Alert Engineering
Alert Engineering Co Ltd is a privately held New Zealand industrial manufacturer founded in 1973 that designs, builds, supplies, and services waste and recycling machinery — primarily scrap metal recycling equipment — for enterprise customers in the recycling and waste management industries.
- Company typePrivate
- Founded1973
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alert Engineering does
Alert Engineering Co Ltd is a privately held New Zealand industrial equipment manufacturer founded in 1973 by Allan Lewis and headquartered in Penrose, Auckland. The company specializes in the design, manufacture, supply, and servicing of waste and recycling machinery — primarily equipment for the scrap metal processing industry. Its product range includes container tilters (notably the proprietary ACT9020 model), large baling presses (AGP/ASP/AP series), midi and mini can balers, alligator shears for cutting scrap metal, waste compactors (paddle packer hook and gantry models), skip and gantry truck bodies, hook/gantry/skip bins in standard capacities of 3, 6, and 9 cubic meters, and stainless steel gas bottle enclosures. The company self-identifies as the largest manufacturer of scrap metal recycling equipment in the Southern Hemisphere.
The company operates an integrated in-house engineering model using SolidWorks CAD for design and CNC machining, laser cutting, and fabrication for production, supplemented by qualified welders and hydraulic service technicians. This multi-skilled in-house capability allows it to deliver custom-engineered solutions alongside standardized product lines. Beyond manufacturing, Alert Engineering imports specialist equipment through international agency partnerships to round out its offering, and provides spare parts (including rare parts for legacy equipment), hydraulic repair and cylinder overhaul services, scheduled maintenance, and one-off engineering services.
Revenue is generated primarily through direct, quote-based sales of capital equipment and spare parts to enterprise customers in the waste and recycling industry and broader industrial/commercial operations, complemented by professional services revenue from custom design, fabrication, and maintenance work. Pricing is application-specific and not publicly disclosed. Go-to-market is direct sales via phone (+64 9 573 1008) and email ([email protected]), supported by a website (alertnz.com) and a Facebook page; no online ordering or distribution intermediaries are in use. Customer segments are enterprise industrial buyers — scrap yards, recycling facilities, and waste management operators — with no named logos publicly disclosed.
Alert Engineering firmographics
Firmographics- Name
- Alert Engineering
- Legal name
- Alert Engineering Co Ltd
- Website
- https://alertnz.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alert Engineering Co Ltd is a privately held New Zealand industrial manufacturer founded in 1973 that designs, builds, supplies, and services waste and recycling machinery — primarily scrap metal recycling equipment — for enterprise customers in the recycling and waste management industries.
- Ownership category
- akta.pro rank
Alert Engineering industry classification
Industry- Product category
- Industrial Recycling Equipment
- NAICS
- Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Special Industry Machinery (No Metalworking Machinery) (3550), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Alert Engineering is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Alert Engineering business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Sales: Sale of manufactured and imported waste/recycling equipment including container tilters, baling presses, can balers, alligator shears, waste compactors, bins, and skip/gantry truck bodies. Custom one-off designs available.
- Spare Parts: Supply of standard replacement parts, rare parts for old models, and custom parts for specialized applications.
- Services (Hydraulic, Fabrication, Machining): Comprehensive engineering services including hydraulic diagnosis/repairs/cylinder overhauls, welding and fabrication, CNC machining, and equipment rebuilding. One-off services or scheduled regular maintenance.
- Custom Design Services: In-house design team develops concepts and provides taylor-made solutions for manufacturing needs. CNC machining and fabrication services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment and solutions - quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Alert Engineering product offering
Product offeringCore offering
Alert Engineering designs, manufactures, supplies, and services waste and recycling machinery, including container tilters, large baling presses, midi and mini can balers, scrap metal alligator shears, waste compactors, skip and gantry truck bodies, and hook/gantry/skip bins. The company also delivers spare parts, hydraulic repair and cylinder overhaul, welding and fabrication, CNC machining, equipment rebuilding, and custom SolidWorks CAD design services for tailored industrial solutions.
Product overview
Alert Engineering is New Zealand's premier design, manufacturing and sales company specializing in waste and recycling machinery. The company operates a multi-skilled approach with in-house design engineers, CAD/CAM programmers, CNC operators, qualified welders, and hydraulic technicians. Their product portfolio is organized as a unified offering of industrial recycling equipment that works together in waste management workflows: Container Tilters (ACT9020) for loading scrap into containers; Large Baling Presses (AGP/ASP/AP series) and Midi & Mini Can Balers (ACB series) for compressing and bundling scrap metal; Scrap Metal Alligator Shears (RJ/AMS series) for cutting metal; Waste Compactors (PPHBMK3, Gantry Paddle Packer) for volume reduction; Skip/Gantry Truck Bodies for bin transport; Hook/Gantry/Skip Bins (3-9 cubic meters standard, custom sizes) for material collection and storage; and Gas Bottle Enclosures for secure storage. The company also provides comprehensive services including fabrication, hydraulic services, spare parts supply, machining, equipment sales, and custom design using SolidWorks CAD software.
