What Recom Electrical Services does

Recom Electrical Services is an Australian national electrical contracting firm that installs and maintains electrical, communications, and specialty systems for major retail chains, shopping centre developers, and selected commercial, healthcare, and automotive clients. Founded in 2012 and headquartered in Wetherill Park, NSW, the company operates from state-based offices in NSW (head office), Victoria/Tasmania, Queensland, South Australia, and Western Australia, supplemented by a national portfolio of regional and remote subcontractors. It employs 250+ full-time staff, generates in excess of $70 million AUD in annual turnover, and processes 3,800+ service work orders per month through a 24/7 call centre under a 2-hour response guarantee. Recom holds preferred contractor status with Woolworths Group, Coles Group, ALDI, Bunnings, Target, Big W, Dan Murphy's, BWS, Fantastic Furniture, and IGA, and has completed 500+ projects for Woolworths Group alone via construction partner Mainbrace Constructions.

The company's service portfolio spans four primary lines: Construction (large-scale electrical installations for new retail builds and refurbishments), Maintenance (24/7 preventative and corrective servicing), Engineering & Service (design and value-engineering solutions), and Estimating & Tenders. Specialty offerings include Loss Prevention (AI-powered smart entry and exit gates with sensors for retail shrink reduction), Data & Communications (structured cabling using certified systems from Siemon, Commscope/Systimax, Molex, Telkron, and Panduit, backed by 15-20 year manufacturer warranties), and Catering Equipment & Hydraulics (servicing of bakery, butchery, deli, combi ovens, loading dock, and hardware production equipment). The Loss Prevention line represents the company's primary technology differentiation, embedding AI sensors and automation into retail exit infrastructure.

Recom operates a B2B project-based business model with a recurring maintenance subscription overlay. Revenue is generated through one-time construction and installation projects, multi-year national rollout contracts, ongoing preventative and corrective maintenance agreements, and managed equipment servicing for food retail production assets. Sales are conducted via direct enterprise relationships with retail property and facilities teams, supplemented by referrals through tier-one construction partners such as Mainbrace Constructions. Pricing is quote-based and project-specific, with no public pricing disclosed. The firm is privately held (Recom Electrical Services Pty Ltd), with no parent company, private equity backing, or public listing.

Name

Recom Electrical Services

Legal name

Recom Electrical Services Pty Ltd

Website

https://recomelectrical.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Recom Electrical Services is an Australian national electrical contracting firm serving major retail chains and commercial developers with construction, 24/7 maintenance, AI-enabled loss prevention gates, and data cabling services across five states.

Ownership category

akta.pro rank

Product category

Commercial Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Electrical Contractors and Other Wiring Installation Contractors (238210), Power and Communication Line and Related Structures Construction (237130), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Telecom Power & Backup Systems Installation (Rectifiers, Batteries, Generators, UPS) (IMAFAIAI)

akta.pro secondary industry

Conductor, Cable & Hardware Replacement (Stringing/Sagging/Splicing) (EUAEAIAE)

Keywords

• Electrical construction services
• Commercial electrical maintenance
• Retail fit-out services
• Data communications cabling
• Loss prevention gates

Headquarters

HQ city

Regents Park

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electrical Construction Services: Large-scale electrical installations for new retail construction and refurbishment projects including supermarkets, shopping centres, liquor stores, and commercial buildings.
2. Preventative and Corrective Maintenance: 24/7 maintenance contracts providing ongoing electrical services to retail and commercial clients. Includes compliance testing, thermographic scanning, and power factor installations.
3. National Rollout Management: Multi-site installation and upgrade programs for national retail chains requiring coordinated deployment across Australia.
4. Loss Prevention Gate Installation: Installation of smart entry and exit gates for retail loss prevention, including IT setup, AI sensor installation, floor chasing, gate installation, floor repairs, and BAU maintenance programs.
5. Catering Equipment Servicing: Specialist maintenance for production equipment including bakery, butchery, deli, combi ovens, loading dock equipment, and hardware store equipment.
6. Data & Communications Installation: Structured cabling installation with extended warranties for telecommunications infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Recom Electrical Services is a national electrical contractor that installs, maintains, and services electrical, data, and specialty systems for major Australian retail chains, shopping centre developers, and commercial clients. Its core offerings span large-scale electrical construction for new builds and refurbishments, 24/7 preventative and corrective maintenance, structured data and communications cabling, smart loss-prevention gates, and specialist catering/hydraulics equipment servicing.

