curved installations. Outdoor offerings include the high-brightness O Series and OHD Series with IP65-rated weather resistance and aluminum structures, and the Lightning Series mobile outdoor display on wheels. Additional products include the C Series transparent LED panel for retail storefronts, the 86-inch Smart Interactive Display (an LCD-based touchscreen with Android OS), Colorlight-brand sending controllers, and the Screen Builder online configuration tool. The company also provides custom display configurations, LED scoreboards, fine pitch displays, and LED video walls, serving industries including house of worship, higher education, trade shows, retail, corporate/boardrooms, events & entertainment, hospitality, and sports scoreboards.

Differentiator

Problem solved

Functional benefit

Products and services

• A Plus Series Indoor LED Display Indoor LED display panel with high-quality features, part of the premium A Series lineup, for high-end indoor video wall installations.
• A Pro Series Indoor LED Display Versatile and premier indoor LED display with high-quality features and fine-pitch options for close-range clarity.
• B Series Indoor LED Display Economical indoor LED panel that provides strong brightness and color performance, designed for house of worship and budget-conscious installations.
• C Series Transparent LED Display Transparent LED panel that creates an artistic, elevated look for trade show displays and retail storefronts, allowing light to pass through while showing dynamic content.
• E Series All-in-One LED Display All-in-one LED display solution available in various sizes, with fine pixel pitch and crisp color reproduction for corporate, educational, and conference room applications.
• Flyer Series Indoor LED Display Slim-profile, vertically oriented trade show display that can be mobile on wheels or hung; designed for quick and easy setup and portability between events.
• M Series Indoor LED Display Mobile-friendly indoor LED display for flexible installations in multi-use environments, featuring quick setup and teardown for touring and pop-up trade show applications.
• S Series Foldable LED Display Foldable LED display offering a flexible form factor for unique installation configurations.
• Y Series Flexible LED Display Flexible LED display that bends to bring curved and custom-shaped design ideas to life.
• Lightning Series Outdoor LED Display Mobile outdoor LED display on wheels, weather-resistant, designed for rapid deployment at outdoor events, festivals, and temporary setups. Available in 65", 75", and 86" sizes with three pixel pitch options and Android OS.
• O Series Outdoor LED Display Outdoor LED panel built for visibility, durability, and brightness, suitable for roadside signage and public outdoor installations.
• OHD Series Outdoor LED Display High-resolution outdoor LED panel with high-strength aluminum structure for tough outdoor environments, delivering cinema-grade visuals in outdoor venues.
• M Series Outdoor LED Display Lightweight and modular outdoor LED panel designed for pop-up activations, promotional booths, and temporary outdoor displays.
• 86-inch Smart Interactive Display 86-inch high-definition LCD monitor with Android OS, anti-glare screen, 178-degree viewing angle, 20-point multi-touch, zero bonding technology, Bluetooth and WiFi. Optional 8MP HD camera and screen sharing dongle. Designed for corporate boardrooms, classrooms, and collaborative workspaces.
• Colorlight Sending Controllers Colorlight-brand LED sending controllers (X Series, Z Series) that connect to LED video walls to send content, supporting HDMI and DVI inputs, resolutions up to 4K, brightness/HDR/chromaticity adjustments, and picture-in-picture features.
• Firefly LED Installation and Project Services Installation services, project management, and technical support for LED display implementations. Firefly LED's in-house Project Managers and Technicians work with partners and direct customers.
• Custom LED Display Solutions Custom LED display configurations, sizes, and shapes created to meet unique project requirements beyond standard product offerings.

Quantifiable outcome

• LED displays can last up to 100,000 hours (10-15 years), roughly double the 40-50,000 hour lifespan of LCD walls
• +2 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ColorlightcoreTechnology or IntegrationFirefly LED exclusively utilizes Colorlight brand sending controllers (including X Series, Z Series models) for their LED displays. Colorlight is described as a trusted product in the industry that helps output high quality displays to LED video walls, supporting features like 4K resolution, HDR, and multiple picture-in-picture layers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unilumin: Global LED display manufacturer with deep indoor, outdoor, and fine-pitch product portfolios serving similar commercial, retail, and event verticals as Firefly LED.
• Absen: One of the world's largest LED display manufacturers, offering indoor, outdoor, and rental LED video walls across corporate, events, retail, and broadcast — directly competing with Firefly LED's full product line.
• Watchfire Signs: U.S. manufacturer of LED signs, scoreboards, and outdoor digital displays — overlapping Firefly's O Series outdoor panels and LED scoreboard product category.
• INFiLED: LED display manufacturer specializing in indoor fine-pitch, outdoor, and rental LED video walls for events, retail, and broadcast — overlapping Firefly's product categories and verticals.
• ROE Visual: Premium LED display maker focused on live events, touring, and virtual production — a direct comparable to Firefly's M Series touring panels and Y Series flexible displays.
• Leyard (Planar): U.S.-headquartered LED display and video wall manufacturer with strong presence in control rooms, broadcast, and corporate — overlapping Firefly's fine-pitch and corporate boardroom offerings.
• PixelFLEX: U.S.-based LED display manufacturer offering indoor, outdoor, and custom/flexible solutions for events, houses of worship, and corporate — closely aligned with Firefly's vertical mix and product range.
• ADJ Group: Event lighting and LED video display manufacturer serving entertainment, touring, and stage customers with mobile LED panels — directly comparable to Firefly's Lightning and M Series mobile offerings.

Emerging players

• Megapixel VR: Specialist in high-resolution LED displays for virtual production and broadcast, including Purdue-style virtual production walls — comparable to Firefly's high-end installation projects.

Broad incumbents

• Christie Digital: Established visual display and projection company with growing LED video wall offerings for large venues and corporate — a broader incumbent competing for some of Firefly's enterprise and event accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fireflyled
• Instagraminstagram.com/fireflyledscreen
• Facebookfacebook.com/FireflyLED.AU

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firefly LED