F7 Entertainment Group
F7 Entertainment Group is a Calgary-based Canadian live music promoter operating the F7 LIVE event discovery and ticketing platform across 100+ venues in six provinces, distributing tickets via TicketWeb and Ticketmaster.
- Company typePrivate
- Founded-
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What F7 Entertainment Group does
F7 Entertainment Group is a privately held Canadian live entertainment promoter headquartered in Calgary. The company operates the F7 LIVE platform (f7live.ca), an event discovery and ticketing aggregator that surfaces concerts and live performances across more than 100 partner venues spanning six provinces (Alberta, British Columbia, Ontario, Quebec, Saskatchewan, and Manitoba). The venue portfolio ranges from small clubs such as Drake Underground and Lee's Palace through mid-size theatres like the Burton Cummings Theatre and the Vogue Theatre to large arenas including Scotiabank Arena and Budweiser Gardens Stadium, indicating programming across the full show-size spectrum.
The F7 LIVE platform is built around a venue-and-event catalog browsable by province, city, and venue, with ticket purchases routed to third-party ticketing providers (TicketWeb as primary, Ticketmaster for select events). Core technology is therefore an event-presentation and aggregation layer over third-party ticketing infrastructure rather than proprietary ticketing technology. No AI/ML capability, proprietary models, patents, mobile app, or software-development-kit integrations are documented; the company maintains a content marketing website plus organic social channels on Facebook, Instagram, and TikTok.
F7 Entertainment Group generates revenue through a transaction-fee model tied to ticket sales on promoted events, with service fees and convenience charges collected through TicketWeb and Ticketmaster. End customers are individual concert-goers and live entertainment consumers seeking shows across Canadian venues; marketing is predominantly top-of-funnel organic social. The company operates with an extremely lean staff of 1-10 employees, relying on venue partnerships and ticketing-platform integration rather than vertically integrated production capacity. Leadership consists of CEO Sarath Samarasekera; no other executives, board members, or institutional investors are disclosed.
F7 Entertainment Group firmographics
Firmographics- Name
- F7 Entertainment Group
- Legal name
- F7 Entertainment
- Website
- https://f7entertainment.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- F7 Entertainment Group is a Calgary-based Canadian live music promoter operating the F7 LIVE event discovery and ticketing platform across 100+ venues in six provinces, distributing tickets via TicketWeb and Ticketmaster.
- Ownership category
- akta.pro rank
F7 Entertainment Group industry classification
Industry- Product category
- Live Music Promotion & Concert Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO)
- akta.pro secondary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where F7 Entertainment Group is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Markets served
F7 Entertainment Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Ticket Sales and Event Presenting: F7 Entertainment Group generates revenue by presenting live music events and selling tickets through their platform. They partner with venues across Canada to host events and collect ticket sales revenue. Additional revenue likely comes from service fees on ticket transactions processed through TicketWeb and Ticketmaster platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
F7 Entertainment Group product offering
Product offeringCore offering
F7 Entertainment Group is a full-service national music promoter in Canada that presents live music events at more than 100 third-party venues across multiple provinces. Through its F7 LIVE platform (f7live.ca), the company aggregates upcoming concerts and live entertainment shows, allows users to browse events by province, city, and venue, and directs ticket purchases through integrated third-party ticketing providers (primarily TicketWeb, with select events on Ticketmaster).
Product overview
F7 Entertainment Group operates a single unified product called F7 LIVE, an event discovery and ticketing platform. The platform aggregates live entertainment events from venues across Canada, providing users with the ability to browse upcoming shows by province, city, and specific venue, view event details, and purchase tickets through integrated third-party ticketing providers.
Differentiator
Problem solved
Functional benefit
Products and services
- F7 LIVE F7 LIVE is F7 Entertainment Group's event discovery and ticketing platform that aggregates concert and live entertainment events across Canada, allowing users to browse upcoming shows by province, city, venue, or artist, view event details, and purchase tickets through integrated third-party ticketing providers (primarily TicketWeb, with select events on Ticketmaster). It serves individual concert-goers and live entertainment audiences seeking access to shows at more than 100 partner venues ranging from intimate clubs to large concert halls and stadiums.
Companies that use F7 Entertainment Group
Customer profileSegments1 record
Ideal customer profiles1 record
F7 Entertainment Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F7 Entertainment Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TicketWebcoreF7 Entertainment Group partners with TicketWeb as their primary ticketing platform for processing ticket sales and distribution. TicketWeb handles transaction processing and ticket delivery for most events promoted by F7.
- TicketmasterminorF7 Entertainment Group uses Ticketmaster as an additional ticketing distribution channel for select events, complementing their TicketWeb partnership.
- 100+ Canadian VenuescoreF7 Entertainment Group partners with over 100 venues across Canada including Algonquin Commons Theatre, Club Soda, The Phoenix Concert Theatre, Vogue Theatre, Scotiabank Arena, Budweiser Gardens Stadium, and many others to present live music events.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
F7 Entertainment Group competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
F7 Entertainment Group social profiles
Digital presenceF7 Entertainment Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
F7 Entertainment Group leadership team
Management profileNumber of profiles
Profiles1 record
F7 Entertainment Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F7 Entertainment Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F7 Entertainment Group
What does F7 Entertainment Group do?
F7 Entertainment Group is a full-service national music promoter in Canada that presents live music events at more than 100 third-party venues across multiple provinces. Through its F7 LIVE platform (f7live.ca), the company aggregates upcoming concerts and live entertainment shows, allows users to browse events by province, city, and venue, and directs ticket purchases through integrated third-party ticketing providers (primarily TicketWeb, with select events on Ticketmaster).
Is F7 Entertainment Group a public or private company?
F7 Entertainment Group is a private company. It is classified as unknown and is currently operating.
When was F7 Entertainment Group founded?
F7 Entertainment Group was founded in -1. It employs 1 to 10 people.
Where is F7 Entertainment Group based?
F7 Entertainment Group is headquartered in Calgary, Canada, in the North America region.
How does F7 Entertainment Group make money?
One revenue line is on record: ticket Sales and Event Presenting.
Does F7 Entertainment Group have an API?
No public API is recorded for F7 Entertainment Group.
What industry is F7 Entertainment Group in?
F7 Entertainment Group's product category is Live Music Promotion & Concert Ticketing. Its primary akta.pro industry code is HSACAHAO, Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling), with a secondary code of MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions). Its NAICS code is 71132 and its SIC code is 7990.