Choksey Chemicals

What Choksey Chemicals does

Choksey Chemicals, operating commercially as Choksey FixGuruu, is a Mumbai-based private limited company founded in 1985 that manufactures waterproofing chemicals, sealants, construction chemicals, and concrete admixtures for the Indian construction industry. Its product portfolio spans more than 20 specialty SKUs across multiple technology platforms: polyurethane and polyaspartic polyurea coatings (Techothane 550, Techothane PU 100, Techcoat, TAR-O-THANE 2), cementitious and elastomeric waterproofing membranes (TECHFORCE 2K STRONG, Choksey Rainshield Classic/Smart, SPLASH), crystalline waterproofing admixtures (Techcryst 2K Super Strong, Techcryst Super), epoxy-based primers and protective coatings (Masterprime 52, TECHGUARD 105, Coal Tar Epoxy 4), bituminous membranes (BLACKMASTER LM, COLOR MEMBRANE EZEE), repair mortars and SBR latex systems (MASTERPLUG 3, Universal Repair SBR 800, Mastercrete M81, Master Latex), tile-fixing adhesives, and ancillary products (PRIMER RDL 947, FLEXDRAIN). Products are engineered to withstand tropical, monsoon-prone Indian climate conditions and carry third-party certifications; the company holds ISO 9001:2015, ISO 14001, and ISO 45001 certifications.

The company sells through a direct, India-only model with no e-commerce or third-party distribution: three owned manufacturing plants in Taloja, Silvassa, and Alwar supply nine branch offices (Mumbai headquarters, Ahmedabad, Bangalore, New Delhi, Kolkata, Uttar Pradesh, Uttarakhand, Guwahati, and Indore), which in turn serve B2B customers (contractors, builders, real-estate developers, architects, and government infrastructure clients) and B2C homeowners. Pricing is inquiry-based, with pack sizes ranging from 1 kg to 200 litres and no public price list. The company's customer base includes government infrastructure authorities (NHAI, AAI), major real-estate developers (Lodha, Raheja Universal, Kalpataru, Kanakia, M3M, Rustomjee, JP Infra, Indiabulls, L&T, Adani, Afcons, Sheth, PNC, DSOTI, Saint Gobain, NPCIL) and hospitality/healthcare projects (JW Marriott Thimphu, JW Marriott Pahalgam, Sarovar Portico Hyderabad, Kokilaben Hospital Indore, CCI Borivali Park Mumbai). In December 2024, Choksey entered a strategic partnership with Nippon Paint India's Decorative Division to offer combined paint-and-waterproofing solutions to the Indian construction market. Revenue is generated through one-time product sales (no subscription, licensing, or recurring model is disclosed), and no public revenue, funding, or ownership-disclosure information is available.

Name

Choksey Chemicals

Legal name

Choksey FixGuruu Pvt. Ltd.

Website

https://chokseychem.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Choksey Chemicals (Choksey FixGuruu) is a Mumbai-based, 39-year-old Indian manufacturer of waterproofing chemicals, sealants, construction chemicals, and concrete admixtures, serving contractors, real-estate developers, government infrastructure clients, and homeowners through 3 plants and 9 branch offices across India.

Ownership category

akta.pro rank

Product category

Construction Chemicals (Waterproofing)

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Specialty Surfactants & Performance Additives (IMAEABAL)

Keywords

• Waterproofing chemicals
• Construction sealants
• Building protection coatings
• Concrete admixtures
• Industrial floor coatings

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Waterproofing Chemicals and Sealants: Choksey FixGuruu manufactures and sells a comprehensive range of waterproofing chemicals, sealants, and construction specialty products through direct sales and branch distribution across India. Products are sold as finished goods (one-time purchase) to contractors, builders, architects, and homeowners. Revenue is generated through product sales with pricing based on product type, packaging size, and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Choksey Chemicals (operating as Choksey FixGuruu) manufactures and sells waterproofing chemicals, sealants, repair mortars, surface treatment primers, concrete admixtures, and specialty coatings for the construction industry. Products are engineered for tropical climates and serve basements, terraces, roofs, bathrooms, swimming pools, and infrastructure projects. Manufacturing occurs at plants in Taloja, Silvassa, and Alwar, and products are sold directly via a pan-India branch network to contractors, builders, developers, and homeowners.

