Mediplant
Mediplant is a Milan-based Italian phytotherapy company founded in 2005 that develops and distributes evidence-based food supplements and weight management programs through pharmacies, herbalists, and parapharmacies across Italy.
- Company typePrivate
- Founded2005
- HeadquartersMilano, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mediplant does
Mediplant is an Italian founder-owned company (legally Mediplant snc di Tinghino Marco Giuseppe) established in 2005 in Milan that develops, produces, and distributes food supplements and phytotherapeutic products for the consumer health and wellness market. Its core technology combines traditional herbal medicine with Evidence-Based Medicine (EBM) research methodology, employing a cross-functional team of herbalists, pharmacists, biologists, and doctors to formulate products and test for hypoallergenicity. The product portfolio spans 15+ specialized lines organized by health vertical, with the flagship being the 'Torna in forma' phenotype-based weight management program that segments consumers into android, gynoid, and menopausal body types and pairs supplements with personalized nutritional consultations developed in partnership with the C.I.PRO.S. Dietetics and Nutrition Department.
The company's go-to-market is a domestic channel-partner model: products are sold exclusively through authorized pharmacies, herbalists (erboristerie), and parapharmacies across Italy, supplemented by a network of certified 'Torna in forma' consultation centers that deliver phenotype assessments and dietary guidance. Marketing is content-driven, relying on educational articles by professional nutritionists, downloadable scientific publications, a newsletter funnel, and an active Facebook community including testimonial contests. Revenue mechanics are one-time purchase through retail rather than subscription or anchor B2B contracts, and pricing is not publicly disclosed.
Mediplant operates as a micro/small business with 11–50 employees, has received a single €99,859.96 EU grant under PO FESR SICILIA 2014/2020 to attempt international expansion (including SANA Bologna trade fair participation and multilingual website development targeting the UK), and has no disclosed institutional investment, patents, certifications, or AI/digital platform capabilities. Its expansion ambitions remain largely unvalidated commercial signals rather than scaled international revenue.
Mediplant firmographics
Firmographics- Name
- Mediplant
- Legal name
- Mediplant snc di Tinghino Marco Giuseppe
- Website
- https://mediplant.it
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mediplant is a Milan-based Italian phytotherapy company founded in 2005 that develops and distributes evidence-based food supplements and weight management programs through pharmacies, herbalists, and parapharmacies across Italy.
- Ownership category
- akta.pro rank
Mediplant industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Weight Management & Metabolic Supplements (CRADAGAG)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Mediplant is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Mediplant business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Food Supplements and Phytotherapeutic Products: Sale of nutritional supplements and phytotherapy products through a network of pharmacies, herbalists, and parapharmacies. Products are organized into multiple lines targeting specific health needs including weight management, gastrointestinal health, cardiovascular wellness, detoxification, and general wellness.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mediplant product offering
Product offeringCore offering
Mediplant develops, manufactures, and distributes food supplements (integratori alimentari) and phytotherapeutic products that combine traditional herbal remedies with modern Evidence-Based Medicine research. The company sells its products through pharmacies, herbalists, and parapharmacies in Italy, organized into specialized product lines targeting weight management, gastrointestinal health, cardiovascular wellness, women's health, detoxification, microcirculation, and natural defenses, alongside the "Torna in forma" personalized weight management program delivered through certified consultation centers.
Product overview
Mediplant is a phytotherapy and nutrition company founded in 2005 by Marco Tinghino that develops dietary supplements and phytotherapeutic products combining traditional herbal remedies with modern scientific research. The core product offering is the Torna in Forma line, a comprehensive weight management system with products targeting different body phenotypes (android, gynoid, menopausal) and specific concerns. The Torna in Forma line includes ADDOME (abdominal fat products for android types and menopausal women), GAMBE GLUTEI E CELLULITE (leg/buttock fat and cellulitis products for gynoid types), METABOLISMO LENTO (metabolism stimulant), GRASSO VISCERALE (visceral fat with depurative herbs), RITENZIONE DEI LIQUIDI (fluid drainage), FAME NERVOSA (hunger control with Griffonia), SOS CALORIE (nutrient absorption limitation), and DEPURAZIONE (detoxification with probiotic support). Products are available in pharmacies, herbal shops, and parapharmacies across Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Torna in forma: Weight loss and wellness program developed by Mediplant, offering dietary supplements and nutritional guidance for healthy weight management.
Products and services
- Torna in Forma Program A comprehensive weight management program offered through certified "Torna in forma" centers, combining personalized nutritional consultations based on body phenotype (android, gynoid, menopausal) with Mediplant's phytotherapeutic supplements. Designed for Italian consumers seeking natural, supervised weight loss, with documented outcomes of 5 kg to 35 kg weight loss across hundreds of testimonials.
