South Liverpool FC

What South Liverpool FC does

South Liverpool FC is an amateur community football club based in Liverpool, United Kingdom, currently operating as an unincorporated members club under the legal name South Liverpool Football Club (1991). It was founded in April 1935, ran as a semi-professional club through much of the 20th century (winning the Lancashire Combination in 1936-1939 and 1965/66 and reaching the Northern Premier League by 1968), but the original limited company was liquidated in 1991 and the current club was reconstituted by supporters. For the 2025/26 season the first team competes in the North West Counties Football League Premier Division following a 2023/24 play-off promotion, while the Reserves play in the West Cheshire League and additional squads compete across the Liverpool Premier League, Zingari Veterans League, Cheshire Veterans League, and West Cheshire youth divisions. The club runs 25 affiliated teams spanning Under-7 youth, open-age adult sides, veterans, and walking football, anchored at the multi-million pound Jericho Lane Sports Hub jointly developed by Liverpool City Council, Liverpool County FA and the Football Association and operated by Leisure United. Governance rests with an elected Management Committee (Chairman Billy Birch, Secretary Jim Stanway) and long-serving manager Martin Ryman, who has been in charge since August 2001 with over 800 games managed.

The club's product and service offering is straightforward: participation in football across age and ability tiers, complemented by sponsorship packages (Pitch Side Perimeter Banners at £250/season, Matchday Programme Adverts at £100, Match Day Sponsorships at £50, Match Ball Sponsorships at £30), merchandise (replica shirts at £40-£50, scarves, bobble hats, mugs, caps, pin and lapel badges), matchday programmes (£2 at the gate, postal back issues), and club membership. Distribution is via direct matchday attendance at Jericho Lane (150 on-site car parking spaces plus adjacent Otterspool Promenade parking), on-site merchandise stalls at home games, and an email/postal ordering flow accepting cash, cheque, bank transfer and PayPal. Marketing is conducted organically through Facebook, Twitter/X, Instagram and the club website, with monthly 'Sponsor Shout Out' social posts serving as the principal sponsor-recognition channel. Underlying technology is standard club administration: a website, social media accounts per team, and manual payment processing — there is no proprietary software platform, app, API, or AI/ML capability disclosed.

Revenue is generated from a portfolio of small recurring and transactional streams: matchday receipts (gate, programmes, refreshments), sponsorship contracts, merchandise sales, and member subscriptions. Pricing tiers are uniformly low (membership applications are taken on request; merchandise ranges from £4 badges to £50 anniversary shirts), and the club is volunteer-operated with no formal employee count, no external investors and no funding rounds. Effectively, South Liverpool FC is a community-anchored amateur football organisation whose commercial scale sits well within the grassroots end of the English football pyramid.

Name

South Liverpool FC

Legal name

South Liverpool Football Club (1991)

Website

https://southliverpoolfc.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Amateur Football Club / Community Sports

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA), Team Sports Matches (Club & National) (MPAGAMAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Amateur football club
• Community football participation
• Youth football development
• Football sponsorship packages
• Club merchandise sales

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from matchday ticket sales, programmes, and refreshments at home games
2. Sponsorship: Pitch side perimeter banners (£250), matchday programme adverts (£100), match day sponsors (£50), match ball sponsors (£30). Monthly sponsor shout-outs on social media.
3. Merchandise Sales: Sale of replica shirts (£40-50), scarves (£12), bobble hats (£12), mugs (£5), pin badges (£4), baseball caps (£12)
4. Membership Fees: Club membership available through application process

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

South Liverpool FC is an amateur members' football club that fields 25 teams across open age, veterans, youth (Under 7 through Under 18), and a seniors walking football team, competing in regional leagues in North West England. The club generates commercial revenue through sales of sponsorship packages (pitch-side banners, matchday programme adverts, match day sponsor, match ball sponsor), club-branded merchandise (replica shirts, scarves, bobble hats, mugs, baseball caps, pin badges), printed matchday programmes, and club memberships, while hosting matches at the shared Jericho Lane Sports Hub facility in Otterspool, Liverpool.

