Jean Baptiste Audy

What Jean Baptiste Audy does

Jean-Baptiste Audy is a historic Bordeaux wine négociant (trading house) founded in 1906 in Libourne, France, by the Audy family who had settled in Gironde in 1881. The company operates three interconnected lines of business: (1) trading and distributing Bordeaux Grands Crus both en primeur (wine futures) and as deliverable stocks, representing prestigious châteaux including First Growths and Classified Growths such as Margaux, Lafite Rothschild, Mouton Rothschild, Cheval Blanc, Haut-Brion, and La Fleur-Pétrus; (2) representing wines from independent winegrower estates for both French and export markets, often purchasing entire productions from selected domaines; and (3) producing and distributing wines from its own five family estates under the Domaines Bourotte-Audy umbrella (Clos du Clocher, Château Monregard La Croix, and Château Bonalgue in Pomerol; Château du Courlat in Lussac Saint-Émilion; and Château Les Hauts-Conseillants in Lalande de Pomerol).

The company's core operational infrastructure is a 15,000 m² historic cellar complex on Quai du Priourat along the Dordogne river in Libourne, storing over 3 million bottles under optimal conditions and supporting internalized logistics from storage to order preparation, labeling, and international shipping. Additional capabilities include bespoke blending and bottling services for tailor-made wines across appellations, and oenological advisory services provided by agricultural engineers and oenologists to winemakers. The company employs 38 people, including a multilingual sales team (English, German, Chinese, Spanish, Italian) organized by region, and has formal partnerships and trusted relationships with major classified growths and select smaller winegrowers on both banks of Bordeaux, some of whom are organic producers.

Revenue is generated primarily through transaction-based margins on the purchase and resale of wines to international distributors, hospitality accounts, and private collectors across more than 70 countries. Pricing follows market rates per appellation and vintage, with no publicly disclosed pricing tiers. Distribution is conducted through a direct enterprise field-sales motion with regional sales managers covering Europe, North America, Latin America, Asia, the Middle East, Oceania, and Africa. The company is privately held by the Bourotte family across five generations, with current leadership under Jean-Baptiste Bourotte since 2003. No external funding, institutional investors, or public listing is indicated.

Name

Jean Baptiste Audy

Legal name

SAS JEAN BAPTISTE AUDY

Website

https://jbaudy.fr

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Short description

Historic Bordeaux wine négociant founded in 1906 in Libourne, France, trading and distributing premium Grands Crus and Classified Growths to 70+ countries while operating five family estates across Pomerol, Saint-Émilion, and Lalande de Pomerol appellations.

Ownership category

akta.pro rank

Product category

Wine Trading and Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wineries (312130)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Bordeaux wine trading
• Wine distribution services
• Wine storage cellars
• En primeur wine sales
• Family estate wines

Headquarters

HQ city

Libourne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Trading and Distribution: Core business of buying and selling Bordeaux wines, including en primeur (wine futures) and deliverable stocks. Revenue generated through transaction fees and margins on wine purchases and sales to distributors and private clients worldwide.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Jean Baptiste Audy is a wine négociant (trading house) that buys, ages, and distributes Bordeaux Grands Crus — including First Growths and Classified Growths — both en primeur (wine futures) and as deliverable stock, to distributors and private clients worldwide. The company also represents independent winegrower estates, produces wines from its own five family estates (Domaines Bourotte-Audy), and operates large-scale wine storage, blending, and bottling services from historic cellars in Libourne.

Product overview

Jean-Baptiste Audy is a historic wine trading house (maison de négoce) founded in 1906, offering three interconnected core offerings: (1) the trading and distribution of Bordeaux Grands Crus en primeur and for delivery, representing prestigious châteaux including First Growths and Classified Growths; (2) wines from independently-owned winegrower estates, with contracts to purchase entire productions from select domaines; and (3) the company's own family estates (Domaines Bourotte-Audy) including five properties producing wines from Pomerol, Lussac Saint-Émilion, and Lalande de Pomerol appellations. Supporting these products is the company's 15,000 m² storage facility managing over 3 million bottles, along with blending and bottling services for custom wine projects.

Differentiator

Problem solved

Functional benefit

Brands

• Domaines Bourotte-Audy: Five family estates including Clos du Clocher (Pomerol), Château Monregard La Croix (Pomerol), Château Bonalgue (Pomerol), Château du Courlat (Lussac Saint-Émilion), and Château Les Hauts-Conseillants (Lalande de Pomerol).

Products and services

• Grands Crus Distribution Major buyers and distributors of Bordeaux Grands Crus, both en primeur (wine futures) and ready-to-ship. The company represents prestigious châteaux including First Growths and Classified Growths such as Château Margaux, Château Lafite Rothschild, Château Cheval Blanc, and others, distributing them internationally to professionals and private clients.
• Vigneron-Owner Wines Wines sourced from independent winegrower estates that the company represents for domestic and export markets. The team maintains daily contact with selected domaines, often purchasing their entire production and providing quality advisory services.
• Clos du Clocher A Pomerol wine produced on the famous blue clay and gravel soils of the Pomerol plateau. Cultivated in organic agriculture, this wine embodies power and refinement in a timeless style.
• Château Monregard La Croix A 100% Merlot wine from Pomerol grown on ancient sandy plots cultivated in organic agriculture for over 50 years, offering immediate and fruity pleasure.
• Château Bonalgue A Pomerol wine from a mixed terroir (clay, gravel, sand) that produces velvety tannins and remarkable aromatic complexity, embodying the very essence of Pomerol.
• Château du Courlat Located in Lussac Saint-Émilion, this estate produces a diverse range including two reds, a rosé, a blanc de noirs, a grape-based gin, and low-alcohol wines at 9° (Rouge d'Argile and Blanc Calcaire).
• Château Les Hauts-Conseillants A Lalande de Pomerol wine known for its natural and charming fruit character, reflecting the family's long passion for this appellation.
• Wine Storage Services Storage capacity of 15,000 m² of historic cellars on Quai du Priourat in Libourne, preserving over 3 million bottles in optimal conditions. The company manages storage, order preparation, labeling, and international shipping.
• Blending and Bottling Services Expertise in creating tailor-made blends across various appellations, designing unique branding concepts, and handling the bottling process for client-specific wines.

Quantifiable outcome

• Storage capacity: 3 million bottles across 15,000 m² of cellars
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• Domaines Bourotte-AudycoreStrategic or Co-development PartnerThe five family estates (Clos du Clocher, Château Monregard La Croix, Château Bonalgue, Château du Courlat, Château Les Hauts-Conseillants) are integral to the company's identity, producing wines that reflect the global reputation of Bordeaux's finest appellations. Jean-Baptiste Bourotte personally represents these wines worldwide.
• Prestigious Bordeaux Châteaux (Château Margaux, Château Lafite Rothschild, Château Mouton Rothschild, Château Cheval Blanc, Château Haut-Brion, Château La Fleur-Pétrus, Château Les Carmes Haut-Brion, Château Montrose)coreChannel Partner/ Reseller/ DistributorLong-standing trusted relationships with Bordeaux's most prestigious classified growths. The company acts as a key allocator for these estates, distributing their wines internationally while preserving their brand image.
• Winery Partners (Clos Saint-Émilion Philippe, Rocher-Calon, Barrabaque, Les Vieux Ormes, Beauregard Ducasse, Beauvillage, Haut de Poujeaux, Grand Tayac, Tour Sieujean, Coutelin Merville)secondaryChannel Partner/ Reseller/ DistributorContracts established with select winegrowers, often purchasing their entire production. These estates include organic producers on both banks of Bordeaux, producing wines that combine sustainability and quality.

Scale indicators5 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• CVBG (Borie-Manoux): Family-owned Bordeaux négociant and estate owner with international distribution of classified growths and proprietary château brands. Highly comparable in scale, business model (négoce + ownership), and global sales footprint.
• Ginestet (Maison Ginestet): Long-established Bordeaux négociant with a portfolio of owned and distributed châteaux and a global distribution network. Directly comparable as a multi-generational family négociant combining proprietary estates with wholesale of classified growths.
• Compagnie Médocaine des Grands Crus: Bordeaux négociant focused on distributing classified and grand cru wines to international importers and private customers. Directly comparable in business model and customer base to Jean-Baptiste Audy.
• Antoine Moueix (Vignobles & Négoce): Libourne-based family wine merchant with owned Pomerol/Right Bank estates and trading relationships with major châteaux. Closely mirrors Jean-Baptiste Audy's négociant + estate hybrid model and Right Bank focus.
• Joanne (Bordeaux Families Alliance): Alliance of Bordeaux family properties trading internationally, with en primeur and bottle distribution to collectors, restaurants, and importers. Comparable négociant model focused on family-owned Bordeaux estates and global reach.
• Maison Moueix (JP Moueix): Premier Libourne-based Bordeaux négociant with deep Pomerol and Saint-Émilion château relationships and a globally distributed trading operation. Directly comparable to Jean-Baptiste Audy as a Right Bank négociant handling en primeur allocations and distribution to international collectors and distributors.

Broad incumbents

• Berry Bros. & Rudd: Historic UK fine wine merchant with global collector and Michelin-starred accounts, trading and aging fine Bordeaux. Comparable on the luxury wine distribution and cellaring side, though UK-headquartered and broader in scope.
• Domaines Barons de Rothschild (Lafite): Owns and distributes Château Lafite Rothschild and other prestigious Bordeaux estates globally with integrated production, aging, and sales. While not a négociant per se, it is a benchmark for the prestige Bordeaux supply chain and a key supplier to Jean-Baptiste Audy.
• Les Grands Chais de France: France's largest wine producer-distributor with broad multi-region sourcing and extensive international wholesale operations. Compares on the wholesale distribution and bottling-services side, though at much larger scale and broader product mix.

Emerging players

• Sotheby's Wine: Auction house division specializing in fine and rare wine sales to collectors worldwide. Comparable on the collector-facing side of premium Bordeaux, including provenance, authentication, and storage—though accessed through auction rather than négociant trading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/closduclocher
• Instagraminstagram.com/jb_audy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jean Baptiste Audy