Cerri Italia

What Cerri Italia does

Cerri Italia is a privately held Italian manufacturer of professional non-invasive medical-aesthetic equipment, founded in 1958 and headquartered in Assago (Milan). The company designs, produces, and certifies (ISO 9001:2015, ISO 13485:2016) a portfolio of devices that combine multiple physical energy modalities — including low-level laser therapy, radiofrequency, ultrasound/acoustic wave, pulsed light, electroporation, hyperbaric oxygenation, and pressotherapy — for body contouring, facial rejuvenation, professional hair removal, and trichology applications. Flagship platforms include Evolution Body (seven combined energy modalities for body treatment), Oxylab Vantage (unified hyperbaric oxygenation + electroporation + RF), Lightsystem Laserwave Triple Wave (808/950/1064nm diode laser), X-Wave Waterair (pulsed light with dual water/air cooling), and the Trichoklinik hair-loss system.

The company sells across three branded verticals — Beauty Wellness (aesthetic centers), Medical Wellness (physicians, dentists), and Pharma Wellness (pharmacies) — using internal advisor-led direct sales in Italy and a network of international distributors covering more than 30 foreign countries. Rather than relying on traditional outright equipment sales, Cerri Italia's commercial model is anchored on the "Cerri Partnership" framework: a menu of flexible formulas (Beauty Clinic trial event, Try & Rent 12-month profit-sharing, Vantage zero-entry subscription, Supervaluation trade-in, and Credito Imposta Industry 4.0 tax-credit facilitation) that lowers capital barriers for professional operators. Demand generation is supported by Beauty Clinic events, blog/content marketing, and an active social media presence across Facebook, Instagram, LinkedIn, and YouTube.

Cerri Italia is led by CEO Franco Cerri, remains family-owned with no disclosed external funding or ownership changes, and operates as an active SME with continuous product launches (Evolution Body launched January 2020), maintained regulatory certifications, and a multi-decade international distribution footprint.

Name

Cerri Italia

Legal name

Cerri Italia

Website

https://cerri.it

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Cerri Italia is a family-owned Italian manufacturer founded in 1958 that designs and produces non-invasive medical-aesthetic devices combining laser, radiofrequency, ultrasound, and other energy modalities for beauty centers, pharmacies, and medical professionals across 30+ countries via a flexible partnership rental model.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Laser & Energy-Based Dermatology (HLAKACAF)

akta.pro secondary industries

Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Medical aesthetic equipment
• Non-invasive body contouring
• Professional hair removal lasers
• Radiofrequency skin treatment
• Pressotherapy beauty devices

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Traditional outright purchase of aesthetic equipment including lasers, radiofrequency systems, and multi-energy platforms. Equipment is manufactured in Italy with ISO certifications and distributed through direct sales and partner channels.
2. Cerri Partnership Rental: Flexible rental and leasing formulas including Try & Rent 12 months (50/50 profit sharing), Vantage formula (zero entry with monthly fees), and Formula Beauty Clinic (trial before commitment). Partners pay usage-based fees without large upfront investments.
3. Industry 4.0 Tax Credit Facilitation: Company facilitates access to Italian government tax benefits under Industry 4.0 plan, offering 40% tax credit (2022) and 20% tax credit (2023) for technology purchases, which can be incorporated into partnership arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cerri Italia designs, manufactures, and globally distributes professional non-invasive medical-aesthetic equipment for body contouring, facial rejuvenation, hair removal, and trichology. The portfolio integrates multiple energy forms — laser, radiofrequency, acoustic wave, pressotherapy, and microvibration — through proprietary multi-platform systems such as Evolution Body, X-Body, A-Wave Remodelling, Pressowell, Shapetonic RFSYSTEM, Cellulipo Sonic, Oxylab Vantage, Dermage RfSystem, Oxywell Dermolift RF, Lightsystem Laserwave, X-Wave Waterair, and the Trichoklinik line. Equipment is sold through direct advisors in Italy and exclusive international distributors in 30+ countries, with flexible partnership, rental, and trade-in acquisition models.

Product overview

Cerri Italia is an Italian manufacturer of medical-aesthetic equipment founded in 1958, offering a comprehensive portfolio of non-invasive aesthetic technologies. The product line is organized into body treatment systems (Evolution Body, X-Body Advance, X-Body Concept, A-Wave Remodelling, Pressowell Face & Body, Shapetonic RFSYSTEM, Cellulipo Sonic), face rejuvenation platforms (Oxylab Vantage, Dermage RfSystem, Oxywell Dermolift RF), hair removal lasers (Lightsystem Laserwave Double and Triple Wave, X-Wave Waterair), and trichology solutions (Trichoklinik). These products utilize various energy forms including laser photostimulation, radiofrequency, acoustic waves, pressotherapy, electroporation, hyperbaric oxygenation, and pulsed light to address aesthetic concerns without invasive procedures. The company operates under three market segments: Beauty Wellness (aesthetic centers), Medical Wellness (medical aesthetics), and Pharma Wellness (pharmacies), offering flexible partnership models rather than direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Trichoklinik: Project providing a serious scientific approach to block hair loss and improve hair vitality and morphology, including Tricho-Testanalysis, Tricho-Oxygen treatment, Tricho-X-Energy topical cosmeceuticals, and Tricho-Ledlight therapy.
• Oxywell Dermolift RF
• Evolution Body
• Lightsystem Laserwave Triple Wave
• X-Wave Waterair

