NAFIC

Name

NAFIC

Legal name

National Association of Fraternal Insurance Counselors

Website

https://nafic.org

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Dues: NAFIC generates revenue primarily through annual membership dues. Professional Membership is $99/year (with $30 discount for members holding fraternal designations like FIC), and Associate Membership is $129/year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAFIC is a U.S.-based non-profit professional association serving fraternal insurance and financial services professionals. It delivers continuing education, professional development programming, peer networking forums, and industry recognition (including the LUTCF designation) to agents and field leaders affiliated with fraternal benefit societies.

Product overview

NAFIC is a professional association for fraternal financial professionals, not a unified software product. Its offering consists of membership services including Professional and Associate tiers, the annual Fraternal Financial Leaders Conference (FFLC), Kaplan-based continuing education, Field Notes resource content, an Awards and Recognition program, National Purchasing Partners discounts, and VSA Resource Library access. These services work together to support the professional development, networking, and business needs of members in the fraternal financial system.

Differentiator

Problem solved

Functional benefit

Products and services

• NAFIC Professional Membership Annual membership that grants fraternal insurance agents, counselors, and field leaders access to NAFIC's continuing education programs, peer networking forums, and industry recognition activities.
• NAFIC Continuing Education Programs Education courses and programming offered to fraternal insurance professionals for licensing continuing education credits and skill development within the fraternal channel.
• LUTCF Designation Program Life Underwriter Training Council Fellow (LUTCF) designation coursework and recognition delivered through NAFIC's professional development pathway for fraternal insurance agents.

Quantifiable outcome

• Free CE credits available to U.S. members through Kaplan partnership
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• BetterLifeminorOthers · 6 May 2026BetterLife announced partnership with Sons of Norway (a member organization). Upon completion, Sons of Norway members and lodges will integrate with BetterLife, extending presence to 400+ communities nationwide. BetterLife will provide financial strength, operational support, and long-term stability.
• Kaplan Financial EducationcoreStrategic or Co-development PartnerNAFIC partners with Kaplan Financial Education to provide free continuing education (CE) to U.S. members. Kaplan CE portal offers industry-leading CE courses with enhanced user experience, mobile responsive access, and simplified course navigation. NAFIC office manually activates accounts for members to access the Kaplan Total CE package.
• National Purchasing Partners (NPP)minorGTM or Marketing PartnerNAFIC provides members discounts on goods and services through NPP partnership including Office Depot, 1-800-Flowers.com, Priceline Travel, HP Computers, Skechers Shoes, Adobe Pro DC PDF and other national brands. No cost to members - included with NAFIC membership.
• Fraternal Field Managers Association (FFMA)coreStrategic or Co-development PartnerFFMA awards the FIC (Fraternal Insurance Counselor) designation through coursework and testing. NAFIC and FFMA jointly select the International FIC of the Year from nominations submitted by member societies.
• Cross Catholic OutreachminorOthersNAFIC members packed 13,152 Vitafood meals at conference that were delivered to Compassionate Franciscan Sisters of the Poor in Montego Bay, Jamaica to support hurricane recovery efforts.
• Dixon Center for Military and Veterans ServicesminorOthersNAFIC supports Dixon Center which assists military veterans with rent, mortgage, and moving expenses. Veterans served include those who graduated college but hadn't found jobs, those displaced due to disability, and homeless veterans transitioning to housing.
• American Fraternal AlliancecoreStrategic or Co-development PartnerNAFIC works with American Fraternal Alliance for legislative outreach and advocacy. Members have participated in 'Day on the Hill' events meeting with legislators in Michigan and Washington D.C. to promote fraternal society goals.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American Fraternal Alliance: The umbrella trade association for fraternal benefit societies in the U.S. NAFIC partners with AFA on legislative advocacy (Day on the Hill) and shares the same fraternal ecosystem. AFA operates one level upstream — representing the societies themselves rather than the individual agents NAFIC serves.
• GAMA International: Association focused on developing field leaders and managers in the financial services industry. GAMA overlaps with NAFIC's leadership-development mission (and FFLC's rebranding toward leadership) but serves a broader cross-channel market rather than the fraternal subset.
• National Association of Insurance and Financial Advisors (NAIFA): The largest U.S. association for insurance and financial advisors across all distribution channels. NAIFA is a direct functional analog — serving individual agents/advisors with advocacy, CE, and networking — but at vastly greater scale and broader scope than NAFIC's fraternal-only niche.
• American Council of Life Insurers (ACLI): The principal U.S. trade association for life insurers, including fraternal life insurers. ACLI operates at the carrier level and shares advocacy and industry-development goals with NAFIC, making it a relevant upstream peer in the same fraternal value chain.
• Million Dollar Round Table (MDRT): Global association of top-performing financial services professionals. MDRT provides networking, recognition (Court of the Table), and professional development to high-producing life insurance and financial advisors — directly comparable to NAFIC's awards-driven value proposition for fraternal producers.
• National Association of Professional Insurance Agents (PIA): Trade association for independent insurance agents. PIA mirrors NAFIC's individual-agent focus, CE offering, and advocacy role but serves the independent agency channel rather than fraternal benefit societies — useful as a structural peer for benchmarking.
• LIMRA (now LIMRA | LOMA): The leading research and trade association for the life insurance and financial services industry. LIMRA competes for the attention and budgets of the same fraternal benefit societies that employ NAFIC's members, though it serves corporate/institutional members rather than individual agents.
• National Association of Mutual Insurance Companies (NAMIC): Trade association for mutual insurance companies, including several fraternal-aligned carriers. NAMIC overlaps NAFIC at the society/company level and shares advocacy and education missions, though its members are corporate entities rather than individual field agents.

Direct peers

• Society of Financial Service Professionals (SFSP): A professional membership association for financial service practitioners offering CE, credentials, networking, and recognition. SFSP is the closest peer to NAFIC in form and function (individual-professional association model with CE and credentialing), though it operates outside the fraternal channel.
• Fraternal Field Managers Association (FFMA): Partner organization that jointly awards the FIC designation and co-selects the International FIC of the Year with NAFIC. FFMA represents fraternal field managers (the supervisory layer above NAFIC's agent members) and is the most operationally intertwined peer — its membership pipeline flows into NAFIC's recognition programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NAFICounselors
• LinkedInlinkedin.com/company/national-association-of-fraternal-insurance-counselors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAFIC