What Choisy Laboratories does

Choisy Laboratories, operating commercially as Kersia Canada, is a Canadian B2B hygiene and sanitation solutions provider headquartered in Louiseville, Quebec. Founded in 1946 and now operating as the Canadian subsidiary of the global Kersia Group, the company develops and commercializes professional cleaning, disinfection, and food-safety products across hand hygiene, laundry, floor care, general maintenance, industrial, dishwashing, food industry, and disinfecting categories. Its portfolio is underpinned by proprietary technology platforms including Aquaforce (washing and sanitation performance for dishes and laundry), Biosolution (biotechnology for natural soil and odour treatment), Responsible Formulation (eco-friendly chemistry), and Ultra Dry Airborne Sanitizer for food-processing environments.

The company runs an enterprise field-sales go-to-market, serving customers across 15+ industry verticals including food & beverage processing, bottling, dairy, meat and poultry, craft breweries, QSR and FSR restaurants, convenience stores, supermarkets and grocery, food distribution, retirement homes, hotels, leisure/sports facilities, educational institutions, and facility cleaning services. Sales are quote-based via an RFQ submission process and a self-service B2B e-commerce portal (b2b.kersia.ca), supported by industry-specific landing pages and a content/resource center. Notable customers include Metro, the Bell Centre (exclusive supplier), TRICOLORE sports partner, and a broad roster of food-service, retail, and beverage accounts across Quebec, Ontario, and Atlantic Canada.

Commercially, the entity generates revenue through one-time sales of hygiene and sanitation consumables to enterprise and mid-market buyers, with no disclosed pricing or revenue figures. The company operates as a strategic subsidiary within the Kersia Group ecosystem alongside affiliate companies RMS Equipment and GDG Environment, and has been actively rebranding and expanding its product lines (including a COVID-19 disinfection range) and digital channels under the Kersia identity.

Name

Choisy Laboratories

Legal name

Kersia Canada Ltd.

Website

https://choisy.com

Company type

Private

Founded year

1946

Operating status

Operating

Short description

Choisy Laboratories (operating as Kersia Canada) is a Canadian B2B hygiene and sanitation solutions provider serving food processing, food service, retail, hospitality, and institutional customers across 15+ verticals with proprietary chemistry platforms and enterprise field sales.

Ownership category

akta.pro rank

Product category

Professional Hygiene and Sanitation Chemicals

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Food Processing & GMP Sanitation (IMAIADAE)

Keywords

• Professional hygiene products
• Food safety solutions
• Industrial sanitation chemicals
• Disinfecting and sanitizing
• Institutional cleaning supplies

Headquarters

HQ city

Louiseville

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Hygiene and Sanitation Products: Sale of professional hygiene products including hand hygiene, laundry, floor care, industrial hygiene, food industry solutions, dishwashing, and disinfecting products

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Choisy Laboratories, operating as Kersia Canada, is a fully integrated manufacturer and supplier of professional hygiene and sanitation chemical products. The company develops, formulates, and commercializes solutions across hand hygiene, laundry, floor care, industrial hygiene, food industry, dishwashing, and disinfecting categories for B2B customers across food and beverage, hospitality, retail, institutional, and industrial verticals.

Product overview

Kersia Canada (formerly Choisy) is a comprehensive hygiene solutions provider offering a portfolio of specialized products across multiple categories including hand hygiene, laundry, general hygiene, floor care, industrial hygiene, food industry solutions, dishwashing, and disinfecting solutions. The product line serves diverse markets including food & beverage, restaurants, supermarkets, retirement homes, hotels, convenience stores, educational institutions, and facility cleaning services. The portfolio is supported by two proprietary technology platforms: Biosolution (biotechnology for natural soil and odour treatment) and Aquaforce (advanced washing and sanitation performance for dishes and laundry).

