What Placement Solutions does

Placement Solutions is an Australian private in-home childcare and household management agency founded in 1988 and headquartered in Kew East, Melbourne. Operating as a licensed Victorian Labour Hire Firm, the company legally employs Nanny Educators and Household Managers and deploys them to families across Victoria, NSW, Tasmania, and more recently the Northern Territory and Queensland. Its service portfolio spans temporary, permanent, casual, newborn-care, nanny-share, live-in, corporate, and event nanny placements, plus household management, NDIS-funded disability support, baby organising, and ancillary retail products including "Nanny in a Box" night-nanny packages and the "State of the Nanny" book authored by CEO Louise Dunham.

The firm monetises through a multi-stream model: a A$290 (GST-inclusive) one-time application fee per family, ongoing placement and labour-hire billings, hourly rates for Household Managers (A$35/hr with 4-hour minimum), and fixed-price bundled packages for night-nanny services (A$2,200 to A$6,600). NDIS-funded services for self-managed and plan-managed participants provide an additional revenue channel, with Professional Organising visits priced at A$165 for three hours. Distribution is direct-to-consumer via website enquiry forms, a 1300 phone number, and Calendly-scheduled callbacks, with no third-party resellers. Marketing combines content (blog, podcast, book, free e-book), industry association memberships (APNA, INA, RCSA, Early Childhood Australia, Australian Home Childcare Association), and a careers page.

The business carries 37+ years of brand equity, exclusive Australian Childwise accreditation for child abuse prevention, government-approved In-Home Childcare Agency status, NDIS registration, and Victorian Labour Hire licensing. No proprietary technology platform is disclosed beyond standard web enquiry and scheduling tooling, and there are no disclosed funding rounds, making this a founder-led, organically-grown enterprise under CEO Louise Dunham. The addressable market is concentrated in affluent Australian families and NDIS participants, with geographic expansion and NDIS vertical extension representing the primary growth vectors.

Name

Placement Solutions

Legal name

Placement Solutions

Website

https://www.placementsolutions.com.au/

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Placement Solutions is a recruitment firm that offers nursemaid employment, housekeeping, and childcare consultancy services.

Ownership category

akta.pro rank

Product category

In-Home Childcare and Nanny Placement Services

NAICS

Child Care Services (6244), Child Care Services (62441), Private Households (8141)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

General Babysitter/Nanny Placement Agencies (HSAAALAA)

akta.pro secondary industries

Nanny Agency / Placement Services (HSAAABAN), Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Live-In Nanny Placement & Recruitment Services (HSAAAEAF), Au Pair & Live-In Care Placement Agencies (HSAAALAG)

Keywords

• Nanny placement services
• In-home childcare
• Household management
• NDIS support workers
• Newborn care specialists

Headquarters

HQ city

Kew East

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Nanny/Educator Placement Services: Placement fees for matching families with Nanny Educators. Families pay an Application Fee of $290.00 (GST inclusive) for processing, followed by ongoing service fees for nanny placement.
2. Labour-Hire Employment Model: The agency legally employs all Nanny Educators (casual, temporary, and permanent) and charges families for their services. This allows the agency to handle payroll, superannuation, and compliance obligations.
3. Household Management Services: Hourly billing for Household Manager services at $35.00 per hour (minimum 4 hours). Includes NDIS-funded support services.
4. Product Sales: Sale of branded merchandise and educational products including 'Nanny in a Box' packages (night nanny services), 'State of the Nanny' book, activity pads, aprons, and infuser bottles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Placement Solutions is a nanny and household management agency that recruits, screens, and directly employs Nanny Educators and Household Managers, then places them with families across Melbourne, Victoria, Sydney, and Tasmania. Services span temporary, permanent, casual/date night, newborn care, nanny share, live-in, corporate/event, and NDIS-funded in-home childcare and household support. The agency charges placement application fees, hourly rates, and packaged bundles such as 'Nanny in a Box', and also sells branded educational merchandise.

