Software Asset Management Ireland
Software Asset Management Ireland is a software licensing and ICT solutions provider company.
- Company typePrivate
- Founded2003
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Software Asset Management Ireland does
Software Asset Management Ireland (SAMI) is a Dublin-headquartered software licensing intermediary and education technology provider, founded in 2003 and operating as a private company. SAMI resells volume software licences (Microsoft, Adobe, ESET, Symantec, Nuance, Corel, Kaspersky) to Irish schools, colleges, universities, and registered charities at academic and non-profit pricing, and additionally provides Microsoft 365 Education cloud tenant setup and managed support as a Microsoft Cloud Solution Provider (CSP) for Education. The company serves its institutional customers through a personal, account-manager-led sales motion bundled with quote-based pricing, multi-year contracts, and tiered support (Basic, Standard, Advanced, Ultimate).
The product portfolio extends beyond licensing into three wholly-owned sub-brands: Software4Students (a direct-to-consumer e-commerce store selling discounted professional software to students and teachers via Microsoft Store referrals), GoConqr (an online learning and revision platform with mind maps, flashcards, quizzes and notes, reported to have millions of users worldwide), and Edvance (a fully-managed ICT platform for Irish primary schools bundling devices, software, content filtering and support). Underlying technology is therefore a combination of licensing aggregation, web-based consumer platforms, and managed service delivery — not a unified proprietary AI or software product.
SAMI's business model is a combination of licensing margin on resale, recurring managed services (Microsoft CSP, Edvance), and direct e-commerce sales (Software4Students). The company has 30+ full-time employees across Dublin and Belfast (since 2023), no disclosed funding rounds, no parent company, and no listed management team in the data. Its geographic scope is Ireland and the UK, with aggressive earlier growth (Deloitte Technology Fast 50 awards 2010-2012, ranked 7th in EMEA in 2010) but no recent record of funding or acceleration signals.
Software Asset Management Ireland firmographics
Firmographics- Name
- Software Asset Management Ireland
- Legal name
- Software Asset Management Ireland
- Website
- https://sami.ie
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Software Asset Management Ireland is a software licensing and ICT solutions provider company.
- Ownership category
- akta.pro rank
Software Asset Management Ireland industry classification
Industry- Product category
- Education Software Licensing Services
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)
- akta.pro secondary industries
- IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)
Keywords
Where Software Asset Management Ireland is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Software Asset Management Ireland business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Software Licensing Resale: Resells volume software licenses (Microsoft, Adobe, ESET, Symantec, Corel, Nuance) to schools, colleges, charities, and non-profits. Revenue derived from margin on license transactions and volume-based rebates from software vendors.
- Microsoft CSP Services: Microsoft Cloud Solution Provider for Education — sets up, licenses and supports Microsoft 365 Education tenants. Generates revenue from license fees and managed service support tiers (Basic, Standard, Advanced, Ultimate).
- Software4Students Direct Sales: Discount store selling full professional software versions to students and teachers. Revenue from direct product sales at student-discounted prices sourced through Microsoft Store Partner programme.
- Edvance Managed ICT Services: Fully-managed ICT platform for primary schools bundling devices, software, content filtering and support into a single subscription-like managed service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Microsoft CSP — Basic |
| Subscription | Multi-year contract | Microsoft CSP — Standard |
| Subscription | Multi-year contract | Microsoft CSP — Advanced |
| Subscription | Multi-year contract | Microsoft CSP — Ultimate |
| One time/ perpetual license | Pay-as-you-go | Software4Students — Student Discount Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Software Asset Management Ireland product offering
Product offeringCore offering
Software Asset Management Ireland acts as a licensing intermediary and managed-services provider for schools, colleges, universities, charities, and nonprofit organizations, arranging access to academic, charity, and volume software programmes from major vendors. Its portfolio also includes Microsoft 365 Education tenant services, the Edvance managed ICT platform for primary schools, the Software4Students discount store, and the GoConqr online learning platform.
