MedFit
MedFit is a Dublin-based integrated healthcare clinic combining specialist physiotherapy, rehabilitation, and medical exercise services with exclusive hardware (DAVID, MILON, AlterG), serving patients with musculoskeletal conditions, chronic diseases, and post-surgical recovery needs through self-pay and insurer partnerships.
- Company typePrivate
- Founded2011
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MedFit does
MedFit Healthcare is a private, Dublin-based integrated healthcare provider founded in 2011 by Clinical Director John C. Murphy and Director Barry J. Walsh. Operating from a single clinic in Blackrock Business Park, the company delivers specialist physiotherapy, rehabilitation, occupational rehab, sports massage, Pilates, and medical exercise services to individuals across five primary segments: patients with musculoskeletal pain and injury, post-surgical patients, chronic disease sufferers (including cardiac, respiratory, and long COVID), athletes, and workers requiring return-to-work programs. The company positions itself as Ireland's only clinic combining a multidisciplinary clinical team with state-of-the-art rehabilitation technology under one roof.
MedFit's service portfolio is differentiated by proprietary hardware: the patented DAVID Spinal Diagnostic & Training System (sole provider in Ireland) using adaptive software across six planes of motion; the MILON Digital Gym System from Scandinavia with chip-card personalized circuit training; and the NASA-patented AlterG Anti-Gravity Treadmill providing precision unweighting to 20% of body weight. The technology stack is complemented by advanced biometric screening including VO2max, resting metabolic rate, body composition, and isokinetic strength testing. A 12-week Lifestyle Medicine programme is co-developed with Dr. Gillian Dagg of Future U, priced at €1,850, extending the offering into physician-led preventive care.
The business model combines per-session professional services revenue (physiotherapy from €85, follow-ups from €60, spinal clinic from €140, sports massage from €35) with a recurring gym membership (€240/month, with multi-month discounts up to €2,688/12 months) under the Optimum Healthcare Programme. Distribution is direct-to-consumer via a TM3-powered online booking portal and SEO-optimized website, supplemented by referrals from GPs, consultants, and insurance partners (notably VHI Healthcare for cardiac rehabilitation and unspecified insurers for occupational 'Back to Health' programs). Customer acquisition relies on organic search, patient testimonials, and professional referrals rather than paid marketing.
MedFit firmographics
Firmographics- Name
- MedFit
- Legal name
- Medfit Healthcare
- Website
- https://medfit.ie
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MedFit is a Dublin-based integrated healthcare clinic combining specialist physiotherapy, rehabilitation, and medical exercise services with exclusive hardware (DAVID, MILON, AlterG), serving patients with musculoskeletal conditions, chronic diseases, and post-surgical recovery needs through self-pay and insurer partnerships.
- Ownership category
- akta.pro rank
MedFit industry classification
Industry- Product category
- Physiotherapy and Rehabilitation Services
- NAICS
- Offices of Other Health Practitioners (6213)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
- akta.pro secondary industry
- Medical Spas (Medi-Spa) (HSADAKAB)
Keywords
Where MedFit is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
MedFit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Clinical Services Revenue: Revenue from physiotherapy consultations, spinal clinic services, sports massage, rehabilitation programs, and exercise physiology sessions. Patients pay per session or as part of structured rehabilitation packages.
- Gym Membership: Recurring membership revenue from the Optimum Healthcare Program offering supervised access to MILON circuit training, personal training sessions, and specialised equipment. Available on monthly direct debit (€240/month) or discounted multi-month plans (3 months €700, 6 months €1,380, 12 months €2,688).
- Lifestyle Medicine Program: 12-week evidence-based personalised Lifestyle Medicine programme delivered in collaboration with Dr. Gillian Dagg, combining VO2 max assessment, body composition analysis, isokinetic strength testing, and physician-led expertise. Priced at €1,850.
