Baladna
Baladna is a Qatar-listed, vertically integrated dairy and beverage producer operating 22,860 Holstein cows across 267 SKUs and 3,760+ retail points of sale, holding 80%+ of Qatar's dairy market and expanding internationally via JV dairy projects in Algeria, Malaysia, and Syria.
- Company typePublic
- Founded2017
- HeadquartersDoha, Qatar
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baladna does
Baladna Food Industries Q.P.S.C. is a Qatar-based, vertically integrated dairy and beverage producer listed on the Qatar Stock Exchange (ticker: BLDN). The company operates a 3,840-hectare farm in Al Khor, Qatar, running a 22,860-head Holstein dairy herd with proprietary desert-adapted infrastructure — climate-controlled barns with cooling and misting systems that hold interior temperatures near 28°C against external heat above 43°C, automated milking, and a Veolia-designed wastewater reuse facility (AnoxKaldnes MBBR with Hydrotech filtration achieving 80–92% COD/TSS removal) that feeds both irrigation and cow-cooling loops.
Its commercial offering spans 267 SKUs across five core lines — fresh milk (full-fat, low-fat, skimmed), yoghurt, cheese (including locally produced The Laughing Cow jars under a Bel Group licensing partnership), laban, and chilled juice — distributed through more than 3,760 retail points of sale and 149 dedicated sales routes across Qatar. The company commands over 80% domestic dairy market share and sells into export markets including Yemen, Afghanistan, Iraq, and Oman.
The business model is sales-led retail volume augmented by brand licensing (Bel Group), strategic commodity stockpiling partnerships with the Qatari Ministry of Commerce and Industry, and a rapidly expanding international project portfolio. This includes a 51%-owned $3.5 billion integrated dairy project in Algeria with the Algerian Ministry of Agriculture, a 40%-held joint venture with FGV Holdings and Touch Group in Malaysia, an IFC-supported advisory engagement in Syria, a MoU with Al Dahra Holding for feed supply, and a minority stake in Egypt's Juhayna Food Industries. FY2025 revenue of QAR 1.27 billion (up 11% YoY) carried a 60.7% EBITDA margin and a 42.6% net profit margin, reflecting the operating leverage of the vertically integrated model.
Baladna firmographics
Firmographics- Name
- Baladna
- Legal name
- Baladna Food Industries Q.P.S.C.
- Website
- https://baladna.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Baladna is a Qatar-listed, vertically integrated dairy and beverage producer operating 22,860 Holstein cows across 267 SKUs and 3,760+ retail points of sale, holding 80%+ of Qatar's dairy market and expanding internationally via JV dairy projects in Algeria, Malaysia, and Syria.
- Ownership category
- akta.pro rank
Baladna industry classification
Industry- Product category
- Dairy Products
- NAICS
- Dairy Cattle and Milk Production (112120)
- SIC
- Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Milk Production (Raw Milk) (AFAEACAA)
Keywords
Where Baladna is headquartered
LocationHeadquarters
- HQ city
- Doha
- HQ country
- Qatar
- HQ region
- Middle East
Offices2 records
Markets served
Baladna business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dairy Products: Core revenue from production and sale of fresh milk, yoghurt, cheese, laban, and chilled juice products across Qatar through 3,760+ points of sale and 149 sales routes. The company operates 267 SKUs and achieved QAR 1.27 billion revenue in FY2025.
- Strategically Diversified Investment Portfolio: Returns from portfolio diversification including investments in international projects such as the Algeria integrated agri-industrial project and Syria dairy assessment, contributing to EBITDA margin of 60.7% in FY2025.
- Brand Licensing and Manufacturing Partnerships: Production of international brands under licensing agreements such as The Laughing Cow cheese jars through partnership with Bel Group, generating revenue through manufactured product sales while expanding product portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Baladna product offering
Product offeringCore offering
Baladna is a vertically integrated Qatari dairy producer that operates its own dairy farm (22,860 Holstein cows on a 3,840-hectare site in Al Khor), processes raw milk, and distributes fresh milk, yoghurt, cheese, laban, and chilled juice products through 3,760+ retail points of sale across Qatar. The company also runs Baladna Park as a family visitor destination and produces licensed products such as The Laughing Cow® cheese jars under its Bel Group partnership.
Product overview
Baladna is a Qatari dairy and juice company operating as a vertically integrated food producer offering a portfolio of 267 SKUs across five core product lines: Fresh Milk (available in full-fat, low-fat, and skimmed varieties from Holstein cows), Yoghurt, Cheese (including The Laughing Cow® products via Bel Group partnership), Chilled Juice, and Laban. The company operates 3760 points of sale and 149 sales routes in Qatar, with operations spanning dairy farming (22,860 cows), milk production, and distribution. International expansion includes integrated dairy projects in Algeria, Syria, and Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- Awafi: Sub-brand operating under Baladna
Products and services
- Fresh Milk Fresh milk sourced from premium Holstein dairy heifers, available in full-fat, low-fat, and skimmed varieties, distributed across Qatar through retail stores to provide daily nourishment to consumers.
