Haunted House Media
Haunted House Media operates the largest US network of geo-targeted haunted attraction directories, running 50 state-specific sites and 11 national vertical directories (Haunts.com, ILoveHalloween.com, EscapeGame.com) that connect small seasonal haunt operators with over 5 million annual visitors via paid Featured and Ultimate listings and ancillary website design services.
- Company typePrivate
- Founded2006
- HeadquartersCommack, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Haunted House Media does
Haunted House Media is a privately held digital media company that operates the largest network of geo-targeted haunted attraction directories in the United States. Founded in 2006 by Ralph Quinn and headquartered in Commack, New York, the company runs 50 state-specific directory websites (e.g., NewYorkHauntedHouses.com, TexasHauntedHouses.com) plus 11 national vertical directories including Haunts.com, ILoveHalloween.com, EscapeGame.com, FarmFun.com, PumpkinPatches.com, and Haunted.Tours. The company claims more than 5 million annual visitors across the network, 1,700+ listed attractions, 15,000+ reviews, and a 95% advertiser renewal rate. The platform automatically syndicates state-level listing content into relevant national category sites, and the network supports a registered "Halloween Entertainment Guide™" trademark across state-branded directories.
The core offering combines SEO-optimized directory listings with a complementary website design and hosting service for haunt operators. Listings are sold as annual Featured or Ultimate subscription tiers with early-bird pricing through mid-April; the website design service starts at $700 and bundles mobile-first templates, hosting, SEO-optimized copy, domain registration, basic logo design, and integration with the directory network. Adjacent services include logo design ($99), character/mascot development (from $149), social media setup ($195), a 60-directory Local SEO package, and Google Cloud custom email ($95 setup + $5/month). Most traffic is mobile (70-80% per company claim), which underpins the mobile-first design posture.
The go-to-market motion is sales-led and event-driven, anchored by annual booths at TransWorld's Halloween & Attractions Show (St. Louis, Booth #1517), the Midwest Haunters Convention (Columbus, Booth #517), and Haunt Faire (Long Island, Booth #123). Inside sales close packages via toll-free phone lines (888-228-5265, 888-336-7020) and email, targeting small and seasonal haunted attraction operators across all 50 states. Revenue is generated primarily through recurring annual advertising subscriptions, supplemented by one-time website design projects, monthly website service retainers, and professional services such as social media management and local SEO.
Haunted House Media firmographics
Firmographics- Name
- Haunted House Media
- Legal name
- Haunted House Media
- Website
- https://hauntedhousemedia.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haunted House Media operates the largest US network of geo-targeted haunted attraction directories, running 50 state-specific sites and 11 national vertical directories (Haunts.com, ILoveHalloween.com, EscapeGame.com) that connect small seasonal haunt operators with over 5 million annual visitors via paid Featured and Ultimate listings and ancillary website design services.
- Ownership category
- akta.pro rank
Haunted House Media industry classification
Industry- Product category
- Niche Vertical Online Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Haunted House Media is headquartered
LocationHeadquarters
- HQ city
- Commack
- HQ country
- United States
- HQ region
- North America
Markets served
Haunted House Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Advertising Listings (Featured & Ultimate): The primary revenue stream comes from paid advertising listings on the company's network of state-specific and national haunted attraction directories. Haunt owners purchase Featured and Ultimate listing packages to gain visibility to visitors searching for haunted attractions in their area. These are subscription-based annual packages with early bird pricing available for new and renewing clients.
- Website Design & Hosting Services: The company offers website design packages starting at $700 (with discounts when combined with ad campaigns) that include design, development, hosting, basic logo design, domain registration, and 5 pages of optimized content. Additional services include logo design ($99), character/mascot development (starting at $149), and social media management.
- Monthly Website Services: Low monthly payment model for ongoing website services covering design, hosting, and SEO ranking. Custom email service via Google Cloud available at $95 setup + $5/month paid directly to Google.
- Social Media & SEO Services: Additional services including social media page creation ($195 setup fee for Facebook, Twitter, and Google+), social media management, and Local SEO packages covering 60 directories including Yelp, Yahoo, Google, and Bing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Website Design Package |
| Unit Pricing | Pay-as-you-go | Logo Design Add-on |
| Unit Pricing | Pay-as-you-go | Character/Mascot Development |
| One time/ perpetual license | Pay-as-you-go | Social Media Setup |
| Subscription | Monthly | Custom Email Service |
| Other | Annual | Local SEO Package |
| Subscription | Annual | Featured & Ultimate Advertising Listings |
| Usage-based | Pay-as-you-go | Content Pages (Additional) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Haunted House Media product offering
Product offeringCore offering
Haunted House Media operates the largest US network of state-specific haunted attraction directory websites across all 50 states, combined with 11 national category directories (Haunts.com, ILoveHalloween.com, EscapeGame.com, FarmFun.com, HauntedCornMazes.com, SpookWalks.com, HauntedMazes.com, PumpkinPatches.com, ZombieAttractions.com, HayRides.com, Haunted.Tours). The company sells Featured and Ultimate annual advertising listings to haunt operators seeking visibility among more than 5 million annual visitors, and provides mobile-first website design and hosting services for haunted attractions starting at $700.
