What demmel products does

demmel products gmbh is an Austrian private limited company (GmbH) founded in 1988 in Vienna by Dipl.-Ing. Herbert Demmel, who remains owner and managing director. The company designs, develops and markets intelligent LCD display (iLCD) solutions for industrial and medical technology OEMs. Its portfolio spans three product families: the iLCD JPro series — Java-programmable intelligent displays with integrated microcontrollers and an on-board Java VM, available in sizes from 2.8" to 10.2"; the iLCD Linux series — embedded Linux HMIs based on NXP i.MX8M Plus and i.MX93 SoMs with a freely modifiable Yocto-based operating system supporting video playback and 3D rendering; and LCD Pure / LCD Pure X — passive, high-quality TFT panels from 2.0" to 86" with optional integrated control electronics. Electronics and software development occur in Austria and assembly takes place in Slovakia, with the company emphasizing EU-based value creation. A free integrated development environment (iLCD Manager XE) with a hardware simulator lowers customer development friction.

Revenue is generated primarily through direct hardware sales of iLCD product families to industrial and medical device manufacturers, supplemented by custom display solutions (cover glass, touch controller adaptation, system integration, available from 500 units). Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led with personal consultation and event-driven presence at exhibitions such as embedded world in Nuremberg; the free iLCD Manager XE IDE and complimentary initial consulting serve as customer-acquisition levers. The company targets industrial manufacturing (robot control, Industry 4.0, machine operation interfaces), medical technology (medical devices, diagnostic and laboratory instruments), outdoor systems (high-brightness, vandal-resistant displays) and laboratory equipment — emphasizing long-term availability (10+ years), End-of-Life management and single-source supply chain consolidation as its principal commercial differentiators.

The customer base is enterprise and B2B-only, with named customers in MedTech (Heltschl Medizintechnik, Consystem SRL), industrial automation (igm Robotersysteme AG), photonics/medical-industrial (COHERENT, Inc.) and embedded systems (Danube Dynamics). The company is small, founder-owned, and operates without external institutional capital, partnering with Maxen Electronics (LCD Pure manufacturing), Danube Dynamics (Linux/AI software), Embedded Wizard/TARA Systems (GUI technology) and Aspekt Development (industrial design) to deliver its HMI solutions.

Name

demmel products

Legal name

demmel products gmbh

Website

https://demmel.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

demmel products gmbh is an Austrian company founded in 1988 that designs and sells intelligent LCD display (iLCD) solutions — Java-programmable JPro, Linux-based HMIs, and passive LCD panels — for industrial and medical equipment manufacturers requiring long-term availability and customized integration.

Ownership category

akta.pro rank

Product category

Intelligent HMI Displays

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

akta.pro secondary industry

Medical-Grade Displays (Diagnostic/Clinical) (HDACADAJ)

Keywords

• Intelligent LCD displays
• Embedded HMI solutions
• Industrial display technology
• Programmable display modules
• Human machine interface

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hardware Sales - Intelligent Displays: Sale of iLCD product families including JPro (Java-programmable), Linux-based HMIs, and LCD Pure passive displays. Products sold directly to industrial customers with customization options available. Revenue from one-time hardware purchases with long-term availability guarantees.
2. Custom Display Solutions: Customized display HMI solutions including cover glass customization, touch controller adaptation, logo printing, waterproof adhesive solutions, and complete system integration. Development services combined with hardware supply.
3. Consulting Services: Advisory services covering technology selection, design and integration, user experience optimization, customizing, cost optimization, and future security assessment. Provided free of charge initially to support customer projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

demmel products designs, manufactures and sells intelligent LCD displays (iLCD) used as human-machine interfaces in industrial and medical equipment. The portfolio includes the Java-programmable JPro F-Series, the Linux-based iLCD Linux Series running Yocto Linux, the controller-less LCD Pure and LCD Pure X TFT panels, the iLCD Manager XE development IDE, and accessories plus custom cover glass and electronics development services.

Product overview

demmel products offers a comprehensive portfolio of intelligent LCD displays and solutions for industrial applications, organized into three main product families: (1) iLCD JPro - Java-programmable intelligent displays with built-in microcontroller and firmware, available in sizes from 2.8" to 10.2", programmable via macros or Java using the iLCD Manager XE IDE; (2) iLCD Linux - high-performance embedded Linux HMIs using NXP i.MX8M Plus and i.MX93 processors, supporting video playback and 3D rendering, available as bonded-solutions (under 2cm thick) or mainboard units; (3) LCD Pure and LCD Pure X - passive, high-quality TFT displays without controllers in sizes from 2.0" to 86", with LCD Pure X featuring integrated control electronics. The company provides the free iLCD Manager XE development environment and Yocto Linux OS as software components, plus accessories (interface boards, cables, debug kits) and custom services (coverglass, electronics development, system integration). All series feature IPS technology, high brightness (up to 1000 cd/m²), optical bonding, and extended temperature ranges.

