Professional Advisory Services
Professional Advisory Services is a family-run registered investment adviser founded in 1977, serving individual investors in Vero Beach, Florida with concentrated equity portfolio management, financial planning, and estate and 529 plan advisory services under a fiduciary standard.
- Company typePrivate
- Founded1977
- HeadquartersVero Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Professional Advisory Services does
Professional Advisory Services, Inc. (PASI) is a privately held, family-run registered investment advisory firm founded in 1977 and headquartered at 2770 N. Indian River Blvd., Suite 204, Vero Beach, Florida. The firm serves individual investors in Vero Beach and Indian River County through a concentrated equity strategy that typically holds 30-35 individual stocks diversified across S&P 500 industries plus a single oil-and-gas ETF, with each position sized at 2-4% of the overall portfolio. Investment decisions are made by a nine-member Investment Committee using a majority-vote process, and the firm operates under a fiduciary standard with financial planning bundled into advisory services at no incremental charge.
PASI offers a unified wealth management suite centered on discretionary portfolio management, comprehensive financial planning (retirement projections, Social Security optimization, Roth conversions, scenario modeling), and ancillary services including estate planning guidance and 529 plan administration. The firm has four Certified Financial Planner professionals on staff and employs 51-100 people total. It is led by the second generation of the founding Ligon and Jaffe families following the 2023/2024 retirement of Ken Ligon III. Client acquisition is sales-led, driven primarily by referrals and direct outreach, and the firm supplements this with a twice-monthly investment blog and a quarterly client newsletter.
Revenue is generated through recurring investment advisory fees on managed client assets under a fiduciary model, with no additional compensation collected for planning work. The firm has no public revenue disclosure, no parent company or external investors, no disclosed partnerships, and no operations outside its single Florida office. PASI is positioned as a traditional, relationship-driven RIA rather than a technology-enabled wealth platform.
Professional Advisory Services firmographics
Firmographics- Name
- Professional Advisory Services
- Legal name
- Professional Advisory Services, Inc.
- Website
- https://pa-services.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Professional Advisory Services is a family-run registered investment adviser founded in 1977, serving individual investors in Vero Beach, Florida with concentrated equity portfolio management, financial planning, and estate and 529 plan advisory services under a fiduciary standard.
- Ownership category
- akta.pro rank
Professional Advisory Services industry classification
Industry- Product category
- Wealth Management / Investment Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Professional Advisory Services is headquartered
LocationHeadquarters
- HQ city
- Vero Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Professional Advisory Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory Services: Professional investment management services provided under a fiduciary standard. The firm offers financial planning as an integral part of their advisory service with no additional compensation received for planning work. Revenue is generated through investment advisory fees for managing client portfolios.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Professional Advisory Services product offering
Product offeringCore offering
Professional Advisory Services is a registered investment adviser that provides discretionary investment management for individual investors, centered on a concentrated equity portfolio of approximately 30-35 stocks diversified across S&P 500 industries and aimed at outperforming the S&P 500 index. Integrated financial planning—covering retirement projections, Social Security optimization, Roth conversions, and scenario modeling—is bundled with advisory services at no additional fee. The firm also provides tax-aware portfolio management, estate planning guidance, and 529 plan administration under a fiduciary standard.
Product overview
Professional Advisory Services (PASI) is a registered investment advisory firm offering a unified suite of wealth management services centered on investment management and financial planning. The core offering includes actively managed equity portfolios (typically 30-35 stocks) targeting S&P 500 outperformance, comprehensive financial planning with advanced scenario modeling, and quarterly client newsletters. Additional services encompass estate planning guidance, 529 plan management, and donor-advised fund administration. The firm operates with a fiduciary standard and provides personalized advisory services backed by an investment committee process.
Differentiator
Problem solved
Functional benefit
Products and services
- Investment Management Services Disciplined investment management for individual investors, including discretionary portfolio management, stock selection, and asset allocation under a fiduciary standard. The service is centered on a concentrated equity portfolio of approximately 30-35 stocks diversified across S&P 500 industries and aims to outperform the S&P 500 index over the long term.
- Financial Planning Services Comprehensive financial planning for individual investor clients, including retirement projections and analysis, financial scenario modeling, Social Security optimization, Roth conversions, and estate planning integration. Planning is delivered by four CFP® professionals using advanced planning software and is included with the investment advisory service at no additional compensation.
