Borjan
Borjan is a privately held Pakistani footwear and accessories retailer, founded in 1986 and headquartered in Lahore, selling men's, women's, and kids footwear plus bags and accessories via Shopify e-commerce and a nationwide physical retail store network through seven proprietary sub-brands.
- Company typePrivate
- Founded1986
- HeadquartersLahore, Pakistan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Borjan does
Borjan is a privately held Pakistani footwear and accessories retailer founded in 1986 and headquartered in Lahore, with operations spanning men, women, and kids footwear plus bags, wallets, belts, fragrances, and other accessories. The company distributes through two channels: a direct-to-consumer Shopify-powered e-commerce storefront at borjan.com.pk and a network of physical retail stores across Pakistan, supported by a Store Locator and WhatsApp-based customer care. Borjan segments its assortment using lifestyle categories (Officewear, Athleisure, Outdoor, Formal) and operates seven proprietary sub-brands — Nayza, Digger, Gig, Sky Walk, Gen-z, Girl-B, and ToT Ba ToT — to address distinct demographic and use-case segments within the domestic market.
Pricing is structured as one-time retail transactions in Pakistani Rupees, with products spanning from PKR 180 (shoe care) to PKR 11,500 (premium women's heels), and seasonal sale events offering discounts up to 50%. Marketing is concentrated in social and content channels — Facebook, Instagram, TikTok, YouTube, email newsletter, and an owned blog — while checkout incorporates BaadMay buy-now-pay-later in 3 installments to lower purchase friction for credit-constrained consumers. The underlying technology is a standard Shopify storefront with no disclosed proprietary AI, APIs, or integrations; revenue, funding history, ownership, and management team are not publicly disclosed, and there are no recorded M&A, leadership changes, or regulatory actions in the source data.
Borjan firmographics
Firmographics- Name
- Borjan
- Legal name
- Borjan
- Website
- https://borjan.com.pk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Borjan is a privately held Pakistani footwear and accessories retailer, founded in 1986 and headquartered in Lahore, selling men's, women's, and kids footwear plus bags and accessories via Shopify e-commerce and a nationwide physical retail store network through seven proprietary sub-brands.
- Ownership category
- akta.pro rank
Borjan industry classification
Industry- Product category
- Footwear & Accessories Retail
- NAICS
- Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Borjan is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices2 records
Markets served
Borjan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Borjan generates revenue through direct retail sales of footwear and accessories. Customers purchase products one-time at listed prices with occasional discounts. The company offers free shipping on prepaid orders and provides a buy-now-pay-later option through BaadMay installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time retail pricing across footwear and accessories categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Borjan product offering
Product offeringCore offering
Borjan designs, sources and retails footwear (slippers, sandals, heels, sneakers, formals, casuals, moccasins, platforms, pumps, mules) and complementary accessories (bags, wallets, belts, socks, cufflinks, shoe care, fragrances, scarves) for men, women and children. The company sells through seven proprietary house brands (Nayza, Digger, Gig, Sky Walk, Gen-z, Girl-B, ToT Ba ToT), distributed via its Shopify e-commerce site (borjan.com.pk) and physical retail stores across Pakistan.
Product overview
Borjan is a Pakistani footwear and accessories retailer offering a diverse product portfolio across men, women, and kids segments. The company operates as a single unified e-commerce platform (built on Shopify) selling footwear (slippers, chappals, sandals, heels, formals, casuals, sneakers, moccasins, platform shoes, pumps, mules, court shoes, sling backs) and accessories (wallets, belts, socks, cufflinks, shoe care, fragrances, scarves, nail paint). Borjan manages multiple sub-brands including Sky Walk (comfort footwear), Nayza, Digger, Gig, Gen-z, Girl-B, and ToT Ba ToT (kids), complemented by a BaadMay buy-now-pay-later payment option. The product lineup is organized by lifestyle categories (officewear, athleisure, outdoor, formal) and seasonal collections, with current Summer'26 offerings for all segments.
Differentiator
Problem solved
Functional benefit
Brands
- Nayza: Brand of footwear and accessories
- Digger
- Gig
- Sky Walk
- Gen-z
- Girl-B
- ToT Ba ToT
Products and services
- Borjan Men's Footwear Men's footwear spanning officewear, athleisure, outdoor and formal lifestyles. Includes slippers, chappals, sandals, Peshawari chappals, comfort shoes, moccasins, formal shoes, casual shoes, sneakers, rugged styles, and extra large sizes. Targeted at male consumers seeking footwear for work, casual wear, and outdoor use.
