Decker Royal Agency

What Decker Royal Agency does

The Decker/Royal Agency is a boutique, privately held public relations and marketing services firm headquartered in New York City with a secondary office in London. Founded in 2014 by industry veterans Cathleen Decker and Stacy Royal, the agency specializes exclusively in travel, tourism, hospitality, and culinary arts clients, serving a portfolio of more than 30 enterprise brands across hotels and resorts, cruise lines, tourism boards, tour operators, and travel-adjacent companies. Representative clients include Sandals Resorts, Beaches Resorts, Club Wyndham, Holland America Line, Uniworld, National Geographic-Lindblad Expeditions, Trafalgar, Contiki, Fiji Tourism, Visit Reno Tahoe, and Wyndham Destinations.

The agency operates without a proprietary technology platform, delivering its services through human creative professionals organized around an integrated suite of capabilities: media relations, brand strategy, content creation, crisis communications, influencer marketing, talent procurement, events and activation, social amplification, partnerships, and promotions and integrations. Documented outcomes include securing a No. 1 Caribbean ranking for Le Barthélemy in Condé Nast Traveler and Travel + Leisure awards, arranging celebrity visits generating international press coverage, and managing M&A communications for Wyndham Destinations' acquisition of the Travel + Leisure brand.

The agency's revenue model combines recurring retainer engagements with project-based work. Pricing is custom and not publicly disclosed. Go-to-market is sales-led, relying on direct outreach, industry networking, referrals, conference presence, and inbound inquiries, supplemented by a weekly D/R Download newsletter and an Instagram presence as top-of-funnel content channels. The firm is privately held by its co-founders with no disclosed institutional investment, funding rounds, acquisitions, or M&A activity.

Name

Decker Royal Agency

Legal name

The Decker/Royal Agency

Website

https://deckerroyal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Decker/Royal Agency is a privately held boutique PR and marketing firm that exclusively serves travel, tourism, hospitality, and culinary brands from offices in New York and London, delivering media relations, influencer marketing, content creation, and brand strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Marketing Retainers: The agency provides ongoing PR and marketing services to travel brands through retainer arrangements, delivering media relations, content creation, brand strategy, social amplification, and other communications services on a recurring basis.
2. Project-Based Engagements: The agency also undertakes discrete project engagements such as event activation, crisis communications, talent procurement, and campaign-based work with defined scopes and timelines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Decker/Royal Agency is a boutique PR and marketing firm that delivers integrated communications services exclusively to travel, hospitality, and culinary brands. The agency sells retainer-based and project-based engagements covering media relations, crisis communications, brand strategy, content creation, social amplification, influencer and talent procurement, events and activation, and partnership development. Its client base includes hotels, resorts, cruise lines, tour operators, and tourism boards.

Product overview

The Decker/Royal Agency offers a unified suite of integrated communications services for the travel, hospitality, and culinary sectors. The core offering combines traditional PR tactics (media relations, crisis communications, brand strategy) with digital marketing capabilities (social amplification, influencer marketing, content creation) and experiential services (events & activation, partnerships, talent procurement). The agency operates as a single service practice rather than a modular software platform, delivering bespoke campaigns through its team of communications professionals for clients including hotels, resorts, cruise lines, tour operators, and tourism boards.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Marketing Services

Quantifiable outcome

• Arranged celebrity visit for Le Barthélemy that secured massive international press coverage and sparked interest from A-List celebrities including Mariah Carey, Bethenny Frankel, and Rachel Zoe
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/deckerroyal
• Xx.com/DeckerRoyal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decker Royal Agency