Product overview
Software Asset Management Ireland (SAMI) operates as a software licensing intermediary and education technology provider rather than a single unified product. The core offering is software licensing services for schools, colleges, charities and non-profit organisations, reselling Microsoft, Adobe, ESET, Symantec and other software at academic and charity pricing. SAMI's product portfolio comprises three main branded offerings: Software4Students (a discount store for students and teachers to purchase full professional software versions at reduced prices), GoConqr (an online learning platform with mind maps, flashcards, quizzes and notes tools), and Edvance (a fully-managed ICT platform for primary schools). The company also acts as a Microsoft Cloud Solution Provider offering tiered setup and support services for Microsoft 365 Education tenants. All products are delivered through Irish-based account managers with personal, no-script service.
Differentiator
Problem solved
Functional benefit
Products and services
- School Software Licensing Volume software licensing for primary schools, secondary schools, universities, VECs, and colleges of further education, covering Microsoft, Adobe, ESET, Symantec, and other software programmes.
- Charity Software Discounted software access for registered charities and nonprofit organizations in Ireland through programmes including Microsoft Non-Profit, Adobe VIP, and ESET nonprofit offerings.
- Microsoft Cloud Solution Provider Managed Microsoft 365 Education service providing cloud tenant setup, licensing, and ongoing support for Irish schools, colleges, and charities through subscription tiers.
- Software4Students Discount e-commerce store for students, teachers, parents, and guardians in Ireland offering full professional versions of Microsoft, Adobe, Kaspersky, and other software at student-discounted prices.
- GoConqr Online learning and revision platform providing mind maps, flashcards, quizzes, and notes for students, educators, institutions, and companies; the supplied information reports use by millions of students worldwide.
- Edvance Fully managed ICT platform for Irish primary schools combining devices, software, content filtering, and support in a single package.
- Software Asset Management Core licensing and advisory service for schools, colleges, universities, charities, and nonprofit organizations, providing volume software options and software asset management expertise.
Quantifiable outcome
- Hundreds of schools have streamlined their ICT programmes with SAMI's licensing solutions.
- +2 more outcomes
Companies that use Software Asset Management Ireland
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Software Asset Management Ireland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Software Asset Management Ireland partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MicrosoftcoreMicrosoft Partner since 2003. Official Microsoft Cloud Solution Provider (CSP) for Education in Ireland. Resells Microsoft 365 Education, Office 365 A1, and volume licensing programmes to Irish schools, colleges, and charities. Also distributes Microsoft Surface laptops and Xbox consoles through Software4Students.
- AdobecoreAdobe Authorized Reseller providing Creative Cloud and other Adobe products to educational institutions of all sizes under academic licensing programmes. Also participates in Adobe VIP programme for charities.
- ESETcoreProvides ESET Endpoint Protection and ESET non-profit security solutions to schools and charities in Ireland at discounted academic pricing.
- SymanteccoreOffers Symantec EndPoint Protection under the NCTE (National Centre for Technology in Education) discounted offer for Irish schools.
- Kaspersky LabminorDistributes Kaspersky security software through Software4Students at 70% discount for students and through school licensing programmes.
- NuanceminorOffers Nuance Dragon NaturallySpeaking speech recognition software at student-discounted prices through Software4Students.
- CorelminorOffers Corel software titles at discounted student prices through the Software4Students platform.
- ParallelsminorOffers Parallels software at student-discounted prices through the Software4Students platform.
- Norton (Symantec)minorNorton security software available at student-discounted pricing through the Software4Students platform.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Software Asset Management Ireland competitors and assessment
Company assessmentDirect peers
- Comparex: European software licensing specialist (now part of SoftwareOne) focused on Microsoft, Oracle and SAP volume licensing. Comparable as a direct competitor in the same vendor licence resale and SAM advisory space, particularly in European education and public sector.
