Broden Media

What Broden Media does

Broden Media Limited is a UK private company registered in England and Wales (listed as a group company within Nineteen Group Limited, Company Number 07664714). Its stated role is to organise The Emergency Services Show and publish the Emergency Services Times. The Emergency Services Show is a UK trade exhibition held at NEC Birmingham that, in its most recent edition, drew 16,000+ attendees and 550+ exhibitors; from September 2026 it is being co-located with The Emergency Tech Show (8,000+ attendees). The Emergency Services Times publication provides year-round editorial reach into the blue-light services community.

Broden Media operates within the broader Nineteen Group portfolio, which runs 55+ global events across 13 industry sectors (construction, cyber security, emergency services, energy, finance & payments, health & safety, manufacturing, retail, security, skilled trades, technology, transport & logistics), attracting 285,000+ visitors annually and employing 315+ people across offices in Wimbledon (UK HQ), Boston (Americas), Singapore (APAC) and Hong Kong. Phoenix Equity Partners is the financial backer of the group, having funded acquisitions of The Lead, SubSummit and Reliabilityweb.

Revenue is generated through four streams: attendee registration fees for the trade show, exhibition booth sales to manufacturers and solution providers, sponsorship deals (e.g., Mastercard for Pay360), and recurring subscriptions and advertising from publications such as The Manufacturer (267,000+ readership) and Emergency Services Times. Go-to-market is event-led with supporting owned-media, email, paid social and referral channels, and distribution relies on direct enterprise sales teams plus a stack of third-party registration and stand-contractor partners.

Name

Broden Media

Legal name

Broden Media Limited

Website

https://brodenmedia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Broden Media Limited, a UK group company within Nineteen Group, organises The Emergency Services Show at NEC Birmingham and publishes Emergency Services Times for the UK blue-light services community. It operates as part of a portfolio of 55+ events across 13 sectors.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services (Emergency Services Sector)

NAICS

Convention and Trade Show Organizers (56192), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Business, Finance & Industry Trade Magazines (MPAJAEAM), Government & Public Sector Conferences (MPAGAGAH)

Keywords

• Trade exhibitions
• Emergency services events
• B2B media publishing
• Industry conferences
• Trade show organization

Headquarters

HQ city

Banstead

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Attendance Fees: Fees charged to attendees for entry to exhibitions, conferences, and summits across various industry sectors
2. Exhibition and Booth Sales: Revenue from exhibitors purchasing booth space at events
3. Sponsorship and Media: Sponsorship deals and media brand revenues from publications including The Manufacturer, Emergency Services Times, and digital media platforms
4. Publication Subscriptions: Subscriptions to media publications including The Manufacturer with 267,000+ readership

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Broden Media organizes industry exhibitions and trade shows focused on the emergency services sector, including The Emergency Services Show and The Emergency Tech Show, and publishes related industry media such as Emergency Services Times. The company generates revenue from attendee registration fees, exhibition booth sales, event sponsorship, and media subscriptions, operating as a group company within Nineteen Group.

Product overview

Broden Media is a group company within Nineteen Group (Company Number: 07664714), as listed in the Nineteen Group Terms of Use. The source data does not contain specific product or service details for Broden Media as a distinct entity. All product information in the provided sources pertains to Nineteen Group's portfolio of exhibitions, conferences, and media platforms across sectors including construction, security, manufacturing, emergency services, finance, retail, and payments.

Differentiator

Problem solved

Functional benefit

Products and services

• The Emergency Services Show An annual B2B trade exhibition for the UK emergency services sector (fire, police, ambulance, rescue), held at NEC Birmingham. Attracts 16,000+ attendees and 550+ exhibitors showcasing emergency response equipment, vehicles, technology, and services to procurement decision-makers. Next edition: 16-17 September 2026.
• The Emergency Tech Show An annual technology-focused exhibition for the emergency services sector, covering emerging technologies used by first responders and emergency services organizations. Attracts 8,000+ attendees and is held at NEC Birmingham. Next edition: 16-17 September 2026.
• Emergency Services Times An industry publication serving the emergency services sector with a 25-year readership history, distributed to emergency services professionals as part of the company's media portfolio.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core, minor, flagship, major and supporting.

