Rako

What Rako does

Rako is the commercial brand of LASSELSBERGER, s.r.o., a privately held Czech ceramic tile manufacturer headquartered in Plzeň (Adelova 2549/1). The company produces ceramic wall and floor tiles and related building chemistry, organized under four sub-brands: RAKO HOME for residential applications (bathrooms, kitchens, floors, exteriors), RAKO OBJECT for architects, designers, and commercial projects, RAKO SYSTEM for installation chemistry (adhesives, grouts, waterproofing, cleaning), and RAKO OUTDOOR for 2cm sintered tiles used on terraces, balconies, pool surrounds, and walkways. Its product catalog comprises 94+ series spanning wall tiles, floor tiles, mosaics, decorations, step tiles, skirting plinths, special pieces, and building chemistry, with proprietary ABS surface technology (micro-grit, airless homogeneous application delivering R10/B slip resistance) and digital printing of stone, wood, marble, concrete, terrazzo, and slate aesthetics.

The business operates a multi-channel go-to-market: an authorized dealer network across Czech Republic, Slovakia, Lithuania, Ukraine, and Belarus; direct e-commerce via rako.cz; the RAKO OBJECT professional specification channel with CAD and technical documentation; and brand-owned showrooms including HUB IN BATH (Prague, opened April 2026 with HÜPPE, HANSGROHE, KALDEWEI). Manufacturing is supported by six domestic loading/distribution points (Rakovník, Lubná u Rakovníka, Chlumčany, Horní Bříza, Borovany, Podbořany). Revenue is generated through hardware sales of tile products and building chemistry; pricing is not publicly disclosed and is obtained via the dealer network. Reference projects include Slovak soccer stadium renovations, Hotel Reśliński pool and wellness in Poland, and the Aurelium Cultural Centre in Lappersdorf, Germany.

Rako is an established industrial manufacturer rather than a venture-backed or technology-led growth company. There are no disclosed funding rounds, no M&A activity, no public listing, and no disclosed headcount or revenue figure in the available data. Customer engagement runs across residential end-consumers, professional specifiers (architects/designers), tile installers/contractors, and wholesale/retail partners, with named enterprise accounts concentrated in hospitality, sports infrastructure, and cultural venues.

Name

Rako

Legal name

LASSELSBERGER, s.r.o.

Website

https://rako.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rako is the Czech ceramic tile brand of LASSELSBERGER, s.r.o., manufacturing ceramic wall and floor tiles across four sub-brands (HOME, OBJECT, SYSTEM, OUTDOOR) and distributing through authorized dealers in Czech Republic, Slovakia, Lithuania, Ukraine, and Belarus, serving residential, architect, and commercial-project customers.

Ownership category

akta.pro rank

Product category

Ceramic Tiles & Building Materials

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260), Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG), Terrazzo & Decorative Aggregate Flooring (IMADAJAF)

Keywords

• Ceramic wall tiles
• Ceramic floor tiles
• Sintered outdoor tiles
• Building chemistry products
• Tile installation systems

Headquarters

HQ city

Rochester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic Tile Sales: Traditional B2B and B2C sales of ceramic wall and floor tiles through authorized dealer network. Products include various series across multiple price points and applications including residential, commercial, and outdoor use.
2. Building Chemistry Products: RAKO SYSTEM product line including adhesives, grouts, waterproofing, and maintenance products for tile installation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rako manufactures and sells ceramic wall and floor tiles through three branded programs: RAKO HOME for residential applications (bathrooms, kitchens, floors, exteriors), RAKO OBJECT for architects, designers, and commercial project specifiers, and RAKO SYSTEM for chemical building products (adhesives, grouts, waterproofing, cleaning, maintenance). The portfolio also includes the RAKO OUTDOOR line of 2 cm thick sintered tiles for terraces, balconies, pool surrounds, and walkways, and spans 94+ tile series distributed across Czech Republic, Slovakia, Lithuania, Ukraine, and Belarus.

Product overview

RAKO is a Czech ceramic tile manufacturer owned by LASSELSBERGER, s.r.o., producing high-quality ceramic wall and floor tiles. The product portfolio consists of three main categories: RAKO HOME for residential applications (bathrooms, kitchens, floors, exteriors), RAKO OBJECT for professional/specifier use (architects and designers), and RAKO SYSTEM for chemical building products (adhesives, grouts, cleaning and maintenance). Product types include wall tiles, floor tiles, mosaics, decorations, step tiles and skirting plinths, special pieces, and building chemistry. The extensive RAKO OUTDOOR line features 2 cm thick sintered tiles for terraces, balconies, pools and walkways that can be installed without adhesive on pedestals, gravel or grass. The product offering includes 94 distinct series such as Via, Vein, Vals Outdoor, Cava, Betonico, and specialized lines like ABS surface tiles with enhanced slip resistance for public areas.

