Oceanside Advisors

What Oceanside Advisors does

Oceanside Advisors is a fiduciary Registered Investment Advisor founded in 2012 by Johann Kroll and headquartered in Mount Pleasant, South Carolina. The firm delivers retirement planning, tax planning, investment management, and estate planning services to high-net-worth individuals and families, principally retirees and near-retirees with at least $1M in investable assets. The advisory bench comprises four professionals, including two CFP® designees and one CFA charterholder, each with a professional hockey background that doubles as a brand and recruiting signal.

The firm operates an education-led go-to-market: weekly content updates, co-marketed webinars with adjacent professional firms such as Visionary Insurance and Buist Byars & Taylor, and a Free Initial Case Analysis product designed to lower the prospect-to-client conversion barrier. There is no proprietary technology platform; client experience is delivered through a third-party portal (YHL Soft) and human advisors, with virtual meetings enabling service to clients beyond the Charleston Lowcountry.

The revenue model is recurring asset-based advisory fees typical of fee-only RIAs (commonly ~1% of AUM), supplemented by financial planning fees. The firm is privately held with no disclosed external funding and no M&A activity, having grown organically through incremental advisor hires in 2017, 2018, and 2024.

Name

Oceanside Advisors

Legal name

Oceanside Advisors, LLC

Website

https://oceansideadvisors.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Oceanside Advisors is a fiduciary RIA founded in 2012 in Mount Pleasant, SC, providing retirement, tax, investment, and estate planning to high-net-worth households with $1M+ in investable assets, delivered by a four-advisor team.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAEAAAM

Fee-Based Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAABAD

Advisory Portfolio Management (Non-Discretionary)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

SECONDARYFSAAABAA

Onshore Private Banking (Domestic HNW/UHNW)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Retirement planning
• Investment advisory
• Tax planning
• Wealth management
• Financial advisory

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Advisory Fees: As a registered investment advisor (RIA), Oceanside Advisors generates revenue through advisory fees, acting as a fiduciary for clients. The firm provides personalized retirement planning, investment management, and tax planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oceanside Advisors is a fiduciary registered investment advisor that delivers comprehensive retirement planning, tax planning, investment management, and risk/estate planning services to individuals and families with at least $1M in investable assets. The firm operates on a personalized, advisory-fee basis through a structured three-step onboarding process (free discovery call, introductory meeting, and ongoing personalized advice). Services are delivered via in-person meetings at the Mount Pleasant, SC office and virtual consultations nationally, supported by weekly market updates and educational webinars.

Product overview

Oceanside Advisors is a fiduciary financial advisory firm that offers a unified suite of retirement planning services rather than a software product. The core offering is comprehensive retirement planning for individuals with at least $1M in assets who are retired or within ten years of retirement. Services include Retirement Planning (withdrawal strategies, Social Security analysis), Tax Planning (Roth conversions, tax-loss harvesting, RMD management), Investment Management (low-cost diversified portfolios), and Risk Management & Estate Planning (insurance review, estate document assessment). The firm also provides educational content through weekly market updates and webinars. Services are delivered through a three-step process: Free Initial Case Analysis, Team Introductory Meeting, and Initial Case Analysis Review.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement planning services for retirees and near-retirees designed to maximize sustainable retirement income without risk of outliving assets. Includes safe and dynamic withdrawal strategies, Social Security analysis, pension and 401(k) guidance, and emergency fund determination.
• Tax Planning Proactive tax planning service that helps retirees identify and mitigate future tax liabilities through Roth conversion analysis, tax-loss harvesting, strategic account contributions, RMD navigation, and qualified charitable distributions.
• Investment Management Low-cost, globally diversified portfolio management with daily monitoring to keep accounts aligned with retirement plans. Includes consolidation of old retirement accounts, tax-advantaged account optimization, and incorporation of inherited accounts.
• Risk Management & Estate Planning Insurance review and estate document assessment service ensuring adequate coverage and current estate planning. Includes review of estate documents, beneficiaries, life and disability insurance, property and casualty terms, and long-term care insurance.
• Free Initial Case Analysis Complimentary 15-minute discovery call followed by a comprehensive initial case analysis identifying actionable items to reduce taxes, avoid pitfalls, and improve retirement plans. Serves as the firm's lead-generation and onboarding entry point.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Visionary Insurance Advocates, LLCminorImplementation/ SI/ Consulting PartnerGuest speaker Matt Scherer, Principal Advisor of Visionary Insurance Advocates, presented on Medicare planning topics in a collaborative webinar with Oceanside Advisors.
• Buist Byars & TaylorminorImplementation/ SI/ Consulting PartnerAttorney Morgan Insley of Buist Byars & Taylor co-presented on estate planning topics alongside Johann Kroll, providing legal expertise in a collaborative educational webinar.
• CFA Society of South CarolinaminorOthersJohann Kroll is an active member of the CFA Society of South Carolina, a professional association for CFA charterholders.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Buckingham Strategic Wealth: National RIA specializing in evidence-based retirement and tax planning with a focus on holistic wealth management for households. Directly comparable in retirement-planning specialization and fee-based fiduciary delivery.
• Keen Wealth Advisors: A boutique RIA similarly focused on retirement planning and tax-aware investment management for near-retirees and retirees. Comparable in size, fiduciary model, and education-led marketing approach.
• Sensible Financial: Fee-only RIA targeting near-retirees and retirees with retirement income planning, tax planning, and investment management. Comparable client segment, fiduciary model, and holistic planning focus.

Broad incumbents

• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering retirement planning, investment management, and tax planning to a broad mass-affluent and HNW audience. Comparable service mix but significantly larger scale and broader geographic reach.
• Schwab Intelligent Portfolios Premium: Charles Schwab's premium digital advisory offering with access to CFP® professionals for retirement and tax planning. Comparable retirement-planning service category with massive scale, low fees, and integrated custody.
• Goldman Sachs Personal Financial Management: Goldman Sachs's wealth advisory arm serving HNW and mass-affluent clients with retirement, tax, and estate planning. Comparable service offering for $1M+ households, but with institutional backing and national scale.
• Vanguard Personal Advisor: Vanguard's hybrid robo-advisory service combining automated portfolio management with human CFP® advisors. Competes for the same retiree/HNW segment at lower price points, posing a fee-pressure threat to traditional boutique RIAs.
• Creative Planning: Large independent RIA providing comprehensive wealth management including retirement, tax, and estate planning for HNW clients. Overlapping capabilities and fiduciary model, but operates nationally at much greater scale.

Regional players

• Heritage Financial Services: Boutique RIA in the Carolinas/Southeast serving retirees and pre-retirees with retirement income planning, tax planning, and investment management. Comparable regional footprint and retirement focus, though operating in a different part of the Southeast.

Emerging players

• Facet Wealth: Digital-first RIA offering flat-fee financial planning and investment management virtually to a national HNW and mass-affluent audience. Comparable target client and fee transparency, but with a tech-enabled delivery model that contrasts with Oceanside's boutique advisor approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@oceansideadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oceanside Advisors