Homa
Homa Group is a privately held Lithuanian real estate developer headquartered in Vilnius, building A++ to A energy-class residential apartment complexes, cottage communities, commercial stock-offices, and retail parks across Lithuania via direct-to-consumer sales.
- Company typePrivate
- Founded2004
- HeadquartersVilnius, Lithuania
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Homa does
Homa Group (UAB "Homa group") is a privately held Lithuanian real estate developer headquartered at Ozo g. 41, Vilnius. The company develops new-construction residential apartment complexes, cottage communities, and select commercial properties across Vilnius and Panevėžys, with a disclosed pipeline exceeding 3,700 planned residential units across 13+ projects (including NIRO with 332 apartments, Gulbinėliai with 1,446 apartments, Lazdynėlių vingis with 568 apartments, and Gilužio rivjera with 360 lakeside apartments). The portfolio also includes the West Garden 1 and 2 stock-office business centers in Pašilaičiai and the TOWER retail park in northern Panevėžys.
The company's underlying design philosophy is a research-based, human-centered methodology combining annual resident surveys (conducted with research partner Hubel), input from urbanists and psychologists, and a commitment to top-tier energy efficiency — including A++, A+, and A energy-class construction across both low-rise apartments and cottages. Technical differentiators span nature-integrated site selection (proximity to forests, lakes, parks), low-rise construction with lifts, smart property-management platforms for defect tracking, and VR visualization during customer consultations. Build-to-suit capabilities support enterprise clients such as Krasta Auto (Porsche), and KD International.
Homa operates a direct-to-consumer real estate sales model: each project is marketed through a dedicated project website (niro.lt, pauksciutakas.com, tower.lt, etc.), supported by a physical sales office in Vilnius, VR consultations, and email/newsletter funnels. Revenue is generated primarily through one-time residential property sales at unit prices from EUR 3,350/sqm (NIRO) to EUR 3,900/sqm (Paukščių takas), supplemented by recurring rental income from commercial stock-office and retail-park space, marketplace-style commercial tenant operations at TOWER, and bespoke build-to-suit development. The company traces its origin to Paulius and Jurgita's 2004 Impuls sports/wellness club network, which was acquired by private equity firm BaltCap in 2011; the Homa brand and real estate group were formally created in 2019. As of input, the company remains self-funded, with no external funding rounds disclosed, and reports 11–50 employees.
Homa firmographics
Firmographics- Name
- Homa
- Legal name
- UAB "Homa group"
- Website
- https://homa.lt
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Homa Group is a privately held Lithuanian real estate developer headquartered in Vilnius, building A++ to A energy-class residential apartment complexes, cottage communities, commercial stock-offices, and retail parks across Lithuania via direct-to-consumer sales.
- Ownership category
- akta.pro rank
Homa industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Operators (No Developers) & Lessors (6510)
- akta.pro primary industry
- New Development / Declarant Transition Management (BPAJAHAK)
- akta.pro secondary industry
- Mixed-Use Property Management (BPAJAGAE)
Keywords
Where Homa is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices2 records
Markets served
Homa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Construction Residential Property Sales: Sale of newly constructed residential apartments and cottages. Revenue generated from direct property sales to end buyers including individual buyers, families, and investors. Pricing per square meter varies by project (NIRO from 3350 EUR/sqm, Paukščių takas from 3900 EUR/sqm).
- Commercial Property Rental: Rental of commercial spaces in business centers (West Garden 1 & 2) and retail parks (TOWER). Stock office concept combining storage, exhibition and office space in one location.
- Build-to-Suit Development: Custom development projects for specific business needs including automotive showrooms (Krasta Auto, Porsche) and educational spaces (KD International).
- Retail Park Operations: Operation of retail parks and centers including TOWER in Panevėžys, serving daily shopping habits of local communities with Maxima, Lidl, Norfa and other tenants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | NIRO residential - starting from 3,350 EUR/sqm |
| Unit Pricing | Multi-year contract | Jaunatis project - approximately 17 million EUR total investment |
| Unit Pricing | Multi-year contract | Paukščių takas - starting from 3,900 EUR/sqm |
| Subscription | Monthly | West Garden 2 commercial - 10,493 sqm for rental |
| Subscription | Monthly | TOWER retail park - 7,000 sqm, 20 commercial spaces |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Homa product offering
Product offeringCore offering
Homa develops, sells, and rents newly built real estate in Lithuania, primarily in Vilnius and Panevėžys. Its core offering consists of residential apartment complexes and cottage communities for individual buyers and families, plus commercial stock-office centers and retail parks leased to business tenants. Projects emphasize A++/A+/A energy-efficiency ratings, low-rise construction with lifts, and nature-integrated human-centered design.
Product overview
Homa is a Lithuanian real estate development company that creates residential and commercial spaces in Lithuania, primarily in Vilnius. The portfolio consists of residential apartment complexes (butų projektai) and cottage developments (kotedžų projektai) for living, as well as commercial properties (verslui) including stock office centers and retail parks. Key residential projects include NIRO (332 apartments in Pilaitė), Lazdynėlių vingis (568 apartments), Gulbinėliai (1,446 apartments), Jaunatis (116 apartments), Gilužio rivjera (360 apartments on a lake shore), Paukščių takas (30 exclusive apartments), and others. Commercial offerings include West Garden 1 and 2 (stock office centers in Pašilaičiai) and TOWER retail park in Panevėžys. The company focuses on human-centered design with emphasis on nature proximity, sustainability, and community building.
Differentiator
Problem solved
Functional benefit
Products and services
- Nendru Residential complex in Pilaitė, Vilnius with 84 apartments in two 4-story buildings with elevators, situated around the Varnės stream with natural meadow and wildlife habitat. Completed project for individual buyers and families.
- Paukščių takas Exclusive residential project in Šeškinė, Vilnius with 30 two- to three-room apartments (50-60 sqm for two-room units), western-facing orientation, and proximity to Šiaurinis žvėrynas park. Targeted at buyers and investors seeking premium, low-density housing.
- Nu Wave Modern residential project in Naujamiestis, Vilnius with 49 fully finished 1-2 room apartments, located within a 10-minute walk of Pylimas street and Old Town. Targeted at individuals and young couples.
- Gilužio rivjera Low-rise residential development on the shore of Gelūžės lake in Pilaitė, Vilnius, with 360 apartments on an 8-hectare settlement including a private beach and abundant green spaces. Targeted at families and nature-focused buyers.
- Gulbinėliai Large-scale planned residential development in Mažieji Gulbinai, Vilnius, with 1,446 apartments planned. Targeted at broad Vilnius residential demand including families and first-time buyers.
- Jaunatis Modern apartment complex in Fabijoniškės, Vilnius with 116 apartments ranging from 24-74 sqm, featuring rooftop terraces, landscaped courtyard, and ground-floor commercial spaces. ~17 million EUR total investment. Targeted at families and upgrade buyers.
- Laisvės 58 Planned residential project on Laisvės prospect in Viršuliškės, Vilnius with 534 apartments plus 7,000 sqm of commercial spaces. Mixed-use offering for residential and retail tenants.
- Lazdynėlių vingis Residential development in Lazdynėliai, Vilnius with 568 two- and three-room apartments featuring A energy class rating, terraces, and proximity to the Neris river. Completed project for families and upgrade buyers.
- Uoksai Cottage project in Visoriai, Vilnius with 146 cottages (3-4 room homes) in A++ energy class, with terraces bordering Vanaginės forest. Targeted at families seeking detached nature-integrated homes.
- Vytenio 4 Premium residential project in Naujamiestis, Vilnius with 40 two- to four-room apartments featuring A+ energy class, rooftop terrace, and proximity to Old Town. Completed project targeted at premium-segment buyers.
- Prūsų g. 34 Planned residential development at Prūsų street 34, Vilnius with 146 one- to four-room apartments for broad residential demand including first-time buyers, families, and upgrade seekers.
- NIRO Low-rise residential quarter in Pilaitė, Vilnius with 332 one- to three-room apartments in A++ energy class, with lake proximity, private grounds, and lakeside promenade. Pricing from 3,350 EUR per square meter; developed in two phases from 2026 to 2027. Targeted at families and investors seeking high-efficiency housing.
- West Garden 1 Multifunctional business center in Pašilaičiai, Vilnius with 6,175 sqm of commercial space and 24 rental units combining warehouse, exhibition, and office facilities (Stock Office concept). For SME tenants needing flexible commercial space.
- West Garden 2 Modern stock office business center in Pašilaičiai, Vilnius with 10,493 sqm of space across 24 rental units, combining storage, exhibition, and office functions in one location. Strategically located near Vilnius Western bypass. For SME and mid-market tenants.
