Options Greathire
- Company typePrivate
- Founded1981
- HeadquartersFeltham, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Options Greathire does
Options Greathire is a UK-based, privately held event furniture and tableware hire company founded in 1981 and headquartered in Feltham, with showrooms and operations in London and Manchester. The company rents chairs, sofas, tables, bars, tableware, tablecloths, napkins, catering equipment, and event accessories to event organizers, caterers, venue operators, wedding planners, and corporate clients, holding more than 100,000 items across over 3,000 product ranges. The customer base spans luxury hospitality (Hotel Café Royal), historic and heritage venues (Tower of London via Historic Royal Palaces, Old Royal Naval College, The Roof Gardens in Kensington), caterers (Bovingdons, Sojo Kitchen, Company of Cooks at Kew), and event planning firms (Juniper).
The underlying operating model is a sales-led, quote-based rental business supported by an e-commerce catalog website where customers browse products and request quotes; the company delivers, sets up, and collects across the UK on a 24/7, 365-day basis. Pricing is quote-based with a published BEST PRICE guarantee against other major UK hire firms, and the bundle includes Premium Delivery Service and Tableware Wash. Distribution runs through the e-commerce storefront, two physical showrooms in London and Manchester, and a company-operated delivery and collection fleet covering London, Manchester, regional UK cities (Liverpool, Glasgow referenced), and 19 European locations in total. Revenue is generated as one-time rental fees per event with no disclosed subscription or recurring component.
Marketing is multi-channel, combining the website (with multi-language versions in French, Spanish, and German), social media on Facebook, Instagram, Pinterest and LinkedIn, email newsletters, and showroom visits. The company does not disclose revenue, has no parent, has no recorded funding rounds, and operates with a 501-1,000 employee headcount band.
Options Greathire firmographics
Firmographics- Name
- Options Greathire
- Legal name
- Options Greathire
- Website
- https://options-greathire.co.uk
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Options Greathire industry classification
Industry- Product category
- Event Furniture and Tableware Rental
- NAICS
- All Other Consumer Goods Rental (532289), General Rental Centers (53231)
- akta.pro primary industry
- Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)
- akta.pro secondary industries
- Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC), Decor Props & Themed Set Rentals (HSACAFAK)
Keywords
Where Options Greathire is headquartered
LocationHeadquarters
- HQ city
- Feltham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Options Greathire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Furniture and Tableware Rental: One-time rental fees for furniture, tableware, and accessories for events. Customers pay based on the items rented and rental duration. The company handles delivery, setup, and collection as part of the service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Quote-based pricing for event hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Options Greathire product offering
Product offeringCore offering
Options Greathire rents furniture, tableware, tablecloths, catering equipment, and event accessories on a short-term basis for weddings, corporate events, and private celebrations. The company holds over 3,000 product ranges and 100,000+ items in stock, and bundles delivery, collection, and tableware washing into the rental price. Customers select items online or at a showroom, receive a quote within 24 hours, and have products delivered and collected across the UK from 19 European locations.
Product overview
Options Greathire is a leading UK-based event furniture and tableware hire company operating across London, Manchester, and Europe. They offer a curated rental portfolio of over 3,000 product ranges with more than 100,000 items in stock. Their core services encompass Furniture Hire (chairs, sofas, tables, bars, outdoor furniture), Tableware Hire (chinaware, cutlery, glassware, accessories), Tablecloths and Napkins, Catering Equipment (front and back of house), and Event Accessories (lighting, styling, screens, lecterns). The company also provides themed Inspirations collections showcasing curated event setups, budget-friendly furniture options, and specialized regional services. Their BEST PRICE guarantee ensures competitive pricing compared to other major UK hire companies. Services include 24/7 delivery across the UK, professional tableware washing, and customisable packages for weddings, corporate events, and private parties.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Hire
Quantifiable outcome
- Quotes delivered within 24 hours
- +2 more outcomes
Companies that use Options Greathire
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Options Greathire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Options Greathire partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Options Greathire competitors and assessment
Company assessmentBroad incumbents
- Hawthorn: One of the UK's largest live event production companies offering staging, equipment, and creative services alongside some rental capabilities. Comparable as a UK-wide event services provider serving corporate clients and large-scale productions, but with a much broader production-services portfolio.
- CORT: US-headquartered global furniture rental company serving residential, office, and event customers at large scale. Comparable in its asset-heavy rental model, inventory breadth, and one-stop service positioning, though operating in a different geography.
Direct peers
- Tiger Hire: UK-based tool, equipment, and event hire specialist with national delivery network. Comparable as a multi-category rental provider serving events alongside construction and DIY customers, with overlapping tableware, furniture, and catering equipment ranges.
- Event Hire UK: One of the largest event furniture, tableware, and catering equipment hire companies in the UK with national delivery. Directly comparable as a one-stop event rental provider serving weddings, corporate events, and private parties with similar product breadth and quote-based pricing.
- Designer Hire: UK-based designer-led event furniture rental company offering premium chairs, tables, lounge furniture and accessories for weddings and corporate events. Closely comparable for its curated aesthetic approach, premium positioning, and target overlap with luxury venues and planners.
- Party Hire Group: UK event hire specialist offering furniture, tableware, catering equipment and accessories for weddings, parties, and corporate events. Comparable in product mix, quote-based sales model, and target customer segments.
- Cotswold Furniture Hire: Regional UK furniture hire specialist serving weddings and events with delivery across the South West and nationally. Comparable in its core furniture rental offering for weddings and private events, though smaller in scale than Options Greathire.
Regional players
- AFR Furniture Rental: US-based furniture and event rental company serving corporate, residential, and trade show customers. Comparable as an asset-heavy rental operator with bundled delivery and setup services, though focused on the North American market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Options Greathire social profiles
Digital presenceOptions Greathire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Options Greathire leadership team
Management profileNumber of profiles
Options Greathire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Options Greathire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Options Greathire
What does Options Greathire do?
Options Greathire rents furniture, tableware, tablecloths, catering equipment, and event accessories on a short-term basis for weddings, corporate events, and private celebrations. The company holds over 3,000 product ranges and 100,000+ items in stock, and bundles delivery, collection, and tableware washing into the rental price. Customers select items online or at a showroom, receive a quote within 24 hours, and have products delivered and collected across the UK from 19 European locations.
Is Options Greathire a public or private company?
Options Greathire is a private company. It is classified as unknown and is currently operating.
When was Options Greathire founded?
Options Greathire was founded in 1981. It employs 501 to 1,000 people.
Where is Options Greathire based?
Options Greathire is headquartered in Feltham, United Kingdom, in the Europe region.
How does Options Greathire make money?
One revenue line is on record: event Furniture and Tableware Rental.
Who are Options Greathire's main competitors?
Broad incumbents on record are Hawthorn and CORT. Direct peers are Tiger Hire, Event Hire UK, Designer Hire, Party Hire Group and Cotswold Furniture Hire. AFR Furniture Rental is listed as a regional player.
Does Options Greathire have an API?
No public API is recorded for Options Greathire.
What industry is Options Greathire in?
Options Greathire's product category is Event Furniture and Tableware Rental. Its primary akta.pro industry code is HSACAFAB, Event Furniture Rentals (Tables, Chairs, Lounge), with a secondary code of HSACADAI, Corporate Event Rentals (Furniture, Staging, Tents). Its NAICS code is 532289.