Differentiator

Problem solved

Functional benefit

Brands

• RAKO HOME: Ceramic tiles for residential use - complete assortment for bathrooms, floors, kitchens and exterior applications
• RAKO OBJECT
• RAKO SYSTEM
• RAKO OUTDOOR

Products and services

• RAKO HOME

Quantifiable outcome

• Tiles can be laid without adhesive, reducing installation complexity and enabling easy disassembly for maintenance access
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HÜPPEminorStrategic or Co-development Partner · 13 April 2026Bathroom equipment brand partnering in the HUB IN BATH showroom concept in Prague's Karlín district, showcasing RAKO tiles alongside complementary bathroom products.
• HANSGROHEminorStrategic or Co-development Partner · 13 April 2026Premium bathroom fixtures brand partnering in the HUB IN BATH showroom concept in Prague's Karlín district, complementing RAKO tile installations with high-quality fixtures.
• KALDEWEIminorStrategic or Co-development Partner · 13 April 2026Premium steel enamel bathroom fixtures brand partnering in the HUB IN BATH showroom concept in Prague's Karlín district, providing complete bathroom solutions alongside RAKO tiles.
• Lappersdorf MunicipalitycoreTechnology or Integration · 25 July 2018RAKO supplied approximately 550 square meters of Taurus Color and Taurus Granit tiles for the Aurelium cultural and meeting centre, installed in dressing rooms and sanitary areas in dark grey color scheme.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Porcelanosa: Spanish ceramic tile and building solutions group with parallel product lines (wall, floor, outdoor, installation chemistry) and a strong architect/designer channel; directly comparable to RAKO in integrated tile-plus-system offerings and premium specification positioning.
• Ceracasa: Spanish ceramic tile producer with wall, floor and porcelain collections targeting residential and contract projects; comparable to RAKO in mid-premium European tile positioning and project specification channel.
• Iris Ceramica: Italian ceramic surface manufacturer with porcelain wall, floor and outdoor collections plus technical surfaces; directly comparable to RAKO in design-driven specification tile category and European distribution model.
• Marazzi Group: One of Europe's largest ceramic tile manufacturers, offering wall, floor, outdoor and large-format porcelain tiles through extensive dealer networks; directly comparable to RAKO in product mix, B2B2C dealer distribution, and project specification activity.
• Florim: Italian large-format porcelain slab and tile producer serving residential, commercial and outdoor applications via dealer and specifier channels; directly comparable to RAKO across indoor and outdoor sintered tile formats.
• Ceramiche Caesar: Italian porcelain tile manufacturer focused on residential and commercial specifications with strong international distributor network; directly comparable to RAKO in porcelain wall/floor and outdoor sintered tile categories.

Broad incumbents

• Villeroy & Boch: European ceramics and bathroom brand with ceramic wall/floor tile lines and complementary bathroom fixtures; broadly comparable as a premium European tile-and-bathroom portfolio overlapping RAKO's premium positioning and HUB IN BATH showroom partnerships (HANSGROHE, KALDEWEI).
• Mohawk Industries: World's largest flooring manufacturer with ceramic tile (Marazzi), LVT and carpet operations across global dealer channels; broadly comparable as a multi-category flooring incumbent with overlapping ceramic tile product line and distribution intensity.
• Lasselsberger Group: The broader Austrian/Czech ceramics group of which RAKO (LASSELSBERGER, s.r.o.) is a national entity; directly comparable as a multi-country ceramic wall and floor tile manufacturer with overlapping product families and distribution channels across Central and Eastern Europe.

Emerging players

• Kajaria Ceramics: Largest Indian ceramic tile manufacturer with growing international footprint in wall, floor and outdoor porcelain; relevant comparable as a fast-growing tile manufacturer expanding beyond its home market via dealer networks and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCahEeVwiaynEhLGquuNjvew
• Facebookfacebook.com/RAKOkeramickeobklady
• LinkedInlinkedin.com/company/rako-controls-ltd
• Instagraminstagram.com/rakokeramickeobklady
• Pinterestcz.pinterest.com/rakokeramickeobklady/_created

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rako