What Cashless.pl does

Cashless.pl is a privately held Polish online news portal, launched in 2015, that covers fintech, payment systems, banking, credit cards, mobile payments, e-commerce, insurance technology, and financial regulatory developments. The site publishes daily news, in-depth analyses, opinion pieces, guides, and a fintech glossary (Cashlesspedia), and serves as a specialized B2B media outlet dedicated exclusively to the Polish fintech and modern financial technologies market. Its primary audiences are fintech and financial services professionals and e-commerce/digital payments professionals who need industry news, market analysis, and professional networking opportunities.

The product surface is a single web-based news portal with no native mobile app, no public API, and no SDK; distribution extends across the website, an email newsletter, and recurring live events including the Forward Congress conference and Cashless Fintech Evening. The company also produces annual industry research, notably the Mapa polskiego fintechu (Map of Polish Fintech) report. There is no proprietary technology stack disclosed beyond standard content publishing infrastructure; no AI/ML, data, or platform-as-a-service product is offered to third parties.

The business model is advertising and sponsorship-driven: the portal is free to readers and monetizes through display advertising, sponsored articles, and event sponsorships paid by financial institutions, payment service providers, and fintech companies. Three strategic partners - Mastercard, Visa, and BLIK - are displayed as top-tier sponsors on every page, joined by a long tail of 14 supporting and content partners (KIR, ITC, Polcard, Elavon, Hitachi, Soonly, Autopay, Adyen, Provident, Kontomatik, Worldline, Erste, ZBP, and Fundacja Polska Bezgotówkowa). The legal entity is "Cashless," registered at ul. Odkryta 48B lok. 302, 03-140 Warszawa; the company is led by Editor-in-Chief Jacek Uryniuk, who has authored the majority of articles since 12 January 2015, with a team of 1-10 employees.

Name

Cashless.pl

Legal name

Cashless

Website

https://cashless.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cashless.pl is a Polish B2B online news portal launched in 2015 covering fintech, payments, banking, and financial technology. It serves industry professionals via editorial articles, a newsletter, annual industry reports, and hosted conferences, monetizing through display advertising and sponsorships from financial institutions and fintech companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and sponsorships: The website generates revenue through display advertising, sponsored content, and partnerships with financial institutions and fintech companies. The site features promotional banners and sponsored articles.

Distribution channels1 record

Marketing channels3 records

Core offering

Cashless.pl is a Polish online media portal that publishes daily news articles, analyses, guides, opinion pieces, and special reports about fintech, payments, banking, credit cards, mobile payments, e-commerce, insurtech, and financial regulation. It maintains the Cashlesspedia glossary of fintech terms, organizes the recurring Forward Congress and Cashless Fintech Evening industry events, and publishes the annual Mapa polskiego fintechu report mapping the Polish fintech ecosystem.

Product overview

Cashless.pl operates as a single-purpose online news and media portal covering the fintech and payments industry in Poland. The site publishes news articles, analyses, guides, and opinion pieces about banking, payment cards, mobile payments, e-commerce, insurance, and regulatory topics. The portal also maintains a glossary of financial terms called Cashlesspedia.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashless.pl News Portal Polish online news portal that publishes daily news articles, analyses, guides, opinion pieces, and special reports covering fintech, payment systems, banking, credit cards, mobile payments, e-commerce, insurance, and regulatory developments. Free to readers, monetized through advertising and sponsorships, targeted at fintech, banking, and e-commerce professionals in Poland.
• Cashlesspedia

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered strategic, supporting and content.

• MastercardstrategicGTM or Marketing PartnerMastercard is listed as a strategic partner of Cashless.pl, appearing in the Partnerzy strategiczni (Strategic Partners) section of the website.
• VisastrategicGTM or Marketing PartnerVisa is listed as a strategic partner of Cashless.pl, appearing in the Partnerzy strategiczni (Strategic Partners) section of the website.
• BLIKstrategicGTM or Marketing PartnerBLIK is listed as a strategic partner of Cashless.pl, appearing in the Partnerzy strategiczni (Strategic Partners) section of the website.
• KIR (Krajowa Izba Rozliczeniowa)supportingGTM or Marketing PartnerKIR (Krajowa Izba Rozliczeniowa) appears as a wspierający partner (supporting partner) of Cashless.pl.
• ITCsupportingGTM or Marketing PartnerITC appears as a supporting partner of Cashless.pl.
• PolcardsupportingGTM or Marketing PartnerPolcard appears as a supporting partner of Cashless.pl.
• ElavonsupportingGTM or Marketing PartnerElavon appears as a supporting partner of Cashless.pl.
• HitachisupportingGTM or Marketing PartnerHitachi appears as a supporting partner of Cashless.pl.
• SoonlysupportingGTM or Marketing PartnerSoonly appears as a supporting partner of Cashless.pl.
• AutopaysupportingGTM or Marketing PartnerAutopay appears as a supporting partner of Cashless.pl.
• AdyensupportingGTM or Marketing PartnerAdyen appears as a supporting partner of Cashless.pl.
• ProvidentsupportingGTM or Marketing PartnerProvident appears as a supporting partner of Cashless.pl.
• KontomatiksupportingTechnology or IntegrationKontomatik appears as a supporting partner of Cashless.pl, providing open banking solutions.
• WorldlinesupportingGTM or Marketing PartnerWorldline appears as a supporting partner of Cashless.pl.
• ErstesupportingGTM or Marketing PartnerErste appears as a supporting partner of Cashless.pl.
• ZBP (Związek Banków Polskich)contentGTM or Marketing PartnerZBP (Związek Banków Polskich - Polish Banking Association) appears as a merytoryczny partner (content/thematic partner) of Cashless.pl.
• Fundacja Polska BezgotówkowacontentGTM or Marketing PartnerFundacja Polska Bezgotówkowa appears as a merytoryczny partner (content/thematic partner) of Cashless.pl.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Cashlesspl
• LinkedInlinkedin.com/company/cashless.pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashless.pl