Baladna

What Baladna does

Baladna Food Industries Q.P.S.C. is a Qatar-based, vertically integrated dairy and beverage producer listed on the Qatar Stock Exchange (ticker: BLDN). The company operates a 3,840-hectare farm in Al Khor, Qatar, running a 22,860-head Holstein dairy herd with proprietary desert-adapted infrastructure — climate-controlled barns with cooling and misting systems that hold interior temperatures near 28°C against external heat above 43°C, automated milking, and a Veolia-designed wastewater reuse facility (AnoxKaldnes MBBR with Hydrotech filtration achieving 80–92% COD/TSS removal) that feeds both irrigation and cow-cooling loops.

Its commercial offering spans 267 SKUs across five core lines — fresh milk (full-fat, low-fat, skimmed), yoghurt, cheese (including locally produced The Laughing Cow jars under a Bel Group licensing partnership), laban, and chilled juice — distributed through more than 3,760 retail points of sale and 149 dedicated sales routes across Qatar. The company commands over 80% domestic dairy market share and sells into export markets including Yemen, Afghanistan, Iraq, and Oman.

The business model is sales-led retail volume augmented by brand licensing (Bel Group), strategic commodity stockpiling partnerships with the Qatari Ministry of Commerce and Industry, and a rapidly expanding international project portfolio. This includes a 51%-owned $3.5 billion integrated dairy project in Algeria with the Algerian Ministry of Agriculture, a 40%-held joint venture with FGV Holdings and Touch Group in Malaysia, an IFC-supported advisory engagement in Syria, a MoU with Al Dahra Holding for feed supply, and a minority stake in Egypt's Juhayna Food Industries. FY2025 revenue of QAR 1.27 billion (up 11% YoY) carried a 60.7% EBITDA margin and a 42.6% net profit margin, reflecting the operating leverage of the vertically integrated model.

Name

Baladna

Legal name

Baladna Food Industries Q.P.S.C.

Website

https://baladna.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Baladna is a Qatar-listed, vertically integrated dairy and beverage producer operating 22,860 Holstein cows across 267 SKUs and 3,760+ retail points of sale, holding 80%+ of Qatar's dairy market and expanding internationally via JV dairy projects in Algeria, Malaysia, and Syria.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Cattle and Milk Production (112120)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Milk Production (Raw Milk) (AFAEACAA)

Keywords

• Dairy products
• Fresh milk
• Vertically integrated farming
• Food security
• Dairy processing

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dairy Products: Core revenue from production and sale of fresh milk, yoghurt, cheese, laban, and chilled juice products across Qatar through 3,760+ points of sale and 149 sales routes. The company operates 267 SKUs and achieved QAR 1.27 billion revenue in FY2025.
2. Strategically Diversified Investment Portfolio: Returns from portfolio diversification including investments in international projects such as the Algeria integrated agri-industrial project and Syria dairy assessment, contributing to EBITDA margin of 60.7% in FY2025.
3. Brand Licensing and Manufacturing Partnerships: Production of international brands under licensing agreements such as The Laughing Cow cheese jars through partnership with Bel Group, generating revenue through manufactured product sales while expanding product portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Baladna is a vertically integrated Qatari dairy producer that operates its own dairy farm (22,860 Holstein cows on a 3,840-hectare site in Al Khor), processes raw milk, and distributes fresh milk, yoghurt, cheese, laban, and chilled juice products through 3,760+ retail points of sale across Qatar. The company also runs Baladna Park as a family visitor destination and produces licensed products such as The Laughing Cow® cheese jars under its Bel Group partnership.

Product overview

Baladna is a Qatari dairy and juice company operating as a vertically integrated food producer offering a portfolio of 267 SKUs across five core product lines: Fresh Milk (available in full-fat, low-fat, and skimmed varieties from Holstein cows), Yoghurt, Cheese (including The Laughing Cow® products via Bel Group partnership), Chilled Juice, and Laban. The company operates 3760 points of sale and 149 sales routes in Qatar, with operations spanning dairy farming (22,860 cows), milk production, and distribution. International expansion includes integrated dairy projects in Algeria, Syria, and Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Awafi: Sub-brand operating under Baladna