Product overview

Choksey Chemicals (operating as Choksey FixGuruu) is a manufacturer of high-quality waterproofing chemicals and sealants for the construction industry. The product portfolio includes multiple solution categories: waterproofing coatings (TECHFORCE 2K STRONG, CHOKSEY RAINSHIELD CLASSIC/SMART, TECHOTHANE PU/PU 100/550, SPLASH, Coal Tar Epoxy 4, COLOR MEMBRANE EZEE), repair mortars (MASTERPLUG 3, UNIVERSAL REPAIR SBR 800), surface treatments (PRIMER RDL 947, Masterprime 52, Techcoat/TECHCOAT CLEAR), admixtures (Mastercrete M81, Techcryst Super, MASTER LATEX), specialty coatings (TAR-O-THANE 2, TECHGUARD 105, BLACKMASTER LM), and tiling products (FIX A TILE). Products are engineered to withstand tropical climate and provide complete solutions for basements, terraces, roofs, bathrooms, swimming pools, and infrastructure projects. Manufacturing facilities are located in Silvassa, Taloja, and Alwar, India.

Differentiator

Problem solved

Functional benefit

Products and services

• FLEXDRAIN

Quantifiable outcome

• CHOKSEY RAINSHIELD CLASSIC provides waterproofing up to 7 Bars pressure resistance and bridges cracks up to 2.5 mm with a 5-year product warranty.
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Nippon Paint India (Decorative Division)coreStrategic or Co-development Partner · 28 December 2024Nippon Paint India Private Limited, Asia Pacific's leading paint manufacturer, formed a strategic partnership with Choksey Chemicals. This collaboration was announced in December 2024 and is aimed at leveraging complementary product portfolios — Nippon Paint's decorative paints with Choksey's waterproofing and construction chemical solutions — to offer comprehensive building protection solutions to customers in the Indian construction market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fosroc India: International specialty construction chemicals manufacturer with a substantial India presence, offering waterproofing, sealants, admixtures, and repair products. Direct competitor to Choksey in commercial construction and infrastructure waterproofing.
• Pidilite Industries (Dr. Fixit): India's dominant waterproofing and construction chemicals brand via its Dr. Fixit line. Directly competes with Choksey across waterproofing coatings, admixtures, and repair products, serving the same B2B (contractors/developers) and B2C homeowner segments.
• Sika India: Subsidiary of Switzerland-based Sika AG, a global specialty chemicals leader offering waterproofing, sealing, concrete admixtures, and flooring systems. Directly competes with Choksey in commercial and infrastructure waterproofing projects across India.
• Bostik India (Arkema): Global adhesives and sealants specialist (Arkema subsidiary) with India operations. Directly comparable to Choksey in sealants and construction adhesives, serving infrastructure and commercial construction customers.
• CICO Technologies: India-based specialty construction chemicals company offering waterproofing, repair, and protective coatings. Closely comparable mid-sized Indian competitor to Choksey, with similar product categories, customer base (contractors, developers), and B2B GTM motion.
• Mapei India: Italian multinational with a growing India footprint, manufacturing specialty construction chemicals including waterproofing systems, admixtures, and sealants. Direct competitor to Choksey in infrastructure and commercial waterproofing segments.

Broad incumbents

• Saint-Gobain India (Weber): French multinational's India construction chemicals arm (Weber), offering tile adhesives, waterproofing, and façade systems. Comparable to Choksey in tile-fixing and waterproofing, with broader product scope and significantly larger scale.
• Berger Paints India: Major Indian paints and protective coatings manufacturer with a construction chemicals and waterproofing extension. Comparable to Choksey in waterproofing coatings and sealants for residential and commercial customers, though broader in paints.
• Asian Paints (SmartCare): India's largest decorative paints company, with an expanding waterproofing and construction chemicals portfolio under the SmartCare brand. Overlaps with Choksey in waterproofing for residential and commercial customers, but operates at much larger scale.
• BASF India (Master Builders Solutions): German multinational's Indian construction chemicals division, offering concrete admixtures, waterproofing, sealants, and repair systems. Direct overlap with Choksey in infrastructure and commercial waterproofing, with much larger R&D and global support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choksey Chemicals