Imagination Design Studios
Imagination Design Studios (IDS Kids) is a Calgary-based design and fabrication studio that creates custom-themed environments — murals, 3D sculptures, play areas, and reception decor — for pediatric dental offices, children's hospitals, clinics, churches, libraries, and family-friendly venues across North America and select international markets.
- Company typePrivate
- Founded2007
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Imagination Design Studios does
Imagination Design Studios (IDS Kids) is a Calgary, Alberta-based design and fabrication studio, founded circa 2007 and operating as a division of SYC Group. The company specializes in custom-themed environments for pediatric healthcare facilities, dental offices, hospitals, churches, libraries, childcare centers, and family-friendly retail and entertainment venues. Its core offering is end-to-end themed environment transformation — from concept illustration and CAD engineering through in-house fabrication, shipping, and installation support — delivered by an in-house team of illustrators, sculptors, painters, and engineers, with a proprietary IDS Hardcoat durability finish and a digital mural mockup visualization tool.
The product portfolio spans 13 themed decor categories including wall murals, 3D sculptures, reception desks, play areas, photo opportunities, brushing stations, movie theaters, video games, signs and wayfinding, landmarks, and traveling billboards, organized under the IDS Kids master brand and sub-brands IDS Environments, IDS Essentials (pre-designed budget tier), IDS Contemporary, and IDS Kids Club. The business is primarily project-based: each engagement is a custom one-time design and fabrication project, priced on scope and complexity, supported by an IDS Essentials line for smaller budgets. The company sells consultatively through dedicated creative consultants, supported by a content marketing engine (blog, social, case studies, email newsletter, portfolio book lead magnet) and ships decor worldwide, with primary markets in the United States and Canada and completed international projects in the UK, Germany, and Turkey.
The customer base is heavily weighted to pediatric dental practices, with a long tail of adjacent pediatric healthcare and family-space verticals. The company is private, founder-influenced, and reports no venture or private equity backing. Public testimonials quantify meaningful customer outcomes (one pediatric practice reported $800K of additional revenue attributed to theming, another reported moving from a $1.2M to a $2M revenue base), which IDS uses as its primary value-proposition currency. The company was formerly known as Imagination Dental Solutions and rebranded in 2020 to reflect its expanded vertical scope.
Imagination Design Studios firmographics
Firmographics- Name
- Imagination Design Studios
- Legal name
- Imagination Design Studios
- Website
- https://idskids.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagination Design Studios (IDS Kids) is a Calgary-based design and fabrication studio that creates custom-themed environments — murals, 3D sculptures, play areas, and reception decor — for pediatric dental offices, children's hospitals, clinics, churches, libraries, and family-friendly venues across North America and select international markets.
- Ownership category
- akta.pro rank
Imagination Design Studios industry classification
Industry- Product category
- Custom Themed Environment Design & Fabrication
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143), Interior Design Services (54141), Interior Design Services (541410), Industrial Design Services (54142), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Household Furniture (2510)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Imagination Design Studios is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Imagination Design Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Custom Themed Environment Projects: Full-service themed environment design and fabrication projects for dental offices, pediatric clinics, hospitals, churches, libraries, and family-friendly spaces. Projects include concept development, custom fabrication, shipping, and installation support. Revenue is generated on a per-project basis with pricing based on scope, size, and complexity of themed environments.
- Product Sales: Sale of themed decor products including wall murals, reception desks, stools and benches, brushing stations, photo opportunities, video games, hands-on activities, education stations, play areas, movie theaters, signs and wayfinding, landmark characters, and traveling billboards.
- IDS Essentials Collection: Pre-designed themed decor product line offering more accessible themed environment options at various price points for clients with smaller budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Themed Environments - Full Service |
| One time/ perpetual license | One time/ perpetual license | IDS Essentials Collection |
| Unit Pricing | One time/ perpetual license | Individual Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Imagination Design Studios product offering
Product offeringCore offering
Imagination Design Studios (IDS Kids) is a custom design and fabrication studio that transforms pediatric dental offices, pediatric clinics, hospitals, churches, libraries, and family-friendly spaces into themed environments. The company provides end-to-end services from concept development through custom fabrication, shipping, and installation support. Its product portfolio spans wall murals, 3D sculptures, reception desks, play areas, brushing stations, photo opportunities, movie theaters, signage, landmarks, and traveling billboards.
