Tru-Power

What Tru-Power does

Tru-Power Corporation (Glen Allen, Virginia) is a privately held, small-business mission critical infrastructure services firm founded in 1977 as Tru-Service Company by Ken Truitt and reorganized under its current name in 1984. The company provides UPS servicing, preventive and predictive maintenance, battery replacement, thermographic imaging surveys, critical power distribution, computer room cooling, and data center/server room design and build services. It supports a broad installed base of OEM equipment, including authorized service representation for Mitsubishi, APC (Schneider Electric), Liebert (Vertiv), MGE, Powerware, Chloride, Gamatronic, Toshiba, Data Aire, and Opengate Data Systems, and is the east coast service representative for Hitec (formerly Holec) rotary UPS systems.

The company generates revenue across five streams: recurring preventive/predictive maintenance contracts (subscription), project-based consulting and design services, hardware sales and installation of power distribution equipment, one-time UPS battery replacement services, and managed cloud/co-location services delivered in partnership with Proxios. Pricing is quote-based and not publicly disclosed, with option-based battery replacement tiers (DIY, off-site factory service, turn-key on-site) and multi-year maintenance contracts available.

Tru-Power serves two primary segments: federal government agencies (Defense Logistics Agency, Environmental Protection Agency, National Oceanic and Atmospheric Administration, all branches of the U.S. military, and USTRANSCOM) and enterprise commercial businesses with mission critical IT facilities. Geographic coverage spans the Mid-Atlantic and Southeast regions of the United States (DC, DE, MD, NC, NJ, VA), delivered through direct on-site service and federal contracting channels (CAGE: 43682, DUNS: 010065308). The company operates from a single Virginia office and warehouse with a small team (reported 1-10 employees); the founders Harry Fisher and Scott Kasson (1981 partners) remain active.

Name

Tru-Power

Legal name

Tru-Power Corporation

Website

https://tru-power.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Tru-Power Corporation is a Virginia-based mission critical infrastructure services firm providing UPS maintenance, battery replacement, thermographic surveys, power distribution, computer room cooling, and data center design services to federal agencies and commercial enterprises across the Mid-Atlantic.

Ownership category

akta.pro rank

Product category

Mission Critical Data Center Power and Cooling Services

NAICS

Computer Facilities Management Services (541513), Electric Power Distribution (221122)

SIC

Switchgear & Switchboard Apparatus (3613), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Facilities Operations & Maintenance (Power/Cooling/Mechanical) (HDABANAC)

akta.pro secondary industries

Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA), Cooling Systems & Thermal Management (CRAC/CRAH, Chillers, Liquid Cooling) (HDABAKAD), UPS Systems & Backup Power (Online/line-interactive UPS, industrial backup) (IMAGADAD)

Keywords

• Mission critical power
• Data center cooling
• UPS maintenance services
• Power and cooling audits
• Battery replacement services

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Maintenance and Service Contracts: Recurring maintenance contracts for UPS systems, preventive maintenance programs, and predictive maintenance services for power quality hardware.
2. UPS Battery Replacement: Replacement of UPS batteries for all major brands including APC, Liebert, MGE, Exide, Powerware, Gamatronics, Mitsubishi, Toshiba. Includes removal, proper disposal, installation, and testing.
3. Consulting and Design Services: Server room and data center design/build services, power and cooling audits, consultative services for computer room cooling and power challenges.
4. Critical Power Distribution Equipment: Sale and installation of critical power distribution systems including busway solutions, PDUs, and power infrastructure components.
5. Cloud Computing and Co-Location Services: Partnership-based cloud computing solutions and co-location services referral, leveraging partnerships with Proxios and access to Tier III certified facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tru-Power Corporation provides mission critical power and cooling infrastructure services for data centers, server rooms, and computer facilities. The company delivers consulting, design/build, preventive and predictive maintenance, UPS battery replacement, and thermographic surveys. It sells and services critical power distribution systems and uninterruptible power supplies (UPS) from manufacturers including APC, Liebert, Mitsubishi, Powerware, MGE, Chloride, Data Aire, and Opengate Data Systems.

