Brezan

What Brezan does

Brezan, founded in 1928 and headquartered in Ede, Netherlands, operates the PartsPoint business as a Benelux-focused distributor and service provider to the independent automotive aftermarket. The company serves independent garages across the Netherlands, Belgium, and Luxembourg through two intertwined revenue streams: (1) wholesale distribution of automotive parts and accessories across 122 brands, and (2) subscription-like access to a portfolio of branded garage formulas (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew) that aggregate independent garages for collective bargaining with key accounts, lease companies, fleet owners, and mobility providers.

At the core of the offering is the Parts360 digital parts platform, which allows mechanics to identify and order correct parts via license plate (kenteken), chassis number, OE reference, or manual vehicle search. The product surface extends across dedicated divisions: PartsPoint Technics (technical knowledge and training), PartsPoint Paint, PartsPoint Equipment, PartsPoint Carcleaning, PartsPoint Seats, and PartsPoint Tyres, supplemented by add-on boosters such as TECH360 (technical training), LeaseProf (lease-market access), NexDrive (EV/hybrid readiness), Tyres-On, and a PartsPoint Performance programme in collaboration with knowledge institute WESP.

The go-to-market is channel-led: PartsPoint supplies parts directly and via the Parts360 digital platform while simultaneously operating as the back-end for the multi-formula garage network. Marketing is conducted through a Dutch-language knowledge bank, corporate social channels (Facebook, Instagram, YouTube, LinkedIn), and online visibility tools such as Garagevergelijker.nl and Kentekenloket that drive end-customer traffic to member garages. The company holds the Erkend Duurzaam sustainability certification and positions its value proposition around being a complete system of technical support, training, ICT, logistics, inventory, marketing, and garage-formula capabilities for the independent garage operator.

Name

Brezan

Website

https://brezan.nl

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Brezan (operating as PartsPoint) is a Netherlands-based, Benelux-focused automotive parts distributor and garage-formula operator serving independent garages across the Netherlands, Belgium, and Luxembourg with 122-brand product breadth and the Parts360 digital ordering platform.

Ownership category

akta.pro rank

Product category

Automotive Parts Distribution

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Automotive parts distribution
• Car accessories wholesale
• Garage formula networks
• Vehicle parts supply
• Automotive aftermarket

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Parts Distribution: Distribution of automotive parts and components to garage businesses across 122 brands, with logistics, inventory management and delivery services
2. Garage Formula Membership: Subscription-like access to garage formulas providing national deals, key account access, fleet and lease company relationships, and branded network membership

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brezan distributes and sells automotive parts and accessories to independent garage businesses across the Benelux region through its PartsPoint brand. The offering spans a 122-brand product assortment, the Parts360 digital parts ordering platform, garage formula network memberships (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew), and supporting services such as technical training, marketing boosters, tyre management, and fleet/lease market access.

Differentiator

Problem solved

Functional benefit

Brands

• PartsPoint Technics: Division providing technical knowledge and expertise for automotive professionals.
• PartsPoint Paint
• PartsPoint Equipment
• PartsPoint Carcleaning
• PartsPoint Seats
• PartsPoint Tyres
• Parts360

