Primaya Hospital

What Primaya Hospital does

Primaya Hospital is an Indonesian private hospital network operating 20 facilities across Java, Sulawesi, Kalimantan, and Sumatra under the corporate parent PT Famon Awal Bros Sedaya. The network organizes care around eight Centers of Excellence — Heart & Vascular, Orthopedic & Trauma, Cancer, Women & Children, Urology & Nephrology, Brain & Neuro (Stroke), Diabetic & Metabolic, and Gastroentero-Hepatology — supported by capital-intensive diagnostic and therapeutic technology including MRI, CT Scan, Cath Lab/Angiography, Radiotherapy, Hemodialysis, ESWL, 3D/4D Ultrasound, Endoscopy, ENMG, and Laparoscopy. All hospitals hold KARS national accreditation and two carry JCI international Gold Seal accreditation, positioning the network for both domestic middle-class and foreign-national patient segments.

Revenue is generated through per-episode outpatient and inpatient care, subscription-style Medical Check-Up (MCU) packages for individuals and corporations, B2B managed-services contracts (Kerjasama Perusahaan) for occupational health and employee screening, and claims-based reimbursement from private insurers and Indonesia's national BPJS Kesehatan program. Distribution combines the physical 20-hospital network with digital self-serve channels — a mobile app (Google Play and Apple App Store), telemedicine consultations, and the Sasya AI chatbot — alongside a dedicated contact center (1500 007), WhatsApp booking, doctor referral networks, and CSR-driven community outreach. Adjacent wholly-owned or affiliated services (Kavacare homecare, Smart Fertility Clinic, three Primaya Eye Centers, Primaya Health Assistance) extend the care continuum into post-acute, elective, and chronic segments.

The customer base spans four payer categories — self-pay individuals, corporate accounts, insurance/BPJS participants, and foreign nationals — and the go-to-market is hybrid: direct-to-consumer digital and contact-center funnels for individuals, sales-led B2B for corporate MCU and partnership deals, and event-driven community engagement. Pricing is quote-based and not publicly disclosed; service costs vary by room type, specialist, procedure complexity, and payment method. No revenue, headcount, or funding figures are publicly disclosed, and a referenced 'PRAY' ticker in corporate structure documents suggests listing or pre-listing status.

Name

Primaya Hospital

Legal name

PT Famon Awal Bros Sedaya

Website

https://primayahospital.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Primaya Hospital is an Indonesian private hospital network operating 20 facilities across Java, Sulawesi, Kalimantan, and Sumatra, delivering multi-specialty care through eight Centers of Excellence to self-pay, corporate, insurance/BPJS, and foreign-national patients.

Ownership category

akta.pro rank

Product category

Private Hospital Healthcare Services

NAICS

General Medical and Surgical Hospitals (622110)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Virtual Specialty Care Platforms (tele-stroke, tele-ICU, tele-derm, tele-cardiology) (HLALABAD)

Keywords

• Private hospital network
• Healthcare services
• Medical check up
• Cardiac care services
• Maternal and child health

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services (Outpatient and Inpatient): Revenue generated from outpatient and inpatient medical services across all hospital network locations. Services are billed per episode of care including consultations, procedures, surgeries, and hospital stays. Multiple payment methods accepted: private/self-pay, corporate guarantees, insurance, and national health insurance (BPJS).
2. Medical Check-Up (MCU) Programs: Preventive health screening packages sold to individuals and corporate clients. MCU programs are offered as pre-packaged health screening bundles with tiered pricing based on comprehensiveness of tests included.
3. Corporate Health Partnerships: B2B revenue from corporate agreements for employee healthcare, on-site clinics, occupational health services, and ongoing company medical check-up programs.
4. Insurance and BPJS Revenue: Revenue from insurance providers and Indonesia's national health insurance program (BPJS Kesehatan) through claims processing for covered medical services.
5. Specialized Treatment Services: High-margin specialized procedures including cardiac catheterization (ring/stent placement), hemodialysis, ESWL, radiotherapy, endoscopy, and surgical procedures across Centers of Excellence.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Primaya Hospital is an Indonesian private hospital group operating 20 hospitals that deliver comprehensive inpatient, outpatient, emergency, diagnostic, and surgical care through eight Centers of Excellence (Heart & Vascular, Orthopedic, Cancer, Women & Children, Urology & Nephrology, Brain & Neuro/Stroke, Diabetic/Metabolic, Gastroentero-Hepatology) supported by advanced technology (MRI, CT, Cath Lab, radiotherapy, hemodialysis, ESWL, 4D ultrasound, endoscopy). The network also offers preventive Medical Check-Up packages for individuals and corporations, 24/7 emergency-laboratory-radiology-pharmacy services, an AI chatbot (Sasya), a mobile app, telemedicine consultations, homecare through Kavacare, and fertility services via Smart Fertility Clinic.

