Purple Penguin Media
- Company typePrivate
- Founded2008
- HeadquartersDoncaster, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Purple Penguin Media does
Purple Penguin Media Limited is a UK-based, founder-owned web design agency incorporated in 2008 and headquartered in Doncaster, operating with a small team (1-10 employees) led by Directors James Squires (20-year recruitment industry veteran) and Chris Potter (technical lead). The company designs and hosts specialist websites for recruitment agencies, delivered primarily under its Fast Recruitment Websites sub-brand (fastrecruitmentwebsites.com). Its product suite includes recruitment website design with integrated features such as searchable jobs databases, online candidate registration, CV databases, social media integration, and responsive design, alongside a brochure website design service for local businesses and not-for-profit organisations.
The underlying technology is a multi-tenant web platform hosted on a UK-based datacentre in Leeds, with daily offsite backups, 99.9% uptime reliability, disaster recovery, and a self-service content management system. The largest disclosed customer runs 50 websites on the platform, evidencing multi-site scalability for enterprise recruitment groups. Revenue is generated through a mix of one-time website design fees and recurring hosting/support subscriptions, with no publicly disclosed pricing. The company is bootstrapped with no institutional funding, has expanded internationally to Canada, Germany, China, Ireland, and the Middle East, and serves 'hundreds' of recruitment agencies across the UK. Customer acquisition is primarily phone-led and direct, supplemented by SEO-optimised dual-brand web presence and email inquiry — no paid marketing, social, or content channels are documented.
Purple Penguin Media firmographics
Firmographics- Name
- Purple Penguin Media
- Legal name
- Purple Penguin Media Limited
- Website
- https://purplepenguinmedia.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purple Penguin Media industry classification
Industry- Product category
- Website Design and Hosting Services
- NAICS
- Media Representatives (54184)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
Keywords
Where Purple Penguin Media is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Purple Penguin Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Website Design Services: One-time web design and development services for recruitment agencies and local businesses. Includes professional website development with recruitment-specific functionality.
- Hosting & Support Services: Recurring managed hosting services including daily backups, disaster recovery, security, and phone/email support. Provided from UK datacentre in Leeds.
- Managed Services: Website maintenance services where Purple Penguin handles technical aspects allowing clients to focus on their core business.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Purple Penguin Media product offering
Product offeringCore offering
Purple Penguin Media designs, builds, hosts, and supports websites with a core focus on recruitment-agency websites (delivered under the Fast Recruitment Websites brand) that include searchable jobs databases, candidate registration, CV databases, social media integration, and responsive design. The company also produces affordable brochure websites for small local businesses and non-profits, and provides recurring hosting, daily offsite backups, disaster recovery, and phone/email support from its UK datacentre in Leeds.
Product overview
Purple Penguin Media operates as a website design agency with a portfolio of interconnected services. Their core product is the Recruitment Website Design service, delivered under the Fast Recruitment Websites brand (www.fastrecruitmentwebsites.com), which provides specialist websites for recruitment agencies including jobs databases, candidate registration, CV database, and social media integration. This is complemented by a Brochure Website Design service for general businesses and a Website Hosting & Support service that handles all hosting, maintenance, and daily backups from their UK datacentre. The three products work together as a full-service offering: clients can get websites designed (either recruitment-focused or general brochure sites) and then host them with ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- Fast Recruitment Websites: Specialist recruitment website design service under the Purple Penguin Media brand, providing high quality recruitment websites at affordable prices to recruitment agencies across the UK and internationally. All recruitment websites include searchable jobs database, online candidate registration, CV database, social media integration, and responsive design.
Products and services
- Recruitment Website Design (Fast Recruitment Websites) Specialist recruitment website design service delivered under the Fast Recruitment Websites brand for recruitment agencies of all sizes, from start-ups through large enterprise groups running multiple websites on the platform. Every site includes a searchable jobs database, online candidate registration, CV database, social media integration, and responsive design.
- Brochure Website Design Affordable brochure-style website design service for small local businesses, multinational companies, and not-for-profit organisations. Includes a self-service content management system so the client can update their site without technical expertise, with hosting and maintenance handled by Purple Penguin.
