Capzool
Capzool is a bootstrapped SaaS platform offering 1M+ ready-to-use social media posts, multi-network scheduling, and on-demand custom content from a 5,000+ creator community, serving SMBs, solopreneurs, agencies, non-profits, and educational institutions via a freemium subscription model.
- Company typePrivate
- Founded2014
- HeadquartersTarzana, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Capzool does
Capzool is a social media content and scheduling platform that combines a large pre-built content library with multi-network publishing tools, serving small business owners, solopreneurs, social media agencies, non-profits, and educational institutions. The platform hosts over 1 million original posts including professionally designed images, captions, hashtags, articles, and royalty-free media spanning thousands of industries, alongside a drag-and-drop scheduler, a Smart Calendar with daily curated suggestions, a Post Editor for customization, and a Post Request feature that routes custom content requests to a community of more than 5,000 creators with delivery within hours. Native integrations cover Facebook, Twitter, Pinterest, LinkedIn, and Google+, enabling single-dashboard publishing across multiple networks.
Capzool operates on a freemium SaaS model with three primary commercial motions: a permanently free unlimited-scheduling tier that requires only an email address and serves as a top-of-funnel conversion path; paid subscription plans (Single Business, Brand for up to 3 businesses, and Agency with per-client calendars) that unlock the content library, royalty-free media, and Post Request capabilities; and a structured referral program offering 30 free days to new referred users and $29 credits to referrers. Pricing is not publicly disclosed, annual billing offers two months free relative to monthly, and special discounts are available for non-profits and educational institutions. Distribution is primarily direct-to-consumer self-serve through app.capzool.com, supplemented by one-on-one demos for mid-market and agency buyers. Reported customer outcomes include a 90% reduction in social media posting labor costs for an agency customer.
The company was founded in 2014, is headquartered in Tarzana, California (Los Angeles), and operates across the United States, United Kingdom, Australia, and Canada. Capzool originated as a traditional marketing agency before evolving into its current SaaS platform form. It is privately held, bootstrapped with no disclosed institutional funding, and founder-led by CEO Zack Karni, with Tal Vakil as COO and Lilit Asatryan as CMO. The organization employs between 51 and 100 people.
Capzool firmographics
Firmographics- Name
- Capzool
- Legal name
- Capzool, Inc.
- Website
- https://capzool.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Capzool is a bootstrapped SaaS platform offering 1M+ ready-to-use social media posts, multi-network scheduling, and on-demand custom content from a 5,000+ creator community, serving SMBs, solopreneurs, agencies, non-profits, and educational institutions via a freemium subscription model.
- Ownership category
- akta.pro rank
Capzool industry classification
Industry- Product category
- Social Media Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
- akta.pro secondary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
Keywords
Where Capzool is headquartered
LocationHeadquarters
- HQ city
- Tarzana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capzool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Paid Plans: Monthly and annual subscription plans providing access to unlimited library of ready-to-use posts, royalty-free images, GIFs, and news. Paid plans also include custom post request capabilities from the creator community. Annual billing offers 2 months free compared to monthly billing.
- Free Tier - Core Platform Access: Free tier provides unlimited scheduling and publishing with user's own content. No credit card required for signup. This tier serves as a funnel for upgrading to paid content access plans.
- Referral Program: Paid users receive referral codes to share. When new users sign up with a referral code, they receive 30 free days and the referrer receives $29 credit toward their monthly subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Unlimited scheduling with own content |
| Subscription | Monthly | Single Business / Brand Plans - Ready-to-use content for one business |
| Subscription | Annual | Annual Plans - Discounted annual subscription |
| Subscription | Monthly | Agency Plans - Multi-client management |
| Subscription | Monthly | Non-profit and Educational Discount Plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Capzool product offering
Product offeringCore offering
Capzool is a social media management platform that provides a library of over 1 million ready-to-use original posts across thousands of industries, combined with scheduling and publishing tools for Facebook, Twitter, Pinterest, LinkedIn, and Google+. The platform is powered by a community of more than 5,000 creators who continuously generate fresh content and fulfill custom post requests, and is offered via a freemium model with paid subscription plans for businesses and agencies.
Product overview
Capzool is a social media marketing platform that combines a content library with scheduling tools. The core offering consists of Ready-to-Use Content Library (over 1 million original posts for thousands of industries), the Capzool Scheduler (unlimited scheduling with drag-and-drop calendar), Smart Calendar with daily suggestions, Post Editor for personalization, and Post Request for custom content from a creator community. The platform operates on a freemium model: a Free Plan offers unlimited scheduling with user's own content, while paid plans (Single Business, Brand for up to 3 businesses, and Agency for multi-client management) provide access to the ready-to-use content library, royalty-free media, and advanced features. All plans integrate natively with Facebook, Twitter, Pinterest, LinkedIn, and Google+.
Differentiator
Problem solved
Functional benefit
Products and services
- Capzool Scheduler A web-based social media scheduling tool that enables users to schedule and publish unlimited posts, images, videos, GIFs, and articles to multiple social networks simultaneously from a single dashboard, with drag-and-drop calendar functionality. Targeted at small business owners, solopreneurs, agencies, and enterprise teams managing social presence.
- Ready-to-Use Content Library A content library of over 1 million original posts, royalty-free images, GIFs, and news articles curated for thousands of industries. Users browse, pick, customize, and publish the pre-made professional content to their social channels. Available to paid subscribers.
- Smart Calendar with Daily Suggestions A content calendar that curates and suggests complete, ready-to-use posts for specific holidays, special events, trending topics, and daily hashtags, ensuring users always have relevant content to publish.
- Post Editor A post customization tool that allows users to personalize ready-to-use posts by adding logos, stickers, filters, and fonts, and to choose from related professionally designed captions for engagement.
- Post Request A service that enables paid subscribers to request custom posts tailored to specific needs, fulfilled by a community of over 5,000 professional creators (influencers, marketing professionals, graphic designers, writers), with delivery typically within hours.
Quantifiable outcome
- 90% reduction in social media posting labor costs for agency customers
- +1 more outcomes
Companies that use Capzool
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Capzool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Capzool partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Capzool competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Capzool social profiles
Digital presenceCapzool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capzool leadership team
Management profileNumber of profiles
Profiles3 records
Capzool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capzool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capzool
What does Capzool do?
Capzool is a social media management platform that provides a library of over 1 million ready-to-use original posts across thousands of industries, combined with scheduling and publishing tools for Facebook, Twitter, Pinterest, LinkedIn, and Google+. The platform is powered by a community of more than 5,000 creators who continuously generate fresh content and fulfill custom post requests, and is offered via a freemium model with paid subscription plans for businesses and agencies.
Is Capzool a public or private company?
Capzool is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capzool founded?
Capzool was founded in 2014. It employs 51 to 100 people.
Where is Capzool based?
Capzool is headquartered in Tarzana, United States, in the North America region.
How does Capzool make money?
Three revenue lines are on record. Subscription - Paid Plans are the primary driver. The others are free Tier - Core Platform Access and referral Program.
Does Capzool have an API?
No public API is recorded for Capzool.
What industry is Capzool in?
Capzool's product category is Social Media Management Software. Its primary akta.pro industry code is MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms, with a secondary code of MPAHAGAB, Digital Asset Management (DAM) for Media/Creative. Its NAICS code is 51621 and its SIC code is 7372.