- TOWER Retail park in northern Panevėžys with 7,000 sqm of space and 20 commercial units for rent, located near major retailers Maxima, Lidl, and Norfa. Targeted at retail tenants and daily-shopping consumer catchment.
Quantifiable outcome
- NIRO project sold/reserved over 40% of apartments within first months of launch
- +2 more outcomes
Companies that use Homa
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Homa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Homa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic and minor.
- Vilnius Basketball Club RytasstrategicStrategic partnership announced in 2024 with Vilnius Basketball Club Rytas, one of Lithuania's most prominent sports organizations. The partnership aligns with Homa's focus on healthy living and community building.
- HubelminorResearch partnership with Hubel for conducting annual surveys of Vilnius residents regarding housing preferences, needs and concerns. Research findings inform project design and development decisions.
- Ober-HausminorReal estate analytics firm consulted for market analysis. Ober-Haus representatives commented on the impact of National Stadium complex on neighboring housing market.
- CapitalminorReal estate consulting firm providing market analysis and valuation services. Capital representatives assessed the impact of nearby developments on property values.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Homa competitors and assessment
Company assessmentEmerging players
- Galio Group: Lithuanian real estate developer with portfolio including residential projects, smaller in scale than Homa but overlapping in Vilnius-area multifamily product.
Direct peers
- Darnu Group: Lithuanian real estate developer and investor with mixed residential and commercial portfolio in Vilnius, directly comparable in market focus and project type.
- YIT Lietuva: Lithuanian subsidiary of Finnish construction group YIT Corporation, one of the largest residential developers in Lithuania with comparable focus on Vilnius-area multifamily and commercial projects.
- Citus: Lithuanian residential real estate developer focused on Vilnius apartment projects with similar scale, project lifecycle stages, and customer segments.
- Merko Ehitus (Lithuania): Estonian construction group with Lithuanian operations developing residential and commercial real estate, comparable in scale, energy-efficiency standards, and product offering.
- Eika: Established Lithuanian real estate developer focused on residential and commercial projects in Vilnius, with similar mid-to-premium positioning, project scale, and direct-to-consumer sales model.
- Bonava Lietuva: Swedish residential developer with active Lithuanian operations, focused on multifamily housing developments in Vilnius targeting similar end-buyer segments.
Broad incumbents
- SBA Group: Lithuanian conglomerate with a real estate development arm among other businesses; larger and more diversified than Homa but operates in overlapping residential/commercial segments.
Regional players
- Realco (Lithuania): Estonian real estate developer with Baltic operations, providing cross-Baltic comparison point for residential development approaches and energy-efficiency positioning.
Others
- Ober-Haus: Real estate services and analytics firm providing market analysis to Lithuanian developers including Homa, well-positioned to track competitor pricing and Vilnius market trends.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Homa social profiles
Digital presenceHoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homa leadership team
Management profileNumber of profiles
Profiles5 records
Homa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homa
What does Homa do?
Homa develops, sells, and rents newly built real estate in Lithuania, primarily in Vilnius and Panevėžys. Its core offering consists of residential apartment complexes and cottage communities for individual buyers and families, plus commercial stock-office centers and retail parks leased to business tenants. Projects emphasize A++/A+/A energy-efficiency ratings, low-rise construction with lifts, and nature-integrated human-centered design.
Is Homa a public or private company?
Homa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homa founded?
Homa was founded in 2004. It employs 11 to 50 people.
Where is Homa based?
Homa is headquartered in Vilnius, Lithuania, in the Europe region.
How does Homa make money?
Four revenue lines are on record. New Construction Residential Property Sales are the primary driver. The others are commercial Property Rental, build-to-Suit Development and retail Park Operations.
Who are Homa's main competitors?
Galio Group is listed as an emerging player. Direct peers are Darnu Group, YIT Lietuva, Citus, Merko Ehitus (Lithuania), Eika and Bonava Lietuva. SBA Group is listed as a broad incumbent. Realco (Lithuania) is listed as a regional player. Ober-Haus is listed as an others.
Does Homa have an API?
No public API is recorded for Homa.
What industry is Homa in?
Homa's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAHAK, New Development / Declarant Transition Management, with a secondary code of BPAJAGAE, Mixed-Use Property Management. Its NAICS code is 23611 and its SIC code is 6552.