What iModular does

iModular, operated by GBM Marketing, Inc., is a US online marketplace founded in 1998 and headquartered at 19744 Beach Blvd. #154, Huntington Beach, California. The platform connects buyers and sellers of modular buildings, portable classrooms, office trailers, handicap access ramps, and prefabricated structures across all 50 states. Core products include new and used portable classrooms (DSA- and HCD-certified for California schools), permanent and relocatable modular buildings, single-wide and doublewide office trailers, ADA-compliant ramps and OSHA-approved steel staircases, and modular building relocation services. Supporting tools include a free online Valuation Calculator for used modular inventory and free Modular Classroom and Project Planning Guides used as lead magnets.

The technology stack is a conventional web-based marketplace: a website search engine, listing management system, and quote-request forms organized by state-by-state landing pages, with active organic social media presence on Facebook, Twitter/X, Pinterest, LinkedIn, and YouTube. There is no public API, no SDK, no mobile app, and no documented AI/ML capability. Buyers reach the platform via SEO, a toll-free helpline (800-806-7485), state-by-state price quote requests, or email-gated free planning guides; sellers connect through the "Sell Your Modular" listing service and a nationwide supplier network.

Revenue is generated through transaction facilitation and marketing support to suppliers and manufacturers (transaction-fee model) and through financing coordination, including lease, lease-to-own, and rent-to-own arrangements that the company helps arrange on referred deals (managed-services stream). The addressable customer base spans five verticals: public/private/charter schools (primary), churches and religious organizations (primary), construction and industrial firms (primary), local/state/federal government agencies (primary), and individuals/homeowners (secondary, including shipping container and modular housing). Founders Matt Banes (President) and Brian Gallagher (Co-Founder) previously held sales management and marketing roles at Williams Scotsman (WillScot) for over a decade; the company is privately held with no disclosed institutional funding, no acquisitions, and no leadership changes on record.

Name

iModular

Legal name

GBM Marketing, Inc.

Website

https://imodular.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

iModular is a US online marketplace, founded in 1998, connecting buyers and sellers of modular buildings, portable classrooms, and office trailers. It serves schools, churches, construction firms, government agencies, and individuals with listings, advisory services, financing coordination, and relocation referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Transaction Facilitation: iModular connects buyers and sellers of modular buildings, earning revenue through transaction facilitation and marketing support services to suppliers and manufacturers. The company provides marketing support and connects suppliers with qualified buyers.
2. Financing Services: iModular offers financing options for modular building purchases including rent-to-own arrangements for standard and customized modular buildings, portable classrooms, and mobile office trailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

iModular operates an online marketplace and referral platform that connects buyers and sellers of modular buildings, portable classrooms, mobile office trailers, and prefabricated structures nationwide. The company complements its marketplace with direct advisory services covering planning, permitting, design, and budgeting, and offers financing options including rent-to-own arrangements for purchasers.

Product overview

iModular operates as a web-based marketplace connecting buyers and sellers of modular buildings, portable classrooms, office trailers, and prefabricated structures. The core offering is a listing and referral marketplace combined with advisory services. The product portfolio includes: Portable Classrooms (DSA/HCD-certified for California schools), Modular Buildings (permanent and relocatable), Office Trailers (single-wide and doublewide), and Handicapped Access Ramps & Stairs as add-on products. Supporting services include Modular Building Financing (lease, lease-to-own, purchase options), a Valuation Calculator tool, free Planning Guides (Modular Classroom Planning Guide, Project Planning Guide), a Sell Your Modular resale/donation service, and Modular Building Relocation coordination. The platform functions primarily as a directory and helpline (800-806-7485) rather than a transaction-processing system.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Classrooms Factory-built relocatable classroom structures for schools and churches, available in various sizes with DSA or HCD California compliance certifications.
• Modular Buildings Permanent and relocatable prefabricated structures for commercial, educational, and institutional use, including multi-section complexes and specialized buildings.
• Office Trailers Mobile and relocatable office trailers and buildings for jobsites, businesses, and administrative use, ranging from single-wide (12'x40') to doublewide (20'x32') configurations.
• Handicap Access Ramps & Stairs ADA-compliant wheelchair access ramps and OSHA-approved steel staircases available for sale or rent, including galvanized steel ramps with handrails and landings.
• Modular Building Financing Flexible financing solutions including lease, lease-to-own, and purchase options for modular buildings, portable classrooms, and mobile office trailers with custom-tailored terms.
• Sell Your Modular Service Resale listing and donation coordination service connecting sellers of used modular buildings with qualified buyers, churches, and non-profits.
• Modular Building Relocation Services Coordination and referral services for modular building transportation, disassembly, and reinstallation, including permit acquisition and site preparation.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Modular Building InstituteminorStrategic or Co-development PartnerListed as an important link on iModular.com, indicating a relationship with the modular building industry's trade organization for industry standards and best practices.
• Williams Scotsman (WillScot)minorOthersFounders Matt Banes and Brian Gallagher previously held sales management and marketing roles at Williams Scotsman before co-founding iModular.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Triumph Modular: Provider of modular buildings and lease space solutions serving education, healthcare, and commercial customers in the Northeast U.S. Comparable product offering (modular classrooms, offices, custom buildings) to iModular but with regional rather than nationwide emphasis.
• Satellite Shelters: U.S. provider of mobile offices, modular buildings, and temporary space solutions with both rental and sales offerings. Directly comparable in product mix (portable classrooms, office trailers, modular complexes) and target customer segments.
• Pac-Van: Provider of mobile offices, modular buildings, shipping containers, and portable storage across North America. Comparable product portfolio (mobile offices, modular buildings) and customer segments, particularly construction and commercial.
• Mobile Modular Portable Storage: Division of McGrath RentCorp providing modular buildings, portable storage, and specialty buildings across North America. Competes head-to-head with iModular in education, commercial, and government segments with owned inventory and direct sales force.
• Design Space Modular Buildings: U.S. modular building dealer and rental provider serving education, commercial, and healthcare customers with both new and used portable and modular buildings. Directly overlaps iModular's core product offering and customer segments.
• Vanguard Modular Systems: U.S. modular building provider offering permanent and relocatable modular structures for education, healthcare, and commercial use. Comparable to iModular in target buyer segments (especially schools and government) and product mix (classrooms, offices, complexes).
• Acton Mobile Industries: Provider of mobile and modular office trailers, storage containers, and modular buildings primarily for construction, education, and commercial customers. Competes with iModular's office trailer and modular building categories.
• Modular Space Corporation: WillScot subsidiary that provides relocatable modular buildings for offices, classrooms, and storage applications. Competes in nearly identical verticals (education, government, construction) and product categories as iModular.

Emerging players

• Boxabl: Emerging manufacturer of factory-built foldable modular homes targeting the affordable housing segment. Adjacent to iModular's modular housing category but focused on a specific consumer housing use case rather than commercial/education modular.

Broad incumbents

• WillScot: Industry-leading modular space and portable storage provider (NYSE: WSC) where iModular's founders previously worked. Operates the largest U.S. fleet of mobile offices and modular buildings; directly competes with iModular as both a supplier and increasingly a direct-to-buyer digital channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ImodularBldg
• YouTubeyoutube.com/channel/UClRWsla0SOreuFyWL-e6IbA/about
• Facebookfacebook.com/imodular
• LinkedInlinkedin.com/company/imodular-com/about
• Pinterestpinterest.com/modularspaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iModular