embedded data

What embedded data does

embedded data GmbH is a privately held German IIoT software company founded in 2017 by Dipl.-Inf. Jakob Bysewski, headquartered in Armsheim (Rheinland-Pfalz) following a 2024 relocation from Saarlouis. The company was part of the HYDAC corporate group between 2019 and 2022 and has been independent since December 2022. Its sole product, da³vid, is a low-code, container-based IIoT software framework developed since 2017 that runs hardware-independently on 64-bit ARM embedded/edge devices, on-premises x86-64 servers, or any cloud environment, with native data sources for Modbus, OPC-UA, MQTT, GraphQL, and REST plus roadmap additions for I2C and Azure IoT. da³vid ships with pre-built asset management, configurable live dashboards, historical time-series storage, an alarm system with acknowledgment, a digital shift logbook, RBAC, and low-code scripting for custom logic. The platform is positioned as cloud-agnostic, with full source code licensing available and a white-label configuration achievable in three minutes.

The company monetizes through four license models (per-device or per-product-category perpetual licenses for embedded and on-premises deployments, an annual SaaS subscription hosted in an ISO/IEC 27001 certified German data center, and a source code license add-on) plus a multi-year iterative development relationship on top. Reference customers and partners include Pintsch (railway technology), Pfalzwerke (energy), NTN-SNR (automotive/industrial bearings), Villeroy & Boch (consumer goods manufacturing), Syrinx (Dutch IoT integration), PHYTEC (embedded hardware OEM), Timescale (time-series database), and Teltonika Networks (industrial networking). Go-to-market combines consulting-led enterprise sales targeting machine manufacturers and integrators with a self-serve product-led model, supplemented by an OEM/white-label channel through machine manufacturer partners and system integrators.

Marketing is primarily content-driven via a 49-article bilingual (German/English) blog covering IoT, OEE, and Industry 4.0 topics, plus LinkedIn presence and SEO. The firm operates without disclosed venture capital or private equity backing, maintains its own internal development team, and offers holistic consulting services covering pre-mortem analysis, embedded hardware selection, and Cyber Resilience Act (CRA) implementation support. The company's claims of reducing cost, risk, and time-to-market by 50% or more relative to custom-built IoT platforms anchor its "ready2use" positioning against hyperscaler-bound IoT stacks.

Name

embedded data

Legal name

embedded data GmbH

Website

https://embedded-data.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

embedded data GmbH is a German IIoT software vendor offering da³vid, a low-code, cloud-agnostic framework for machine manufacturers and integrators that runs on ARM edge devices, on-premises servers, or cloud, monetized via perpetual licensing, SaaS, consulting, and OEM/white-label channels.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

akta.pro secondary industries

Low-Code/No-Code Application Platforms (HDAEAKAA), Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

Keywords

• Industrial IoT software
• Low-code IIoT platform
• Edge computing software
• Machine connectivity framework
• Embedded device monitoring

Headquarters

HQ city

Saarlouis

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing (da³vid): da³vid software licensed in various contract models: with or without source code, per device, or per product category. All license models include unlimited data points, users, dashboards, and CPUs — making costs transparent and predictable. Deployment targets: Linux embedded devices (Edge, 64-bit ARM), on-premises/self-hosting (x86-64), or SaaS hosted by embedded data with SLA.
2. SaaS / Managed Services: da³vid-SaaS offering hosted by embedded data in Germany (ISO/IEC 27001 certified data center), including backups and SLA. This represents recurring SaaS revenue from customers preferring not to self-host.
3. Consulting Services: Holistic consulting before and during development of embedded applications. Consulting topics include pre-mortem analysis, embedded hardware selection (CPU/RAM), technological solutions, and Cyber Resilience Act (CRA) implementation. Billed as professional services.
4. Training Services: 3-day training on project planning and design of the entire da³vid platform. Source code access training available for deeper technical understanding. Enables customers to become self-sufficient 2nd-source operators.
5. Custom Development & Integration: Individual customizations, configurations, and extensions of the da³vid software in customer-specific projects — including custom protocols, special hardware integrations, and custom visualizations. Iterative development with executable software after each step.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels4 records

Core offering

embedded data GmbH develops and licenses da³vid, a low-code IIoT software framework for industrial and embedded applications. The platform provides ready-to-use asset management, configurable dashboards, historical data storage, alarm handling, a digital shift logbook, RBAC, and low-code scripting, deployable on ARM edge devices, on-premises x86-64 servers, or any cloud via containers. The company also delivers consulting, training, and custom development around the platform.