Product overview

South Liverpool FC operates as an unincorporated members club providing football-related products and services. The club offers sponsorship packages (Pitch Side Perimeter Banners, Matchday Programme Advert, Match Day Sponsor, Match Ball Sponsor), merchandise (replica shirts, scarves, bobble hats, mugs, baseball caps, pin badges), matchday programmes, and club membership. The club has 25 teams including open age, veterans, youth from Under 7 through Under 18, and a seniors walking football team.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Formal membership of the South Liverpool FC (1991) Management Committee unincorporated members club, available through an application process.
• Pitch Side Perimeter Banners Annual advertising banner displayed permanently around the stadium pitch for the season, with the sponsor also featured on social media and in matchday programmes; targeted at local businesses seeking local advertising exposure.
• Matchday Programme Advert Per-match advertisement placed in the matchday programme with promotional mention on Twitter and Facebook via a monthly Sponsor Shout Out; targeted at local businesses and individuals seeking matchday exposure.
• Match Day Sponsor Per-match sponsorship where the sponsoring business or individual is named on the front of the matchday programme and on both Twitter and Facebook pages as the official Match Day Sponsor.
• Match Ball Sponsor Per-match sponsorship where the sponsoring business or individual is named in the matchday programme and on both Twitter and Facebook pages as the official Match Ball Sponsor.
• Replica Shirts Club replica shirts including the new 25/26 home shirt (£40 inc p&p) and the 90th Anniversary purple and maroon commemorative shirt (£50 inc p&p); sold to supporters via matchday stall and email/postal ordering.
• Club Scarf Official South Liverpool FC supporter scarf in club colours, sold at £12 plus postage via matchday stall and email/postal ordering.
• Club Bobble Hat Club branded bobble hat with South badge embroidery, sold at £12 plus postage via matchday stall and email/postal ordering.
• Club Mug Official South Liverpool FC club mug in club colours (including the 90th Anniversary version), sold at £5 plus postage via matchday stall and email/postal ordering.
• Baseball Cap Official South Liverpool FC branded baseball cap, sold at £12 plus postage via matchday stall and email/postal ordering.
• Pin Badge Club lapel pin badges including the 2023/24 season badge (three-tone logo with Liver Bird in white) and the 2019 badge, sold at £4 plus £1.50 postage via matchday stall and email/postal ordering.
• Matchday Programmes First team matchday programmes produced for home games, sold at £2 per copy at matches and £1.50 per post for back issues.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Liverpool City CouncilcoreStrategic or Co-development PartnerJoint development partner for the multi-million pound Jericho Lane Sports Hub development. The council collaborated with Liverpool County FA and the Football Association to create the facility.
• Liverpool County FAcoreStrategic or Co-development PartnerJoint development partner for Jericho Lane Sports Hub along with Liverpool City Council and the Football Association.
• Football AssociationcoreStrategic or Co-development PartnerJoint development partner for Jericho Lane Sports Hub along with Liverpool City Council and Liverpool County FA.
• Leisure UnitedcoreImplementation/ SI/ Consulting PartnerOperates the Jericho Lane Sports Hub on behalf of Liverpool City Council, Liverpool County FA and the Football Association.
• Liverpool Feds Women FCcoreStrategic or Co-development PartnerAnchor club at Jericho Lane Sports Hub alongside South Liverpool FC. They play on Sundays.
• North West Counties LeaguecoreOthersSouth Liverpool FC competes in the Premier Division of the North West Counties League for 2025/26 season after promotion.
• West Cheshire LeagueminorOthersClub fields teams in West Cheshire League One for 2025/26 season.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Burscough FC: Historic Merseyside-area non-league club currently competing in the North West Counties League system. Comparable as a long-established amateur community club with similar sponsorship, merchandise, and volunteer-driven operating model.
• City of Liverpool FC: Community-owned, fan-led semi-professional football club in Liverpool competing in the Northern Premier League. Highly comparable as a Liverpool-based supporter-founded club operating without private ownership, monetizing matchday, sponsorship, and merchandise similarly to South Liverpool.
• Congleton Town FC: North West Counties Football League Premier Division side. Comparable long-established community club with similar sponsorship, membership, and merchandise monetization approach.
• Skelmersdale United FC: North West Counties Football League Premier Division club. Direct on-pitch peer at the same league tier with comparable volunteer-driven operations, modest matchday revenue, and local sponsorship focus.
• Bootle FC: North West Counties Football League Premier Division club based in Bootle, Merseyside. Direct competitor at the same league level and adjacent geography; both clubs rely on volunteer committees, matchday revenue, and local sponsorship in a saturated Merseyside market.
• AFC Liverpool: Fan-owned community football club in the Liverpool area founded in 2008. Closely comparable as a supporter-formed, community-led club with multiple teams and grassroots participation focus, operating in a similar commercial model.
• Litherland REMYCA FC: North West Counties League club based in Sefton, Merseyside. Direct regional peer operating in the same league system with volunteer-driven community club structure and similar matchday/sponsorship economics.
• Runcorn Linnets FC: North West Counties Football League Premier Division club based in Halton. Direct league peer with similar matchday, sponsorship, and merchandise revenue mix and volunteer-led club structure.
• Winsford United FC: North West Counties League club in Cheshire. Direct peer at adjacent league level with similar volunteer-based, community-focused operations and modest commercial revenue streams.
• 1874 Northwich FC: Supporter-formed North West non-league club competing in the NWCFL Premier Division. Comparable fan-owned community model with multi-team operations and grassroots participation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/southlplfc
• Facebookfacebook.com/southliverpoolfc
• Instagraminstagram.com/southliverpoolfc
• LinkedInlinkedin.com/company/south-liverpool-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Liverpool FC