Products and services

• Parts360 Digital Parts Platform Digital parts ordering platform that enables automotive mechanics to quickly find the right parts for repair or maintenance, searchable by license plate, chassis number, OE reference, or a manual vehicle search module.
• NAPA Parts Assortiment Range of NAPA-branded automotive parts focused on the vehicle park coverage of the Benelux, distributed through PartsPoint.
• Carlyle Handgereedschap Carlyle hand tools distributed as smart and reliable tools for automotive professionals.
• Garage Formula Network Memberships Branded garage formula memberships (CarProf, Autovakmeester, Autoservice Totaal, Bosch Car Service, AutoCrew) that provide independent garages with national deals, key account access, fleet and lease relationships, branded marketing, and collective bargaining power while preserving local autonomy.
• PartsPoint Technics Division serving as a knowledge hub for automotive professionals, providing technical knowledge, expertise, and training (including the TECH360 programme) for workshop staff.
• PartsPoint Paint Division supplying paint and non-paint articles for automotive refinish and body work.
• PartsPoint Equipment Division providing support for tools and equipment used in automotive workshops.
• PartsPoint Carcleaning Division offering products for car wash, truck wash, and general car care.
• PartsPoint Seats Division offering products for vehicle seats and seat parts.
• PartsPoint Tyres Tyre replacement, management, and storage services for garages and fleet operators, including the Tyres-On specialist programme.
• TECH360 Technical Support and Training Optional booster delivering technical support and automotive training to garage businesses.
• LeaseProf Optional booster providing garages with access to the lease market, enabling them to serve lease company customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• NAPAcoreChannel Partner/ Reseller/ DistributorNAPA product assortment distributed through PartsPoint, offering parts focused on Benelux fleet coverage and vehicle park compatibility
• Carlyle ToolsminorChannel Partner/ Reseller/ DistributorCarlyle hand tools distributed as smart and reliable tools for automotive professionals
• Bosch Car ServicecoreChannel Partner/ Reseller/ DistributorGarage formula partnership providing the most comprehensive Bosch garage formula with international branding and quality standards
• CarProfcoreChannel Partner/ Reseller/ DistributorGarage formula network for all-brands service, providing independent garages with national deals and branded presence
• AutovakmeestercoreChannel Partner/ Reseller/ DistributorGarage formula ideal for independent collaboration, offering network benefits while maintaining autonomy
• Autoservice TotaalcoreChannel Partner/ Reseller/ DistributorGarage formula ideal for independent mechanics, providing collective purchasing power and brand support
• AutoCrewminorChannel Partner/ Reseller/ DistributorCar service formula with trusted Bosch quality at affordable pricing for independent garages
• WESP (Knowledge Institute)minorStrategic or Co-development PartnerCollaboration with WESP knowledge institute for PartsPoint Performance booster, providing business performance optimization for garages

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Würth: Global supplier of automotive and industrial consumables, tools, and workshop equipment. Comparable to PartsPoint's Carlyle and Primetool hand tools and PartsPoint Equipment divisions serving professional workshops.

Broad incumbents

• Genuine Parts Company: Parent of NAPA Auto Parts and a global automotive parts distributor. Directly connected to PartsPoint via its NAPA partnership, making it both a partner and a structural benchmark for the B2B parts distribution model.
• Bosch Automotive Aftermarket: Major automotive parts supplier and operator of the Bosch Car Service network — one of PartsPoint's core formula brands. Comparable as both a supplier and a competing network operator with significant IAM reach.
• AutoZone: Largest US-based retailer and distributor of automotive replacement parts and accessories. While primarily US-focused, it is a comparable reference point on digital parts cataloging and B2B workshop supply economics relevant to Parts360's evolution.
• Febi/Bilstein Group: European aftermarket parts manufacturer and distributor focused on passenger car and commercial vehicle replacement parts. Comparable as a multi-brand IAM player competing for independent garage parts spend across Europe.
• LKQ Corporation: Largest global provider of alternative and specialty automotive parts to the repair industry, with a growing European footprint. A broad incumbent competing on the same B2B IAM value chain but at vastly greater scale.

Direct peers

• Stern Group: Dutch automotive services group combining parts distribution, dealership operations, and garage formulas. A direct domestic competitor in the Netherlands with an overlapping product mix and customer base.
• International Distribution Group (IDG): European alliance of independent automotive parts distributors serving professional customers. Directly comparable as a federated B2B parts distribution model with shared sourcing and cross-border garage coverage.
• Groupauto International: International buying group and garage formula operator for independent workshops across Europe. Highly comparable in business model — combining parts distribution with branded garage networks — and a competitor for similar OEM and supplier partnerships.
• Alliance Automotive Group: One of Europe's largest B2B automotive aftermarket parts distributors, serving independent garages through branded networks in the UK, France, Germany, and the Benelux. Closely mirrors PartsPoint's distribution-plus-formula model and regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgFUXCcUp6G7xkiJ9mW4VGg
• Facebookfacebook.com/partspoint.nederland
• LinkedInlinkedin.com/company/brezan
• Instagraminstagram.com/partspoint_nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brezan