Mirum Hong Kong

What Mirum Hong Kong does

Mirum Hong Kong is the Greater China Hub office of the global Mirum digital and experience design network, which is owned and operated by J. Walter Thompson U.S.A., LLC under WPP / Wunderman Thompson. The 51–100-person Hong Kong entity delivers strategy, experience design, digital platform implementation, and innovation development for enterprise and government clients, with a particular emphasis on connected, multi-channel customer experiences spanning desktop, mobile and retail.

Operationally, Mirum Hong Kong runs a project-based professional services model with quote-driven, scope-dependent pricing — no public pricing is disclosed — and sells through a direct enterprise field-sales motion supported by the broader WPP/Wunderman Thompson network. Its offering is organized around four pillars (Strategy, Experience Design, Digital & Platforms, and Innovation Development) and bundles enterprise CMS work (Sitecore, Kentico, Magnolia), open-source web stacks (React, Angular, Vue, Laravel, Node.js), native iOS/Android, AR/VR/IoT, and DevOps across Azure, AWS and Alibaba Cloud. Revenue comes from individual project and retainer engagements with marquee Hong Kong and multinational clients including HKTDC, Hong Kong International Airport, Hong Kong Tourism Board, Invest Hong Kong, Estée Lauder, Fendi, Cigna, CLP Power, Fusion Bank and Ocean Park, with no disclosed recurring-product business and no disclosed unit economics.

Name

Mirum Hong Kong

Legal name

MIRUM, LLC

Website

https://mirumhongkong.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirum Hong Kong is the Greater China Hub office of WPP-owned Mirum, a 51–100-person digital and experience design agency delivering strategy, UX, web/mobile platforms and AR/VR innovation for enterprise and government clients in Hong Kong.

Ownership category

akta.pro rank

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Digital Agency Services: Project-based professional services revenue from digital transformation, experience design, technology implementation, and innovation development engagements with enterprise clients. Services include strategy, experience design, digital platforms, innovation development, and DevOps/insourcing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mirum Hong Kong is the Greater China Hub office of global digital and experience design network Mirum Agency (part of Wunderman Thompson/WPP). It delivers project-based professional services spanning digital strategy, experience design, enterprise platform implementation, mobile and web development, and innovation work in AR/VR, IoT and AI for enterprise and government clients. Services are organised across Strategy, Experience Design, Digital & Platforms, and Innovation Development pillars, with each engagement scoped, quoted and delivered as a custom project.

Product overview

Mirum Hong Kong is the Greater China Hub office of global digital agency Mirum Agency (part of Wunderman Thompson/WPP). Rather than a single SaaS product, it operates as a full-service digital and experience design consultancy offering a modular portfolio of capabilities and implementation projects. Its core service architecture spans four pillars: Strategy (customer experience, digital transformation, data analytics), Experience Design (UX/UI, creative design, experiential activation), Digital & Platforms (enterprise CMS implementations, e-commerce, mobile apps, full-stack web), and Innovation Development (AR/VR, IoT, AI-powered solutions, emerging tech). Key named projects include the HKTDC CENTERSTAGE Digital Experience (AI-driven digital fashion campaign), the CLP Forklift Training Simulator (VR training with physical hardware), TENCEL Web AR (no-app AR promotion using 8th Wall), Fusion Bank AR with HoloLens 2, and the HKTDC CENTREVERSE Metaverse on AltSpaceVR. Supporting capabilities include connected interactive experiences (Unity-based), enterprise solutions (Sitecore, Kentico, Magnolia), native mobile development (Swift/Kotlin), open source web development (React, Vue, Laravel), CI/CD automation (Jenkins, Docker), and cloud architecture (Azure, AWS, Alibaba Cloud).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Agency Services

Quantifiable outcome

• Jasons Supermarket video wall achieved 10,000+ QR code downloads in first two weeks and $13M in advertising value within first week
• +4 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

One partnership is on record.

• Wunderman ThompsoncoreStrategic or Co-development PartnerWPP parent company providing global network infrastructure. Mirum is part of Wunderman Thompson, giving access to 20,000+ people, 200+ offices, and 90+ markets worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/MirumHK
• LinkedInlinkedin.com/company/mirum-hong-kong

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirum Hong Kong