Standout Field Marketing

What Standout Field Marketing does

Standout Field Marketing Ltd is a UK-based field marketing agency that operates as an independent subsidiary of Avidity Group Ltd, delivering outsourced sales, training, and consumer engagement services to consumer goods brands. The company serves enterprise clients including Coty, Danone, Premier Foods, Ekaterra, and OPI across grocery, discount, pharmacy, convenience, and professional beauty channels in the UK and Ireland, deploying permanent, seasonal, tactical activation, and on-demand field teams under dedicated account and territory managers.

The company's product offering comprises four interconnected service modules: Sales & Execution (in-person, phone, and digital field sales), Training & Advocacy (retail staff training and incentive programmes), Brand Insights & Audits (mystery shopping, crowdsourcing, and digital questionnaires), and Consumer Engagement (brand ambassadors and product sampling). The underlying technology layer integrates Thumbprint's DART EPOS analytics for real-time retail sales data and market intelligence, which Standout describes as directed data analytics supporting field execution decisions.

Standout generates revenue through bespoke managed-services and professional-services contracts with brand owners, with pricing structured per engagement rather than publicly disclosed. The go-to-market relies on direct enterprise field sales targeting CPG and FMCG brand owners, supplemented by a strategic distribution partnership with DCS Group that combines Standout's field sales with logistics and fulfilment capabilities. The company is wholly owned by Avidity Group Ltd, which provides shared services across HR, Finance, IT, and Group Operations across a portfolio of five sales and marketing agencies.

Name

Standout Field Marketing

Legal name

Standout Field Marketing Ltd

Website

https://standoutfieldmarketing.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Standout Field Marketing is a UK and Ireland field marketing agency, owned by Avidity Group Ltd, that deploys agile outsourced sales, training, and consumer engagement teams for enterprise consumer goods brands including Coty, Danone, Premier Foods, Ekaterra, and OPI across grocery, pharmacy, and beauty channels.

Ownership category

akta.pro rank

Product category

Field Marketing Services

NAICS

Advertising Agencies (541810), Advertising Material Distribution Services (541870), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industries

Event Staffing & Brand Ambassadors (BPAFAGAC), Retail Merchandising Execution & Field Marketing Services (CRAOAOAB), Product Demonstrators & Sampling Staff (HSACAEAG)

Keywords

• Field marketing services
• Outsourced field sales
• Retail sales execution
• Brand advocacy training
• Consumer engagement services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Outsourced Field Sales Services: Provides dedicated and agile field sales teams to consumer goods brands for execution of brand strategies, retail engagement, and sales growth initiatives. Revenue generated through service contracts with brands requiring field sales support.
2. Training and Advocacy Programs: Tailored training programmes for retail staff to build brand advocacy, including in-person training, brand events, digital learning, and incentive-based advocacy programmes.
3. Brand Auditing and Insights: Brand and insight auditing services including crowdsourcing, mystery shoppers, and digital questionnaires to provide 360-degree view of brand performance and perception.
4. Consumer Engagement Services: Direct-to-consumer engagement through brand ambassadors and product sampling to convert potential buyers into consumers and build brand advocates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Standout Field Marketing provides outsourced, data-led field marketing services to consumer goods brands, deploying dedicated permanent, seasonal, tactical, and on-demand field sales teams into retail environments across the UK and Ireland. Core offerings span in-person, phone, and digital sales execution; retail staff training and advocacy programmes; brand performance and perception auditing (including crowdsourcing and mystery shopping); and direct-to-consumer engagement through brand ambassadors and product sampling.

Product overview

Standout Field Marketing is a field marketing agency offering a unified suite of services comprising four interconnected modules: Sales & Execution (in-person, telesales, and digital engagement), Training & Advocacy (retail staff training and incentive programmes), Brand Insights & Audits (consumer and customer perception auditing via crowdsourcing and mystery shopping), and Consumer Engagement (brand ambassadors and product sampling). These services are delivered through agile, data-led teams and are designed to work together to make brands visible to consumers and front of mind for retail customers. The company is owned by Avidity Group Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Execution In-person, phone, and digital sales and execution services that place brands front of mind for consumers through permanent, seasonal, tactical activation, and on-demand teams deployed across grocery, discount, pharmacy, convenience, and professional beauty channels in the UK and Ireland.
• Training & Advocacy Tailored training programmes and advocacy services for retail staff, including in-person training, brand events, digital learning, and incentive-based advocacy programmes designed to turn retail employees into brand advocates.
• Brand Insights & Audits Brand performance and perception auditing using crowdsourcing, mystery shoppers, and digital questionnaires to capture consumer and customer insights across point-of-purchase locations, providing a 360-degree view of brand performance.
• Consumer Engagement Direct-to-consumer engagement delivered through brand ambassadors and product sampling to convert potential buyers into consumers and brand advocates, executed both online and offline at point of purchase.