Product overview

Primaya Hospital is a hospital group operating 20 hospitals across Indonesia, offering a comprehensive portfolio of healthcare services through multiple Centers of Excellence and advanced medical technologies. The core offerings include specialized centers for Heart & Vascular, Cancer, Women & Children, Neurology/Stroke, Orthopedics, Urology/Nephrology, Gastroenterohepatology, and Diabetes/Metabolic care. The hospital provides advanced diagnostic technologies including MRI, CT Scan, 3D/4D Ultrasound, Mammography, Endoscopy, and ENMG. Therapeutic services include Hemodialysis, ESWL for kidney stones, Angiography/Cath Lab for cardiac procedures, Radiotherapy, and Laparoscopic surgery. Digital health offerings include Telemedicine, AI-powered chatbot assistant (Sasya), and a mobile application. Preventive services include Medical Check Up (MCU) packages for individuals and corporations. The hospital network is nationally accredited by KARS and internationally by JCI.

Differentiator

Problem solved

Functional benefit

Brands

• Primaya Eye Center: Specialized eye care center offering LASIK and other eye surgery services
• Kavacare
• Smart Fertility Clinic
• Primaya Health Assistance

Products and services

• Heart & Vascular Center Specialized cardiac and vascular center providing angiography, cardiac catheterization, stent placement, electrophysiology studies, treadmill testing, ECG, and CABG heart surgery supported by Cath Lab facilities and expert cardiologists.
• Sport Clinic & Orthopedic Center Specialized center for sports medicine, orthopedics, and traumatology providing diagnosis and treatment for sports injuries and musculoskeletal conditions.
• Cancer Center Oncology center offering comprehensive cancer care including mammography, ultrasonography, Pap smear, bronchoscopy, endoscopy, and tumor surgery for early detection and treatment.
• Women & Children Center Comprehensive maternal and child health services including obstetric and gynecological care, 3D/4D ultrasound pregnancy examinations, maternity services, fertility support, lactation, baby massage, and child development monitoring.
• Urology & Nephrology Center Specialized center for urinary tract and kidney disorders providing ESWL therapy for kidney stones, 24-hour hemodialysis, and urological procedures.
• Brain & Neuro Center (Stroke) Neurology and stroke center providing EEG, ENMG/electromyography examinations, and comprehensive neurological care for stroke and related conditions.
• Diabetic Mellitus & Metabolic Center Specialized center for diabetes and metabolic disorder management and treatment.
• Gastroentero Hepatology Center Digestive system center providing upper and lower gastrointestinal endoscopy (gastroscopy and colonoscopy) for diagnostic and therapeutic procedures including biopsy and polyp removal.
• Medical Check Up (MCU) Comprehensive health screening packages for individuals and corporate clients, offered as tiered preventive bundles across the Primaya Hospital network, including MCU Perusahaan for corporate accounts and community MCU programs.
• Telemedicine / Online Consultation Remote medical consultation services allowing patients to consult doctors virtually via the Primaya digital platform.
• AI Virtual Health Assistant (Sasya Chatbot) AI-powered chatbot named Sasya (Sahabat Sehat Primaya) providing automated health information and 24/7 patient guidance on the Primaya website.
• Primaya Hospital Mobile Application Mobile application for patient appointment scheduling, health information, and access to hospital services, available on Google Play Store and Apple App Store.
• Emergency Services (IGD) 24-hour emergency department (Instalasi Gawat Darurat) providing immediate medical care for acute conditions and injuries, supported by trauma specialists and certified nurses (BLS, BTCLS, PPGD).
• EyeQu LASIK & Eye Center Specialized eye care center offering cataract surgery with phacoemulsification, LASIK procedures, and comprehensive ophthalmology services at multiple Primaya Eye Center locations.
• Fertility Services (IVF / Insemination) Assisted reproductive technology services including pregnancy programs, insemination, and IVF delivered through the Smart Fertility Clinic partnership at multiple Primaya locations.
• Homecare (Kavacare) Home-based healthcare services delivered through Kavacare, extending Primaya's care continuum beyond hospital walls into patients' homes.
• Clinical Laboratory Comprehensive laboratory testing services supporting all clinical departments, available 24 hours across Primaya Hospital locations.
• Radiology Services Comprehensive imaging services including X-ray, MRI, CT scan, mammography, and other radiologic examinations, available 24 hours.
• Pharmacy Services 24-hour pharmaceutical services providing inpatient and outpatient medication needs across the Primaya Hospital network.