Products and services

• Fresh Milk Fresh milk sourced from premium Holstein dairy heifers, available in full-fat, low-fat, and skimmed varieties, distributed across Qatar through retail stores to provide daily nourishment to consumers.
• Yoghurt Fresh dairy yoghurt products offered as part of Baladna's core dairy portfolio, complementing the fresh milk product line for household consumption.
• Cheese Cheese products including various varieties and the locally-produced The Laughing Cow® cheese jars under Bel Group partnership, offering authentic flavor and fresh taste for Qatari consumers.
• Chilled Juice Fresh chilled juice products offered alongside dairy products, providing consumers with a range of beverage options distributed through Qatar retail channels.
• Laban Traditional fermented dairy drink produced and distributed by Baladna as part of its expanded dairy product portfolio for Qatari consumers.
• Baladna Park Family destination farm attraction located at the Al Khor farm offering weekend outings, educational tours, and direct brand experience for consumers and families.

Quantifiable outcome

• Achieved dairy self-sufficiency for Qatar within 12 months of 2017 blockade
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Al Dahra HoldingcoreStrategic or Co-development Partner · 6 May 2026MoU signed in Abu Dhabi at Make it in the Emirates 2026 forum for global farming collaboration and long-term animal feed supply. Al Dahra would serve as Baladna's global farming partner and strategic supplier of grains and feed commodities to support dairy operations across multiple international markets including Syria. The partnership aims to strengthen feed security for Gulf dairy producers.
• International Finance Corporation (IFC)coreStrategic or Co-development Partner · 1 April 2026Advisory agreement with World Bank's IFC to assess feasibility of rebuilding and scaling Syria's dairy sector. Focuses on evaluating milk production capacity, collection logistics, transport constraints, demand, processing requirements, and market viability. Phased approach starting with analytical and field assessments.
• Algerian Ministry of Agriculture and Rural DevelopmentflagshipStrategic or Co-development Partner · 25 April 2024Framework agreement for world's largest integrated dairy farming and production project with $3.5 billion investment. Project covers 117,000 hectares with three hubs, each comprising arable farming, dairy/beef farming, and powdered milk manufacturing. Baladna holds 51%, Algerian State 49%. Target: 270,000 herd, 1.7 billion liters milk/year, 50% of Algeria's powdered milk demand.
• Bel GroupcoreOEM/ Whitelabel/ Licensing Partner · 21 February 2023Strategic partnership with global cheese and snack giant for production of The Laughing Cow cheese jars starting 2023, with plans to produce additional Bel Group products. Reduces imports and supply chain disruptions while providing locally manufactured international brands.
• FGV Holdings BerhadcoreStrategic or Co-development Partner · 9 August 2022Shareholders' agreement to develop integrated dairy farming business in Malaysia. Joint venture at FGV Chuping Agro Valley (3,259 hectares) in Perlis. Baladna 40%, FGV 40%, Touch Group 20%. Target: 100 million liters fresh milk/year initially, 300 million liters within 10 years. Investment of approximately QAR 3.6 billion in phase one.
• Touch Group Holdings Sdn BhdcoreStrategic or Co-development Partner · 9 August 2022Shareholders' agreement for integrated dairy farming in Malaysia with 20% ownership stake in joint venture. Partnership aims to reduce Malaysia's reliance on dairy imports and support local communities.
• Veolia Water Technologies QatarcoreTechnology or Integration · 1 September 2020Water reuse technology partnership upgrading Baladna's wastewater treatment facility at Al Khor cow farm. Veolia proprietary technologies increase treatment capacity and enable treated wastewater reuse for agricultural irrigation and cow cooling. Includes AnoxKaldnes MBBR process, Hydrotech DiscFilters and DrumFilters achieving 80-92% COD and TSS removal.
• Dreama FoundationminorGTM or Marketing Partner · 27 September 2018Cooperation agreement with Orphans Care Centre - Dreama to support Dreama's goals in childcare and children's protection. Baladna provides supplies to support activities serving targeted categories within Qatari society.

Scale indicators16 records

Recent moves6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/baladnaco
• YouTubeyoutube.com/@baladnafoodindustries
• Facebookfacebook.com/BaladnaDoha
• LinkedInlinkedin.com/company/baladna-dairy
• Instagraminstagram.com/baladnaco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baladna