Differentiator
Problem solved
Functional benefit
Products and services
- ACT9020 Container Tilter
Companies that use Alert Engineering
Customer profileSegments2 records
Ideal customer profiles2 records
Alert Engineering technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Alert Engineering partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World-Class Agency PartnerscoreAlert Engineering partners with world-wide world-class agency lines to deliver imported specialist items for the waste and recycling industry. These partnerships enable the company to supply a comprehensive range of quality products beyond what they manufacture in-house.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
Alert Engineering competitors and assessment
Company assessmentDirect peers
- McIntyre Recycling Machinery: UK-based manufacturer of scrap metal balers, shears, and shredders. Directly comparable to Alert as a custom-engineered scrap metal recycling equipment OEM serving yard operators.
- BCA Industries: US manufacturer of metal balers, shears, conveyors, and shredders for the scrap recycling industry. Comparable niche OEM position with custom-engineered equipment.
- Sierra International Machinery: US-based scrap metal recycling equipment manufacturer producing balers, shears, and material handling systems. Highly comparable product set and target customer base to Alert.
- Excel Manufacturing: US manufacturer of two-ram balers, conveyors, and shears for scrap metal recycling. Closely comparable niche OEM in the same specialty machinery category as Alert.
- American Baler Company: US manufacturer of baling presses, conveyors, and shredders for scrap and waste recyclers. Comparable specialty industrial machinery OEM with custom build capability for metal recycling workflows.
- Maren Engineering: US manufacturer of industrial balers and shredders for recycling and waste. Closely comparable product portfolio (balers, compactors, shredders) and custom-engineered build model.
Broad incumbents
- JCB: Global construction and materials handling equipment manufacturer. Comparable in adjacent material handling and waste-handling equipment categories though broader in scope than Alert's scrap-recycling niche.
- Caterpillar (Cat) Industrial / Waste Handling: Global heavy equipment OEM with broad materials handling and waste/recycling product lines. Relevant as a large incumbent that competes for large yard-equipment contracts though not a niche metal-recycling specialist.
Emerging players
- Pronar Recycling Machinery: European manufacturer of shredders, screens, and recycling equipment. Comparable as a specialist recycler-equipment builder expanding its global presence in a niche similar to Alert's.
- Shredwell Recycling: China-based manufacturer of metal shredders, balers, and recycling equipment. Comparable specialty industrial machinery OEM serving global scrap-recycling customers, often at price points that compete with Western OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alert Engineering social profiles
Digital presenceAlert Engineering financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alert Engineering leadership team
Management profileNumber of profiles
Profiles1 record
Alert Engineering funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alert Engineering M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alert Engineering
What does Alert Engineering do?
Alert Engineering designs, manufactures, supplies, and services waste and recycling machinery, including container tilters, large baling presses, midi and mini can balers, scrap metal alligator shears, waste compactors, skip and gantry truck bodies, and hook/gantry/skip bins. The company also delivers spare parts, hydraulic repair and cylinder overhaul, welding and fabrication, CNC machining, equipment rebuilding, and custom SolidWorks CAD design services for tailored industrial solutions.
Is Alert Engineering a public or private company?
Alert Engineering is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alert Engineering founded?
Alert Engineering was founded in 1973. It employs 11 to 50 people.
Where is Alert Engineering based?
Alert Engineering is headquartered in Auckland, New Zealand, in the Oceania region.
How does Alert Engineering make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are spare Parts, services (Hydraulic, Fabrication, Machining) and custom Design Services.
Who are Alert Engineering's main competitors?
Direct peers on record are McIntyre Recycling Machinery, BCA Industries, Sierra International Machinery, Excel Manufacturing, American Baler Company and Maren Engineering. Broad incumbents are JCB and Caterpillar (Cat) Industrial / Waste Handling. Emerging players are Pronar Recycling Machinery and Shredwell Recycling.
Does Alert Engineering have an API?
No public API is recorded for Alert Engineering.
What industry is Alert Engineering in?
Alert Engineering's product category is Industrial Recycling Equipment. Its primary akta.pro industry code is IMAHALAI, Industrial Waste Handling & Compaction Equipment (Balers, Compactors), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333120 and its SIC code is 3550.