Horpas

What Horpas does

Horpas, legally operating under SERVING S.R.L., is an Argentine ready-mix concrete producer founded in 2008 and headquartered in San Luis, Argentina. The company manufactures and delivers a portfolio of ready-mix concrete products — conventional structural grades (H-17 to H-30), non-structural cleaning concrete (H-8 to H-15), specialty concrete (colored, early-age habilitation, fiber-reinforced, permeable), HRDC controlled-density lightweight concrete, and self-compacting Rellenos Fluidos — through three owned production plants in San Luis, Villa Mercedes, and Córdoba. Its core technology is a Triple Control System that combines plant-side material-loading software, calibrated mixer-truck weighing, and numbered customer-verified seals, supported by in-house homologated laboratories for self-control and client testing. The business generates revenue on a per-cubic-meter quote-based pricing model for concrete (with pay-as-you-go billing) and a usage-based model for the RENTPAS equipment-rental sub-brand, all delivered via direct sales without intermediaries.

Horpas sells to construction companies (primary segment), government infrastructure clients, and individual builders/small contractors, achieving consistent quality positioning through ISO 9001:2015 certification (held continuously since 2008 and unique among concrete producers in San Luis province), AAHE board membership, and CIRSOC regulatory compliance. Distribution is direct: company-owned mixer trucks deliver to project sites, with no resellers or third-party logistics. Beyond core concrete, the company operates the RENTPAS sub-brand renting light and heavy equipment, cranes, asphalt equipment, vehicles, and containers to the same customer base, providing a cross-sell vector.

Name

Horpas

Legal name

SERVING S.R.L.

Website

https://horpas.com.ar

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Ready-Mix Concrete Manufacturing

NAICS

Ready-Mix Concrete Manufacturing (327320), Ready-Mix Concrete Manufacturing (32732), Other Concrete Product Manufacturing (327390)

SIC

Concrete Products, Except Block & Brick (3272), Concrete, Gypsum & Plaster Products (3270)

akta.pro industry

PRIMARYIMADABAL

Mortar, Grout & Masonry Cements

Industrials, Manufacturing & Construction/Building Materials & Products/Bricks, Blocks & Masonry Products

Keywords

• Ready-mix concrete
• Concrete production
• Construction materials
• Equipment rental
• Structural concrete

Headquarters

HQ city

San Luis

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Concrete (Hormigón) Sales: Production and delivery of ready-mix concrete for construction projects. Includes conventional, cleaning, and special concrete types. Revenue generated from per-cubic-meter pricing based on concrete type and specifications.
2. Equipment Rental (RENTPAS): Rental of light and heavy equipment for construction, earth movement, and transportation services. Includes equipment with or without operators, cranes, asphalt equipment, containers, offices, bathrooms, cars, and pickups. Also provides transportation of equipment with trailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Horpas produces and delivers ready-mix concrete solutions for construction projects in Argentina. Its core portfolio includes conventional structural concrete (H-17 through H-30 grades), cleaning concrete (H-8, H-13, H-15), specialty concrete (colored, fiber-reinforced, permeable, early-age habilitation, and mortars), and HRDC controlled-density lightweight concrete, all certified to ISO 9001:2015 with CIRSOC compliance. The company also operates RENTPAS, a complementary equipment and vehicle rental division for construction sites.

Product overview

Horpas is a concrete solutions company operating as a single unified product portfolio with one main brand (Horpas - Soluciones en concreto) and one sub-brand (RENTPAS) for equipment rental. The core offering centers on ready-mix concrete products organized into four main lines: Hormigones Convencionales (standard structural concrete in H-17 through H-30 grades), Hormigones de Limpieza (non-structural concrete for leveling and sidewalks in H-8 through H-15 grades), Hormigones Especiales (specialty products including colored, early-habilitation, fiber-reinforced, and permeable concrete plus mortars), and HRDC (controlled-density lightweight concrete). Supporting products include Rellenos Fluidos (controlled-density flowable fill for trench backfilling) and Aditivos (chemical admixtures from GCP and SIKA suppliers). The company also provides technical services through its Notas Técnicas section covering concrete curing guidance, and operates RENTPAS as a separate equipment rental division offering light/heavy equipment, vehicles, and containers.