- SoftwareOne: Global software and cloud licensing specialist with significant operations across Europe. Directly comparable as a Microsoft LSP/CSP and volume licence reseller for enterprise and education customers, though at materially greater scale than SAMI.
- Bytes Software Services: UK/Ireland-focused software licensing and managed services provider reselling Microsoft, Adobe and other vendor licences. Highly comparable to SAMI in customer base (UK and Ireland enterprise and education), vendor relationships and licensing intermediation model.
Broad incumbents
- Insight Enterprises: Large global IT solutions provider combining hardware, software licensing and managed services. Comparable as a broader incumbent offering Microsoft licensing and cloud services alongside wider IT infrastructure, though at far larger scale and across all verticals.
- SHI International: Large US-headquartered IT solutions and software licensing provider with significant UK/EMEA presence. Comparable as a broad incumbent in software licence resale and managed services, though operating at much greater scale and across all customer verticals.
- CDW: Global IT solutions provider reselling hardware, software licences and providing managed services to education, public sector and enterprise. Comparable as a broad incumbent in software licence and device procurement for schools and colleges, though serving a much larger customer base.
- Capita plc: Large UK outsourcing and services company with significant education IT contracts. Comparable as a broad incumbent in UK education technology and managed services, though operating at materially greater scale and across multiple service lines beyond licensing.
Regional players
- Academia Ltd: UK and Ireland education technology specialist providing ICT services, managed support and software to schools and colleges. Closely comparable to SAMI in vertical focus (UK/Ireland education) and bundle of managed services plus licence resale.
- Stone Group: UK-focused IT solutions provider to education and public sector, offering devices, managed services and software licensing. Comparable to SAMI in serving the UK/Ireland education customer base with bundled hardware, software and managed services.
- RM plc: UK education technology specialist providing ICT infrastructure, managed services and software to schools. Comparable to SAMI's Edvance offering in providing fully managed device, software and connectivity solutions to primary/secondary schools in the UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Software Asset Management Ireland social profiles
Digital presenceSoftware Asset Management Ireland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Software Asset Management Ireland leadership team
Management profileNumber of profiles
Software Asset Management Ireland subsidiaries and ownership
Company hierarchySubsidiaries3 records
Software Asset Management Ireland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Software Asset Management Ireland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Software Asset Management Ireland
What does Software Asset Management Ireland do?
Software Asset Management Ireland acts as a licensing intermediary and managed-services provider for schools, colleges, universities, charities, and nonprofit organizations, arranging access to academic, charity, and volume software programmes from major vendors. Its portfolio also includes Microsoft 365 Education tenant services, the Edvance managed ICT platform for primary schools, the Software4Students discount store, and the GoConqr online learning platform.
Is Software Asset Management Ireland a public or private company?
Software Asset Management Ireland is a private company. It is classified as unknown and is currently operating.
When was Software Asset Management Ireland founded?
Software Asset Management Ireland was founded in 2003. It employs 1 to 10 people.
Where is Software Asset Management Ireland based?
Software Asset Management Ireland is headquartered in Dublin, Ireland, in the Europe region.
How does Software Asset Management Ireland make money?
Four revenue lines are on record. Software Licensing Resale is the primary driver. The others are microsoft CSP Services, software4Students Direct Sales and edvance Managed ICT Services.
Who are Software Asset Management Ireland's main competitors?
Direct peers on record are Comparex, SoftwareOne and Bytes Software Services. Broad incumbents are Insight Enterprises, SHI International, CDW and Capita plc. Regional players are Academia Ltd, Stone Group and RM plc.
Does Software Asset Management Ireland have an API?
No public API is recorded for Software Asset Management Ireland.
What industry is Software Asset Management Ireland in?
Software Asset Management Ireland's product category is Education Software Licensing Services. Its primary akta.pro industry code is BPAEAOAC, Software License Resale & Optimization (Perpetual/Subscription), with a secondary code of BPAEAOAF, IT Asset Lifecycle Services (Procure-to-Retire). Its NAICS code is 5132 and its SIC code is 7372.