Censere

What Censere does

Censere is a Singapore-headquartered valuation and advisory services firm operating as part of the Phusjon Group conglomerate. Founded in 2002, the firm delivers business, real estate, machinery & equipment, and intangibles valuations, alongside advisory services including financial modelling, expert witness opinions, model audits, IP monetisation, litigation support, equity capital markets advisory, and PE fund services. The firm is structured into three operating divisions — Financial Valuation & Advisory, Technical Valuation & Advisory, and Intellectual Capital Management — and applies International Asset Valuation Standards using the Cost, Market, and Income approaches. Methodology is supplemented by the IC Rating tool licensed from Intellectual Capital Sweden AB.

Censere serves enterprise clients with a particular focus on cross-border M&A, IPO support, and complex valuation mandates between Asia Pacific and Europe. Notable transactions include advising on the Sea Limited NYSE IPO (US$884 million raised) and supporting CMOC on the USD1.5 billion acquisition of Anglo American's Niobium and Phosphates business and the USD2.65 billion acquisition of Freeport's Tenke Fungurume mine. Customer segments span corporate clients, M&A advisory clients, PE funds, alternative asset investors, real estate owners, IP-focused companies, and litigation support clients, covering verticals including Alternative Asset, Consumer Products, Cleantech, Hospitality & Leisure, Infrastructure, Resources & Energy, TMT/ICT, and Real Estate.

The firm's distribution model is built around a dedicated office network currently spanning 12 locations across Asia Pacific and Europe (Singapore, Hong Kong, Bangkok, Kuala Lumpur, Beijing, Shanghai, Shenzhen, Sydney, Auckland, Jakarta, Ho Chi Minh City, Frankfurt), down from a peak of 19 offices following the 2016 Stratiqa merger. Revenue is generated on a custom, engagement-based pricing model with multi-year contracts; the firm supplements its advisory work with proprietary Asia Pacific industry research reports and training programs delivered through the Kuala Lumpur Training Academy. Marketing is conducted via content (research reports, articles, newsletters, RSS), events (workshops, academic presentations at HKUST and CUHK), and direct enterprise field sales through the office network.

Name

Censere

Legal name

Censere

Website

https://censere.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Censere is a Singapore-based valuation and advisory services firm operating across 12 offices in Asia Pacific and Europe. It provides business, real estate, intangibles, and machinery & equipment valuations, plus M&A advisory, financial modelling, IP monetisation, litigation support, and PE fund services to enterprise clients executing cross-border transactions.

Ownership category

akta.pro rank

Product category

Business Valuation and Advisory Services

NAICS

Professional, Scientific, and Technical Services (54), Offices of Real Estate Appraisers (53132), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Machinery, Equipment & Fixed Asset Appraisal (BPAHANAD)

akta.pro secondary industries

Machinery & Equipment / FF&E Valuation (for Real Estate Context) (BPAJAKAH), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)

Keywords

• Business valuation services
• Real estate valuation
• Intangible asset valuation
• Financial advisory services
• Mergers acquisitions advisory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Valuation Services: Business valuations for management reference, financing, tax reference, shareholder reference, and financial reporting purposes. Includes valuations of real estate, intangibles, and machinery & equipment.
2. Value Consulting: Financial modelling, expert witness opinions, and model audits for clients.
3. Research and Publications: Industry-specific research reports and articles covering Asia Pacific markets including coal, pharmaceuticals, hospitality, and cleantech sectors.
4. Training Services: Training workshops and seminars on valuation, IP, and financial analysis topics conducted at training academies in Kuala Lumpur and other locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Censere provides independent valuation and advisory services for businesses, real estate, machinery & equipment, and intangible assets across Asia Pacific and Europe. Services include business and financial interests valuation, financial modelling, expert witness opinions, model audits, IP monetisation, litigation support, equity capital markets advisory, corporate finance/M&A advisory, PE fund services, and insurance management valuations. The firm publishes proprietary industry research and conducts training programs on valuation, IP, and financial analysis topics.