- Wellness Check Assessment: Comprehensive lifestyle and physical assessment (60 minutes) examining medical history, cardiovascular health, body composition, strength, function, balance, pain, and quality of life. Priced at €180.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Optimum Healthcare Program - Monthly Direct Debit |
| Subscription | Multi-year contract | Optimum Healthcare Program - 3 Month |
| Subscription | Multi-year contract | Optimum Healthcare Program - 6 Month |
| Subscription | Multi-year contract | Optimum Healthcare Program - 12 Month |
| One time/ perpetual license | Pay-as-you-go | Lifestyle Medicine 12-Week Program |
| Unit Pricing | Pay-as-you-go | Wellness Check Assessment |
| Unit Pricing | Pay-as-you-go | Service Pricing Range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MedFit product offering
Product offeringCore offering
MedFit is an integrated private healthcare clinic in Blackrock, Dublin that delivers specialist physiotherapy, rehabilitation, medical exercise, and supervised fitness services under one roof. Its core offering combines chartered physiotherapists, exercise physiologists, and sports medicine specialists with advanced rehabilitation technology (DAVID Spinal Training System, MILON Digital Gym, AlterG Anti-Gravity Treadmill) to treat pain, injury, post-surgical recovery, chronic conditions, and athletic performance. Services are sold per session, via recurring memberships (Optimum Healthcare Programme), and through structured 12-week programs (Lifestyle Medicine) to both self-referred consumers and professionally referred patients in Ireland.
Product overview
MedFit is an integrated healthcare provider offering a multi-disciplinary platform of clinical services and advanced technology solutions under one roof. The core offering combines specialist physiotherapy, rehabilitation services, and medical exercise programs delivered by chartered physiotherapists and exercise physiologists. The service portfolio spans physiotherapy treatments (Physiotherapy, Spinal Clinic, Sports Massage), rehabilitation programs (Rehabilitation Services, Occupational Rehab, Post-Op care), exercise services (Exercise Clinic, Pilates, Gym Membership), and specialized testing (VO2max Testing, RMR Testing, WellnessCheck, Lifestyle Medicine Programme). These services are augmented by proprietary technology platforms including the DAVID Spinal Diagnostic & Training System for spine assessment, MILON Digital Gym System for automated strength training, AlterG Anti-Gravity Treadmill for unweighted rehabilitation, and Cardiovascular & Metabolic Screening for biometric analysis. The integrated model coordinates all aspects of patient care within a single facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Expert-led physiotherapy delivering evidence-based treatments using varied techniques in state-of-the-art clinical rooms and fully fitted gyms; suitable for individuals with pain, injury, or post-operative rehabilitation needs.
- Spinal Clinic Specialist back and neck pain treatment using the patented DAVID Spinal Training System for assessment and rehabilitation, indicated for pre/post-surgery and acute, sub-acute, or recurrent spinal conditions.
- Rehabilitation Services A six-week fully supervised one-to-one rehabilitation program designed to optimise recovery from illness, injury, surgery, or chronic health conditions.
- Occupational Rehab Back to Health occupational rehabilitation protocol developed in partnership with insurers to optimise recovery from occupational injuries and return clients to work.
- Sports Massage Specialised massage therapy combining deep tissue massage, trigger point therapy, stretching, and vibration therapy to enhance athletic performance, prevent injuries, and accelerate recovery.
- Exercise Clinic Ireland's specialised medical exercise clinic delivering personalised exercise programs for anyone seeking improvements in health and function, including wellness checks, supervised sessions, and rehabilitation programs.
- Lifestyle Medicine Programme A 12-week physician-led, evidence-based personalised lifestyle medicine program co-delivered with Dr Gillian Dagg, combining VO2 max assessment, body composition, isokinetic strength testing, individualised fitness programming, and behavioural change across the six pillars of lifestyle medicine; priced at €1,850.
- Pilates STOTT Pilates classes incorporating modern exercise science, rehabilitation principles, and fascial fitness, emphasising precise and controlled movements and core stability.