Differentiator

Problem solved

Functional benefit

Brands

• RENTPAS: Equipment and vehicle rental division providing services to construction companies, government institutions, and private clients including movement of earth, plateas, road opening, and urban developments.

Products and services

• Hormigones Convencionales Standard structural concrete products for columns, beams, slabs, and industrial floors, conforming to CIRSOC 201-85 and CIRSOC 201-05 standards. Includes H-17, H-20, H-21, H-25, and H-30 grades for general contractors and specialized builders in San Luis, Villa Mercedes, and Córdoba.
• Hormigones de Limpieza Lower-strength non-structural concrete for leveling, load transmission, and sidewalks. Includes H-8, H-13, and H-15 grades, targeted at small builders, individual homeowners, and contractors preparing bases for structural pours.
• Hormigones Especiales Specialty concrete products with specific properties for targeted construction needs: colored concrete, early-age habilitation concrete, fiber-reinforced concrete (H° fibrados), permeable concrete (H° Permeables), and mortars. Sold to construction firms and specialty contractors requiring non-standard mix properties.
• HRDC - Hormigones de Resistencia y Densidad Controlada Lightweight concrete with controlled density and resistance, incorporating air to reduce weight. Used to improve low-bearing-capacity terrain and reduce roof loads, sold to construction firms working on soils with poor load-bearing capacity.
• Rellenos Fluidos Self-compacting low-strength flowable fill material (Controlled Density Fill) that flows like liquid and hardens into stable structures. Used for trench backfilling and avoiding settlement problems without replacing concrete or masonry mortars. Sold to infrastructure and utility contractors.
• RENTPAS Equipment Rental Rental of light and heavy construction equipment with or without operators, including earth-moving equipment, road equipment, cranes, asphalt equipment, containers, offices, bathrooms, cars, pickups, and trailer-based transportation of equipment. Sold to construction firms, government agencies, and private clients across Argentina.

Quantifiable outcome

• 100% customer verification of concrete delivery through numbered seal system

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AAHE (Asociación Argentina del Hormigón Elaborado)coreOthersActive member and member of the board of directors of AAHE. The association aims to increase the use of ready-mix concrete in all possible areas. This membership provides industry representation and participation in Argentina's concrete sector standards and practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holcim Argentina: Argentine subsidiary of Swiss multinational Holcim, producing cement, aggregates, and ready-mix concrete nationally. Comparable as a broader incumbent ready-mix competitor with overlapping customer segments in infrastructure and commercial construction.
• Cementos Argos: Colombian cement and concrete multinational with Argentine operations. Comparable as a regional ready-mix and cement competitor operating across Latin American construction markets with shared exposure to infrastructure project cycles.
• Loma Negra: Argentina's largest cement and concrete producer, listed on NYSE and BCBA. Comparable in producing ready-mix concrete for construction and infrastructure, but at vastly larger national scale and with vertical cement integration.
• Cementos Avellaneda: Argentine cement and concrete producer (joint between Holcim and Votorantim). Comparable as a national ready-mix and cement player serving infrastructure and commercial construction with broader geographic coverage than Horpas.
• Cemex Argentina: Argentine operations of Mexican multinational Cemex, producing ready-mix concrete, cement, and aggregates. Comparable as a multinational incumbent serving overlapping construction and infrastructure customers with greater scale and product breadth.

Direct peers

• Hormix: Brazilian regional ready-mix concrete producer with multiple plants and equipment-rental adjacencies. Comparable as a multi-plant ready-mix specialist operating in Latin American construction markets with similar customer mix of contractors and public works.
• Concretos Argos (Colombia): Colombian ready-mix concrete subsidiary of Grupo Argos with multi-plant regional operations. Comparable as a regional multi-plant ready-mix specialist serving infrastructure and commercial construction customers.
• PCR Grupo (Productora de Concreto): Mexican ready-mix concrete producer focused on regional/urban markets with specialty mixes and quality-controlled delivery. Comparable as a regional ready-mix specialist competing on quality, certification, and service rather than cement integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/horpas
• Xx.com/Horpas1
• LinkedInlinkedin.com/company/horpas

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horpas