Product overview
Haunted House Media operates a network of local haunted attraction directory websites across all 50 US states, complemented by national vertical directories including Haunts.com, ILoveHalloween.com, EscapeGame.com, FarmFun.com, HauntedCornMazes.com, SpookWalks.com, HauntedMazes.com, PumpkinPatches.com, ZombieAttractions.com, HayRides.com, and Haunted.Tours. The core offering is the Local Haunt Directory Network (50+ state-specific sites), with national directories launched in October 2016. Additional services include Haunted Attraction Website Design (starting at $700) and Featured/Ultimate advertising listing packages. The company serves haunt operators with targeted advertising to over 5 million annual visitors, emphasizing direct niche market access for seasonal attractions.
Differentiator
Problem solved
Functional benefit
Brands
- Alabama Haunted Houses: State-specific haunted house and Halloween attraction directories for Alabama
- AlaskaHauntedHouses.com
- AZHauntedHouses.com
- CaliforniaHauntedHouses.com
- COHauntedHouses.com
- CTHauntedHouses.com
- FloridaHauntedHouses.com
- GeorgiaHauntedHouses.com
- HawaiiHauntedHouses.com
- IdahoHauntedHouses.com
- IllinoisHauntedHouses.com
- IndianaHauntedHouses.com
- IowaHauntedHouses.com
- KansasHauntedHouses.com
- KentuckyHauntedHouses.com
- LouisianaHauntedHouses.com
- MaineHauntedHouses.com
- MarylandHauntedHouses.com
- MAHauntedHouses.com
- MichiganHauntedHouses.com
- MinnesotaHauntedHouses.com
- MississippiHauntedHouses.com
- MissouriHauntedHouses.com
- MontanaHauntedHouses.com
- NebraskaHauntedHouses.com
- NevadaHauntedHouses.com
- NewHampshireHauntedHouses.com
- NewJerseyHauntedHouses.com
- NewMexicoHauntedHouses.com
- NewYorkHauntedHouses.com
- NorthCarolinaHauntedHouses.com
- NorthDakotaHauntedHouses.com
- OhioHauntedHouses.com
- OKHauntedHouses.com
- OregonHauntedHouses.com
- PAHauntedHouses.com
- RIHauntedHouses.com
- SouthCarolinaHauntedHouses.com
- SouthDakotaHauntedHouses.com
- TennesseeHauntedHouses.com
- TexasHauntedHouses.com
- UtahHauntedHouses.com
- VermontHauntedHouses.com
- VirginiaHauntedHouses.com
- WAHauntedHouses.com
- WestVirginiaHauntedHouses.com
- WisconsinHauntedHouses.com
- WyomingHauntedHouses.com
- Haunts.com
- ILoveHalloween.com
- EscapeGame.com
- FarmFun.com
- HauntedCornMazes.com
- SpookWalks.com
- HauntedMazes.com
- PumpkinPatches.com
- ZombieAttractions.com
- HayRides.com
- Haunted.Tours
- Website Design Services
Products and services
- State-Specific Haunted Attraction Directory Network Network of 50+ state-specific haunted attraction directory websites that connect local thrill-seekers with haunted attractions, featuring listings, reviews, and event calendars for each state, designed to drive organic search traffic from visitors seeking Halloween entertainment in their area.
- National Haunted Attraction Directory Network Set of 11 national category-specific directory websites (Haunts.com, ILoveHalloween.com, EscapeGame.com, FarmFun.com, HauntedCornMazes.com, SpookWalks.com, HauntedMazes.com, PumpkinPatches.com, ZombieAttractions.com, HayRides.com, Haunted.Tours) providing nationwide visibility and local geotargeting to nearby state advertisers.
- Haunted Attraction Website Design & Hosting Professional website design, development, and hosting service for haunted attractions including mobile-first responsive design, SEO-optimized page copy, logo design or revamp, domain registration, and 5 pages of content starting at $700 with bundle discounts when combined with advertising campaigns.