Product overview

Recom Electrical Services is a national electrical services company providing a comprehensive suite of services for the retail, commercial, and industrial sectors. The company operates as a single integrated service provider rather than a platform-plus-modules architecture. Core services include Construction (industrial/commercial electrical installations), Maintenance (24/7 preventative and corrective maintenance), Engineering & Service (design and solutions), and Estimating & Tenders. Specialty services include Loss Prevention (smart gate solutions with AI sensors for retail loss prevention), Data & Communications (structured cabling with extended warranties), and Catering Equipment & Hydraulics (specialized equipment maintenance for food retailers). The company employs over 250 full time staff across state-based offices in NSW (head office), Victoria/Tasmania, Queensland, South Australia, and Western Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Construction

Quantifiable outcome

• 2-hour guaranteed service response for call-out requests
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mainbrace ConstructionscoreImplementation/ SI/ Consulting PartnerLong-term construction partnership. Mainbrace is a key builder partner for retail construction projects including Narellan Town Centre, Woolworths supermarkets, and major retail developments. Recom has worked with Mainbrace on 500+ Woolworths projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Service Stream: ASX-listed Australian infrastructure services provider delivering design, construction, and maintenance across utilities and commercial property. Comparable to Recom on national electrical contracting and maintenance services, with broader multi-trade and utility exposure.
• BGIS: Global facility management and project services provider with significant Australian retail and commercial client base. Comparable to Recom on multi-site electrical maintenance and rollout programs, but competes as a broader multi-trade FM incumbent.
• Programmed (Persolkelly Programmed): Large Australian staffing, maintenance, and facility services provider with electrical contracting capability. Comparable in delivering recurring maintenance and project services to national retail and commercial clients.
• Downer Group: Large ASX-listed Australian infrastructure services group with significant electrical, facilities, and asset management operations. Competes with Recom in national retail and shopping centre electrical contracts but operates across a much broader services portfolio.

Direct peers

• Stowe Australia: One of Australia's largest privately owned electrical contracting firms with national coverage across commercial, industrial, and retail sectors. Directly comparable to Recom on service mix (construction, maintenance, data communications) and customer base (national retail and property developers).
• Nilsen (Nilsen Australia): Established Australian electrical contractor delivering construction, service, and maintenance solutions across commercial, industrial, and resources sectors. Comparable in national footprint, multi-trade capabilities, and long-term client relationships.
• Heyday Group: Australian electrical, communications, and data infrastructure contractor with national service capability. Directly comparable to Recom on structured cabling, retail fit-out, and multi-site rollout programs.
• ARA Electrical Services: Australian electrical contracting and maintenance provider serving commercial, retail, and industrial clients nationally. Closely comparable to Recom in scale, multi-state delivery, and recurring maintenance offering for retail customers.

Others

• Mainbrace Constructions: National Australian commercial construction firm and Recom's most important builder partner (500+ joint Woolworths projects). Not a direct competitor but the primary upstream customer relationship for retail electrical scope; useful comparable on retail construction pipeline dynamics.

Emerging players

• Datatel (Australia): Australian specialist data, communications, and structured cabling contractor serving enterprise and retail customers. Comparable to Recom's Data & Communications service line and adjacent in retail fit-out and cabling warranty-backed installations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/recomelectrical
• LinkedInlinkedin.com/company/recom-electrical-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recom Electrical Services