Product overview
Imagination Design Studios (IDS Kids) is a design and fabrication studio specializing in custom-themed environments for pediatric healthcare facilities, dental offices, hospitals, childcare centers, churches, libraries, and family-friendly spaces. The company offers a comprehensive portfolio of themed decor products including Wall Murals, Reception Desks, Stools & Benches, Video Games, Hands-on Activities, Play Areas, Education Stations, Photo Opportunities, Movie Theaters, Brushing Stations, Signs & Wayfinding, Landmarks, and Traveling Billboards. From concept to fabrication, shipping, and installation support, IDS helps healthcare and family-centered businesses create welcoming spaces that reduce anxiety, spark curiosity, and leave a lasting impression for young visitors and their families. The company operates throughout the United States and Canada, with themed decor available for shipping worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- IDS Essentials™: A collection of themed decor products for budget-conscious implementations
- IDS Contemporary
- IDS Kids Club
Products and services
- Wall Murals
Quantifiable outcome
- Dr. Jenni Burkitt's jungle-themed office achieved $2M in revenue (up from $1.2M goal), crediting theming with $800,000 additional revenue
- +3 more outcomes
Companies that use Imagination Design Studios
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles3 records
Imagination Design Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Imagination Design Studios partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SYC GroupcoreParent company of Imagination Design Studios (IDS Kids). IDS Kids is identified as 'A division of SYC Group' on the company website footer. SYC Group provides corporate structure and likely operational infrastructure for the themed environment design and fabrication business.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Imagination Design Studios competitors and assessment
Company assessmentDirect peers
- Holovis: Immersive experience design and engineering company that delivers themed attractions, simulation, and interactive environments. Comparable to IDS in combining creative storytelling with engineering-driven custom build to produce physical themed environments for paying clients.
- Thinkwell Group: Experiential design and production studio that designs and fabricates themed environments, attractions, and guest experiences for theme parks, museums, and brand destinations. Comparable to IDS because both operate at the intersection of storytelling, art, engineering, and custom fabrication to deliver immersive built environments.
- ITEC Entertainment: Theme park and resort design, production, and project management firm that develops turnkey themed environments and attractions. Comparable to IDS as a concept-to-installation studio selling immersive environments to commercial operators.
- FORREC: Design firm specializing in themed entertainment, attractions, and resort environments with integrated architecture, narrative, and production services. Comparable to IDS for its full-service, concept-to-completion approach to building immersive themed spaces for commercial clients.
- Jack Rouse Associates (JRA): Experience design consultancy that plans and develops themed entertainment, museums, and branded environments. Comparable to IDS in that both translate client brand/IP into physical, guest-facing environments and provide design-to-delivery expertise in a niche experiential category.
Emerging players
- PlayCore: Designer and manufacturer of playgrounds, play equipment, and recreational environments for communities, schools, and healthcare facilities. Comparable to IDS in delivering themed, family-friendly play environments for institutional customers such as pediatric clinics and childcare centers.
- Stance Healthcare: Designer and manufacturer of healthcare furniture and behavioral health room solutions for hospitals and clinics. Comparable to IDS as a specialty supplier of design-forward, family-friendly healthcare furnishings, though focused on seating/casework rather than fully themed murals and 3D decor.
Broad incumbents
- Sparks: Large global experience design and brand activation agency that creates trade show exhibits, brand experiences, and immersive environments. Comparable to IDS as a broader incumbent in the experiential/design-build space, though Sparks serves a wider range of corporate and event clients rather than specializing in pediatric healthcare.
Others
- Muralo (Sherwin-Williams decorative murals): Mass-market decorative mural and wallcovering brand owned by Sherwin-Williams. Comparable to IDS as an alternative path for buyers seeking themed visual environments, though competing on price, scalability, and self-installation rather than on fully custom design, sculpture, and fabrication services.
Regional players
- Creatively Wild Art Studio: Custom mural, sculpture, and themed decor studio serving hospitality, retail, and family venues in the New York metro area. Comparable to IDS as a smaller custom fabrication and themed-decor provider for family-friendly commercial spaces, though operating on a regional rather than North-American scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Imagination Design Studios social profiles
Digital presenceImagination Design Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagination Design Studios leadership team
Management profileNumber of profiles
Imagination Design Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagination Design Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagination Design Studios
What does Imagination Design Studios do?
Imagination Design Studios (IDS Kids) is a custom design and fabrication studio that transforms pediatric dental offices, pediatric clinics, hospitals, churches, libraries, and family-friendly spaces into themed environments. The company provides end-to-end services from concept development through custom fabrication, shipping, and installation support. Its product portfolio spans wall murals, 3D sculptures, reception desks, play areas, brushing stations, photo opportunities, movie theaters, signage, landmarks, and traveling billboards.
Is Imagination Design Studios a public or private company?
Imagination Design Studios is a private company. It is classified as corporate owned and is currently operating.
When was Imagination Design Studios founded?
Imagination Design Studios was founded in 2007. It employs 11 to 50 people.
Where is Imagination Design Studios based?
Imagination Design Studios is headquartered in Calgary, Canada, in the North America region.
How does Imagination Design Studios make money?
Three revenue lines are on record. Custom Themed Environment Projects are the primary driver. The others are product Sales and IDS Essentials Collection.
Who are Imagination Design Studios's main competitors?
Direct peers on record are Holovis, Thinkwell Group, ITEC Entertainment, FORREC and Jack Rouse Associates (JRA). Emerging players are PlayCore and Stance Healthcare. Sparks is listed as a broad incumbent. Muralo (Sherwin-Williams decorative murals) is listed as an others. Creatively Wild Art Studio is listed as a regional player.
Does Imagination Design Studios have an API?
No public API is recorded for Imagination Design Studios.
What industry is Imagination Design Studios in?
Imagination Design Studios's product category is Custom Themed Environment Design & Fabrication. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 541430 and its SIC code is 7330.