- Featured & Ultimate Advertising Listings Annual subscription advertising packages at Featured and Ultimate tiers that give haunted attraction operators enhanced visibility, promotional features, and placement on the state and national directory network.
Quantifiable outcome
- 520% traffic growth since 2012, with 2019 visitors exceeding total from 2004-2013
- +4 more outcomes
Companies that use Haunted House Media
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Haunted House Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Haunted House Media partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Haunted House Media competitors and assessment
Company assessmentBroad incumbents
- Groupon: Groupon is a deals and local experiences marketplace that haunted attractions and escape rooms have used for promotional pricing. It overlaps with Haunted House Media on driving ticket sales and customer acquisition for seasonal entertainment attractions.
- TripAdvisor: TripAdvisor is the dominant attractions and experiences discovery platform globally. Many haunted houses, ghost tours, and seasonal attractions are listed on TripAdvisor, and it competes with Haunted House Media for travelers searching for local thrill-seeking experiences.
- Yelp: Yelp is a major local business directory and review platform that haunt operators also use to attract customers. While not niche-focused, Yelp competes for the same SMB advertising dollar and serves some of the same end-consumer discovery use case.
- Google Business Profile: Google's free local business listing service is the default discovery channel for most SMBs, including haunted attractions. While not a paid directory in the same sense, it is the principal organic search alternative to paid directory listings and shapes advertiser ROI across the industry.
Emerging players
- Fever: Fever is a global experiences marketplace that curates and sells tickets for local experiences including seasonal events and immersive attractions. It overlaps with Haunted House Media on the consumer-facing discovery and ticketing side for seasonal entertainment experiences.
- Airbnb Experiences: Airbnb Experiences is a marketplace for bookable local experiences hosted by individuals or operators, including ghost tours and seasonal activities. It represents an emerging alternative distribution channel for some of the same attraction types Haunted House Media indexes.
- Eventbrite: Eventbrite is a ticketing and event discovery platform used by many seasonal attractions and escape rooms to drive ticket sales. It overlaps with Haunted House Media's directory mission for ticketed Halloween events and provides an alternative customer acquisition channel.
Others
- HomeAdvisor: HomeAdvisor is a vertical-specific directory connecting homeowners with local service professionals, monetized via paid leads and listings. While the vertical is unrelated (home services vs. Halloween attractions), the business model — a niche paid directory with high advertiser renewal — is structurally analogous and a useful comparator.
- Angi (Angie's List): Angi is a vertical marketplace and directory for home services with strong national brand recognition. It shares the directory-plus-additional-services business model with Haunted House Media and represents a comparable scaled example of the niche directory monetization playbook.
Direct peers
- HauntWorld: HauntWorld is a long-standing haunted attraction directory and resource platform covering haunted houses, Halloween events, and industry news. It is the closest direct competitor to Haunted House Media in the niche of online directories for haunt operators and thrill-seekers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Haunted House Media social profiles
Digital presenceHaunted House Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haunted House Media leadership team
Management profileNumber of profiles
Profiles1 record
Haunted House Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haunted House Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haunted House Media
What does Haunted House Media do?
Haunted House Media operates the largest US network of state-specific haunted attraction directory websites across all 50 states, combined with 11 national category directories (Haunts.com, ILoveHalloween.com, EscapeGame.com, FarmFun.com, HauntedCornMazes.com, SpookWalks.com, HauntedMazes.com, PumpkinPatches.com, ZombieAttractions.com, HayRides.com, Haunted.Tours). The company sells Featured and Ultimate annual advertising listings to haunt operators seeking visibility among more than 5 million annual visitors, and provides mobile-first website design and hosting services for haunted attractions starting at $700.
Is Haunted House Media a public or private company?
Haunted House Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Haunted House Media founded?
Haunted House Media was founded in 2006. It employs 1 to 10 people.
Where is Haunted House Media based?
Haunted House Media is headquartered in Commack, United States, in the North America region.
How does Haunted House Media make money?
Four revenue lines are on record. Advertising Listings (Featured & Ultimate) is the primary driver. The others are website Design & Hosting Services, monthly Website Services and social Media & SEO Services.
Who are Haunted House Media's main competitors?
Broad incumbents on record are Groupon, TripAdvisor, Yelp and Google Business Profile. Emerging players are Fever, Airbnb Experiences and Eventbrite. Others are HomeAdvisor and Angi (Angie's List). HauntWorld is listed as a direct peer.
Does Haunted House Media have an API?
No public API is recorded for Haunted House Media.
What industry is Haunted House Media in?
Haunted House Media's product category is Niche Vertical Online Advertising. Its primary akta.pro industry code is MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 54185 and its SIC code is 7310.