P&G Good Everyday
P&G Good Everyday (also known as P&G brandSAVER) is a free digital loyalty and consumer engagement program operated by The Procter & Gamble Company, offering US and Canadian consumers digital coupons, cash-back rebates, and points-based rewards across 60+ P&G household and personal care brands.
- Company typePrivate
- Founded1993
- HeadquartersCarmel, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What P&G Good Everyday does
P&G Good Everyday (also operating under the brand name P&G brandSAVER) is a first-party digital loyalty and consumer engagement program operated by The Procter & Gamble Company, headquartered at One Procter & Gamble Plaza, Cincinnati, Ohio. The program serves US and Canadian consumers who purchase P&G household and personal care products, offering savings across 60+ P&G brands including Tide, Dawn, Crest, Bounty, Olay, Charmin, Gain, Downy, Cascade, and Febreze. It was reimagined from a legacy print-based newspaper brandSAVER into a fully digital platform accessible at pgbrandsaver.com (US) and pggoodeveryday.ca (Canada).
The platform's core offering consists of three interconnected services: (1) Digital Coupons — manufacturer coupons that members load into the Coupon24 mobile app for instant in-store savings; (2) Rebates — cash-back offers (e.g., Back to School Rebate: $25 back on $75 spend) processed through a third-party rebate administrator and fulfilled via MyPaymentVault prepaid cards within 6–8 weeks; and (3) Points & Rewards — a points-based loyalty system where members earn 25 points for profile completion, 25 points per survey, and 50 points per P&G product receipt scan, redeemable for $5 digital rewards (750 points) or sweepstakes entries (25 points). The technology stack is a digital loyalty platform with Coupon24 mobile-app integration for coupon delivery and receipt-scanning functionality, supported by third-party rebate processing through Promotions Help.
The business model is non-revenue-generating in the conventional sense. Membership is free with no fees, and the program does not sell directly to consumers. It is funded through P&G's corporate marketing budget and is operated as an internal marketing initiative to drive P&G brand loyalty, increase purchase frequency, and collect first-party consumer data. Go-to-market is product-led and self-serve: consumers discover the program through the P&G brandSAVER website, email communications, and promotional sweepstakes partnerships (including MLS and WNBA), then enroll independently. The platform does not employ a sales force, does not serve enterprise customers, and has no disclosed standalone revenue, funding, or headcount.
P&G Good Everyday firmographics
Firmographics- Name
- P&G Good Everyday
- Legal name
- The Procter & Gamble Company
- Website
- https://pggoodeveryday.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- P&G Good Everyday (also known as P&G brandSAVER) is a free digital loyalty and consumer engagement program operated by The Procter & Gamble Company, offering US and Canadian consumers digital coupons, cash-back rebates, and points-based rewards across 60+ P&G household and personal care brands.
- Ownership category
- akta.pro rank
P&G Good Everyday industry classification
Industry- Product category
- Consumer Loyalty Program
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)
Keywords
Where P&G Good Everyday is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
P&G Good Everyday business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Consumer Loyalty Program (Internal P&G Marketing): P&G brandSAVER/Good Everyday is a first-party loyalty and consumer engagement program operated by Procter & Gamble. The program does not generate direct revenue from consumers (free to join) but serves as a marketing vehicle to drive P&G brand loyalty, increase purchase frequency, and collect consumer data. It is funded through P&G's marketing budget rather than generating standalone revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with points-based rewards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
P&G Good Everyday product offering
Product offeringCore offering
P&G Good Everyday is a free, first-party consumer loyalty and savings program operated by Procter & Gamble that delivers digital manufacturer coupons for 60+ P&G brands (such as Tide, Dawn, Crest, Bounty, and Olay), processes cashback rebate submissions to prepaid cards, and runs a points-based rewards system where members earn points through profile completion, surveys, and receipt scanning. The platform's core deliverable is consumer savings (coupons, rebates, $5 digital rewards, sweepstakes entries) for purchases of P&G household and personal care products, with no membership fees and digital coupon delivery via the Coupon24 mobile app.
Product overview
P&G Good Everyday (also known as P&G brandSAVER) is a loyalty and savings platform operated by Procter & Gamble that provides consumers with digital coupons, cash-back rebates, and a points-based rewards system for purchasing P&G products. The platform serves 60+ P&G brands including Tide, Dawn, Crest, Bounty, Downy, Gain, Olay, and Charmin. The core offering consists of three interconnected services: (1) Digital Coupons sent to the Coupon24 mobile app for instant savings, (2) Rebates offering cash-back on qualifying purchases submitted via the rebate portal, and (3) a Points & Rewards program where members earn points through profile completion, surveys, and receipt scanning, redeemable for $5 digital rewards and sweepstakes entries.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Coupons Digital manufacturer coupons for P&G products that members can send to the Coupon24 mobile app and redeem at participating retailers for instant savings across 60+ P&G brands.
- Rebates Cash-back rebate offers (such as the Back to School Rebate and Bring Home the Best Rebate) where members submit proof of P&G product purchase to receive prepaid-card refunds processed through Promotions Help and MyPaymentVault.
- Points & Rewards Points-based loyalty program where members earn points by completing profiles (25 pts), taking surveys (25 pts), and scanning receipts of P&G products (50 pts per product), then redeem points for $5 digital rewards and sweepstakes entries for prizes from P&G and partner brands.