Product overview

embedded data GmbH offers a single unified product: the da³vid software framework. da³vid is a low-code IIoT (Industrial Internet of Things) software solution developed since 2017. It provides a ready2use platform with built-in basic functions including asset management, configurable live dashboards, historical data storage (including on embedded devices), an alarm system with time-based and increment-based alarms, a digital shift logbook, user management with RBAC, and low-code scripting capabilities via textual and graphical scripts. The software is delivered as containers and operates hardware-independently across ARM-based embedded/edge devices (64-bit ARM), on-premises infrastructure (x86-64), and cloud environments. Customers can choose self-hosting or SaaS deployment, with optional full source code licensing.

Differentiator

Problem solved

Functional benefit

Brands

• da³vid: Low-code software framework for data-driven applications for machine builders and device manufacturers, developed since 2017. Runs on ARM-based embedded devices, edge devices, on-premises, and in any cloud. Provides asset management, live dashboards, historical data, alarm systems, digital shift logs, user management, and low-code scripting capabilities.

Products and services

• da³vid IIoT Software Framework Low-code IIoT software framework for data-driven applications on machines and devices, providing asset management, live dashboards, historical data storage, alarm handling, digital shift logbook, RBAC user management, and low-code scripting. Runs as containers on ARM-based embedded devices, on-premises x86-64 servers, or in any cloud environment. Licensed for industrial OEMs, system integrators, and end-user industrial companies.
• da³vid-SaaS (Managed Cloud Hosting) Hosted SaaS deployment of the da³vid framework, run by embedded data on behalf of customers who prefer not to self-host. Includes backups and SLA, with annual subscription billing.
• da³vid Source Code License Full source code license for the da³vid framework, available as an add-on or standalone, allowing customers to independently maintain, modify, and further develop the software.
• Holistic Consulting for Industrial IoT Projects Project consulting for machine manufacturers and integrators covering pre-mortem analysis, embedded hardware selection, technological solution design, and CRA compliance implementation for industrial IoT projects.
• da³vid Training Program 3-day training program covering project planning and design of the entire da³vid platform, with an extended source code access track for customers who want to become self-sufficient 2nd-source operators.
• Custom Development and Integration Bespoke development services to customize, configure, and extend the da³vid software for customer-specific projects, including custom protocols, special hardware integrations, and custom visualizations.

Quantifiable outcome

• Reduces costs, risks, and time-to-market by 50% or more when compared to building an IoT platform from scratch
• +2 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered former parent company, core and minor.

