What Lavatur does

Lavatur Autoservicio de Lavandería S.L. is a Spain-headquartered provider of professional and industrial self-service laundry solutions, operating across the Iberian Peninsula since 1984. The company supplies, rents, installs, and maintains washing machines, dryers, rollers, calenders, and dosing systems, operating across three go-to-market motions: (1) Management Services (Gestión) where Lavatur installs and operates equipment on customer premises under a revenue-share model, (2) Total Care, a fixed monthly subscription covering equipment rental, maintenance, and technical support, and (3) direct Equipment Sales, often with advisory consultation. It serves verticals including student housing, military, tourism (hotels, hostels, campsites), residential buildings, nautical/port facilities, geriatric residences, facilities cleaning companies, and truck parking areas.

The product portfolio combines third-party commercial laundry equipment (Alliance Laundry Systems, Whirlpool, Maytag) with the proprietary Lavatur One brand, an accessories line (STORM-O3 ozone generator, dosing systems, ironing centers), and a recurring consumables business (LavaFresh, OxyFresh, SoftFresh, ECO NATUR, ozone-specific chemicals). The WASHTUR mobile app and KIOSK self-service kiosks enable cashless payments (PayPal, Bizum, MBWay, Apple Pay, UnionPay) across the managed network. Service delivery relies on 50+ in-house technicians and 10 regional branches covering Spain and Portugal, with sub-24-hour response. In December 2025, Lavatur was acquired by Danish family-owned professional laundry group Nortec, creating the second-largest European provider of professional laundry solutions; in April 2026, Nortec-Lavatur announced the acquisition of Lavadoras Industriales JIVE 2016 SL. Carlos Herrero Cano remains as Director General.

Name

Lavatur

Legal name

Lavatur Autoservicio de Lavandería S.L.

Website

https://lavatur.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Lavatur is a Spanish provider of professional self-service laundry solutions, supplying, renting, installing, and maintaining industrial washing machines and dryers across Iberia via Management, Total Care rental, and direct sales, supported by the WASHTUR app, KIOSK payments, and 50+ in-house technicians.

Ownership category

akta.pro rank

Product category

Commercial Laundry Equipment and Services

NAICS

Linen and Uniform Supply (81233), Drycleaning and Laundry Services (except Coin-Operated) (812320)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Uniform & Linen Cleaning, Sanitization & Processing (Service-Included) (HSAJAMAE)

Keywords

• Industrial laundry equipment
• Self-service laundry
• Professional washing machines
• Laundry management services
• Laundry equipment rental

Headquarters

HQ city

Getafe

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Management Services (Gestión): Full-service self-service laundry management for businesses. Lavatur installs and manages equipment on customer premises, handling maintenance, support, and revenue sharing. Customer receives economic benefits without investment in equipment.
2. Total Care Service: Monthly rental service for professional and industrial laundry equipment. Customer pays fixed monthly fee covering equipment provision, maintenance, repairs, and technical support. Equipment remains Lavatur property with all costs covered.
3. Equipment Sales: Direct sale of professional and industrial laundry equipment (washers, dryers, rollers, calenders, dosing systems) and payment systems. Includes advisory services for optimal solution selection.
4. Maintenance and Technical Support (SAT): Technical support and maintenance services with 24-hour response, weekend service, remote incident resolution, and preventive maintenance visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lavatur supplies, installs, rents, and maintains professional and industrial washing machines and dryers for self-service and OPL (on-premise laundry) operations. The company delivers its offering through three commercial models: full Management services (revenue sharing, no customer investment), Total Care monthly rental subscriptions, and direct Equipment Sales. Supporting the equipment, Lavatur sells professional detergents, bleaching agents, softeners, and eco-friendly washing chemicals under the LavaFresh, OxyFresh, SoftFresh, and ECO NATUR brands.

Product overview

Lavatur is a Spanish-Portuguese professional laundry solutions company offering an integrated portfolio centered on self-service laundry management. The core offerings include the proprietary WASHTUR mobile payment app and KIOSK payment systems enabling cashless transactions, complemented by Lavatur One branded machines and third-party equipment from Alliance Laundry Systems, Maytag, and Whirlpool. The portfolio extends to industrial accessories (ozone generators, dosage systems, ironing centers), professional washing chemicals under the LavaFresh, OxyFresh, and SoftFresh brands including eco-friendly and ozone-specific formulations, and service models encompassing Management (full-service self-service operation), Total Care (monthly equipment rental with maintenance), and direct Equipment Sales. Recent expansion includes acquisition by Danish group Nortec (December 2025) and acquisition of JIVE industrial washing machines (April 2026).