- WellnessCheck (Health & Fitness Assessment) Comprehensive 60-minute lifestyle and physical assessment combining medical, injury, exercise, and weight history with strength, aerobic fitness, function, and balance assessment to establish optimal pathways to better health; priced at €180.
- Gym Membership (Optimum Healthcare Programme) Recurring supervised gym membership combining MILON circuit training, customised fitness programs, weekly personal training, sub-max fitness testing, strength testing, blood pressure checks, body composition analysis, Power Plate technology, and AlterG Anti-Gravity Treadmill access; €240/month or bundled at €700/3-months, €1,380/6-months, €2,688/12-months.
- VO2max Testing Professional oxygen uptake testing delivered in a safe, supervised environment to measure cardiovascular fitness and endurance capacity using state-of-the-art equipment.
- Resting Metabolic Rate (RMR) Testing Advanced non-invasive testing that measures the energy the body uses at rest to provide personalised calorie burn insights for weight management and performance optimisation.
Quantifiable outcome
- 70% program completion rate for occupational rehabilitation
- +2 more outcomes
Companies that use MedFit
Customer profileSegments5 records
Ideal customer profiles5 records
MedFit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MedFit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Dr. Gillian Dagg (Future U)coreMedfit Healthcare collaborates with Dr. Gillian Dagg of Future U to deliver a 12-week evidence-based Lifestyle Medicine programme. The partnership combines top-level sports science, precise medical testing, and physician-led expertise. Dr. Dagg provides Lifestyle Medicine Physician services including initial consultation, ongoing sessions, and repeat testing as part of the €1,850 programme.
- Insurance CompaniescoreMedfit has developed a 'Back to Health' occupational rehabilitation protocol in partnership with insurers. This partnership enables the delivery of return-to-work rehabilitation programmes with potential insurance coverage for eligible patients.
- VHI HealthcarecoreVHI Healthcare provides coverage for cardiac care and cardiac rehabilitation services at Medfit. Cardiac care (preventative programme) allows members to claim €250-€500 back in any 24-month period. Cardiac rehabilitation for those diagnosed with heart disease or recovering from cardiac events is also covered under specific VHI plans.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MedFit competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights1 record
Customer concentration
MedFit social profiles
Digital presenceMedFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedFit leadership team
Management profileNumber of profiles
Profiles13 records
MedFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedFit
What does MedFit do?
MedFit is an integrated private healthcare clinic in Blackrock, Dublin that delivers specialist physiotherapy, rehabilitation, medical exercise, and supervised fitness services under one roof. Its core offering combines chartered physiotherapists, exercise physiologists, and sports medicine specialists with advanced rehabilitation technology (DAVID Spinal Training System, MILON Digital Gym, AlterG Anti-Gravity Treadmill) to treat pain, injury, post-surgical recovery, chronic conditions, and athletic performance. Services are sold per session, via recurring memberships (Optimum Healthcare Programme), and through structured 12-week programs (Lifestyle Medicine) to both self-referred consumers and professionally referred patients in Ireland.
Is MedFit a public or private company?
MedFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedFit founded?
MedFit was founded in 2011. It employs 11 to 50 people.
Where is MedFit based?
MedFit is headquartered in Dublin, Ireland, in the Europe region.
How does MedFit make money?
Four revenue lines are on record. Clinical Services Revenue is the primary driver. The others are gym Membership, lifestyle Medicine Program and wellness Check Assessment.
Does MedFit have an API?
No public API is recorded for MedFit.
What industry is MedFit in?
MedFit's product category is Physiotherapy and Rehabilitation Services. Its primary akta.pro industry code is HSADAGAH, Chronic Condition Lifestyle Coaching (Non-Clinical), with a secondary code of HSADAKAB, Medical Spas (Medi-Spa). Its NAICS code is 6213 and its SIC code is 8011.