- Yoghurt Fresh dairy yoghurt products offered as part of Baladna's core dairy portfolio, complementing the fresh milk product line for household consumption.
- Cheese Cheese products including various varieties and the locally-produced The Laughing Cow® cheese jars under Bel Group partnership, offering authentic flavor and fresh taste for Qatari consumers.
- Chilled Juice Fresh chilled juice products offered alongside dairy products, providing consumers with a range of beverage options distributed through Qatar retail channels.
- Laban Traditional fermented dairy drink produced and distributed by Baladna as part of its expanded dairy product portfolio for Qatari consumers.
- Baladna Park Family destination farm attraction located at the Al Khor farm offering weekend outings, educational tours, and direct brand experience for consumers and families.
Quantifiable outcome
- Achieved dairy self-sufficiency for Qatar within 12 months of 2017 blockade
- +3 more outcomes
Companies that use Baladna
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Baladna technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baladna partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Al Dahra HoldingcoreMoU signed in Abu Dhabi at Make it in the Emirates 2026 forum for global farming collaboration and long-term animal feed supply. Al Dahra would serve as Baladna's global farming partner and strategic supplier of grains and feed commodities to support dairy operations across multiple international markets including Syria. The partnership aims to strengthen feed security for Gulf dairy producers.
- International Finance Corporation (IFC)coreAdvisory agreement with World Bank's IFC to assess feasibility of rebuilding and scaling Syria's dairy sector. Focuses on evaluating milk production capacity, collection logistics, transport constraints, demand, processing requirements, and market viability. Phased approach starting with analytical and field assessments.
- Algerian Ministry of Agriculture and Rural DevelopmentflagshipFramework agreement for world's largest integrated dairy farming and production project with $3.5 billion investment. Project covers 117,000 hectares with three hubs, each comprising arable farming, dairy/beef farming, and powdered milk manufacturing. Baladna holds 51%, Algerian State 49%. Target: 270,000 herd, 1.7 billion liters milk/year, 50% of Algeria's powdered milk demand.
- Bel GroupcoreStrategic partnership with global cheese and snack giant for production of The Laughing Cow cheese jars starting 2023, with plans to produce additional Bel Group products. Reduces imports and supply chain disruptions while providing locally manufactured international brands.
- FGV Holdings BerhadcoreShareholders' agreement to develop integrated dairy farming business in Malaysia. Joint venture at FGV Chuping Agro Valley (3,259 hectares) in Perlis. Baladna 40%, FGV 40%, Touch Group 20%. Target: 100 million liters fresh milk/year initially, 300 million liters within 10 years. Investment of approximately QAR 3.6 billion in phase one.
- Touch Group Holdings Sdn BhdcoreShareholders' agreement for integrated dairy farming in Malaysia with 20% ownership stake in joint venture. Partnership aims to reduce Malaysia's reliance on dairy imports and support local communities.
- Veolia Water Technologies QatarcoreWater reuse technology partnership upgrading Baladna's wastewater treatment facility at Al Khor cow farm. Veolia proprietary technologies increase treatment capacity and enable treated wastewater reuse for agricultural irrigation and cow cooling. Includes AnoxKaldnes MBBR process, Hydrotech DiscFilters and DrumFilters achieving 80-92% COD and TSS removal.
- Dreama FoundationminorCooperation agreement with Orphans Care Centre - Dreama to support Dreama's goals in childcare and children's protection. Baladna provides supplies to support activities serving targeted categories within Qatari society.
Scale indicators16 records
Recent moves6 records
Baladna competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Baladna social profiles
Digital presenceBaladna compliance and trust
Trust signalCompliance1 record
Baladna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baladna leadership team
Management profileNumber of profiles
Profiles7 records
Baladna subsidiaries and ownership
Company hierarchySubsidiaries2 records
Baladna funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baladna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baladna
What does Baladna do?
Baladna is a vertically integrated Qatari dairy producer that operates its own dairy farm (22,860 Holstein cows on a 3,840-hectare site in Al Khor), processes raw milk, and distributes fresh milk, yoghurt, cheese, laban, and chilled juice products through 3,760+ retail points of sale across Qatar. The company also runs Baladna Park as a family visitor destination and produces licensed products such as The Laughing Cow® cheese jars under its Bel Group partnership.
Is Baladna a public or private company?
Baladna is a public company. It is classified as public and is currently operating.
When was Baladna founded?
Baladna was founded in 2017. It employs 1,001 to 5,000 people.
Where is Baladna based?
Baladna is headquartered in Doha, Qatar, in the Middle East region.
How does Baladna make money?
Three revenue lines are on record. Dairy Products are the primary driver. The others are strategically Diversified Investment Portfolio and brand Licensing and Manufacturing Partnerships.
Does Baladna have an API?
No public API is recorded for Baladna.
What industry is Baladna in?
Baladna's product category is Dairy Products. Its primary akta.pro industry code is AFAEACAA, Milk Production (Raw Milk). Its NAICS code is 112120 and its SIC code is 2020.