Van der Kroft Events

What Van der Kroft Events does

Van der Kroft Events is a privately held Dutch B2B event rental and styling company headquartered at Marineweg 15, Wassenaar, Netherlands. The company provides event organizers, conference planners, and catering companies with rental access to a catalog of more than 4,000 products organized into three core categories: Meubilair (furniture including chairs, tables, lounge, bar/buffet, outdoor furniture, and podiums), Mastiek (tableware including dishes, glasses, cutlery, walking dinner items, and kitchen articles), and Apparatuur (professional catering equipment including coffee/tea machines, heating, cooling, and electrical gear). Delivery is offered throughout the Netherlands, covering major event regions such as Leiden, Den Haag, Amsterdam, Rotterdam, and Utrecht.

Beyond physical rental, the company operates three additional service lines: Concept (in-house stylists producing atmosphere concepts, 3D drawings, and moodboards including pre-designed themes such as Kleurrijke Nostalgie, Sjieke Elegantie, and Natuurlijke Essentie), People (hospitality staffing supplied through a partnership with a reputable hospitality staffing agency, Horeca Uitzendbureau), and Works (on-site transport, setup, and breakdown crews). Specialized offerings include Congres inrichting for conference and exhibition infrastructure and Kerstmis styling for Christmas events. The firm is also a founding partner of Greenbookings, a non-profit foundation established in 2023 that supports CO2 compensation through tree-planting partnerships with the Life Terra foundation.

The business model is primarily transactional, with pay-as-you-go unit pricing on rental items (e.g., €0.27 for glasses, €8.50 for chairs, €57.32 for high tables, up to €378 for combisteamers), supplemented by professional services revenue from styling and logistics. Distribution is multi-channel, combining a B2B e-commerce platform with direct online ordering, dedicated account managers accessible via two phone lines, and a physical showroom at the Wassenaar headquarters. Target customer segments are Corporate Event Organizers (primary), Congress and Conference Organizers, and Catering Companies, served horizontally across use cases rather than concentrated in a single vertical. No public ticker, funding history, M&A activity, or AI/technology capability is disclosed in the available data.

Name

Van der Kroft Events

Legal name

Van der Kroft Events

Website

https://vdkroft.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Kroft Events is a Dutch B2B event rental and styling company providing furniture, tableware, catering equipment, styling concepts, hospitality staffing, and on-site logistics to corporate event organizers, conference planners, and caterers throughout the Netherlands.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Event Signage, Props & Custom Installations (HSACAOAG), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Event furniture rental
• Tableware rental
• Catering equipment rental
• Event styling services
• Event logistics services

Headquarters

HQ city

Wassenaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Equipment Rental: Rental of meubilair (furniture), mastiek (tableware including servies, glazen, bestek), and apparatuur (equipment such as koffie en thee machines, cooking equipment, cooling units). Items are rented for events with prices listed per unit.
2. Styling and Concept Services: Professional styling services including sfeerconcept (atmosphere concepts), 3D tekening - Moodboard, and fully serviced event furnishing. Stylists create customized concepts for sit-down dinner, walking dinner, and bar & lounge settings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Van der Kroft Events rents furniture (meubilair), tableware (mastiek) and catering/apparatus equipment (apparatuur) for events, conferences and hospitality settings, supported by in-house styling concepts, hospitality staffing, and full logistics including delivery, setup and on-site service. The company supplies event organizers, caterers and venues across the Netherlands and Belgium from a catalog of more than 4,000 items, and is increasingly applied in sustainability-focused event projects such as the Greenbookings partnership.