- Website Hosting & Support Recurring website hosting and support service including phone-based and online help desk, daily offsite backups with 30-day retention for disaster recovery, and reliable hosting in the company's UK datacentre in Leeds. Designed to let clients focus on their business while Purple Penguin handles maintenance.
Companies that use Purple Penguin Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Purple Penguin Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Purple Penguin Media partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Purple Penguin Media competitors and assessment
Company assessmentDirect peers
- Volcanic: UK-based recruitment website and CMS provider specializing in job board technology for staffing agencies. Direct competitor to Fast Recruitment Websites, serving a similar customer base of UK and international recruitment firms.
- Madgex: UK-based provider of job board and recruitment website technology serving trade associations, publishers and recruitment agencies. Comparable product surface (job databases, candidate tools, responsive sites) and similar vertical focus on recruitment.
- Cubiq Recruitment: UK agency focused on building websites and digital marketing for recruitment firms. Smaller direct competitor with similar recruitment-specialist positioning and target customer base.
Broad incumbents
- Wix: Generalist website builder with a large SMB user base including recruitment agencies. Competes with Purple Penguin's brochure website offering on price and self-service simplicity, though lacking recruitment-specific functionality.
- Bullhorn: Large US-headquartered recruitment software vendor offering ATS, CRM and candidate platforms to staffing agencies. Indirect competitor since recruitment agencies using Bullhorn may build their customer-facing sites on top of its ecosystem.
- Squarespace: Generalist website builder and hosting provider serving small businesses globally. Competes indirectly for the brochure-site segment of Purple Penguin's portfolio.
Emerging players
- Vincere: Recruitment CRM/ATS platform for agencies, including web extension features. Adjacent vendor in the recruitment tech stack that competes for the same staffing agency IT budget.
- JobBoard.io: SaaS job board platform enabling recruitment businesses and associations to launch branded job sites quickly. Comparable self-service positioning to Fast Recruitment Websites' productized offering.
Others
- LogicMelon: UK-based recruitment marketing and analytics platform serving staffing agencies. Complementary technology often deployed alongside recruitment websites built by agencies like Purple Penguin.
- Broadbean (BroadBean Technology): UK-based recruitment technology vendor focused on job distribution, candidate sourcing and analytics. Operates in the same UK recruitment tech ecosystem and is frequently used by the same recruitment agency buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Purple Penguin Media social profiles
Digital presencePurple Penguin Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple Penguin Media leadership team
Management profileNumber of profiles
Profiles2 records
Purple Penguin Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple Penguin Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple Penguin Media
What does Purple Penguin Media do?
Purple Penguin Media designs, builds, hosts, and supports websites with a core focus on recruitment-agency websites (delivered under the Fast Recruitment Websites brand) that include searchable jobs databases, candidate registration, CV databases, social media integration, and responsive design. The company also produces affordable brochure websites for small local businesses and non-profits, and provides recurring hosting, daily offsite backups, disaster recovery, and phone/email support from its UK datacentre in Leeds.
Is Purple Penguin Media a public or private company?
Purple Penguin Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purple Penguin Media founded?
Purple Penguin Media was founded in 2008. It employs 1 to 10 people.
Where is Purple Penguin Media based?
Purple Penguin Media is headquartered in Doncaster, United Kingdom, in the Europe region.
How does Purple Penguin Media make money?
Three revenue lines are on record. Website Design Services are the primary driver. The others are hosting & Support Services and managed Services.
Who are Purple Penguin Media's main competitors?
Direct peers on record are Volcanic, Madgex and Cubiq Recruitment. Broad incumbents are Wix, Bullhorn and Squarespace. Emerging players are Vincere and JobBoard.io. Others are LogicMelon and Broadbean (BroadBean Technology).
Does Purple Penguin Media have an API?
No public API is recorded for Purple Penguin Media.
What industry is Purple Penguin Media in?
Purple Penguin Media's product category is Website Design and Hosting Services. Its primary akta.pro industry code is BPACACAK, Gig / On-Demand Generalist Staffing Platforms. Its NAICS code is 54184 and its SIC code is 7330.