Differentiator

Problem solved

Functional benefit

Brands

• iLCD: Intelligent LCD displays product line - includes Java-programmable (JPro) and Linux-based (iLCD Linux) HMI solutions
• iLCD JPro
• iLCD Linux
• LCD Pure
• LCD Pure X
• iLCD Manager XE
• Yocto Linux OS

Products and services

• iLCD Linux Series Linux-based intelligent LCD display series running Yocto Linux, integrating display, controller and firmware into a single programmable HMI device for industrial and medical OEMs.
• iLCD JPro F-Series Java-programmable intelligent LCD display series (JPro) featuring an integrated Java Virtual Machine for application development, positioned as the world's only Java-programmable intelligent LCD display family.
• LCD Pure Controller-less high-quality TFT panel offering for OEMs that want to use their own controller while sourcing the display from demmel.
• LCD Pure X Controller-less high-quality TFT panel from the LCD Pure family, targeted at OEMs building sunlight-readable or specialized outdoor and industrial HMIs.
• iLCD Manager XE Free integrated development environment (IDE) with simulator used to develop, debug and deploy applications for the iLCD display family.
• Yocto Linux OS Yocto-based embedded Linux operating system delivered on the iLCD Linux Series displays, providing a customizable platform for industrial HMI applications.
• Custom Coverglass Solutions Customized cover glass, touch and optical bonding services for OEM customers who need application-specific front surfaces on the iLCD displays.
• Custom Electronics Development Custom electronics development service for OEM customers requiring tailored hardware adaptations of the iLCD platform for their specific application.

Quantifiable outcome

• Development time reduced to a few days with iLCD JPro series and iLCD Manager XE
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Maxen ElectronicscoreTechnology or IntegrationPartnership for development and production of LCD Pure display series. Maxen Electronics provides innovative technologies, excellent manufacturing standards and reliable partnership. Jointly they offer high-quality displays without controllers in sizes from 2.0" to 86". Maxen is a key manufacturing partner enabling competitive pricing and fast delivery times.
• Danube DynamicscoreStrategic or Co-development PartnerPartner for software development, optimization and Artificial Intelligence (AI). Specializes in embedded Linux solutions with i.MX series from NXP. Provides tailor-made software solutions for industrial applications, particularly in AI implementation and embedded software development. Where demmel's hardware expertise ends, Danube Dynamics continues with software competence.
• Aspekt DevelopmentminorStrategic or Co-development PartnerPartner for industrial design and mechanical engineering, specializing in concept and planning of device housings and enclosures. Develops thoughtful designs and technical solutions precisely tailored to product requirements and needs. Provides complete product development from initial idea through detailed constructions to manufacturing management.
• Aspelt DevelopmentminorChannel Partner/ Reseller/ DistributorPartner company shown in customer logos section. Company name suggests embedded systems or development services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kontron: Kontron provides embedded computing modules, industrial HMI panels, and custom system-on-modules based on NXP i.MX and other ARM SoCs. It competes head-to-head with demmel in long-lifecycle, ruggedized HMI hardware for industrial and medical OEMs.
• Advantech: Advantech is a leading global supplier of industrial panel PCs, HMI displays, and embedded computing platforms serving factory automation, medical, and transportation. It is directly comparable to demmel's iLCD Linux and JPro families in target customer, form factor, and rugged industrial design.
• Axiomtek: Axiomtek designs and manufactures industrial panel PCs, touch displays, and embedded systems targeted at smart factory, medical, and transportation applications, closely overlapping demmel's iLCD product positioning and customer base.

Emerging players

• TQ Systems: TQ Systems designs embedded modules and industrial HMI/panel-PC solutions, including ARM-based designs using NXP i.MX, comparable to demmel's iLCD Linux architecture. Both target long-lifecycle industrial and medical customers in DACH Europe.
• Avalue Technology: Avalue builds industrial panel PCs, embedded boards, and rugged touch displays for medical, transportation, and factory automation. It is an emerging-player peer that competes with demmel on size ranges, ruggedization, and customization at moderate MOQs.
• Wincomm: Wincomm specializes in industrial-grade panel PCs and touch displays for medical, factory, and transportation use cases, overlapping with demmel's industrial/medical segment and competing on long-term availability and customization.

Broad incumbents

• Siemens (SIMATIC HMI): Siemens SIMATIC HMI panels are a benchmark in factory automation, bundled with the SIMATIC PLC ecosystem. As a broad incumbent, Siemens competes with demmel for industrial HMI design wins but offers a far larger automation stack.
• Beckhoff Automation: Beckhoff offers CP2xxx and Control Panel multi-touch HMI panels tightly integrated with its TwinCAT PLC platform. It is a broader incumbent that competes with demmel for industrial machine-builder HMI sockets, especially where customers want a single-vendor automation stack.
• Phoenix Contact: Phoenix Contact provides industrial HMIs (BWP and WP series) as part of a wider automation portfolio including PLCs, I/O, and connectivity. Comparable to demmel in serving long-lifecycle industrial OEMs but as a much broader incumbent.

Regional players

• Distec (FORTEC Group): Distec, part of the FORTEC Group, is a German/European distributor and integrator of industrial TFT displays, touch panels, and embedded controllers. It overlaps with demmel's LCD Pure line as a regional European display specialist and distribution channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demmel-products-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about demmel products