Product overview

Censere is a valuation and advisory services group organized into three operating divisions: Financial Valuation & Advisory, Technical Valuation & Advisory, and Intellectual Capital Management. The company offers a comprehensive suite of valuation services including business valuation, real estate valuation, machinery & equipment valuation, and intangibles valuation. Advisory services encompass financial modelling, expert witness opinions, and model audits. Specialized solutions include IP monetisation, litigation support, equity capital markets advisory, financial/tax reporting valuation, insurance management, and PE fund services. The company also publishes industry research reports and provides professional training programs. Services span multiple sectors including Alternative Asset, Consumer Products, Cleantech, Hospitality & Leisure, Infrastructure, Resources & Energy, TMT/ICT, and Real Estate across Asia Pacific and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Financial Interests Valuation Business valuation services for buyers, sellers, owners, and other interested parties, used for management reference, financing, tax reference, shareholder reference, and financial reporting purposes.
• Real Estate Valuation Real estate valuation services for owners, financiers, buyers, and sellers of real property, providing reliable valuations for a variety of purposes.
• Machinery & Equipment Valuation Valuation of machinery and equipment across broad industry sectors delivered by an in-house team of engineers and surveyors, used for insurance management, accounting & tax reporting, financing, and capital budgeting purposes.
• Intangibles Valuation Valuation services for intangible assets including intellectual property and other non-physical assets.
• Financial Modelling Financial modelling services supporting strategic decision-making processes for clients, including modelling of investment outcomes for cross-border investments.
• Expert Witness Opinions Expert witness services providing professional valuation opinions for legal proceedings and disputes, led by directors with legal qualifications such as LL.B Hons.
• Model Audits Review and audit of client financial models for accuracy and compliance.
• IP Monetisation Services to help clients derive and unlock value from their intellectual property assets.
• Litigation Support Professional support services for litigation involving valuation matters.
• Equity Capital Markets Advisory Advisory services for equity capital markets transactions and activities, including IPO support.
• Valuation for Financial/Tax Reporting Valuation services specifically designed to meet financial and tax reporting requirements, including IFRS-aligned valuations.
• Insurance Management Valuation Valuation services for insurance purposes including sum insured determination and claim support.
• Corporate Finance/M&A Advisory Advisory services for mergers, acquisitions, and divestments, including support on cross-border transactions.
• PE Fund Services Specialized valuation and advisory services for private equity funds and fund managers.
• IC Rating Intellectual capital rating service based on the IC Rating methodology developed by Intellectual Capital Sweden, used by more than 250 companies worldwide to gauge the relative strength of intellectual capital assets within companies.
• Industry Research Reports Industry research reports covering sectors including hotels, taxi e-hailing, dairy, coal, MICE, shale gas, electronic waste, food security, and green buildings in Asia Pacific.
• Training Workshops and Seminars Educational workshops, seminars and training programs on IP valuation, financial analysis, and valuation-related topics conducted at the Kuala Lumpur Training Academy and other locations.

Quantifiable outcome

• Assisted Sea Limited with successful NYSE IPO raising US$884 million
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Phusjon GroupcoreStrategic or Co-development PartnerCensere is part of Phusjon Group, a corporate group providing a unique range of professional services. Phusjon Group includes multiple businesses that together offer comprehensive advisory services to clients requiring quality, independent advice.
• Intellectual Capital Sweden ABcoreTechnology or IntegrationCensere became a partner of Intellectual Capital Sweden AB, a leader in intellectual capital rating services. Their IC Rating tool has been used by more than 250 companies worldwide to gauge intellectual capital asset strength.
• Stratiqa Inc.coreStrategic or Co-development PartnerStratiqa Inc. merged with Censere Group in January 2016. The combined group initially had 18 offices across three continents. Stratiqa brought dedicated premium IP valuation services that complemented Censere's existing offerings, significantly expanding North American capabilities.
• Pacific Risk AdvisorsminorOthersPacific Risk Advisors specializes in environmental, social and governance (ESG) non-financial risk profiles for real estate investors, fund managers and financial institutions throughout Asia Pacific. Referenced as a specialist partner for environmental risk assessments.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• Kroll: Largest pure-play global valuation and advisory firm (formed by Duff & Phelps / American Appraisal combination) offering business valuation, intangible/IP valuation, M&E, real estate, and dispute consulting. Direct competitor to Censere across the same core service lines, with materially broader global reach.
• Hilco Global: Specialist asset valuation and monetization firm with deep machinery & equipment and tangible asset appraisal capabilities, serving insurance, financing, and restructuring clients. Closely comparable to Censere's Technical Valuation & Advisory division.
• Alvarez & Marsal: Global professional services firm with a valuation practice covering business, intangible, and complex securities valuation, plus transaction advisory and expert witness services. Comparable to Censere in serving corporate, PE, and litigation clients across borders.
• FTI Consulting: Global advisory firm with a Corporate Finance & Restructuring segment providing business valuation, expert witness, and transaction advisory services. Competes with Censere in cross-border M&A valuation, IP and intangible valuation, and litigation support engagements.

Broad incumbents

• KPMG: Big 4 accounting firm with a large Deal Advisory / Valuation practice serving corporate, PE, and capital markets clients. Competes with Censere on cross-border M&A valuation, financial reporting valuations, and transaction advisory mandates.
• CBRE Group: Global commercial real estate services giant with a major Valuation & Advisory practice. Overlaps directly with Censere's Real Estate Valuation offering but operates at vastly larger scale and as part of a full-service CRE platform.
• Colliers International: Global professional services and investment management firm with a sizable valuation and advisory practice. Direct overlap with Censere on real estate valuation and broader advisory mandates in Asia Pacific.
• Deloitte: Big 4 firm with a global Valuation & Modeling practice serving M&A, financial reporting, tax, and litigation clients. Competes with Censere across most of its valuation and advisory service lines, with materially deeper resources and brand.
• Knight Frank: Global real estate consultancy with valuation services spanning residential, commercial, and specialized asset classes across Asia Pacific. Comparable to Censere's real estate valuation work, operating as part of a larger CRE advisory platform.
• JLL (Jones Lang LaSalle): Global real estate services firm with extensive Valuation Advisory capabilities across Asia Pacific. Competes with Censere for institutional real estate valuation mandates but as part of a much broader CRE and capital markets platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/censeregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Censere