Options Greathire

What Options Greathire does

Options Greathire is a UK-based, privately held event furniture and tableware hire company founded in 1981 and headquartered in Feltham, with showrooms and operations in London and Manchester. The company rents chairs, sofas, tables, bars, tableware, tablecloths, napkins, catering equipment, and event accessories to event organizers, caterers, venue operators, wedding planners, and corporate clients, holding more than 100,000 items across over 3,000 product ranges. The customer base spans luxury hospitality (Hotel Café Royal), historic and heritage venues (Tower of London via Historic Royal Palaces, Old Royal Naval College, The Roof Gardens in Kensington), caterers (Bovingdons, Sojo Kitchen, Company of Cooks at Kew), and event planning firms (Juniper).

The underlying operating model is a sales-led, quote-based rental business supported by an e-commerce catalog website where customers browse products and request quotes; the company delivers, sets up, and collects across the UK on a 24/7, 365-day basis. Pricing is quote-based with a published BEST PRICE guarantee against other major UK hire firms, and the bundle includes Premium Delivery Service and Tableware Wash. Distribution runs through the e-commerce storefront, two physical showrooms in London and Manchester, and a company-operated delivery and collection fleet covering London, Manchester, regional UK cities (Liverpool, Glasgow referenced), and 19 European locations in total. Revenue is generated as one-time rental fees per event with no disclosed subscription or recurring component.

Marketing is multi-channel, combining the website (with multi-language versions in French, Spanish, and German), social media on Facebook, Instagram, Pinterest and LinkedIn, email newsletters, and showroom visits. The company does not disclose revenue, has no parent, has no recorded funding rounds, and operates with a 501-1,000 employee headcount band.

Name

Options Greathire

Legal name

Options Greathire

Website

https://options-greathire.co.uk

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Event Furniture and Tableware Rental

NAICS

All Other Consumer Goods Rental (532289), General Rental Centers (53231)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event furniture hire
• Tableware rental
• Wedding furniture hire
• Catering equipment hire
• Event styling accessories

Headquarters

HQ city

Feltham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Furniture and Tableware Rental: One-time rental fees for furniture, tableware, and accessories for events. Customers pay based on the items rented and rental duration. The company handles delivery, setup, and collection as part of the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Options Greathire rents furniture, tableware, tablecloths, catering equipment, and event accessories on a short-term basis for weddings, corporate events, and private celebrations. The company holds over 3,000 product ranges and 100,000+ items in stock, and bundles delivery, collection, and tableware washing into the rental price. Customers select items online or at a showroom, receive a quote within 24 hours, and have products delivered and collected across the UK from 19 European locations.

Product overview

Options Greathire is a leading UK-based event furniture and tableware hire company operating across London, Manchester, and Europe. They offer a curated rental portfolio of over 3,000 product ranges with more than 100,000 items in stock. Their core services encompass Furniture Hire (chairs, sofas, tables, bars, outdoor furniture), Tableware Hire (chinaware, cutlery, glassware, accessories), Tablecloths and Napkins, Catering Equipment (front and back of house), and Event Accessories (lighting, styling, screens, lecterns). The company also provides themed Inspirations collections showcasing curated event setups, budget-friendly furniture options, and specialized regional services. Their BEST PRICE guarantee ensures competitive pricing compared to other major UK hire companies. Services include 24/7 delivery across the UK, professional tableware washing, and customisable packages for weddings, corporate events, and private parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Hire

Quantifiable outcome

• Quotes delivered within 24 hours
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hawthorn: One of the UK's largest live event production companies offering staging, equipment, and creative services alongside some rental capabilities. Comparable as a UK-wide event services provider serving corporate clients and large-scale productions, but with a much broader production-services portfolio.
• CORT: US-headquartered global furniture rental company serving residential, office, and event customers at large scale. Comparable in its asset-heavy rental model, inventory breadth, and one-stop service positioning, though operating in a different geography.

Direct peers

• Tiger Hire: UK-based tool, equipment, and event hire specialist with national delivery network. Comparable as a multi-category rental provider serving events alongside construction and DIY customers, with overlapping tableware, furniture, and catering equipment ranges.
• Event Hire UK: One of the largest event furniture, tableware, and catering equipment hire companies in the UK with national delivery. Directly comparable as a one-stop event rental provider serving weddings, corporate events, and private parties with similar product breadth and quote-based pricing.
• Designer Hire: UK-based designer-led event furniture rental company offering premium chairs, tables, lounge furniture and accessories for weddings and corporate events. Closely comparable for its curated aesthetic approach, premium positioning, and target overlap with luxury venues and planners.
• Party Hire Group: UK event hire specialist offering furniture, tableware, catering equipment and accessories for weddings, parties, and corporate events. Comparable in product mix, quote-based sales model, and target customer segments.
• Cotswold Furniture Hire: Regional UK furniture hire specialist serving weddings and events with delivery across the South West and nationally. Comparable in its core furniture rental offering for weddings and private events, though smaller in scale than Options Greathire.

Regional players

• AFR Furniture Rental: US-based furniture and event rental company serving corporate, residential, and trade show customers. Comparable as an asset-heavy rental operator with bundled delivery and setup services, though focused on the North American market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OptionsGreathire
• LinkedInlinkedin.com/company/maison-options
• Instagraminstagram.com/optionsgreathire
• Pinterestuk.pinterest.com/OptionsGreathire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Options Greathire