Product overview

Tru-Power is a mission critical infrastructure service provider offering a comprehensive portfolio of power and cooling solutions for data centers, server rooms, and computer facilities. The company operates as a service organization rather than a product vendor, providing consulting, implementation, and maintenance services across eleven core offerings: computer room cooling services, critical power distribution systems, cloud computing and outsourced IT services, server room and data center design/build services, power and cooling audits, UPS battery maintenance, thermographic imaging surveys, UPS systems services, and battery replacement for multiple manufacturers (APC, Liebert, MGE, Mitsubishi, Powerware, Gamatronics, Toshiba, Chloride, Exide). The portfolio centers on mission critical power quality hardware and preventive maintenance programs designed to prolong equipment life and maintain continuous uptime. Tru-Power represents multiple manufacturer brands including APC, Liebert, Mitsubishi, Powerware, MGE, Chloride, Data Aire, and Opengate Data Systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Room Cooling Services Professional cooling services for computer rooms including air flow management, hot spot analysis with thermal imaging, high density cooling solutions, and supply/return air strategies for data centers and server rooms.
• Critical Power Distribution Systems Power distribution solutions including Computer Grade Busway for UPS power distribution, reconfigurable power structures, uniform power distribution from unlimited access points, and elimination of static losses from under floor congestion.
• Cloud Computing and Outsourced IT Services Cloud computing solutions coupled with co-location services, partnered with Proxios for cloud-based IT services and access to an UpTime Institute certified Tier III computer room in Virginia.
• Server Room and Data Center Design and Build Services Consultative services for server room, data center, or mission critical facility construction or retrofit applications, including design and integration of UPS, generator, computer AC, infrastructure, facility-wide surge suppression, and critical power distribution.
• Power and Cooling Audits Infrastructure analysis including current power and cooling requirements analysis, spare capacity analysis, building infrastructure analysis, single point of failure analysis, hot spot identification, and supply/return airflow analysis using thermal imaging cameras.
• Preventative and Predictive Maintenance for UPS Batteries Preventive and predictive maintenance services for UPS batteries including on-site inspections, battery life analysis, capacity discharge tests, float voltage testing, AC and DC load testing, battery removal and recycling for major brands including Liebert, APC, Gamatronic, MGE, Toshiba, Mitsubishi, Best, Ferrups, Chloride, Emerson, Eaton, and Powerware.
• Thermographic Imaging Surveys Predictive maintenance program using thermographic imaging surveys for electrical infrastructure inspection. Non-invasive method that evaluates critical loads without turning off equipment, identifying hot spots, electrical shorts, arch flashing, and potential fire risks.
• Uninterruptible Power Supplies (UPS) UPS system services including centralized UPS systems, rack mount UPS systems with bypass, high reliable redundant UPS solutions, scalable UPS solutions, and high efficient UPS systems. Manufacturers represented include Mitsubishi, Gamatronic, APC, Liebert, Powerware, MGE, and Chloride, providing double on-line conversion technology.
• UPS Battery Replacement Turn-key UPS battery replacement services for major brands including APC, Liebert, MGE, Exide, Powerware, Gamatronics, Mitsubishi, and Toshiba. Includes removal and proper disposal of existing batteries, installation of new batteries, testing, and verification of proper UPS operation.
• APC UPS Battery Replacement On-site and off-site replacement services for 3-phase APC UPS batteries. Offers three options: self-installation with shipped batteries, factory replacement service, or complete turn-key on-site replacement with testing and verification. Supports APC battery models including RBC1-RBC46 and SYBT2-SYBT5.
• UPS Preventive Maintenance Program

Quantifiable outcome

• Insurance industry reports $4 savings for every $1 spent on thermographic testing
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• ProxioscoreStrategic or Co-development PartnerTru-Power partnered with Proxios for cloud-based IT services as part of their expanded service offerings to address facility infrastructure limitations for customers needing cloud and co-location solutions.
• Opengate Data SystemscoreTechnology or IntegrationUnity Cooling Concept collaboration between Opengate Data Systems and Data Aire. Addresses inefficient air management in computer rooms by eliminating bypass air that causes overcooling and excessive energy consumption.
• Data AirecoreTechnology or IntegrationPartner with Data Aire for floor and ceiling cooling solutions as part of Unity Cooling Concept addressing air management inefficiencies in modern computer rooms.
• Hitec (formerly Holec rotary UPS)coreChannel Partner/ Reseller/ DistributorEast coast service representatives for Holec rotary UPS systems (now Hitec) since 1994. Strong ongoing relationship - 2008 was one of the most profitable years in company history due to this relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Vertiv: Vertiv (spun out of Emerson and integrating Liebert, APC adjacencies) is the largest direct competitor - it manufactures UPS, PDU, and precision cooling hardware and operates a national service network that competes head-to-head with Tru-Power on federal and commercial mission critical accounts.
• Schneider Electric (APC): Schneider Electric owns APC and competes across the full UPS, PDU, and cooling stack. Tru-Power is explicitly authorized to service APC systems, positioning Schneider both as supplier and as a service-led competitor via its own services organization.
• ABB E-mobility / ABB Electrification: ABB provides UPS, switchgear, and power protection equipment with a service organization that competes for the same federal and commercial mission critical maintenance contracts Tru-Power targets.
• Eaton: Eaton manufactures and services three-phase UPS systems (Powerware) and switchgear that Tru-Power services as a third party, and competes with Tru-Power via its own service contracts and extended warranty programs.

Direct peers

• Rosendin Electric: Rosendin's Mission Critical group performs data center electrical infrastructure design-build and service for hyperscale, colocation, and federal customers, overlapping Tru-Power's design/build and maintenance offerings.
• Lee Technologies: Lee Technologies is a regional mission critical services firm focused on data center power and cooling operations, maintenance, and commissioning - closely mirroring Tru-Power's service portfolio and customer type.
• Faith Technologies: Faith Technologies' Critical Power Group provides design/build and maintenance of UPS, generator, switchgear, and data center electrical infrastructure for similar mid-Atlantic and federal customers - directly competitive with Tru-Power's design/build service line.
• Coranet: Coranet is a federal IT services and infrastructure integrator of comparable size that delivers network, data center, and structured cabling solutions - parallel SMB-scale services firm competing for similar federal contract vehicles.

Emerging players

• Data Aire: Data Aire is a precision cooling manufacturer and Tru-Power's Unity Cooling Concept partner; it both supplies hardware that Tru-Power services and competes for cooling-only design/build scope.

Others

• Mitsubishi Electric Power Products: Mitsubishi is a UPS and power products manufacturer that Tru-Power represents; it is a key partner-supplier whose own service network intersects with Tru-Power's east-coast service territory as both channel and competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru-Power