What Edify Schools does

Edify Schools is the franchise brand of MDN Edify Education Pvt Ltd, the flagship education venture of India's DRS Group of Companies. Founded in 2003 and headquartered in Hyderabad (Medchal), the company operates a multi-brand K-12 school franchise network across 50+ Indian cities, comprising 90+ schools serving approximately 36,000 students and employing 12,000+ educators through franchisees. The company markets itself with the tagline 'Leading Young India' and operates distinct sub-brands — Edify International School, Edify World School, Edify School, MDN Future School, DRS World School, Edify Kids, and Edvisor — to address premium, mid-market, and preschool segments, with curricula spanning CBSE, IB, and IGCSE.

The core product is the proprietary 3C Curriculum (Character, Competence, Content), described as world record-winning and aligned with international frameworks. Franchisees are equipped with school management ERP, learning management systems, e-learning content, multimedia materials, and digital games for personalized learning. The company also references deployment of smart classrooms and robotics labs. Brand ambassador is chess Grandmaster Vishwanathan Anand.

Edify's revenue model rests primarily on upfront franchise fees (₹10–50 lakh per school) plus ongoing support services for franchisees, who in turn charge tuition to parents. Total K-12 franchise investment ranges ₹2–5 crore per campus, with high school franchises running ₹3–15 crore. Customer segments are split between B2B education entrepreneurs (franchisees) and B2C parents/students. The company has not disclosed revenue figures or raised institutional venture capital, operating as a private subsidiary of the diversified DRS Group. Recent strategic activity centers on geographic expansion through franchise signings in Tier II/III cities, professionalization of franchisee leadership through annual orientation and cluster training programs, and recognition through awards including the 2016 Global Platinum Award (Hong Kong) and the 2011 'Most Emerging K-12 Institute of the Year' (Indian Education Congress).

Name

Edify Schools

Legal name

MDN Edify Education Pvt Ltd

Website

https://edifyschools.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Edify Schools (MDN Edify Education Pvt Ltd) is a Hyderabad-based franchise network operating 90+ K-12 and preschools across 50+ Indian cities under multiple brands, serving 36,000+ students via its proprietary 3C Curriculum and licensing its brand, curriculum, and operational framework to education entrepreneurs.

Ownership category

akta.pro rank

Product category

K-12 School Franchise Services

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Electives & Enrichment Curriculum (Arts, Music, PE, CTE Exploratories) (EDAGAAAG)

akta.pro secondary industry

Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)

Keywords

• K-12 school franchise
• Education franchise network
• Preschool franchise
• Curriculum licensing services
• School management services

Headquarters

HQ city

Medchal

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Franchise Fees: Edify Schools charges franchise fees for using their brand name, curriculum, and operational support. The initial franchise fee ranges from ₹10 lakhs to ₹50 lakhs depending on the brand and model.
2. Tuition Fees: Schools under the Edify network charge tuition fees to students from pre-primary to Grade 12. Fee structure varies by location, grade, and curriculum (CBSE, IB, IGCSE).
3. Infrastructure and Setup Services: Support for school setup including campus planning, lab setup, and procurement assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Edify Schools operates a K-12 and preschool franchise network in India, licensing its proprietary 3C Curriculum (Character, Competence, Content) and brand identity to entrepreneurs who establish and operate schools. Franchisees receive end-to-end support including curriculum design, teacher training, marketing assistance, operational guidance, statutory compliance support, and school management software (ERP and LMS). The network offers multiple curriculum pathways (CBSE, IB, IGCSE) through distinct sub-brands such as Edify International School, Edify World School, Edify School, MDN Future School, DRS World School, and Edify Kids.

Product overview

Edify Schools operates as a comprehensive K-12 school franchise network offering multiple sub-brands including Edify International School, Edify World School, Edify School, MDN Future School, DRS World School, Edify Kids (preschool), Edvisor, DRS International School, and Master Franchise for Preschool. The core offering is built around their proprietary 3C Curriculum (Character, Competence, Content) influenced by IB, Cambridge, and NEP 2020. They provide complete franchise packages that include curriculum design, academic support, operational guidance, teacher training, marketing support, School Management Software (ERP), Learning Management Systems (LMS), and real-time monitoring tools. Schools are officially affiliated with CBSE, IB, or IGCSE depending on location and model. The franchise network spans 50+ cities across India with 90+ K-12/Pre-Schools serving 36,000+ students.

Differentiator

Problem solved

Functional benefit

Products and services

• Edify International School Franchise
• Edify World School Franchise
• Edify School Franchise
• MDN Future School Franchise
• DRS World School Franchise
• Edify Kids (Preschool Franchise)
• Master Franchise for Preschool
• Edvisor
• DRS International School

Quantifiable outcome

• 30+ Successful Campuses Across India
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• DRS Group of CompaniescoreStrategic or Co-development PartnerEdify Schools is the flagship education venture of DRS Group of Companies. The DRS Group provides the backing and strategic direction for the Edify Schools franchise network.
• Vishwanathan AnandminorOthersChess Grandmaster Vishwanathan Anand serves as Brand Ambassador for MDN Edify Education Pvt Ltd, bringing credibility and recognition to the Edify Schools brand.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• VIBGYOR Group of Schools: VIBGYOR operates a multi-state chain of CBSE/ICSE/IB K-12 schools in India with a similar mid-premium positioning, technology-integrated classrooms, and recognized brand — competing for the same urban parent segment.
• Podar Education Network: Podar operates a large multi-brand K-12 school network across India (Podar International, Podar Jumbo Kids, Little Elly) with both franchise and partner-operated models serving CBSE/ICSE/IB/IGCSE — directly comparable in scale and board coverage.
• EuroKids International: EuroKids is one of India's largest preschool franchise chains (with K-12 extension via EuroSchool), using a comparable franchise/licensed-operator model that targets the same education-entrepreneur customer and the same parent demographic at the early-childhood tier.
• Mount Litera Zee Schools (Zee Learn): Zee Learn's Mount Litera Zee Schools operates one of India's largest K-12 franchise networks with a comparable turnkey model (curriculum, teacher training, marketing support) targeting the same education-entrepreneur franchisee segment.
• Global Indian International School (GIIS): GIIS operates international-curriculum (IB/IGCSE/CBSE) K-12 campuses across India and abroad with a tech-enabled learning platform, directly comparable to Edify's premium international-school sub-brands.
• Ryan International Group: Ryan International runs 150+ K-12 campuses across India offering CBSE/ICSE/IB curricula with a national footprint and award-driven brand — directly comparable in scale and target parent demographic.
• Oakridge International School: Oakridge operates premium international-curriculum (IB/IGCSE/CBSE) schools across major Indian cities, comparable in board offering, premium positioning, and tech-integrated learning approach.
• Narayana Group (Narayana e-Techno Schools): Narayana runs one of India's largest K-12 chains with several hundred campuses including a franchise-style e-Techno model, competing for the same mid-tier Indian parent and entrepreneur franchisee segments.

Broad incumbents

• Delhi Public School (DPS) Society: DPS Society is one of India's oldest and largest K-12 school networks with 200+ campuses; it competes for the same parent demographic but operates primarily as affiliated society schools rather than a franchise system.

Regional players

• Greenwood High International School: Greenwood High operates IB/IGCSE/CBSE campuses concentrated in Bangalore, comparable in international-curriculum offering and tech-integrated approach but smaller and regionally focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mdnedify
• LinkedInlinkedin.com/company/mdn-edify-education

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edify Schools