• HYDACformer parent companyOthers · 1 December 2022Between 2019 and 2022, embedded data was part of the HYDAC corporate group. During this period, the company gained valuable experience and detailed knowledge of industry requirements. Since December 2022, embedded data has been independent again.
• PHYTECcoreTechnology or IntegrationPHYTEC is a German embedded systems hardware manufacturer offering da³vid IoT visualization as a service on their hardware platforms. PHYTEC embeds da³vid as a ready-to-use visualization layer for their embedded modules, making it a technology integration partnership that drives joint customer acquisition in the embedded hardware market.
• TimescalecoreTechnology or IntegrationTimescale provides the time-series database that underlies da³vid's historical data storage capabilities, enabling efficient storage and querying of time-series machine data both on embedded devices and at scale.
• PintschminorChannel Partner/ Reseller/ DistributorPintsch (pintsch.net) is referenced as a customer and partner. Pintsch is a German company operating in the field of railway technology and industrial applications, likely using da³vid for their own products or customer deployments.
• PfalzwerkeminorChannel Partner/ Reseller/ DistributorPfalzwerke is a German energy utility company referenced as a customer and partner on the embedded data website. Pfalzwerke likely uses da³vid for energy system monitoring and asset management applications.
• NTN (NTN-SNR)minorChannel Partner/ Reseller/ DistributorNTN (NTN-SNR) is a French/Japanese automotive and industrial bearings manufacturer referenced as a customer and partner. Likely uses da³vid for condition monitoring and predictive maintenance of bearing systems in industrial applications.
• Villeroy & BochminorChannel Partner/ Reseller/ DistributorVilleroy & Boch is a German premium tableware and bathroom fixtures manufacturer referenced as a customer and partner. Uses da³vid for production monitoring and manufacturing optimization in their production facilities.
• SyrinxminorChannel Partner/ Reseller/ DistributorSyrinx (syrinx.nl) is a Dutch IoT integration firm referenced as a customer and partner on the embedded data website. Syrinx likely integrates da³vid into industrial IoT solutions delivered to end customers in the Netherlands.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cognite: Cognite offers an industrial DataOps platform (Cognite Data Fusion) for unifying OT/IT data and powering industrial AI applications. Highly comparable to da³vid in solving edge-to-cloud industrial data integration for manufacturers and asset-heavy operators, though Cognite targets larger enterprise deployments.
• HiveMQ: HiveMQ is an MQTT-based enterprise messaging platform widely used for industrial IoT and connected device data movement. Comparable as a German-headquartered IIoT infrastructure vendor addressing similar machine manufacturer and industrial integration use cases that da³vid supports.
• HighByte: HighByte provides an industrial DataOps hub for connecting, modeling, and contextualizing OT/IT data at the edge and into cloud platforms. Directly comparable to da³vid in offering a low-code data layer for industrial use cases, with similar target customers (manufacturers, system integrators).
• Litmus Edge (Relayr): Litmus Edge provides an edge data platform for industrial IoT, enabling connectivity, data transformation, and analytics at the edge and in the cloud. Directly comparable to da³vid in edge-centric IIoT data orchestration for manufacturing and machine builder use cases.

Emerging players

• iBASEt: iBASEt provides manufacturing operations and quality management software for complex discrete manufacturers, with growing IoT/data integration capabilities. Adjacent to da³vid in serving manufacturers and integrating shop-floor data, though more focused on MES/quality than general IIoT platform.

Broad incumbents

• PTC ThingWorx: PTC ThingWorx is a mature industrial IoT platform for connected asset management, smart manufacturing, and industrial analytics. Competes with da³vid for the same industrial machine builder and operator market but is part of PTC's broader PLM/CAD software portfolio.
• Siemens Insights Hub (formerly MindSphere): Siemens' industrial IoT platform offers asset connectivity, analytics, and digital twin capabilities for industrial customers. Overlaps broadly with da³vid in serving machine manufacturers and industrial operators, but operates as part of Siemens' massive industrial automation portfolio rather than a niche low-code platform.
• Azure IoT: Microsoft Azure IoT Hub, IoT Edge, and Digital Twins offer integrated cloud and edge IoT services for industrial customers. Competes with da³vid on industrial IoT platform functionality, but with deep Microsoft enterprise ecosystem lock-in that da³vid positions itself against.
• AWS IoT: AWS IoT Core, IoT Greengrass, and related services provide cloud and edge IoT infrastructure at hyperscaler scale. Embeds cloud dependency that da³vid is explicitly designed to avoid, but competes for the same industrial connectivity and analytics workloads.
• Bosch IoT Suite: Bosch IoT Suite provides industrial connectivity, device management, and analytics services from one of Europe's largest industrial conglomerates. Comparable in target customer profile (manufacturers, mobility, industrial operators) but as part of Bosch's broad industrial portfolio.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/embedded-data-gmbh
• Xx.com/embedded_data
• Facebookfacebook.com/embeddeddataGmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about embedded data