What ACE Adventure Resort does

ACE Adventure Resort is a family-owned outdoor adventure resort located on 1,500 acres adjacent to the New River Gorge National Park and Preserve in Oak Hill, West Virginia. Founded in 1988 and operating for over 40 years under continuous family ownership, the resort offers more than 20 guided outdoor activities, 50+ lodging units, a 5-acre spring-fed waterpark, multiple dining venues, and a retail outfitter store. Its product portfolio centers on guided whitewater rafting on the New River Gorge and Gauley River (Upper and Lower sections across Class I-V rapids), supplemented by aerial adventures (ziplining, rock climbing, bridge walk), land activities (ATV tours, mountain biking, paintball, mud runs), water-based clinics, and industry training through the WILD Institute. The technology stack is a standard WordPress-based booking system with no public API or AI features; the underlying operating platform is the physical resort infrastructure itself.

The company generates revenue across five streams: whitewater rafting and adventure activities ($89-$369 per trip), resort lodging ($79-$799 per night across cabin tents to luxury log homes), Wonderland Waterpark day and season passes ($27.95-$32.95+), dining and retail/gear rental, and group and corporate events. Distribution is exclusively direct-to-consumer via the company website (aceraft.com), phone-based "Adventure Consultant" sales (800-787-3982), and an on-site Welcome Center with no third-party resellers. Pricing is per-unit (per trip or per night) with pay-as-you-go billing, supplemented by non-profit and youth group discounts.

ACE serves a diversified customer base spanning families and family groups (primary), corporate retreat groups, scouting organizations, school and youth groups, wedding and celebration parties, non-profit organizations, and experienced adventure seekers. The business is privately held with no institutional investment, no parent company, and no public listing. The company holds the Travel Channel's #1 ranking in North America among World's Most Extreme Outdoor-Adventure Resorts (2010) and is a co-marketing partner of the West Virginia Department of Tourism. Strategic positioning leverages the National Park adjacency, 40-year operating history, and integrated one-stop-resort model.

Name

ACE Adventure Resort

Legal name

ACE Adventure Resort

Website

https://aceraft.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ACE Adventure Resort is a family-owned, 1,500-acre adventure destination in West Virginia's New River Gorge offering whitewater rafting, 20+ outdoor activities, 50+ lodging units, a waterpark, dining, and group events directly to consumer travelers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Resort Hospitality

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Amusement Parks and Arcades (7131), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF), Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)

Keywords

• Outdoor adventure resort
• Whitewater rafting trips
• Guided rafting tours
• Resort cabin rentals
• Waterpark attractions

Headquarters

HQ city

Oak Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Whitewater Rafting & Adventure Activities: Guided whitewater rafting trips on the New River and Gauley River, plus land and aerial adventure activities (zip lines, rock climbing, ATV tours, paintball, mountain biking). Revenue is generated through per-person trip fees ranging from $89-$369 depending on trip duration and difficulty. Includes half-day, full-day, and multi-day overnight options.
2. Resort Lodging: Cabin and vacation rental accommodations across 50+ units including premium log homes, chalets, cabins, rustic lodging, and camping. Nightly rates range from $79 for cabin tents to $799 for luxury log homes. Pet-friendly options available with $50 cleaning fee.
3. Waterpark Access: 5-acre spring-fed waterpark featuring water slides and aquatic attractions. Revenue from day passes (full day and half day options) and season passes.
4. Dining & Retail: On-resort dining through multiple outlets (The Lost Paddle Bar & Grill, Tree Tops Cafe, The Slushie Stand, Woody's Grill) and retail shopping at the Outfitter's Store. Additional revenue from gear rentals and merchandise.
5. Group & Corporate Events: Specialized group bookings including corporate retreats, weddings, bachelor/bachelorette parties, scout organizations, and youth camps with custom packages and pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ACE Adventure Resort is a 1,500-acre family-owned outdoor adventure resort bordering New River Gorge National Park in West Virginia. It offers guided whitewater rafting trips on the New River and Gauley River, 20+ land/aerial/water adventures (ziplining, rock climbing, ATV tours, mountain biking, paintball, kayaking), a 5-acre spring-fed waterpark, 50+ cabin/lodging units, on-site dining venues, retail/gear outfitter, and group event/wedding venues, all bookable from a single destination.

