Metro TV
- Company typePrivate
- Founded1997
- HeadquartersAccra, Ghana
- Headcount101–250
- GTM typeB2C
- OfferingServices
Metro TV firmographics
Firmographics- Name
- Metro TV
- Website
- https://metrotvonline.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Metro TV industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Independent Local TV Stations (MPABACAB)
Keywords
Where Metro TV is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Markets served
Metro TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Metro TV product offering
Product offeringCore offering
Metro TV is a Ghanaian television broadcaster that produces and airs news, sports, entertainment, and political programming to viewers. It supplements its traditional TV broadcast with live streaming and digital content accessible through its website metrotvonline.com, extending audience reach beyond conventional television sets.
Differentiator
Problem solved
Functional benefit
Products and services
- News programming News broadcasts delivered to Ghanaian television viewers as part of Metro TV's programming lineup.
- Sports programming Sports broadcasts delivered to Ghanaian television viewers covering sporting events and related coverage.
- Entertainment programming Entertainment shows delivered to Ghanaian television viewers as part of Metro TV's programming lineup.
- Political programming Political and current affairs shows delivered to Ghanaian television viewers as part of Metro TV's programming lineup.
- Live streaming service Online live streaming of Metro TV's programming content accessible through metrotvonline.com, enabling internet-based viewing of Ghanaian broadcast content.
- Digital content distribution Digital content accessible through metrotvonline.com, supporting online consumption of Metro TV's programming in addition to traditional television broadcast.
Companies that use Metro TV
Customer profileIdeal customer profiles2 records
Metro TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metro TV partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Metro TV competitors and assessment
Company assessmentOthers
- MultiChoice Africa (DSTV/GOtv): Satellite pay-TV operator distributing channels and on-demand content in Ghana; functions as both a potential distribution partner and indirect competitor for audiences and ad spend.
Regional players
- Africa Independent Television (AIT): Pan-African private broadcaster with news and general entertainment programming reaching West Africa; useful regional reference point for African independent TV operators.
Direct peers
- e.TV Ghana: Local Ghanaian private free-to-air TV station with general entertainment and news programming, comparable in format and target audience to Metro TV.
- TV Africa: Pan-African-oriented Ghanaian TV broadcaster offering news and entertainment across the West African region; similar business model and audience profile to Metro TV.
- Citi TV (Citi Newsroom): Ghanaian private TV and online news platform with comparable news/current affairs focus and digital distribution; directly competes for political/news ad spend.
- TV3 Network Ghana: Leading private commercial TV network in Ghana broadcasting news, sports, and entertainment; the closest direct competitor to Metro TV in scale and content mix.
- JoyNews ( Multimedia Group): Ghanaian commercial broadcaster producing news, sports, and general entertainment across TV and digital channels serving the same Accra-based advertising market as Metro TV.
- UTV Ghana: Privately owned Ghanaian TV network broadcasting news, drama, and entertainment; a domestic peer competing for the same local advertising pool as Metro TV.
Broad incumbents
- Ghana Broadcasting Corporation (GBC): State-owned national broadcaster in Ghana operating GTV and multiple radio/TV channels; dominates national reach and competes with Metro TV for advertiser and audience share.
- BBC Africa (BBC World Service): International public broadcaster with significant English-language news output targeted at West Africa; competes for premium news audiences and ad-free credibility in Ghana.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Metro TV social profiles
Digital presenceMetro TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro TV leadership team
Management profileNumber of profiles
Metro TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro TV
What does Metro TV do?
Metro TV is a Ghanaian television broadcaster that produces and airs news, sports, entertainment, and political programming to viewers. It supplements its traditional TV broadcast with live streaming and digital content accessible through its website metrotvonline.com, extending audience reach beyond conventional television sets.
When was Metro TV founded?
Metro TV was founded in 1997. It employs 101 to 250 people.
Where is Metro TV based?
Metro TV is headquartered in Accra, Ghana, in the Africa region.
Who are Metro TV's main competitors?
MultiChoice Africa (DSTV/GOtv) is listed as an others. Africa Independent Television (AIT) is listed as a regional player. Direct peers are e.TV Ghana, TV Africa, Citi TV (Citi Newsroom), TV3 Network Ghana, JoyNews ( Multimedia Group) and UTV Ghana. Broad incumbents are Ghana Broadcasting Corporation (GBC) and BBC Africa (BBC World Service).
Does Metro TV have an API?
No public API is recorded for Metro TV.
What industry is Metro TV in?
Metro TV's product category is Television Broadcasting. Its primary akta.pro industry code is MPABACAB, Independent Local TV Stations. Its NAICS code is 516120 and its SIC code is 4833.