- ADDOME Detox & Slim Phytotherapeutic food supplement supporting the detoxification (depurative) phase of the Torna in Forma weight management program, formulated for android body types. Sold through Italian pharmacies, herbalists, and parapharmacies to consumers seeking natural detoxification support.
- GAMBE, GLUTEI E CELLULITE Detox & Slim Phytotherapeutic food supplement providing detoxification support for gynoid body types, targeting legs, buttocks, and cellulitis imperfections as part of Mediplant's Torna in Forma weight management system. Sold through Italian pharmacies, herbalists, and parapharmacies.
- GRASSO VISCERALE Phytotherapeutic food supplement combining artichoke (Carciofo) and milk thistle (Cardo mariano) for organism depurative functions with Emblica for carbohydrate metabolism support. Targeted at consumers concerned with visceral fat accumulation, sold through Italian pharmacies, herbalists, and parapharmacies.
Quantifiable outcome
- Documented weight loss results ranging from 5 kg to 35 kg through the Torna in forma program, with hundreds of verified testimonials
- +1 more outcomes
Companies that use Mediplant
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
Mediplant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mediplant partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- C.I.PRO.S. (Dipartimento di Dietetica e Nutrizione)coreC.I.PRO.S. is the Dietetics and Nutrition Department that collaborates with Mediplant on the Torna in forma weight management program. The department develops personalized nutritional consultations and dietary advice that complement Mediplant phytotherapy products, ensuring evidence-based approach to weight management.
- Qualified retailers (pharmacies, herbalists, parapharmacies)coreNetwork of certified retail partners including pharmacies, herbalists, and parapharmacies across Italy that distribute Mediplant products and provide professional guidance to consumers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Mediplant competitors and assessment
Company assessmentDirect peers
- Zuccari: Italian supplements company with weight-management and wellness lines distributed via pharmacies and parapharmacies; competes in the same shelf space as Torna in forma.
- Dr. Giorgini: Italian herbal supplements brand with a large catalog of botanical products sold through pharmacies and herbalists; comparable in channel and product philosophy to Mediplant.
- Named (Named Sport / Named Group): Italy-based natural medicine and supplement company focused on phytotherapy, nutrition, and integrative health, distributed via pharmacies and healthcare professionals.
- Specchiasol: Italian herbal medicine and phytotherapy company selling through pharmacies and herbalists; overlaps directly with Mediplant's botanical-based range and Italian pharmacy-channel GTM.
- Aboca: Italian leader in phytotherapy and botanical supplements, with comparable EBM-style development, broad pharmacy distribution in Italy, and a similar product portfolio spanning gastrointestinal, respiratory, and metabolic health.
- Herboplanet: Italian producer of herbal extracts and phytotherapeutic products supplying pharmacies and herbalists; comparable botanical sourcing and channel strategy.
- ESI: Italian dietary supplements and phytotherapy brand with broad multi-category portfolio (weight, gut, cardio, joint) sold in Italian pharmacies, parapharmacies, and herbalists.
Broad incumbents
- Solgar: Global vitamins and supplements brand widely stocked in Italian pharmacies; competes for the same end consumer but as a broad multinational portfolio rather than an Italian phytotherapy specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Mediplant social profiles
Digital presenceMediplant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediplant leadership team
Management profileNumber of profiles
Profiles1 record
Mediplant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediplant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediplant
What does Mediplant do?
Mediplant develops, manufactures, and distributes food supplements (integratori alimentari) and phytotherapeutic products that combine traditional herbal remedies with modern Evidence-Based Medicine research. The company sells its products through pharmacies, herbalists, and parapharmacies in Italy, organized into specialized product lines targeting weight management, gastrointestinal health, cardiovascular wellness, women's health, detoxification, microcirculation, and natural defenses, alongside the "Torna in forma" personalized weight management program delivered through certified consultation centers.
Is Mediplant a public or private company?
Mediplant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mediplant founded?
Mediplant was founded in 2005. It employs 11 to 50 people.
Where is Mediplant based?
Mediplant is headquartered in Milano, Italy, in the Europe region.
How does Mediplant make money?
One revenue line is on record: food Supplements and Phytotherapeutic Products.
Who are Mediplant's main competitors?
Direct peers on record are Zuccari, Dr. Giorgini, Named (Named Sport / Named Group), Specchiasol, Aboca, Herboplanet and ESI. Solgar is listed as a broad incumbent.
Does Mediplant have an API?
No public API is recorded for Mediplant.
What industry is Mediplant in?
Mediplant's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAG, Weight Management & Metabolic Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 325411 and its SIC code is 2833.