- Estate Planning Guidance
- 529 Plan Management
- PASI Composite Stock Portfolio The firm's flagship actively managed equity portfolio, typically holding 30-35 individual stocks diversified across S&P 500 industries (plus an Oil and Gas sector ETF), with each position sized at 2-4% of the overall portfolio. The composite's stated objective is to outperform the S&P 500 index over time through high-conviction stock selection.
Companies that use Professional Advisory Services
Customer profileSegments1 record
Ideal customer profiles1 record
Professional Advisory Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Professional Advisory Services partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights2 records
Professional Advisory Services competitors and assessment
Company assessmentEmerging players
- Wealthfront: Digital-first advisory platform offering automated portfolio management, retirement planning, and financial planning tools to younger individual investors - emerging low-cost competitor for the same individual-investor segment, particularly next-generation clients.
Direct peers
- Creative Planning: Large independent RIA offering personalized wealth management, financial planning, and tax services to individuals and families - directly comparable independent/ fiduciary model serving HNW individuals.
- Carson Group (Carson Wealth): Independent wealth management firm offering investment advisory, retirement planning, and financial coaching to individual investors - directly comparable mid-market RIA model with fiduciary service offering.
- Focus Financial Partners: Leading partnership model for independent RIAs providing wealth management, investment advisory, and related services to individuals - comparable fee-only RIA model serving individuals and families.
- Buckingham Strategic Wealth: Independent, fee-only RIA offering evidence-based investment management and financial planning under a fiduciary standard - similar mid-market independent RIA competing for the same individual investor segment.
- Mariner Wealth Advisors: Independent RIA providing comprehensive financial planning, investment management, estate planning and tax services to individuals and families - closely aligned service model and target clientele to PASI.
Broad incumbents
- Raymond James Wealth Management: Major wealth management franchise (headquartered in the Southeast) providing investment advisory and financial planning services to individuals and families - overlapping individual-investor service offering with broader product menu.
- Edward Jones: Large retail financial services firm providing investment advisory and retirement planning to individual investors through branch advisors - comparable target clientele (individual investors, retirement planning) but vastly larger footprint.
- Fisher Investments: Large private investment management firm based in the Tampa Bay/Camas area serving individual investors with discretionary portfolio management - significantly larger but the most direct incumbent competitor for high-net-worth Florida retiree clients.
- LPL Financial Holdings: Largest independent broker-dealer / RIA custodian in the U.S., supporting thousands of independent advisors who offer portfolio management and financial planning to individual investors - comparable RIA model but at platform scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Professional Advisory Services social profiles
Digital presenceProfessional Advisory Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Professional Advisory Services leadership team
Management profileNumber of profiles
Profiles5 records
Professional Advisory Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Professional Advisory Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Professional Advisory Services
What does Professional Advisory Services do?
Professional Advisory Services is a registered investment adviser that provides discretionary investment management for individual investors, centered on a concentrated equity portfolio of approximately 30-35 stocks diversified across S&P 500 industries and aimed at outperforming the S&P 500 index. Integrated financial planning—covering retirement projections, Social Security optimization, Roth conversions, and scenario modeling—is bundled with advisory services at no additional fee. The firm also provides tax-aware portfolio management, estate planning guidance, and 529 plan administration under a fiduciary standard.
Is Professional Advisory Services a public or private company?
Professional Advisory Services is a private company. It is classified as family owned and is currently operating.
When was Professional Advisory Services founded?
Professional Advisory Services was founded in 1977. It employs 51 to 100 people.
Where is Professional Advisory Services based?
Professional Advisory Services is headquartered in Vero Beach, United States, in the North America region.
How does Professional Advisory Services make money?
One revenue line is on record: investment Advisory Services.
Who are Professional Advisory Services's main competitors?
Wealthfront is listed as an emerging player. Direct peers are Creative Planning, Carson Group (Carson Wealth), Focus Financial Partners, Buckingham Strategic Wealth and Mariner Wealth Advisors. Broad incumbents are Raymond James Wealth Management, Edward Jones, Fisher Investments and LPL Financial Holdings.
Does Professional Advisory Services have an API?
No public API is recorded for Professional Advisory Services.
What industry is Professional Advisory Services in?
Professional Advisory Services's product category is Wealth Management / Investment Advisory. Its primary akta.pro industry code is FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.