Carter Lifting

What Carter Lifting does

Carter Lifting Inc is a privately held distributor and supplier of industrial lifting, rigging, and cargo-control hardware headquartered in San Antonio, Texas, with additional operations in Manitowoc, Wisconsin and a regional headquarters in Monterrey, Mexico. The company sells wire rope, wire rope slings, chain slings, synthetic slings, rigging hardware (shackles, master links, turnbuckles, clips, hooks), hoists, fall protection systems, cargo control equipment (binders, winches, straps, ratchets), nylon rope, and related power tools across oil & gas, industrial/construction, flatbed trucking, and workplace-safety use cases. Carter Lifting maintains a broad certification footprint — AWRF, BBB, DDNV GL, OSHA, API, ASME, AESC, and AWS — that allows it to bid on procurement specifications in petroleum, maritime, energy, and general industrial contexts.

The business operates a direct-to-customer, one-time-sales revenue model. Customers transact through a public e-commerce shop listing 87+ SKUs, through quote requests for custom or project orders, or via phone and email sales channels staffed from US and Mexico offices. The company complements product sales with a Product Certification Verification System that lets buyers authenticate product documentation by serial number, embedding the Carter Lifting® brand into procurement and audit workflows. Carter Lifting also operates the Carter Foundation (Fundación Carter), a Mexico-based educational scholarship program, as a CSR adjunct to its core distribution business.

Name

Carter Lifting

Legal name

Carter Lifting Inc

Website

https://carterlifting.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Carter Lifting Inc is a privately held US and Mexico distributor of industrial lifting, rigging, and cargo-control hardware serving oil & gas, construction, flatbed transportation, and fall protection buyers through a direct e-commerce storefront and project quote workflow.

Ownership category

akta.pro rank

Product category

Industrial Lifting and Rigging Hardware

NAICS

Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923), Mining Machinery and Equipment Manufacturing (333131)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)

akta.pro secondary industry

Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)

Keywords

• Rigging hardware
• Wire rope slings
• Chain slings
• Cargo control equipment
• Fall protection systems

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase model for lifting and rigging hardware products including wire rope, chain slings, synthetic slings, rigging hardware, hoists, fall protection systems, and cargo control equipment. Products are sold directly through e-commerce shop and quote requests.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Carter Lifting manufactures and distributes lifting and rigging hardware, including wire rope, chain slings, synthetic slings, rigging hardware, hoists, fall protection systems, and cargo control equipment. Products are sold directly through an e-commerce shop on the company website, with quote requests available for custom orders. The company serves industrial, construction, oil and gas, and flatbed transportation customers across North America from offices in San Antonio, TX, Manitowoc, WI, and Monterrey, Mexico.

Product overview

Carter Lifting is a lifting and rigging hardware company operating as a single unified product portfolio rather than a platform-plus-modules architecture. The company offers a comprehensive range of industrial lifting equipment organized into product families: Wire Rope and Wire Rope Slings (including specialized variants like Super Flex, Bridle Slings, and Socket Assemblies for various industrial applications); Chain Slings (available in Single, Double, Triple, and Multi-Leg configurations with different hook types); Synthetic Slings (including Round Slings, Twin Path, Choker, Triangle, Flat, Twist, and Endless styles); Rigging Hardware (comprising Master Links, Shackles, Clips, Turnbuckles, Thimbles, Eye Bolts, Hooks, and Triangles); Hoists (ceiling, stationary, gantry, and mobile variants); Fall Protection Systems (Anchorage, Body Support, Connectors, Descent); Cargo Control products (Binders, Winches, Straps, Ratchets, Corner Protection, and tools like Impact Wrenches and Cordless Rockets); and Nylon Rope. The products serve industrial sectors including oil & gas, crane operations, and flatbed transportation. The company also provides a Product Certification System for customers to verify and download product documentation, and operates the Carter Foundation educational scholarship program.

Differentiator

Problem solved

Functional benefit

Brands

• Carter Foundation (Fundación Carter): Educational scholarship program that covers enrollment costs for Mexican students in high school or university, supporting their academic continuity and completion.

Products and services

• Wire Rope

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KinedyneminorChannel Partner/ Reseller/ DistributorKinedyne is listed as a supplier of lifting and rigging products. The relationship appears to be a supplier/vendor arrangement where Kinedyne provides products that Carter Lifting resells or distributes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Lifting