Differentiator

Problem solved

Functional benefit

Brands

• WASHTUR: Mobile application for payment in self-service laundries. Accepts payment by Credit Card, PayPal, and Bizum (Spain), MBWay (Portugal).
• KIOSKO
• Lavatur One

Products and services

• WASHTUR Mobile App Proprietary mobile application enabling end users to pay for self-service laundry using a smartphone, with features for machine selection, program choice, payment confirmation, and real-time wash status notifications.
• KIOSK Payment System
• Lavatur One Equipment Line Own-brand line of professional and industrial washing machines and dryers available in various capacities from 10kg to 120kg, including high-speed extraction and stacked configurations.
• Alliance Laundry Systems Equipment Professional and industrial washing machines and dryers from Alliance Laundry Systems, distributed officially by Lavatur, featuring remote control, water and electricity management, G-Force extraction up to 200, programmable cycles, and advanced diagnostic systems.
• Maytag Commercial Equipment Commercial-grade washing machines and dryers from Maytag brand, available in 10kg capacity models with various payment configurations, distributed officially by Lavatur.
• Whirlpool Commercial Equipment Commercial washing machines and dryers from Whirlpool brand, featuring 10kg capacity and professional-grade performance, distributed officially by Lavatur.
• STORM-O3 Ozone Generator Ozone gas generator designed to enhance washing performance by using ozone technology for improved cleaning results and reduced chemical consumption in industrial laundry operations.
• Precision Dosing Systems Precision chemical dosing systems for liquid and solid products, ensuring accurate distribution to optimize industrial laundry processes and reduce chemical waste.
• Professional Ironing Centers Professional ironing equipment including calanders (rollers) and ironing stations with advanced temperature control and steam capabilities for professional fabric care.
• LavaFresh Professional Detergents Professional laundry detergent products including SILENE complete detergent, IXIA surfactant components, and FRESIA alkaline components, formulated for self-service laundries.
• OxyFresh Bleaching Agents Bleaching products including chlorine-based BLANCO OXY for white clothes, oxygen-based COLOR OXY for colored clothes, and peracetic-based PER FRESH for low temperature washing.
• SoftFresh Fabric Softeners Fabric softener and neutralizing products including the DALIA line with various concentrations and fragrance options for professional laundry use.
• ECO NATUR Eco-Friendly Laundry Products Ecological laundry products with enzimatic formulas including IRIS ECO NATUR detergent, FRESIA ALC ECO NATUR alkaline detergent, and ALLIUM ECO NATUR degreasing umectant, carrying Ecolabel certification.
• Ozone Washing Chemical Line Specialized products for ozone washing systems including WASH O3 STORM, FRESIA O3 STORM, COLOR O3 OXY bleach, and OIL FLASH 03 degreaser, designed for use with the STORM-O3 ozone generator.
• Management Service (Gestión) Full-service laundry management for facilities including 24-hour self-service operation, equipment installation, maintenance, payment systems, and revenue sharing without customer investment in equipment.
• Total Care Rental Service Monthly rental service for professional and industrial OPL equipment without payment systems, including maintenance, supplies, and technical support for a fixed monthly fee.
• Equipment Sales Service Direct sale of professional and industrial laundry equipment with consulting services to help customers choose the best solution for their specific sector needs.
• Technical Support and Maintenance (SAT) Technical support service with 50+ own technicians, 365 days/year coverage, remote incident resolution, preventive maintenance visits, and 24-hour response across Spain and Portugal.

Named customers6 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Lavadoras Industriales JIVE 2016 SLcoreStrategic or Co-development Partner · 16 April 2026Nortec-Lavatur announced acquisition of Lavadoras Industriales JIVE 2016 SL, a strategic operation reinforcing market position. This integration consolidates a stronger alliance, adds experience and capabilities, with the clear objective of building the best self-service laundry team in Europe.
• NortecflagshipStrategic or Co-development Partner · 18 December 2025Nortec, a Danish family-owned professional laundry company with over 35 years of experience, acquired Lavatur on December 18, 2025. The transaction marks a natural step based on shared values, strong service culture, and respect for local markets. Together, Lavatur and Nortec become the second largest European provider of professional laundry solutions, combining local expertise with broader European reach.
• Alliance Laundry SystemscoreChannel Partner/ Reseller/ DistributorAlliance Laundry Systems is a key manufacturing partner. Lavatur is an official distributor of Alliance Laundry Systems products including commercial washers, dryers, and stacked units from 10kg capacity with electronic control systems.
• WhirlpoolcoreChannel Partner/ Reseller/ DistributorWhirlpool is a key manufacturing partner. Lavatur is an official distributor of Whirlpool professional laundry equipment including 10kg capacity washers and dryers.
• MaytagcoreChannel Partner/ Reseller/ DistributorMaytag is a key manufacturing partner. Lavatur is an official distributor of Maytag professional laundry equipment including MHN/MAH/MAT washers and MD dryers.
• Lavatur OnecoreTechnology or IntegrationLavatur One is the company's own brand of professional and industrial laundry equipment, including high-speed washers (A series), dryers (S series), stacked units, and calenders (FCA series). The brand features proprietary technology including ozone generator compatibility.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/_lavatur
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lavatur