• Construction Equipment Association (CEA)coreStrategic or Co-development Partner · 1 June 2026The CEA shaped PlantWorx from the start and remains directly involved through the Stakeholder Advisory Council. The CEA member discount is retained for PlantWorx events, and CEA members receive preferential exhibitor rates.
• Grimes, McGovern & AssociatesminorOthers · 1 January 2026Advisory firm representing The Lead in the acquisition by Nineteen Group.
• Plural StrategyminorOthers · 1 January 2026Advisory firm providing guidance to Nineteen Group on the acquisition of The Lead.
• MastercardflagshipGTM or Marketing PartnerMastercard is an association partner for Pay360, the largest payments event in Europe. The Vice President of Mastercard stated the event delivers quality qualified conversations for new business development and existing client management.
• Department for Business and TrademajorGTM or Marketing PartnerDepartment for Business and Trade is an association partner for Pay360, providing government backing and support for the payments ecosystem event.
• Institution of Mechanical Engineers (IMechE)flagshipStrategic or Co-development PartnerInstitution of Mechanical Engineers partners with The Manufacturer to deliver The Manufacturer MX Awards, which have a combined heritage of over 50 years and are widely regarded as the gold standard in industry awards.
• Women in Security Alliance PhilippinessupportingOthersAmbassador organization for The Security Event Asia, supporting the Women in Protective Services panel and sector advancement.
• IFPO (International Foundation for Protection Officers)supportingOthersAmbassador organization for The Security Event Asia, supporting industry professional development.
• Hong Kong Volunteer Rescue AssociationsupportingOthersAmbassador organization for The Emergency Services Show Asia, providing industry support and guidance.
• Fire Industry AssociationsupportingOthersPartner organization for The Emergency Services Show Asia, supporting fire safety industry engagement.
• National Safety Council of SingaporesupportingOthersTrusted partner for The Health & Safety Event Asia, providing industry expertise and support.
• Institute of Occupational Safety & HealthsupportingOthersTrusted partner for The Health & Safety Event Asia, supporting occupational safety professional development.
• Philippine Integrated Fire Protection OrganizationsupportingOthersPartner organization for The Fire Safety Event Asia, supporting fire protection industry in the region.
• Singapore Institute of Building LimitedsupportingOthersPartner organization for The Fire Safety Event Asia, supporting building industry professionals.
• International Research Institute of Occupational Safety and HealthsupportingOthersPartner organization for The Health & Safety Event Asia, supporting occupational safety research and practice.
• AVLIASsupportingOthersAmbassador organization for Pro Integration Future Asia (PIFA), supporting professional AV and systems integration industry.
• Pro AVL PhilippinessupportingOthersPartner organization for Pro Integration Future Asia (PIFA), supporting AV industry professionals in the Philippines.
• Singapore AI AssociationsupportingOthersPartner organization for Pro Integration Future Asia (PIFA), supporting AI and technology integration discussions.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clarion Events: Clarion Events is a global B2B events organizer running flagship shows in energy, security, gaming, and manufacturing — overlapping directly with Broden Media's emergency services, security, and manufacturing verticals.
• CloserStill Media: CloserStill Media is a London-based B2B events organizer focused on vertical-specialized trade shows (healthcare, technology, veterinary), with similar audience quality and integrated media positioning to Broden Media's parent.
• Tarsus Group: Tarsus Group is a UK-based B2B events and media company operating in emerging markets and vertical exhibitions, with overlapping audiences in technology, manufacturing, and professional services sectors.
• Emerald Holding: Emerald is a US-based B2B events and media platform with vertically-focused trade shows and content, including in design, technology, and lifestyle — comparable integrated events-plus-publishing business model.
• Hyve Group plc: Hyve Group is a UK-listed international events organizer running trade shows across multiple sectors, with a comparable model of vertical-specialized exhibitions and a similar mid-market scale profile to Nineteen Group.
• dmg events: dmg events is a wholly-owned subsidiary of Daily Mail and General Trust producing large-scale international B2B exhibitions in construction, energy, and hospitality, comparable in vertical focus and sponsorship-driven model.

Regional players

• MCH Group: MCH Group is a Swiss-based live marketing company operating major Basel-area exhibitions and congresses, with a comparable vertically-organized trade show portfolio but primarily serving the European DACH region.

Broad incumbents

• Informa plc: Informa is the world's largest B2B events organizer (expos, conferences) and publisher, running hundreds of trade shows globally including security, manufacturing, and tech events that directly overlap with Broden Media's verticals.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers, operating flagship exhibitions across consumer goods, textiles, and technology — comparable as a global incumbent in the exhibition industry.
• RX Global (Reed Exhibitions / RELX): RX Global operates Reed Exhibitions, one of the largest exhibition organizers worldwide, producing major trade shows across security, manufacturing, and emergency-related industries with similar enterprise sponsorship models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broden-media-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broden Media