Product overview

Placement Solutions operates as a diversified in-home childcare and household management agency, offering a comprehensive portfolio of services across multiple delivery models. The core offering centers on Nanny Educator services (Temporary, Permanent, Casual/Date Night, Newborn Care Specialists, Nanny Share, Live-In, Corporate/Event, and Baby Organisers), complemented by Household Management services and NDIS-funded support. The company also maintains a retail division offering 'Nanny in a Box' night nanny packages and educational resources. All services are delivered through a labor-hire employment model with staff legally employed by the agency, spanning operations in Melbourne, Victoria-wide, Sydney, and Tasmania since 1988.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Nanny Educators Temporary childcare services ranging from 7 nights up to 6 months, including care for newborns, colicky babies, multiple births, and respite care, available full-time or part-time for Australian families.
• Permanent Nanny Educators Ongoing in-home childcare solutions for families seeking long-term care (typically more than 6 months), available full-time or part-time with minimum 6-hour shifts.
• Casual and Date Night Nanny Educators Flexible professional in-home childcare for special occasions, date nights, and ad-hoc care needs with fully screened and trained nanny educators.
• Newborn Care Specialists Exclusive trained specialists (also known as Night Nannies) providing expert support for newborn phases, including sleep methods, feeding issues, and care for multiples and preemies.
• Nanny Share In-home childcare arrangement where families share a professional nanny to reduce costs while maintaining high-quality personalised care.
• Live-In Nanny Educators/Au Pairs Professional live-in childcare solutions including part-time live-in arrangements working 15-30 hours per week, with minimum accommodation requirements.
• Baby Organisers Maternity concierge service assisting with nursery coordination, designing functional spaces, establishing baby routines, and creating environmentally safe and sustainable nurseries.
• Corporate and Event Nanny Educators Professional childcare services for corporate events, weddings, milestone celebrations, and executive visits, including staff reward programmes.
• Household Managers Professional household management services including personal chef, organiser, and assistant duties; includes NDIS-funded household task support.
• NDIS Support Workers NDIS-funded in-home childcare and support services for children with disabilities, including early intervention assistance and developmental support.
• Assistance with Home Living NDIS-funded household support services including general household duties, meal preparation, laundry, errands, and home organisation.
• Professional Organising Professional organising services to help clients manage household tasks and create structured home environments, delivered at $165 per 3-hour visit.
• Nanny in a Box Pre-packaged Night Nanny service bundles offering 1, 2, or 3 weeks of overnight care from 11pm to 7am with included extras, priced at $2,200 / $4,400 / $6,600.
• State of the Nanny Book Book by CEO Louise Dunham offering a clear-eyed assessment of the nanny industry, available for purchase from major online retailers including Amazon, Booktopia, and Fishpond, and priced at $27.23.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Association of Premier Nanny Agencies (APNA)coreOthersPlacement Solutions holds APNA membership and has received multiple APNA awards including Excellence (2018) and Lifetime Achievement (2018). APNA is the premier international body for nanny agencies.
• Early Childhood AustraliacoreOthersProfessional affiliation with Early Childhood Australia, an organisation dedicated to the early childhood sector.
• Australian Home Childcare AssociationcoreOthersProfessional affiliation with the Australian Home Childcare Association Inc, supporting quality home-based childcare.
• Recruitment and Consultant Association of Australia (RCSA)coreOthersRCSA membership ensuring adherence to professional recruitment and staffing standards in Australia.
• International Nanny Association (INA)coreOthersInternational affiliation with INA, the global organisation supporting the nanny industry and professional development.
• ChildwisecoreStrategic or Co-development PartnerPlacement Solutions is the only Australian agency accredited by Childwise for child abuse prevention work. Childwise is a leading not-for-profit child sexual abuse prevention organisation established in 1991.
• Just Family PayrollsupportingTechnology or IntegrationRecommended payroll partner for families wishing to employ their Nanny/Educator directly/private. Handles tax and payroll obligations for private employment arrangements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nannies on Call: Nannies on Call is one of Australia's largest in-home nanny and childcare placement agencies, offering temporary, permanent, and emergency nanny bookings across multiple states. It is the closest direct competitor to Placement Solutions in service model, screening rigor, and government-subsidy eligible offerings.
• The Nanny Collective: The Nanny Collective is an Australian nanny agency providing placement services for families, with a comparable focus on screened, professionally employed nannies. It overlaps directly with Placement Solutions on full-time, part-time, and casual nanny matching in metropolitan Australian markets.
• Aussie Nannies: Aussie Nannies provides nanny placement and au pair services across Australia, including live-in and live-out arrangements. It competes directly with Placement Solutions in the au pair/live-in segment and overlaps on government-subsidy eligible placements.

Broad incumbents

• Care.com: Care.com is a global online marketplace connecting families with caregivers, including nannies and household staff. While broader and self-serve rather than agency-managed, it competes for the same family demand pool and exerts pricing pressure on agency fees.
• Only About Children: Only About Children is a large Australian integrated early childhood and healthcare provider operating childcare centres and in-home services. It is a broad incumbent that overlaps with Placement Solutions in premium in-home childcare and household support demand from upper-income families.
• Goodstart Early Learning: Goodstart Early Learning is Australia's largest not-for-profit operator of early childhood education centres. While centre-based rather than in-home, it competes for the same government-subsidised childcare dollars families might otherwise route to agencies like Placement Solutions.

Emerging players

• Habyts / Bubble: Bubble is a UK-based digital platform connecting families with vetted nannies and childcare providers, with an emerging marketplace model. It represents the type of technology-enabled entrant that could disrupt traditional agency models like Placement Solutions over time.

Others

• Airtasker: Airtasker is an Australian online services marketplace where families can post tasks for nannies, babysitters, and household help. It serves as an indirect substitute and adjacent distribution channel that pressures agency pricing on commoditised childcare tasks.
• Seek: Seek is Australia's largest employment marketplace and is widely used by families seeking to hire nannies and household staff directly. It is an adjacent platform that competes with the placement agency value proposition for cost-conscious families.
• National Disability Insurance Agency (NDIA) registered providers: The NDIA maintains the registry of approved in-home support providers, which is the competitive set for Placement Solutions' NDIS-funded household and support worker services. Other registered providers offering Assistance with Home Living and Support Worker services compete for the same funded participant plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/0jm3wu58JGpaeINyzDlZZ8
• Xx.com/nanniesrus
• Facebookfacebook.com/PlacementSolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Placement Solutions