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Change The Conversation

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uuid0026ghl

Namestring
Change The Conversation
Legal namestring
Change the Conversation
Websiteurl
changetc.co.za
Company typeenum
Private
Founded yearint
2007
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersJohannesburg, South Africa
HQ citystring
Johannesburg
HQ countrystring
South Africa
HQ regionstring
Africa
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, digital marketing agency, social media marketing, corporate communications, crisis management services
Industry1 code
1Marketing Transformation & Change Management
CodeMPAAAFAOPrimaryYes
NAICS code4 codes
  • Public Relations Agencies54182
  • Public Relations Agencies541820
  • Advertising Agencies541810
  • Advertising, Public Relations, and Related Services5418
SIC code2 codes
  • Services-Advertising Agencies7311
  • Services-Advertising7310
Product category
Public Relations and Communications Agency
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Public Relations Services
TypeProfessional Services
Description

Strategic PR services including media relations, content creation, crisis management, internal communications, and media training delivered as professional consulting engagements.

changetc.co.za
2Digital Marketing Services
TypeProfessional Services
Description

Full-service digital contribution including SEO, web development, content creation, and digital advertising management.

changetc.co.za
3Social Media Marketing Services
TypeProfessional Services
Description

Social media content creation, account management, promotions, and community engagement across Facebook, Instagram, X, and LinkedIn platforms.

changetc.co.za
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Change The Conversation is an owner-managed boutique public relations and digital marketing agency offering strategic integrated communication solutions. The agency delivers four core service pillars: Public Relations (media relations, content creation, crisis management, internal communications, media training), Strategy Development, Digital Marketing (SEO, web development, digital advertising), and Social Media Marketing (content creation, account management, community engagement). Services are tailored to corporate (B2B), technology, and consumer (B2C) clients across Southern Africa.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Building brand and media visibility in the marketplace
+1 more record
Product overview1 text field

Change The Conversation is a boutique public relations and digital agency offering a unified suite of communication services. The portfolio consists of four core service pillars: Public Relations Services (including Corporate Communications, Content Creation, Media Training, and Crisis Communications), Strategy Development, Digital Marketing (encompassing SEO, Website Design and Development, and Digital Advertising), and Social Media Marketing (including Content Creation, Account Management, and Community Engagement). These services are delivered as integrated, consultative solutions rather than standalone products, with the agency functioning as a strategic partner that tailors communication strategies to each client's unique business objectives.

Product and service4 records
1Public Relations Services
CategoryCore Service
Description

Strategic PR service covering media relations, content creation, crisis management, internal communications, and media training, delivering a holistic approach to reputation management for corporate (B2B), technology, and consumer (B2C) clients.

2Strategy Development
CategoryCore Service
Description

Development of tailored and complex communication strategies unpacked into key messages, objectives, PR tools, measurement, and recommendations, backed by solid implementation.

3Digital Marketing
CategoryCore Service
Description

Full-service digital contribution including SEO, web development, content creation, and digital advertising management aligned to client goals and budget.

4Social Media Marketing
CategoryCore Service
Description

Social media management services covering brand awareness, customer support, lead generation, and crisis/reputation management across social platforms.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers1 record
1Ogilvy Public Relations
TypeBroad incumbent
Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Change The Conversation

Public Relations and Communications Agencychangetc.co.za

Change The Conversation firmographics

Firmographics
Name
Change The Conversation
Legal name
Change the Conversation
Website
https://changetc.co.za
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Change The Conversation industry classification

Industry
Product category
Public Relations and Communications Agency
NAICS
Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry
Marketing Transformation & Change Management (MPAAAFAO)

Keywords

  • Public relations services
  • Digital marketing agency
  • Social media marketing
  • Corporate communications
  • Crisis management services

Where Change The Conversation is headquartered

Location

Headquarters

HQ city
Johannesburg
HQ country
South Africa
HQ region
Africa

Offices1 record

Markets served

Change The Conversation business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

  1. Public Relations Services: Strategic PR services including media relations, content creation, crisis management, internal communications, and media training delivered as professional consulting engagements.
  2. Digital Marketing Services: Full-service digital contribution including SEO, web development, content creation, and digital advertising management.
  3. Social Media Marketing Services: Social media content creation, account management, promotions, and community engagement across Facebook, Instagram, X, and LinkedIn platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Change The Conversation product offering

Product offering

Core offering

Change The Conversation is an owner-managed boutique public relations and digital marketing agency offering strategic integrated communication solutions. The agency delivers four core service pillars: Public Relations (media relations, content creation, crisis management, internal communications, media training), Strategy Development, Digital Marketing (SEO, web development, digital advertising), and Social Media Marketing (content creation, account management, community engagement). Services are tailored to corporate (B2B), technology, and consumer (B2C) clients across Southern Africa.

Product overview

Change The Conversation is a boutique public relations and digital agency offering a unified suite of communication services. The portfolio consists of four core service pillars: Public Relations Services (including Corporate Communications, Content Creation, Media Training, and Crisis Communications), Strategy Development, Digital Marketing (encompassing SEO, Website Design and Development, and Digital Advertising), and Social Media Marketing (including Content Creation, Account Management, and Community Engagement). These services are delivered as integrated, consultative solutions rather than standalone products, with the agency functioning as a strategic partner that tailors communication strategies to each client's unique business objectives.

Differentiator

Problem solved

Functional benefit

Products and services

  • Public Relations Services Strategic PR service covering media relations, content creation, crisis management, internal communications, and media training, delivering a holistic approach to reputation management for corporate (B2B), technology, and consumer (B2C) clients.
  • Strategy Development Development of tailored and complex communication strategies unpacked into key messages, objectives, PR tools, measurement, and recommendations, backed by solid implementation.
  • Digital Marketing Full-service digital contribution including SEO, web development, content creation, and digital advertising management aligned to client goals and budget.
  • Social Media Marketing Social media management services covering brand awareness, customer support, lead generation, and crisis/reputation management across social platforms.

Quantifiable outcome

  • Building brand and media visibility in the marketplace
  • +1 more outcomes

Companies that use Change The Conversation

Customer profile

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Change The Conversation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Change The Conversation partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Change The Conversation competitors and assessment

Company assessment

Broad incumbents

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Change The Conversation social profiles

Digital presence

Change The Conversation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Change The Conversation leadership team

Management profile

Number of profiles

Profiles1 record

Change The Conversation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Change The Conversation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Change The Conversation

What does Change The Conversation do?

Change The Conversation is an owner-managed boutique public relations and digital marketing agency offering strategic integrated communication solutions. The agency delivers four core service pillars: Public Relations (media relations, content creation, crisis management, internal communications, media training), Strategy Development, Digital Marketing (SEO, web development, digital advertising), and Social Media Marketing (content creation, account management, community engagement). Services are tailored to corporate (B2B), technology, and consumer (B2C) clients across Southern Africa.

Is Change The Conversation a public or private company?

Change The Conversation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Change The Conversation founded?

Change The Conversation was founded in 2007. It employs 1 to 10 people.

Where is Change The Conversation based?

Change The Conversation is headquartered in Johannesburg, South Africa, in the Africa region.

How does Change The Conversation make money?

Three revenue lines are on record. Public Relations Services are the primary driver. The others are digital Marketing Services and social Media Marketing Services.

Who are Change The Conversation's main competitors?

Ogilvy Public Relations is listed as a broad incumbent.

Does Change The Conversation have an API?

No public API is recorded for Change The Conversation.

What industry is Change The Conversation in?

Change The Conversation's product category is Public Relations and Communications Agency. Its primary akta.pro industry code is MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 54182 and its SIC code is 7311.

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