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature17 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KavanaCarecoreStrategic or Co-development PartnerKavanaCare serves as Primaya Hospital's homecare partner, providing home-based healthcare services that complement the hospital's in-patient and outpatient offerings. This partnership extends Primaya's care continuum beyond hospital walls into patients' homes.
• Smart Fertility CliniccoreStrategic or Co-development PartnerSmart Fertility Clinic operates as Primaya Hospital's fertility services partner, providing specialized fertility treatments including IVF (In Vitro Fertilization) and insemination services under the Primaya Hospital network. Available at multiple locations including Makassar, Evasari, Bekasi Utara, and Semarang.
• Yayasan Pangudi LuhurminorStrategic or Co-development PartnerYayasan Pangudi Luhur partnered with Primaya Hospital for a mass circumcision (khitanan) social responsibility program, demonstrating community health engagement through collaborative CSR activities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mitra Keluarga Karyasehat (MIKA): Indonesian private hospital group operating approximately 30 hospitals concentrated in Greater Jakarta and surrounding regions. Comparable business model focused on secondary and tertiary care with strong corporate MCU programs and BPJS integration.
• Hermina Hospitals (PT Medikaloka Hermina): Indonesian private hospital network with 40+ facilities focused on maternal and child health, secondary care, and BPJS-friendly services. Direct peer competing for similar Indonesian patient demographics across overlapping geographies.
• Rumah Sakit Pondok Indah Group: Indonesian private hospital group with multiple premium facilities in Jakarta and surrounding areas. Competes with Primaya in the upper-middle and premium private healthcare segment with similar specialty centers and JCI accreditation.
• Siloam International Hospitals: Indonesia's largest private hospital group operating 40+ hospitals across the country under PT Siloam International Hospitals. Direct competitor with overlapping geographic coverage, similar multi-specialty Centers of Excellence, and parallel JCI accreditation strategy.
• Astra Health (PT Astra Internasional Healthcare): Diversified Indonesian conglomerate with a healthcare arm operating hospitals and clinics. Competes in the Indonesian private hospital market with corporate-backed capital and overlapping geographic presence in major Indonesian cities.

Broad incumbents

• Bumrungrad International Hospital: Thai-based internationally accredited hospital and medical tourism hub serving Southeast Asian patients. Comparable multi-specialty tertiary care positioning with JCI accreditation and similar corporate MCU and international patient programs.
• Ramsay Health Care: Global private hospital operator with significant Australian and European presence and a growing footprint in Asia. Comparable as a large multi-specialty hospital network focused on quality accreditation and tertiary care delivery.
• Bangkok Dusit Medical Services (BDMS): Thailand's largest private hospital network operating Bangkok Hospital, Samitivej, and Phyathai brands. Comparable in scale and Southeast Asian private healthcare positioning with parallel Centers of Excellence and international patient focus.
• IHH Healthcare Berhad: Asia's largest private hospital group operating Mount Elizabeth, Gleneagles, Pantai, and Acibadem brands across Malaysia, Singapore, Turkey, and India. Owns a stake in Siloam and is a broad incumbent peer with Indonesian exposure and substantially greater scale.

Regional players

• KPJ Healthcare Berhad: Malaysia's largest private hospital network with 29+ hospitals across Malaysia and regional operations. Comparable Southeast Asian private hospital group with similar specialty center strategy, although operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/primayahospital
• Instagraminstagram.com/primayahospital
• LinkedInlinkedin.com/company/primaya-hospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primaya Hospital