Products and services

• Evolution Body Flagship non-invasive body contouring and remodeling platform integrating multiple Cerri Italia energy technologies for professional beauty centers and medical aesthetic clinics.
• X-Body Advance Professional body shaping system combining multiple non-invasive technologies for body contouring treatments, targeted at beauty centers and medical aesthetic operators.
• X-Body Concept
• A-Wave Remodelling
• Pressowell Face & Body
• Shapetonic RFSYSTEM
• Cellulipo Sonic
• Oxylab Vantage
• Dermage RfSystem
• Oxywell Dermolift RF
• Lightsystem Laserwave
• Lightsystem Laserwave Tripla Onda
• X-Wave Waterair
• Trichoklinik

Quantifiable outcome

• Visible results in 6-10 treatment sessions for body contouring and hair removal
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AGiFar Como (Associazione Giovani Farmacisti)minorGTM or Marketing PartnerCerri Italia partnered with AGiFar Como, the Young Pharmacists Association officially recognized by Order, Federfarma, Universities and Scientific Societies. The partnership involves participation in association events such as gala evenings where Cerri Italia showcases technologies to pharmacy professionals. The collaboration aims to promote pharmacy-based aesthetic services and training opportunities.
• Jovan Supica (Belgrade Medical Wellness Distributor)coreChannel Partner/ Reseller/ DistributorJovan Supica serves as distributor for Medical Wellness products in Belgrade region. Represents Cerri Italia in Serbian market for medical aesthetic equipment distribution. Supica describes Franco Cerri as a visionary leader and expresses strong commitment to the partnership, providing full support and assistance to customers.
• Cesare Carlo Sciaccaluga (Country Advisor Farmacia Italia)coreChannel Partner/ Reseller/ DistributorCountry Advisor representing Cerri Italia in pharmacy channel. Sciaccaluga joined Cerri after searching for a company that offered a new commercial perspective based on partnership rather than vendor-client relationships. Leads development of pharmacy aesthetic services with commitment to shared vision.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lumenis: Global energy-based medical-aesthetic company with strong laser and IPL portfolio for hair removal and photorejuvenation. Direct overlap with Cerri's Lightsystem Laserwave and X-Wave Waterair offerings.
• Cutera: US aesthetic device maker with laser and IPL systems for hair removal, skin revitalization, and body contouring. Direct competitor in the diode-laser and pulsed-light hair removal categories where Cerri is active.
• Cynosure: US-based aesthetic device company offering laser hair removal, body contouring, and skin revitalization platforms. Direct competitor across many of Cerri's core product categories, including diode-laser hair removal and RF body systems.
• BTL Group: Global manufacturer of non-invasive aesthetic and medical devices including body contouring, EMS, and RF platforms. Direct overlap with Cerri's body shaping and RF-based offerings such as Shapetonic RFSYSTEM.
• LPG Systems: French developer of endermologie/cellu M6 and pressotherapy devices for body contouring and lymphatic drainage. Direct overlap with Cerri's Pressowell and Evolution Body platforms targeting beauty centers and medical wellness.
• Venus Concept: Aesthetic device company offering multi-modality platforms (RF, IPL, laser, PEMF) with a subscription-style business model. Comparable in product mix and in offering flexible acquisition models similar to Cerri Partnership.
• DEKA (El.En. Group): Italian manufacturer of medical lasers and light-based systems for aesthetics, dermatology, and surgery. Closest Italian peer, sharing Made-in-Italy positioning and overlapping product categories including laser hair removal and skin rejuvenation.
• Alma Lasers: Israeli/global manufacturer of energy-based medical-aesthetic devices (laser, RF, ultrasound) for hair removal, body contouring, and skin rejuvenation. Direct competitor in the same multi-modality device category serving beauty centers, medical spas, and physicians.

Emerging players

• EndyMed Medical: Developer of multi-source RF and RF-microneedling systems for skin tightening and body contouring. Partial overlap with Cerri's RF-centric Shapetonic and Cellulipo Sonic platforms, focused on professional aesthetic channels.

Broad incumbents

• El.En. S.p.A. Italian parent of DEKA and Quanta System, operating broadly in laser and energy-based devices for aesthetics, dermatology, and surgery. Comparable as an Italian incumbent with overlapping aesthetic-energy-device technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwt5Q6rXQ77qvpNHdY-Prng/videos
• Facebookfacebook.com/cerritalia
• LinkedInlinkedin.com/company/cerri-italia
• Instagraminstagram.com/cerri_italia
• Xx.com/cerriitalia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerri Italia