Quantifiable outcome

• More than 9 out of 10 UK households purchase Premier Foods products annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• DanonecoreStrategic or Co-development Partner · 7 November 2023Partnership to build and run a sales team in Ireland launching in market in January 2024. Sales force drives distribution, execution and sales growth in key Grocery and Convenience outlets across Republic of Ireland and Northern Ireland. This adds to the UK partnership that commenced in January 2022.
• OPIcoreStrategic or Co-development Partner · 6 October 2023Field sales partnership in professional beauty sector launched at end of September 2023. OPI is the #1 nail salon brand worldwide and a division of Wella Company. Partnership focuses on growing business across professional beauty salons and spas in key areas throughout the UK, increasing stockists and driving customer retention.
• Premier FoodscoreStrategic or Co-development Partner · 14 August 2023Field sales partnership for Grocery Multiples in UK. Premier Foods is one of the UK's largest food producers with brands including Batchelors, Bisto, Loyd Grossman, OXO, Mr Kipling and Sharwood's. Partnership launched 14th August 2023, focusing on growing business across UK grocery multiples.
• EkaterracoreStrategic or Co-development Partner · 3 August 2022UK Field Sales Partnership where Standout delivers Ekaterra's field plan for Grocery and Discount channels. Ekaterra, previously part of Unilever family, is a Global tea brand with 34 brands including Pukka, PG Tips, Lipton and Lyons. The team went live in Grocery and Discount channels from August 1st, 2022.
• Thumbprint (DART)coreTechnology or Integration · 3 August 2022Technology integration partnership using Thumbprint's DART product, the best-in-class EPOS analytics solution for multiple retail. DART provides real-time sales data and market intelligence central to achieving targeted channel growth for clients.
• DCS Group (UK) LtdcoreChannel Partner/ Reseller/ Distributor · 8 March 2022Strategic partnership offering brands an integrated sales and distribution solution to drive growth through direct to outlet sales. The partnership launched with Coty as the first client, focusing on the pharmacy sector. DCS brings logistics expertise with a £6m purpose-built 60,000sqft warehouse extension equipped with voice activated technology.
• Avidity Group LtdflagshipStrategic or Co-development PartnerParent company providing strategic oversight and shared services including HR, Finance, IT, and Group Operations centers of excellence. Standout operates independently while benefiting from Avidity Group's infrastructure and career development opportunities across its 5 sales and marketing agencies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crossmark: Crossmark is a global retail marketing services company providing field sales, in-store execution and merchandising to brand owners and retailers. It competes with Standout for outsourced CPG field sales work, particularly with multinational brand owners.
• The Marketing Arm (TMA): TMA is a large global shopper and experiential marketing agency within Omnicom Group. It overlaps with Standout in shopper activation, field marketing, and brand engagement work for major CPG and consumer brands.
• Advantage Solutions: Advantage Solutions is a major US-listed sales and marketing agency providing field sales, retail merchandising and category management to CPG brands. It overlaps heavily with Standout's outsourced field sales and brand activation offerings, but at significantly larger scale.

Emerging players

• TCC Global: TCC Global designs shopper loyalty and data-driven retail marketing programmes for major CPG brands and retailers. It is comparable to Standout in serving the same enterprise brand-owner clients with data-led retail engagement, but with a stronger technology orientation.
• Salesworx: Salesworx is a UK outsourced field sales provider for FMCG and consumer brands, offering dedicated sales teams, merchandising and brand activation. It directly competes with Standout's outsourced field sales pillar across similar UK channels.

Direct peers

• REL Field Marketing: REL Field Marketing is a UK-based field marketing agency providing outsourced sales, merchandising, training and advocacy services to consumer brands. It is one of Standout's closest UK direct competitors across grocery, pharmacy and convenience channels.
• SMG (Service Management Group): SMG provides customer experience measurement, mystery shopping and brand insight programmes for multi-site retail and consumer brands. It is directly comparable to Standout's Brand Insights & Audits pillar and increasingly to its broader field execution offering.
• CPM Group: CPM Group is a global field and sales marketing agency operating across multiple retail channels. It offers field sales, merchandising and shopper activation services to leading CPG brands, closely mirroring Standout's core proposition.
• Acosta: Acosta is a large North American sales and marketing agency offering retail field sales, merchandising and brand activation services to CPG/FMCG clients. It is directly comparable to Standout in outsourced field sales, training and consumer engagement for major consumer brands.

Regional players

• Marlin (retail field marketing): Marlin is a UK retail field marketing agency delivering in-store execution, merchandising and retail audit services to consumer brands. It competes with Standout in the UK grocery, convenience and high-street retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/standoutfieldmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standout Field Marketing