- Borjan Women's Footwear
- Borjan Kids Footwear (ToT Ba ToT)
- Borjan Bags & Handbags
- Borjan Men's Accessories
- Borjan Women's Accessories
- Sky Walk Comfort Footwear
- Nayza Footwear
- Digger Footwear
- Gig Footwear
- Gen-z Footwear
- Girl-B Footwear
- BaadMay Buy Now Pay Later
- Summer'26 Seasonal Collection
Companies that use Borjan
Customer profileSegments5 records
Ideal customer profiles5 records
Borjan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Borjan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BaadMaysupportingBaadMay is a buy-now-pay-later (BNPL) payment partner that allows Borjan customers to pay for purchases in 3 easy installments. This partnership enables customers to make purchases without paying the full amount upfront, providing flexible payment options at checkout.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Borjan competitors and assessment
Company assessmentBroad incumbents
- ALDO Group: ALDO is a global footwear and accessories retailer with a women-leaning assortment across heels, bags, clutches, and fashion footwear. Highly comparable to Borjan on the women's occasion-wear and handbags side.
- Skechers: Skechers is a global lifestyle and athletic footwear brand entering South Asia through distributor and DTC channels. It overlaps with Borjan's athleisure and casual-wear segments and competes for the same aspirational middle-class consumer.
- Hush Puppies (Pakistan): Hush Puppies is an international comfort-casual footwear brand distributed in Pakistan via local partners. It competes directly with Borjan's comfort and casual lines, particularly against the Sky Walk sub-brand.
- Steve Madden: Steve Madden is a global footwear and accessories brand covering women's fashion, heels, handbags, and casual ranges. Borjan's women's heels, party wear, and bags assortments map closely to Steve Madden's core merchandising model.
- Foot Locker: Foot Locker is a global multi-brand athletic and lifestyle footwear retailer. Comparable as a peer on multi-brand footwear retailing infrastructure, although it focuses on athletic whereas Borjan is broader lifestyle/family.
- ECCO: ECCO is a global footwear brand with own-brand retail in major Asia markets. Its comfort and casual lines compete for the same premium-paid Pakistani consumers that Borjan targets in officewear and Sky Walk.
Regional players
- Metro Shoes (India): Metro Shoes is a leading Indian footwear retailer with multi-brand and own-brand (Da Vinchi, Walkmate, Red Tape) assortment and a large store network. Comparable on South Asia multi-brand retailing model and demographic targeting, though regionally rooted in India.
- Deichmann: Deichmann is Europe's largest footwear retailer, operating an own-brand plus licensed-brand model. Comparable to Borjan's multi-brand, value-to-mid-market positioning and category breadth across men, women, and kids, though geographically distinct.
Direct peers
- Bata Pakistan: Bata Pakistan is the dominant legacy footwear retailer in Pakistan with a nationwide footprint spanning men, women, and kids. It is Borjan's most directly comparable competitor in category, channel mix (own retail + e-commerce), and target customers.
- Stylo Shoes: Stylo is a Pakistani footwear brand with vertically integrated design and retail, selling men's and women's shoes via own stores and online. Like Borjan, it competes on lifestyle segmentation and breadth within the Pakistani mass-mid market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights7 records
Customer concentration
Borjan social profiles
Digital presenceBorjan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borjan leadership team
Management profileNumber of profiles
Profiles1 record
Borjan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borjan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borjan
What does Borjan do?
Borjan designs, sources and retails footwear (slippers, sandals, heels, sneakers, formals, casuals, moccasins, platforms, pumps, mules) and complementary accessories (bags, wallets, belts, socks, cufflinks, shoe care, fragrances, scarves) for men, women and children. The company sells through seven proprietary house brands (Nayza, Digger, Gig, Sky Walk, Gen-z, Girl-B, ToT Ba ToT), distributed via its Shopify e-commerce site (borjan.com.pk) and physical retail stores across Pakistan.
Is Borjan a public or private company?
Borjan is a private company. It is classified as unknown and is currently operating.
When was Borjan founded?
Borjan was founded in 1986. It employs 1,001 to 5,000 people.
Where is Borjan based?
Borjan is headquartered in Lahore, Pakistan, in the Asia region.
How does Borjan make money?
One revenue line is on record: retail Product Sales.
Who are Borjan's main competitors?
Broad incumbents on record are ALDO Group, Skechers, Hush Puppies (Pakistan), Steve Madden, Foot Locker and ECCO. Regional players are Metro Shoes (India) and Deichmann. Direct peers are Bata Pakistan and Stylo Shoes.
Does Borjan have an API?
No public API is recorded for Borjan.
What industry is Borjan in?
Borjan's product category is Footwear & Accessories Retail. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 45821 and its SIC code is 5661.