Companies that use P&G Good Everyday
Customer profileSegments1 record
Ideal customer profiles1 record
P&G Good Everyday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
P&G Good Everyday partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and support.
- WNBAminorP&G brandSAVER has partnered with WNBA for the 'P&G x WNBA Finals Sweepstakes'. The sweepstakes runs from July 1st, 2026 to September 29th, 2026.
- MLS (Major League Soccer)minorP&G brandSAVER has partnered with MLS for the 'P&G x MLS All-Star Game Sweepstakes' offering members chances to win exclusive prizes. The sweepstakes runs from April 29th, 2026 to June 30th, 2026.
- Coupon24coreDigital coupons from P&G brandSAVER are sent directly to users' Coupon24 mobile app for redemption at participating retailers.
- Promotions Help (Rebate Processing)supportThird-party rebate processing service handling rebate submissions and prepaid card fulfillment. Contact: 1-855-682-8305 or [email protected]. Prepaid cards shipped within 6-8 weeks of submission approval.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
P&G Good Everyday competitors and assessment
Company assessmentDirect peers
- Coupons.com (Quotient Technology / Neptune Retail Solutions): Digital coupon platform distributing manufacturer coupons for redemption at retail. Directly comparable in digital coupon distribution mechanics, though serves as a third-party aggregator across many CPG brands rather than one manufacturer's portfolio.
- Fetch Rewards: Receipt-scanning rewards app that pays users in gift cards for any grocery receipt. Competes directly with P&G Good Everyday's receipt-scanning mechanic, offering a broader retailer/product set versus brandSAVER's P&G-only universe.
- Ibotta: Leading consumer cashback app offering rebates on grocery and household purchases including P&G products. Competes directly for the same consumer savings-seeking behavior, but with instant cashback versus P&G Good Everyday's delayed prepaid-card rebates.
- Rakuten: Cashback and coupon platform offering rebates across thousands of retailers and brands. Comparable as a consumer-facing digital coupon/cashback platform, though operating at the retailer level rather than manufacturer-direct.
- General Mills Box Tops / General Mills Rewards: General Mills' consumer rewards platform using receipt-based and code-based earning across its cereal and snacks portfolio. Highly comparable CPG manufacturer loyalty program with digital coupons and rebate mechanics.
- My Coke Rewards (Coca-Cola): Coca-Cola's flagship consumer loyalty program offering points for codes under bottle caps and digital engagement. Directly comparable as a CPG manufacturer-operated points-based loyalty platform targeting everyday purchases.
- Kellogg's Family Rewards: Kellogg's digital loyalty program combining points, coupons, and rewards across its cereal and snack portfolio. Directly comparable in mechanics (points for codes/receipts, digital rewards) and in being a manufacturer-operated consumer loyalty platform.
- Nestlé Rewards: Nestlé's loyalty program offering points for receipts, coupons, and samples across its confectionery, coffee, and nutrition brands. Same manufacturer-operated, receipt-based, points-driven engagement model as P&G Good Everyday.
- Unilever U-Play / Unilever brands rewards: Unilever's consumer engagement platform offering points, coupons, and samples across its personal care and food brands. Closely comparable CPG manufacturer-operated loyalty structure with points-to-rewards mechanics similar to brandSAVER.
Emerging players
- Shopkick: Location- and purchase-based rewards app offering gift cards for walking into stores and buying featured products. Comparable in driving incremental purchase behavior through digital rewards, though with a different mechanic (location-based kicks) than brandSAVER's receipt scanning.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
P&G Good Everyday social profiles
Digital presenceP&G Good Everyday financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&G Good Everyday leadership team
Management profileNumber of profiles
P&G Good Everyday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&G Good Everyday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&G Good Everyday
What does P&G Good Everyday do?
P&G Good Everyday is a free, first-party consumer loyalty and savings program operated by Procter & Gamble that delivers digital manufacturer coupons for 60+ P&G brands (such as Tide, Dawn, Crest, Bounty, and Olay), processes cashback rebate submissions to prepaid cards, and runs a points-based rewards system where members earn points through profile completion, surveys, and receipt scanning. The platform's core deliverable is consumer savings (coupons, rebates, $5 digital rewards, sweepstakes entries) for purchases of P&G household and personal care products, with no membership fees and digital coupon delivery via the Coupon24 mobile app.
Is P&G Good Everyday a public or private company?
P&G Good Everyday is a private company. It is classified as corporate owned and is currently operating.
When was P&G Good Everyday founded?
P&G Good Everyday was founded in 1993. It employs 101 to 250 people.
Where is P&G Good Everyday based?
P&G Good Everyday is headquartered in Carmel, United States, in the North America region.
How does P&G Good Everyday make money?
One revenue line is on record: consumer Loyalty Program (Internal P&G Marketing).
Who are P&G Good Everyday's main competitors?
Direct peers on record are Coupons.com (Quotient Technology / Neptune Retail Solutions), Fetch Rewards, Ibotta, Rakuten, General Mills Box Tops / General Mills Rewards, My Coke Rewards (Coca-Cola), Kellogg's Family Rewards, Nestlé Rewards and Unilever U-Play / Unilever brands rewards. Shopkick is listed as an emerging player.
Does P&G Good Everyday have an API?
No public API is recorded for P&G Good Everyday.
What industry is P&G Good Everyday in?
P&G Good Everyday's product category is Consumer Loyalty Program. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAFAMAI, Couponing, Rebates & Cash-Back Promotions.