Product overview

Van der Kroft Events is a Dutch business event rental and styling company offering a comprehensive portfolio of rental products and services organized into three core rental categories: Meubilair (furniture including chairs, tables, lounge, bar/buffet, outdoor furniture, podiums), Mastiek (tableware including dishes, glasses, cutlery, buffet items, kitchen articles), and Apparatuur (catering equipment including coffee/tea machines, heating, cooling, electrical equipment). Beyond rentals, the company provides styling services through pre-designed Concepts (Kleurrijke nostalgie, Sjieke Elegantie, Natuurlijke Essentie), hospitality staffing (People), and logistics/setup (Works). Specialized offerings include congress/conference setup and Christmas event styling. As founding partner of Greenbookings, the company also emphasizes sustainable event practices through tree planting partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Meubilair (Furniture Rental)

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GreenbookingscoreStrategic or Co-development PartnerVan der Kroft Events is a founding partner of Greenbookings - an initiative to collectively make the event and meeting industry more sustainable. Greenbookings plants trees to compensate CO2 emissions from events and meetings. The organization was legally established in 2023 in Hilversum as a non-profit foundation with a multi-year budget and policy plan. Greenbookings works with partner Life Terra, which has been planting forests in the Netherlands and abroad for over 20 years for better climate, biodiversity, and healthy living conditions.
• Life TerracoreStrategic or Co-development PartnerLife Terra is a foundation that has existed for over 20 years and plants forests in the Netherlands and abroad for better climate, more biodiversity, and healthy living conditions. They partner with Greenbookings (which Van der Kroft Events is a founding partner of) to plant as many trees as possible through events.
• Horeca Uitzendbureau (Hospitality Staffing Agency)minorChannel Partner/ Reseller/ DistributorVan der Kroft Events works with a reputable hospitality staffing agency for guest-oriented staff for events. This partnership provides professional hospitality personnel to ensure events have a sparkling and well-oiled team ready for guests.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stoltenkamp Evenementenverhuur: Dutch event rental company offering furniture, tableware, and equipment for corporate and private events. Directly comparable in product mix, B2B sales-led go-to-market, and Dutch customer base to Van der Kroft Events.
• Party Rent Group: Germany-headquartered, Europe's largest event rental company offering furniture, tableware, catering equipment and styling across multiple European markets. Directly comparable to Van der Kroft Events in product breadth, B2B event-rental model, and full-service bundling, with a broader geographic footprint.
• Holland Party Group: Dutch party and event rental provider focused on furniture, tableware, and decoration for corporate and private events. Comparable to Van der Kroft Events in the horizontal Dutch event-rental category and shared B2B customer base.
• MBI Exclusiv: Dutch rental supplier of exclusive event furniture and furnishings targeting corporate events, gala dinners, and conferences. Comparable to Van der Kroft Events' Meubilair line and Concept styling offerings, serving the same premium segment of Dutch corporate event organizers.
• Lodders Tenten: Dutch tent and event structure rental company serving the Netherlands and surrounding markets. Operates in the same Dutch event-rental space as Van der Kroft Events, often co-supplying events where tents and furniture/equipment are bundled together.
• Tent Trading: Dutch tent and event structure rental business serving the Netherlands. Comparable to Van der Kroft Events in event-rental category and customer base, frequently co-supplying Dutch events where tent structures pair with furniture and equipment rentals.
• Topramex: Belgian/European tent and event rental provider serving corporate events, festivals, and sporting events with structures, furniture, and equipment. Comparable to Van der Kroft Events in serving the same cross-border Benelux corporate event segment with overlapping rental product lines.
• Chefs' Table Top: Dutch event equipment and tableware specialist shown as partner on Van der Kroft Events' own website. Closely comparable on product category (event tables, presentation, catering equipment) and customer base of Dutch catering professionals and event organizers.

Broad incumbents

• Manutan Netherlands: European B2B distributor of workplace, hospitality, and event supplies including furniture, catering equipment, and consumables. Broader and larger than Van der Kroft Events but overlaps on event furniture and equipment supply to corporate event organizers and hospitality buyers.
• Boels Rental: Netherlands-headquartered, Europe's largest equipment rental company with broad tools, machines, and event/catering equipment offerings. Comparable as a B2B event and equipment rental supplier operating at much larger scale, with overlap on catering equipment and event infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/van-der-kroft-party-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Kroft Events