Product overview

ACE Adventure Resort is a 1,500-acre family-owned adventure resort bordering the New River Gorge National Park in West Virginia, offering over 20 outdoor activities as a unified destination experience. The core product portfolio centers on guided whitewater rafting trips on the New River Gorge (Upper New, Lower New) and Gauley River (Upper, Lower), supplemented by the 5-acre Wonderland Waterpark and diverse lodging options ranging from luxury log homes ($419-$799/night) to budget rustic cabins and camping. Adventure add-ons include aerial activities (ziplining, aerial adventure park, rock climbing, bridge walk), land adventures (ATV tours, mountain biking, paintball, mud obstacle course), water activities (kayaking clinics, fishing), and industry training through the WILD Institute. The resort operates on a single unified booking platform with dining venues, retail outfitter stores, and comprehensive group/event services all accessible within the property. Founded in 1988 and ranked #1 in North America by Travel Channel in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Day Lower New River Gorge Whitewater Rafting Guided full-day whitewater rafting trip on the Lower New River Gorge featuring Class III-IV+ rapids, Jump Rock, riverside lunch, and New River Gorge Bridge views. Minimum age 12, 8-13 miles, 6-7 hours. Priced at $119 per person.
• Half Day Lower New River Gorge Whitewater Rafting Half-day (3-4 hours) Lower New River Gorge whitewater rafting trip covering the same rapids as the full-day option without a lunch stop. Minimum age 12. Priced from $79-$99 per person.
• Upper New River Rafting (Full Day) Family-friendly guided rafting on the Upper New River featuring Class I-III rapids, calm pools, wildlife viewing, and optional inflatable kayaks (duckies). Ages 6+; kids 6-11 raft free with full-paying adult. Priced at $129 adult.
• Fall Upper Gauley Whitewater Rafting Elite whitewater rafting on the Upper Gauley River during Fall Gauley Season (September-October) featuring Class V rapids, 12 miles of river with 41 rapids including Pillow Rock and Lost Paddle. Minimum age 15. Priced from $129.
• Fall Lower Gauley Whitewater Rafting Scenic whitewater rafting on the Lower Gauley River featuring 25 rapids ranging Class III-V, dramatic canyon views, and big wave trains during Fall Gauley Season. Minimum age 12.
• The Family Pack (Private Lower New River Rafting) Private guided whitewater rafting trip on the Lower New River Gorge for groups up to 12 people, including private bus, 2-3 boats, and private riverside lunch. Priced at $1,699. Minimum age 12.
• Classic Gauley Overnight Two-day Gauley River rafting trip combining Upper and Lower Gauley sections with riverside camping at ACE's private campsite, including dinner and breakfast prepared by guides. Priced at $369. Minimum age 15.
• Most Exciting Rafting Trip Guide's choice high-performance whitewater adventure on 12-foot rafts, run on the best available water conditions that day (Gauley, New River Dries, Cherry River, or Meadow). May-August only. Minimum age 16. Priced at $149.
• Riverside Overnights Multi-day rafting packages including riverside overnight camping at the Rush Creek site with running water, flush toilets, and hot showers. Offered as New River Gorge Rafting, Rocks and Raft, Boots and Boats, Zips and Dips, NRG and SUP, and Pedals and Paddles packages. Priced $274-$399.
• Wonderland Waterpark 5-acre spring-fed waterpark featuring water slides, swimming areas, and family aquatic activities. Sold as Full Day Pass ($32.95 adult), Morning Half Day Pass (9am-3pm), Afternoon Half Day Pass (3pm-8pm), and Season Pass.
• New River Gorge Zip Line Tour Multi-zipline aerial tour over the New River Gorge with views of the gorge and surrounding landscape.
• Aerial Adventure Park Climbing and aerial obstacle course featuring zip lines, climbing walls, and rope challenges for all skill levels.
• Bridge Walk Guided walking tour beneath the New River Gorge Bridge offering unique views of the iconic bridge structure and gorge.
• Rock Climbing & Rappelling Guided rock climbing and rappelling experiences on private climbing cliffs in the Upper New River Gorge area.
• ATV Tours Guided all-terrain vehicle tours exploring the resort's private trails and scenic mountain terrain.
• Mountain Biking Guided mountain biking tours on over 30 miles of private trails within the 1,500-acre resort property.
• Paintball Paintball courses and scenarios for groups seeking competitive outdoor activities.
• Mud Obstacle Course Outdoor mud run and obstacle course challenge, including the Gritty Chix Mud Run event series.
• Whitewater Kayak Clinics Instructional kayak clinics teaching whitewater kayaking skills on the New River.
• Fishing Trips Guided fishing trips on the New River Gorge offering catch-and-release angling experiences.
• Premium Cabin Rentals (Vacation Rentals & Log Homes) Luxury accommodations including Silver Fox, Red Fox, Black Bear, Aspen Log Homes, Ridge View Retreats, Grey Fox, and Cliffside Chalet. Feature 2-3+ bedrooms, full kitchens, hot tubs, and multiple bathrooms. Nightly rates $419-$799.
• Two Bedroom Cabins Mid-range cabin options including Two Bedroom Chalets (9-14), Log Cottages (420-424), and Laurel Cabins. Feature kitchenettes, private hot tubs, and climate control. Nightly rates $279-$419.
• One Bedroom Cabins Compact one-bedroom options including Cozy Park Cabins and Red Star Log Cabin. Feature full kitchen and outdoor hot tub. Nightly rates $199-$209.
• Studio Cabins