Differentiator

Problem solved

Functional benefit

Products and services

• Hand Hygiene Solutions Gentle, ecological cleansing lotions balanced with the skin's pH levels, intended for all lines of activity and professional use.
• Laundry Hygiene Solutions A wide range of detergents, fabric softeners and stain removers for professional laundry care and maintenance.
• Floor Hygiene Solutions A complete range of products to clean, protect and enhance the look of all floor types for commercial and institutional environments.
• Industrial Hygiene Solutions A complete range of hygiene products specially created for the automotive, transportation, aeronautics, manufacturing, mechanics, machining and storage industries.
• Food & Beverage Industry Solutions Value-added products and solutions to prevent diseases or contamination at every food supply chain stage, positioning the company as a leader in food safety.
• Food Hygiene Solutions High-performance maintenance products intended for the food industry that exceed hygiene and sanitation standards.
• Dishwashing Hygiene Solutions A complete range of cleaning products for clean and sanitized dishes including liquid dish soap, rinsing agents, and descalers.
• Disinfecting and Sanitizing Hygiene Solutions Line of disinfectants offering concentrated or ready-to-use solutions for demanding disinfecting needs without compromising on safety.
• COVID-19 Hygiene and Disinfection Solutions Safe and efficient hand disinfection and hygiene solutions for preventing viral infections.
• General Hygiene Solutions A wide range of essential solutions for general maintenance across all activity sectors.

Quantifiable outcome

• Products are phosphate-free to protect water courses, lakes and rivers
• +1 more outcomes

Named customers13 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Kersia GroupcoreOthersParent company; Kersia Canada is the Canadian operation of the global Kersia Group, a leader in food safety and hygiene solutions. The company was formerly known as Choisy before rebranding to Kersia.
• TRICOLOREflagshipGTM or Marketing PartnerProud partner of TRICOLORE sports organization; premium sponsorship relationship enhancing brand visibility in sports sector.
• Bell CentreflagshipStrategic or Co-development PartnerExclusive hygiene supplier to the Bell Centre (home of the Montreal Canadiens NHL team), representing a flagship customer partnership and major venue reference account.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ecolab: Global leader in water, hygiene, and infection-prevention solutions with a large food-safety and food-processing sanitation portfolio. Directly competes with Kersia Canada for institutional and food-industry hygiene accounts across virtually all of the same Canadian verticals.
• Neogen Corporation: Food-safety company spanning sanitation chemicals, diagnostic tests, and animal safety — competes most directly with Kersia Canada in food-plant sanitation chemistry and supply-chain hygiene programs.
• Diversey Holdings: Specialist in cleaning, sanitizing, and hygiene products for foodservice, food processing, retail, and healthcare — overlapping almost line-for-line with Kersia Canada's vertical segmentation. Competes on the same food-safety value proposition with a comparable proprietary chemistry base.
• Sealed Air: Food-safety and hygiene company with sanitation chemistry and food-processing solutions serving the same protein, dairy, and beverage processors targeted by Kersia Canada. Highly comparable vertical-by-vertical play in food safety.
• S.C. Johnson Professional: Commercial and institutional cleaning and hygiene product line (hand hygiene, floor care, disinfectants) overlapping with Kersia Canada's general hygiene, hand hygiene, and industrial hygiene product categories across shared B2B customers.
• Birko Corporation: Specialty chemical manufacturer focused on food-plant sanitation, antimicrobial intervention, and facility cleaning for meat, poultry, and produce processors. Closest direct niche competitor to Kersia Canada's food-industry hygiene offering in the protein and produce segments.
• Zep Inc. Manufacturer of professional cleaning and maintenance chemicals for industrial, institutional, and food-and-beverage customers. Competes with Kersia Canada in floor care, hand hygiene, and general facility sanitation.

Regional players

• Charlotte Products / Charlotte's BioSafe: Canadian manufacturer of environmentally preferable cleaning, sanitation, and disinfectant products based in Ontario. Most direct regional comparable to Kersia Canada given shared Canadian geography, eco-formulation positioning, and multi-vertical B2B sales model.

Broad incumbents

• Solenis: Global specialty chemicals producer with water-treatment, food-and-beverage hygiene, and industrial sanitation lines. Larger and more diversified than Kersia Canada but with overlapping product positioning in food processing and industrial cleaning.
• Stepan Company: Diversified specialty and intermediate chemical manufacturer supplying surfactants and cleaning-compound ingredients used in sanitation products. Broader than Kersia Canada but a relevant incumbent in the same chemistry supply chain and end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KersiaCanada
• LinkedInlinkedin.com/company/laboratoires-choisy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choisy Laboratories