What EDAMAME does

Edamame Japan is a privately held, boutique marketing agency headquartered in Minato-ku, Tokyo, that delivers bilingual B2B technology marketing and Japan market entry services for overseas SaaS, AI, and cybersecurity vendors. The firm runs a project-based and retainer professional services model, with engagements typically spanning paid media across Google, Yahoo Japan, Bing, and LinkedIn ABM; social channels including a dedicated LINE ads offering; Japanese publisher content syndication via partnerships including Nikkei; localized landing pages, sales decks, and webinars; event and webinar demand generation; and RevOps including MQL/SQL definition, HubSpot configuration with JP/EN schemas, and English-language reporting to client headquarters. Go-to-market combines direct consultative selling to HQ marketing teams, APAC regional offices, and Japan country managers, with an event-driven demand engine and a white-label reseller channel targeting other marketing agencies.

Underlying the service is a deliberate absence of proprietary technology: Edamame Japan is a services firm that orchestrates third-party platforms (HubSpot, LinkedIn, LINE, publisher networks, Nikkei placements) rather than selling a software product. Founder Kunio Shimizu leads a small team of 1–10, and the company's differentiators are bilingual and bicultural execution, tech-sector specialization, and English-language HQ reporting rather than technology assets. Customer evidence spans named enterprise engagements (Tableau via AI Cadena) and three public case studies across U.S. AI analytics, U.S./Korean sports-tech, and U.S. cybersecurity, with claimed trusted-by status among B2B tech teams in the US, EU, and APAC.

Commercially, revenue is generated entirely through quote-based, scope-tailored professional services engagements. No pricing, revenue figures, funding rounds, or ownership structure beyond founder operation are publicly disclosed. Geographic coverage is effectively single-country (Japan) for delivery, while clients are sourced globally; a Korean-language site variant indicates outbound acquisition beyond the traditional US-to-Japan corridor. There are no subsidiaries, M&A activity, patents, regulatory actions, or restructuring events on record.

Name

EDAMAME

Legal name

Edamame Japan

Website

https://edamamejapan.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Edamame Japan is a Tokyo-based boutique B2B marketing agency that provides bilingual Japan market entry, paid media, localized content, and RevOps services to overseas SaaS, AI, and cybersecurity vendors.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B lead generation
• Japan market entry
• Digital marketing agency
• Localized marketing services
• Multi-channel advertising

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Professional services revenue from providing B2B marketing, lead generation, localization, and RevOps services to overseas tech companies entering the Japanese market. Services are delivered through project-based engagements and ongoing retainer arrangements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Edamame Japan is a boutique, Tokyo-based marketing agency that delivers localized B2B technology marketing and Japan market entry services for overseas tech companies. It provides end-to-end execution spanning B2B lead generation, multi-channel paid media (search, social, LINE, display), Japanese-language content and localization, publisher content syndication, event and webinar marketing, white-label execution for other agencies, and RevOps/measurement with bilingual English reporting back to headquarters.

Product overview

Edamame Japan is a boutique, Tokyo-based marketing agency that provides B2B technology marketing and Japan market entry services for overseas tech companies. The company does not offer a software product but rather delivers a suite of professional services including B2B Lead Generation, Multi-Channel Marketing, Publisher Content Syndication, Localized Materials creation, Event & Webinar Marketing, Search Engine Marketing, Social Media Marketing, White-Label Japan Marketing for Agencies, LINE Ads Management, and RevOps & Measurement. These services are designed to help non-Japanese B2B tech companies enter, localize, and scale their marketing operations within the Japanese market, with bilingual reporting in English for headquarters alignment.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Lead Generation
• Multi-Channel Marketing
• Publisher Content Syndication
• Localized Materials
• Event & Webinar Marketing
• Search Engine Marketing
• Social Media Marketing
• LINE Ads Management
• White-Label Japan Marketing for Agencies

Quantifiable outcome

• Faster first meetings, qualified leads, and clear reporting to HQ
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• NikkeiminorGTM or Marketing PartnerStrategic media placement partnership with Nikkei, Japan's most trusted business outlet. Edamame executed media buying selecting formats aligned to ESG/sustainability, maritime domain awareness, and advanced analytics to lift credibility among senior Japanese decision-makers. Ads were placed in actual newspaper and online media targeting C-level positions.
• Japanese PublishersminorChannel Partner/ Reseller/ DistributorPublisher partnerships for sponsored articles, whitepapers, and media leads from trusted Japanese outlets integrated to client CRM systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hakuhodo: One of Japan's largest advertising and marketing agencies with deep B2B and consumer capabilities. Comparable because it competes for the same enterprise Japan marketing budgets as Edamame, but at vastly larger scale and with a much broader portfolio rather than a tech-entry niche.
• FleishmanHillard: Global PR and integrated marketing agency with a Japan office and strong technology practice. Comparable because it competes for multinational tech clients' Japan marketing and communications budgets, though as a broad incumbent network rather than a boutique.
• Dentsu: Japan's largest advertising agency network with global reach and significant digital and B2B practices. Comparable because it serves many of the same multinational tech clients entering Japan, but as a full-service incumbent rather than a boutique tech-market-entry specialist.

Direct peers

• WE Communications: Global technology-focused communications and marketing agency with operations across Asia including Japan. Comparable because it serves B2B tech companies expanding into APAC markets, overlapping with Edamame's target customer base and tech-sector focus.
• Hotwire: Global communications and marketing agency with technology sector focus and a Japan presence. Comparable because it serves B2B tech companies expanding internationally including Japan, overlapping with Edamame's tech-sector specialization.
• Btrax: US-Japan design and digital agency that helps foreign tech companies launch and grow in Japan. Directly comparable to Edamame in serving overseas B2B tech firms needing Japan market-entry marketing services, though with a stronger design/UX orientation.
• Tokyoesque: Tokyo-based bilingual marketing and creative agency serving foreign brands and tech companies entering Japan. Directly comparable to Edamame in targeting overseas companies that need Japanese-language marketing execution and cultural localization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDAMAME