Hidden Still Spirits
Hidden Still Spirits is a Hershey, Pennsylvania craft distillery and full-service restaurant founded in 2014, producing grain-to-glass bourbon, rum, vodka, gin, and agave spirits. It sells through Pennsylvania state stores, specialty retailers, and out-of-state e-commerce, and hosts private events on-site.
- Company typePrivate
- Founded2014
- HeadquartersHershey, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hidden Still Spirits does
Hidden Still Spirits is a privately held craft distillery and full-service restaurant headquartered in Hershey, Pennsylvania. Founded in 2014 by David E. Stein, the company originated in Lebanon, Pennsylvania before relocating total operations into the former Hershey Company recycling facility at 505 W. Chocolate Avenue. The firm operates a vertically integrated business employing 51–100 staff across distillery production, sales, restaurant service, and corporate functions, serving local residents, Hershey-area tourists, private event hosts, and retail spirits consumers.
Hidden Still Spirits firmographics
Firmographics- Name
- Hidden Still Spirits
- Legal name
- Hidden Still Spirits
- Website
- https://hiddenstillspirits.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hidden Still Spirits is a Hershey, Pennsylvania craft distillery and full-service restaurant founded in 2014, producing grain-to-glass bourbon, rum, vodka, gin, and agave spirits. It sells through Pennsylvania state stores, specialty retailers, and out-of-state e-commerce, and hosts private events on-site.
- Ownership category
- akta.pro rank
Hidden Still Spirits industry classification
Industry- Product category
- Craft Spirits Distillery
- NAICS
- Distilleries (312140), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
Keywords
Where Hidden Still Spirits is headquartered
LocationHeadquarters
- HQ city
- Hershey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hidden Still Spirits business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Spirits Sales: Direct bottle sales to consumers at the restaurant location, online orders for Pennsylvania residents, and distribution through FWGS and PA Libations retail partners. Shipments to out-of-state customers via Big Thirst fulfillment partners.
- Restaurant and Dining: Full-service restaurant offering lunch, dinner, Sunday brunch, and happy hour. Revenue from food and beverage service, including cocktails made with house-distilled spirits.
- Private Events and Parties: Rental of event spaces including The Mezzanine, Main Restaurant, David E. Black Room, Patio, and Conference Room for private parties, corporate events, and special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Toast Loyalty Program - earn points on purchases |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Hidden Still Spirits product offering
Product offeringCore offering
Hidden Still Spirits is a craft distillery and full-service restaurant based in Hershey, PA that produces a line of top-shelf grain-to-glass spirits including David E. Bourbon (its flagship Pennsylvania Straight Bourbon Whiskey), Sweet Baby Jesus Chocolate Peanut Butter Rum, vodka, gin, rum, and agave spirits. The company also operates a restaurant and bar serving lunch, dinner, and Sunday brunch, and rents multiple event spaces for private parties and corporate events.
Product overview
Hidden Still Spirits is an award-winning craft distillery and restaurant in Hershey, Pennsylvania. The company operates as a vertically integrated spirits producer and hospitality business, combining a working distillery with a full-service restaurant. The core product portfolio centers on the David E. Bourbon line (including David E. Black Bourbon), complemented by the award-winning Sweet Baby Jesus Chocolate Peanut Butter Rum and a broader line of top shelf spirits (Hidden Still Vodka, Gin, Rum, and Agave). The hospitality side offers a restaurant with multiple dining areas, private event spaces (Mezzanine, David E. Black Room, Patio, Conference Room), and a loyalty rewards program. Distribution spans direct retail at the Hershey location, Pennsylvania state-controlled Fine Wine and Good Spirits stores, PA Libations locations, and direct shipping both within PA and nationwide via Big Thirst.
Differentiator
Problem solved
Functional benefit
Brands
- David E. Bourbon: Award-winning Pennsylvania bourbon whiskey line, including David E. Bourbon as the flagship product.
- David E. Black Room
Products and services
- David E. Bourbon Flagship grain-to-glass Pennsylvania Straight Bourbon Whiskey sold to consumers at the Hershey distillery, through Pennsylvania retail channels, and via direct shipping. Targeted at craft bourbon drinkers and the on-site cocktail program.
- Sweet Baby Jesus Chocolate Peanut Butter Rum Award-winning flavored rum and flagship flavored spirit in the Hidden Still Spirits portfolio, recognized with a Gold Medal at the 2026 San Francisco World Spirits Competition. Sold at retail and used in restaurant cocktails.
- Hidden Still Vodka Top-shelf craft vodka produced as part of Hidden Still Spirits' full line of handcrafted spirits. Sold through the on-site distillery and online shop.
- Hidden Still Gin Top-shelf craft gin produced alongside Hidden Still Spirits' other handcrafted spirits, sold on-site and online.
- Hidden Still Rum Top-shelf craft rum produced as part of Hidden Still Spirits' handcrafted spirit portfolio, sold on-site and online.
- Hidden Still Agave Top-shelf agave spirit produced alongside Hidden Still Spirits' other handcrafted spirits, sold on-site and online.
- Hidden Still Spirits Restaurant and Bar Full-service restaurant and bar at 505 W. Chocolate Ave., Hershey, PA, serving lunch, dinner, Sunday brunch, and happy hour, with patio dining and a cocktail program built on house-distilled spirits. Offers seniors, healthcare, first responders, and military a 10% discount every day.
- Private Events and Event Spaces Rental of five event spaces (The Mezzanine, Main Restaurant, David E. Black Room, Patio with fire pit, and an A/V-equipped Conference Room seating 10-12) for private parties, corporate events, weddings, and celebrations.
- Distillery Tours (Behind the Scenes) Behind-the-scenes distillery tours of the Hershey production facility, currently paused while a new column still is being installed.
Quantifiable outcome
- Gold Medal at 2026 San Francisco World Spirits Competition
Companies that use Hidden Still Spirits
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hidden Still Spirits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Hidden Still Spirits partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Big Thirst, Inc.coreBig Thirst, Inc. serves as the retail fulfillment partner for Hidden Still Spirits, processing and shipping orders to customers outside of Pennsylvania. They handle all sales logistics for the out-of-state e-commerce channel.
- Fine Wine and Good Spirits (FWGS)corePennsylvania state-run retail chain distributing Hidden Still Spirits products through stores statewide. Customers can check availability and locations via finewineandgoodspirits.com.
- PA Libations Super StorescoreSpecialty liquor store chain featuring Pennsylvania craft spirits at their Philadelphia Terminal Market location and Pittsburgh Strip District store.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Hidden Still Spirits competitors and assessment
Company assessmentDirect peers
- Manatawny Still Works: Pottstown, PA craft distillery producing whiskey, gin, rum, and vodka with a tasting room and on-site food service. Comparable craft distillery + taproom model in Pennsylvania.
- Catoctin Creek Distilling Company: Purcellville, VA craft distillery focused on grain-to-glass rye and bourbon whiskey with a tasting room. Comparable Mid-Atlantic craft distillery with similar production ethos and DTC focus.
- Wigle Whiskey: Pittsburgh-based craft distillery producing Pennsylvania whiskey and other spirits with an attached restaurant/bar and event spaces. Closely comparable vertically integrated distillery-hospitality model in the same state.
- Eight Oaks Farm Distillery: New Tripoli, PA farm distillery producing grain-to-glass whiskey and other craft spirits with a tasting room. Comparable Pennsylvania craft distillery emphasizing local grain sourcing.
- Smooth Ambler Spirits: Maxwelton, WV craft distillery known for wheated bourbon and rye whiskey with distribution through retail and on-site tasting room. Comparable craft whiskey producer with award-winning products.
- Thistle Finch Distillery: Lancaster, PA craft distillery producing small-batch whiskey, rum, and other spirits with a tasting room. Comparable Pennsylvania craft distillery in size and product scope.
- Iron Hill Distillery: Lancaster, PA craft distillery producing bourbon, rye, vodka, and gin with a tasting room. Comparable Pennsylvania craft distillery with similar on-site retail model.
- Liberty Pole Spirits: Pittsburgh, PA craft distillery producing whiskey, gin, and bourbon with on-site tastings. Comparable small Pennsylvania craft distillery with similar product mix.
- Dad's Hat Pennsylvania Rye Whiskey: Bristol, PA craft distillery producing Pennsylvania rye whiskey and other small-batch spirits. Comparable Pennsylvania craft whiskey producer competing in similar state-defined categories.
Broad incumbents
- Stranahan's Colorado Whiskey: Established American craft whiskey distillery with a tasting room and broader distribution footprint. Comparable craft whiskey brand with a more mature retail and DTC presence, useful for benchmarking scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hidden Still Spirits social profiles
Digital presenceHidden Still Spirits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hidden Still Spirits leadership team
Management profileNumber of profiles
Profiles1 record
Hidden Still Spirits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hidden Still Spirits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hidden Still Spirits
What does Hidden Still Spirits do?
Hidden Still Spirits is a craft distillery and full-service restaurant based in Hershey, PA that produces a line of top-shelf grain-to-glass spirits including David E. Bourbon (its flagship Pennsylvania Straight Bourbon Whiskey), Sweet Baby Jesus Chocolate Peanut Butter Rum, vodka, gin, rum, and agave spirits. The company also operates a restaurant and bar serving lunch, dinner, and Sunday brunch, and rents multiple event spaces for private parties and corporate events.
Is Hidden Still Spirits a public or private company?
Hidden Still Spirits is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hidden Still Spirits founded?
Hidden Still Spirits was founded in 2014. It employs 51 to 100 people.
Where is Hidden Still Spirits based?
Hidden Still Spirits is headquartered in Hershey, United States, in the North America region.
How does Hidden Still Spirits make money?
Three revenue lines are on record. Spirits Sales are the primary driver. The others are restaurant and Dining and private Events and Parties.
Who are Hidden Still Spirits's main competitors?
Direct peers on record are Manatawny Still Works, Catoctin Creek Distilling Company, Wigle Whiskey, Eight Oaks Farm Distillery, Smooth Ambler Spirits, Thistle Finch Distillery, Iron Hill Distillery, Liberty Pole Spirits and Dad's Hat Pennsylvania Rye Whiskey. Stranahan's Colorado Whiskey is listed as a broad incumbent.
Does Hidden Still Spirits have an API?
No public API is recorded for Hidden Still Spirits.
What industry is Hidden Still Spirits in?
Hidden Still Spirits's product category is Craft Spirits Distillery. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 5180.