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• West Virginia Department of TourismminorGTM or Marketing PartnerCo-marketing partnership featuring ACE Adventure Resort on the West Virginia tourism website (wvtourism.com) with embedded logo and promotional placement. Drives inbound adventure tourism to the resort and region through state tourism marketing channels.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Schlitterbahn New Braunfels: Iconic Texas waterpark resort combining lodging with water-based attractions. Comparable lodging-plus-waterpark destination model though without ACE's whitewater rafting core.
• Mohonk Mountain House: Historic all-inclusive mountain resort in New York offering lodging, dining and a wide program of outdoor activities. Comparable all-inclusive mountain resort model with bundled lodging and activity offerings in the Eastern US.
• Kampgrounds of America (KOA): Largest US franchised network of campgrounds and RV parks offering outdoor lodging and on-site amenities. Comparable outdoor lodging segment but at vastly broader scale and without a single-property adventure resort anchor.
• Great Wolf Lodge: National chain of indoor waterpark resorts offering lodging, dining and on-site attractions under one roof. Comparable destination-resort and integrated waterpark economics at much larger scale and indoor/weather-insulated format.
• Wisp Resort: Four-season mountain resort in Maryland offering lodging, ski, mountain biking, and on-site activities. Comparable mountain resort diversification across outdoor activities and lodging, with seasonal peaks but in a different geography.

Direct peers

• Wilderness Voyageurs: Pennsylvania-based whitewater rafting and adventure outfitter with multi-river trip offerings and lodging partnerships. Comparable guided whitewater and multi-adventure package model in the Eastern US.
• River Expeditions: New River Gorge-based adventure resort offering rafting, lodging, dining and adventure packages. Directly comparable destination-resort model anchored on the same rivers and customer segments as ACE.
• New & Gauley River Adventures: Long-standing New River Gorge rafting outfitter offering trips on both the New and Gauley rivers with lodging and shuttle services. Competes head-to-head with ACE for day-trip and overnight rafting guests.
• Adventures on the Gorge: Direct competitor operating an adventure resort on the rim of the New River Gorge, offering whitewater rafting, lodging, and aerial and land-based adventures. Closely comparable product mix, location, and customer base to ACE.
• Class VI Mountain River: Established whitewater rafting outfitter on the New and Gauley Rivers offering guided rafting trips and lodging partnerships. Direct competitor for ACE's core rafting product on the same rivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aceadventures
• LinkedInlinkedin.com/company/ace-adventure-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACE Adventure Resort